• 제목/요약/키워드: Adoption Behavior

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예방초점 성향 및 성격과 모바일 간편 결제 시스템에 대한 연구 (The Study of Prevention focus and Personality impact on adoption of Mobile convenient payments)

  • 김기호;이형용
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.303-325
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    • 2017
  • Purpose The purpose of this study is to forage for the factors for explaining the adoption behavior of the mobile convenient payment system based on the Personality Trait, Unified Theory of Acceptance and Use of Technology, and Regulatory focus. Design/methodology/approach This study made a design of the research model by integrating the factors of Unified Theory of Acceptance and Use of Technology with the factors of Big five personality traits on the basis of Samrt device environment. In addition, this study, did empirical analysis of the structural equation model by PLS(Partial Least Squares) in order to find out the relationship of personal factors and mobile convenient payment system's features. Findings According to the empirical analysis result, this study confirmed that the acceptance of mobile convenient payment systems is influence by personality traits and factors based on Unified Theory of Acceptance and Use of Technology and trust. In addition, this study find out that the behavior of an adoption of mobile convenient payment systems according to the type of regulatory focus.

국내 기업의 인트라넷 수용특성에 관한 실증적 연구 (An Empirical Study on Factors Influencing the Acceptance of Intranet in Korean Companies)

  • 김병곤;박순창;김진화;김종욱
    • Asia pacific journal of information systems
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    • 제13권4호
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    • pp.147-169
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    • 2003
  • Individual adoption and sustained usage of information technology(IT) are crucial prerequisites for exploiting IT as integral components of organizational work. Previous studies on technology adoption in workplace suggest that acceptance behavior is influenced by a variety of factors such as individual differences, social influences, beliefs, attitudes, and situational influences. In this paper, we introduce a research model to predict the usage behavior of intranet in workplace and also explain the causal relationships among variables. Based on the survey of 333 intranet users, this study uses structural equation model with LISREL 8.12. This study suggests several major results from surveys and analysis from them. Perceived use is influenced by intranet experience, task equivocality, organizational support, and perceived ease of use, Experience and organizational support determine perceived ease of use. Task equivocality, task interdependence, and organizational support have positive effects on subjective norm. On the other hand, present usage, which is a dependent variable in this model, is influenced by perceived use, experience, task interdependence, and organizational support.

한국 자산운용사의 스튜어드십 코드, 의결권 행사, 성과 간의 연관성 (Association Between Stewardship Codes, Voting Behavior, and Performance of Korean Asset Management Companies)

  • 조혜진
    • Journal of East Asia Management
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    • 제5권1호
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    • pp.33-46
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    • 2024
  • This study examines the relationship between institutional investors' shareholder activism and their performance, focusing particularly on the adoption of stewardship codes. The stewardship code includes guidelines for institutional investors to effectively fulfill the role of trustees and strengthen relationships with investee companies, with core elements such as enhancing shareholder rights. By analyzing the performance of institutional investors following the introduction of stewardship codes, this study aims increase understanding of the motivations behind institutional investors' active shareholder activism and the importance of stewardship codes. The study analyzes the relationship between the introduction of stewardship codes and the fidelity of voting rights exercised by asset management companies. According to the analysis, asset management companies that have adopted stewardship codes demonstrate higher performance compared to those that have not, particularly in terms of ROA performance. The result suggests a positive effect of stewardship adoption.

ATCIS-II의 사용이 의무적인 사용자의 인식이 심적 채택과 사용에 미치는 영향 (Effects of the User Perception on Symbolic Adoption and Usage in Mandatory ATCIS-II Use)

  • 박민석;박준성;유준우;박희준
    • 품질경영학회지
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    • 제50권3호
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    • pp.517-532
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    • 2022
  • Purpose: The purpose of this study is to propose useful suggestions by analyzing causal effect relationship between perceived usefulness (PU), perceived ease-of-use (PEOU), symbolic adoption (SA) which have four constructs, and ATCIS-II usage in mandatory context. Methods: Based on prior research, a research model was constructed using the variables of Technology Acceptance Model (TAM), the symbolic adoption theory, and the post-adoptive behavior variables. A structured questionnaire was conducted for those who use ATCIS-II in Republic of Korea Army (ROKA), and a total of 183 usable responses were collected and empirically analyzed using SmartPLS 3.3.9. Results: The results of this study are as follows; PEOU have a significant effect on PU and two constructs of SA (heightened enthusiasm, effort worthiness). PU have a significant effect on every construct of SA (heightened enthusiasm, mental acceptance, effort worthiness, use commitment). In addition, it was found that heightened enthusiasm have a significant effect on both expanded usage and exploratory usage. Also, mental acceptance and use commitment have a significant effect on exploratory usage. Conclusion: The findings of this empirical study have implications for proposing SA can explain mandated user's behavior and giving possible way that improve organization performance which adopt Information System (IS) by motivating end-user to extend IS's feature and explore new ways of using IS at work.

비자발적 환경의 회계정보시스템 수용에 관한 연구 : TAM과 TPB를 이용하여 (A Study on the Adoption of Accounting Information Systems in Mandatory Environments : Using TAM and TPB)

  • 장원경;김태균
    • Journal of Information Technology Applications and Management
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    • 제12권1호
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    • pp.173-189
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    • 2005
  • The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. TAM has a base in psychological research, is parsimonious, explains usage behavior quite well, and can be operationalized with valid and reliable instruments. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with subjective norm and perceived behavioral control in mandated using environments. The results show that in mandatory environments such as accounting information systems, subjective norm is not a significant effect on the behavioral intention. Perceived usefulness and perceived behavioral control are significant the factor on the behavioral intention. The implications of finding are that perceived usefulness and perceived behavioral control play major role in technology acceptance rather than subjective norm in accounting information systems with mandatory environments.

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Communal Antecedents in the Adoption of Secure Coding Methodologies

  • Kim, Sung Kun;Kim, Ji Young
    • Asia pacific journal of information systems
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    • 제26권2호
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    • pp.231-246
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    • 2016
  • Technology acceptance model has demonstrated that technology adoption behavior can be explained by two user belief constructs: perceived usefulness and perceived ease of use. A number of studies have explored how these beliefs develop by utilizing primarily individual-level antecedents. However, because innovation and new techniques bear a direct relation to social concerns, non-individual antecedents may be necessary. Therefore, in this study, social and organizational supports are used to understand how software developers foster beliefs regarding secure coding practices. We compiled data from 83 software developers to evaluate the technology acceptance model. Our findings show that these collective antecedents can effectively explain user belief constructs and the intention to adopt secure coding methodologies. These findings imply that society and organizations offering more concrete support programs will experience smoother deployment of security-enhancing measures.

향수제품 소비 및 구매행동에 관한 탐색적 연구 (Exploratory Research on Perfume Consumption and Purchase Behaviors)

  • 여은아
    • 대한가정학회지
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    • 제42권9호
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    • pp.177-193
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    • 2004
  • The purpose of this study was to explore consumer behavior of perfume products. Data were collected through 7 focus group interviews with 33 female consumers whose ages ranged between the 20's and 40's. According to analysis of groups divided by age and frequency of use, some group differences were found in information source, purchase place, consideration factors, fragrance preference, etc. The study results indicated that perfume consumption behaviors could be explained in part by the innovation adoption and communication theories. Especially, relative advantage, compatibility, observability, and trialability were important factors influencing consumers' adoption of new perfume. Also, many respondents used perfume as a tool to present their own image and identity, as well as to send messages regarding their mood and condition to others.

가치 기반 수용모델에 기반한 지능형 개인비서 서비스 사용에 대한 실증 연구 (An Empirical Study on the Use of Intelligent Personal Secretary Service Based on Value-based Acceptance Model)

  • 김상현;박현선;김보라
    • 지식경영연구
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    • 제19권4호
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    • pp.99-118
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    • 2018
  • Recently, individuals are interested in a variety of products and services based on artificial intelligence. Among those products and services, an intelligent personal assistants are attracting many attention from IT companies as a next generation platform. Thus, the main purpose of this study is to investigate effects of intelligent personal assistant's benefits on user's value formation and adoption behavior based on Value-based Adoption Model. In addition, the moderating effect of personal innovativeness is examined through empirical analysis. Based on the analysis with the data from actual users, the results show that usefulness, enjoyment, technicality and cost advantage have significant influences on perceived value and correspondingly have an effect on intention to adopt. Personal innovativeness is related to the relationship between perceived value and intention to adopt. These findings may provide important insights to the relevant field regarding the use and spread of intelligent personal assistants.

Why is the Interest in Blockchain Still on the Decline? Blockchain Challenges, Review, and Research Agenda

  • Kumar Saurabh;Neelam Rani;Ridhi Arora;Debasisha Mishra;Ramkumar M.
    • Asia pacific journal of information systems
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    • 제32권2호
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    • pp.191-225
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    • 2022
  • Based on its technological elements (distribution, encryption, immutability, tokenisation, decentralisation, and smart contracts), blockchain has drawn considerable attention in various industries and verticals. Still, the strategic adoption of blockchain is in its early stages because of the current barriers and challenges in the areas of 'customer experience', 'business models', and 'operational processes.' This work delivers a comprehensive synopsis of the fundamental challenges faced by blockchain adopters in their digital journey, based on a literature survey. The authors leveraged MAXQDA software and the theory, context, characteristics, and methodology (TCCM) framework to develop themes, findings, and evidence for adoption barriers. The research evaluates the literature on blockchain adoption challenges and offers research insights and managerial agendas for future inferences.

협업시스템 담당자의 정보보안 인식이 SBOM(Software Bill Of Materials) 도입 의도에 미치는영향: 계획된 행동이론을 중심으로 (The Effects of information security perceptions of collaborative system managers on intention to use SBOM(Software Bill Of Materials) : Focusing on the Theory of Planned Behavior)

  • 노혜영;이신복
    • 문화기술의 융합
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    • 제9권5호
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    • pp.463-474
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    • 2023
  • 기술의 발전은 기업 간 손쉬운 정보공유 및 협업을 가능하게 하였다. 그러나 여러 주체가 정보를 공유하며 접속하는 협업을 위한 시스템은 보안에 취약할 수밖에 없다. SBOM은 소프트웨어 프로그램의 구성요소를 파악하고 투명하게 관리하여 정보보안을 강화하는 방안으로 소프트웨어 자재명세서(Software Bill Of Materials, SBOM)라는 개념으로 등장하였다. 본 연구는 이러한 SBOM의 국내 도입을 촉진하고자 협업시스템 담당자들을 대상으로 도입 의도를 연구하였다. 본 연구는 계획된 행동이론과 통합기술수용이론을 기반으로 하였다. 본 연구 결과, SBOM 도입으로 인한 성과기대가 도입 의도에 미치는 중요한 변수였으며, 보안에 대한 긍정적인 태도 또한 성과기대를 매개하여 간접효과를 나타내는 것으로 확인하였다. SBOM의 도입이 기업을 대상으로 한다는 특성상 성과와 중요한 인과관계가 있으며, 보안에 대한 긍정적인 태도나 사회적 분위기로 도입 의도에 강한 영향을 줄 수 있다는 것을 확인하였다.