• 보건의료산업학회지
• /
• 제10권1호
• /
• pp.27-37
• /
• 2016

Objectives : This study applied the research model of Bontis (1998), which has been used to investigate everything from business corporations to hospitals in Korea, examined its generalizability and attempted to verify which factors of the intellectual capital affects organizational performance, represented by indicators for the clinical and financial performance of hospitals. Methods : Primary data for the study were collected from 91 general hospitals through self-administered questionnaires, and secondary data on clinical and financial performance of hospitals were collected form existing statistics. Collected data were analyzed with SPSS 11.5 (ver.) and AMOS 18.0 (ver.). Results : It was found that only human capital and customer capital had indirect effects on hospital performance. It was also revealed that structural capital had a direct effect on clinical performance, and an indirect effect on financial performance. Conclusions : This result means that there is a need to individually consider both the clinical performance and financial performance when measuring the organizational performance of a hospital, and it also shows that positive improvement in the clinical performance can contribute to the improvement of the financial performance through this process.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권11호
• /
• pp.507-517
• /
• 2020

The present research intends to examine the relationship between the Big Five personality traits and leadership initiations among the marketing executives in Delhi NCR (INDIA), and seeks to uncover the predictors of leadership initiations within personality traits. The data are collected through online survey method using different social media platforms. A sample of 233 (male =136 and female =97) marketing executive's responses were included. The data collected with the help of self-reported Big Five model inventory and leadership initiation test. The collected data were analyzed statistically by using descriptive statistics, correlation. and stepwise multiple regression analysis. The results revealed that the age of respondents inversely correlated with leadership initiation. Neuroticism revealed significant inverse correlation with leadership initiation, whereas significant positive correlations were found between extraversion, conscientiousness, agreeableness, and leadership initiations, while openness to experience revealed insignificant positive correlation with leadership initiation. Extraversion and conscientiousness appeared as the most dominant personality traits among marketing executives, irrespective of gender, that positively influenced leadership initiation and appeared as the predictor of leadership initiation. In male executives extraversion and age emerged as the predictors of leadership behavior, while in female executives extraversion and openness to experience personality traits appeared as the predictors of leadership initiation.

• 농촌지도와개발
• /
• 제7권2호
• /
• pp.307-320
• /
• 2000

Agricultural extension services in Korea need to build new extension system to cope with the digital age and especially with shortage of extension educators which has been originated from the changing status from central to local government. The new trends including development of multi-media, wide-spreading of internet, and advent of internet broadcasting are offering the opportunities for new agricultural extension service. Utilization of agricultural internet broadcasting could be a new alternative for enhancing the efficiency of agricultural extension services. Agricultural internet broadcasting could support decision making of farmers by forwarding unique agricultural data which have been collected, compiled and processed by the Rural Development Administration. Farmers will be able to search useful agricultural data through agricultural internet broadcasting for more efficient farm management and marketing farm products. Agricultural internet broadcasting could utilize more prompt and abundant agricultural technology and management data compiled by the Rural Development Administration, and through this process, agricultural internet broadcasting could compensate the shortage of extension manpower. Through feedback process of agricultural internet broadcasting. farmers will be able to communicate more efficiently with extension educators to increase agricultural production and income. Agricultural Internet broadcasting could be an alternative to prevent farmers from being shunned in the information-based society.

• 유통과학연구
• /
• 제20권2호
• /
• pp.11-18
• /
• 2022

Purpose: The purpose of this paper is to investigate the influence of brand equity on customer purchase decision (CPD) of products for retailers distribution (RB) in Ho Chi Minh city, Vietnam. There are five elements in the brand equity model such as brand awareness, brand association, brand loyalty, perceived quality, and pricing policy. Research design, data and methodology: Qualitative methodology was used for exploring the research model and variables. The survey was conducted to collect data from 251 respondents who bought products at RB in Ho Chi Minh city, which is based on a Likert scale. The collected data were analyzed with the reliability of the scale, exploratory factor analysis, and research hypothesis testing by SPSS 22. Results: The results obtained revealed that brand awareness, brand association, perceived quality, and pricing policy have a significant impact on CPD for RB. Furthermore, the results showed that perceived quality is the most significant component in influencing CPD at retailers. Conclusions: From the research results, some management implications that RB should focus on are perceived quality, choice of pricing policies and strategies, brand building and development to attract more customers as well as enhance its image to improve customers' purchasing decisions of products at retail distributors chain.

• 유통과학연구
• /
• 제21권3호
• /
• pp.25-36
• /
• 2023

Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.

• 한국정보통신학회:학술대회논문집
• /
• 한국정보통신학회 2022년도 추계학술대회
• /
• pp.204-206
• /
• 2022

스마트 팩토리(Smart Factory) 고도화의 핵심으로 평가되는 디지털 트윈(Digital Twin)은 현실 세계의 자산과 동일한 속성 및 기능을 가지는 디지털 복제본을 가상의 세계에 구현하는 기술이다. 디지털 트윈 기술이 적용된 스마트팩토리는 생산공정의 실시간 모니터링, 생산공정 시뮬레이션, 생산설비 예지보전 등의 서비스를 지원할 수 있어 생산비용 절감 및 생산성 향상에 기여할 것으로 기대된다. AAS(Asset Administration Shell)는 디지털 트윈을 구현하기 위한 필수 기술로, 현실의 물리적 자산을 디지털로 표현하는 방법을 제공한다. 본 논문에서는 스마트팩토리 내 생산설비를 자산으로 간주하여, 운용 중인 실시간 CNC(Computer Numerical Control) 모니터링 시스템에서 활용할 제조 데이터 수집을 위한 AAS를 설계하였다.

• 유통과학연구
• /
• 제22권7호
• /
• pp.107-117
• /
• 2024

Purpose: Consumers have become more interested in eating organic food in recent decades because of the effect of merchants' advertising. Eating organic food is also shown to strengthen immunity, especially during the recent COVID-19 pandemic. However, consumers may find it more difficult to choose organic food retailers than to purchase conventional goods. This is because of the uncertainty characterizing the process of selecting organic food retailers, despite the growing rivalry across supermarket chains that sell organic goods. This study explores how consumers' perceived image (social responsibility and ability image) of organic food stores affects consumer loyalty. Research design, data and methodology: The data for the analysis were collected using Macromill Embrain, an online research service agency. The data were analyzed using SPSS 26 and Smart PLS 4.0. Results: Based on structural equation modeling, the findings of the study demonstrate that store image positively impactsstore loyalty, and that the mediator (perceived value) affects the relationship between the two variables. Conclusions: Organic food stores must understand consumers to improve store loyalty. Efforts such as providing a user community that enables joint behavior by sharing experiences among customers or launching campaigns to improve consumers' perceived brand identity can increase store loyalty.

• Asian Pacific Journal of Cancer Prevention
• /
• 제16권5호
• /
• pp.1699-1705
• /
• 2015

Background: Medication errors in oncology may cause severe clinical problems due to low therapeutic indices and high toxicity of chemotherapeutic agents. We aimed to investigate unintentional medication errors and underlying factors during chemotherapy preparation and administration based on a systematic survey conducted to reflect oncology nurses experience. Materials and Methods: This study was conducted in 18 adult chemotherapy units with volunteer participation of 206 nurses. A survey developed by primary investigators and medication errors (MAEs) defined preventable errors during prescription of medication, ordering, preparation or administration. The survey consisted of 4 parts: demographic features of nurses; workload of chemotherapy units; errors and their estimated monthly number during chemotherapy preparation and administration; and evaluation of the possible factors responsible from ME. The survey was conducted by face to face interview and data analyses were performed with descriptive statistics. Chi-square or Fisher exact tests were used for a comparative analysis of categorical data. Results: Some 83.4% of the 210 nurses reported one or more than one error during chemotherapy preparation and administration. Prescribing or ordering wrong doses by physicians (65.7%) and noncompliance with administration sequences during chemotherapy administration (50.5%) were the most common errors. The most common estimated average monthly error was not following the administration sequence of the chemotherapeutic agents (4.1 times/month, range 1-20). The most important underlying reasons for medication errors were heavy workload (49.7%) and insufficient number of staff (36.5%). Conclusions: Our findings suggest that the probability of medication error is very high during chemotherapy preparation and administration, the most common involving prescribing and ordering errors. Further studies must address the strategies to minimize medication error in chemotherapy receiving patients, determine sufficient protective measures and establishing multistep control mechanisms.

• 대기
• /
• 제24권3호
• /
• pp.433-444
• /
• 2014

Although the Radar-AWS Rainrate (RAR) calculation system operated by Korea Meteorological Administration estimated precipitation using 2-dimensional composite components of single polarization radars, this system has several limitations in estimating the precipitation accurately. To to overcome limitations of the RAR system, the Korea Meteorological Administration developed and operated the RMQ (Radar-based Multi-sensor Quantitative Precipitation Estimation) system, the improved version of NMQ (National Mosaic and Multi-sensor Quantitative Precipitation Estimation) system of NSSL (National Severe Storms Laboratory) for the Korean Peninsula. This study introduced the RMQ system domestically for the first time and verified the precipitation estimation performance of the RMQ system. The RMQ system consists of 4 main parts as the process of handling the single radar data, merging 3D reflectivity, QPE, and displaying result images. The first process (handling of the single radar data) has the pre-process of a radar data (transformation of data format and quality control), the production of a vertical profile of reflectivity and the correction of bright-band, and the conduction of hydrid scan reflectivity. The next process (merger of 3D reflectivity) produces the 3D composite reflectivity field after correcting the quality controlled single radar reflectivity. The QPE process classifies the precipitation types using multi-sensor information and estimates quantitative precipitation using several Z-R relationships which are proper for precipitation types. This process also corrects the precipitation using the AWS position with local gauge correction technique. The last process displays the final results transformed into images in the web-site. This study also estimated the accuracy of the RMQ system with five events in 2012 summer season and compared the results of the RAR (Radar-AWS Rainrate) and RMQ systems. The RMQ system ($2.36mm\;hr^{-1}$ in RMSE on average) is superior to the RAR system ($8.33mm\;hr^{-1}$ in RMSE) and improved by 73.25% in RMSE and 25.56% in correlation coefficient on average. The precipitation composite field images produced by the RMQ system are almost identical to the AWS (Automatic Weather Statioin) images. Therefore, the RMQ system has contributed to improve the accuracy of precipitation estimation using weather radars and operation of the RMQ system in the work field in future enables to cope with the extreme weather conditions actively.

• 한방재활의학과학회지
• /
• 제29권4호
• /
• pp.101-108
• /
• 2019

Objectives The purpose of this study is to evaluate the safety of Gunghatang tablet in healthy male volunteers. Methods Single center pharmacokinetics study was carried out in healthy male volunteers. Through the laboratory test, vital sign and adverse event data, safety evaluation was conducted. Total 15 of 16 subjects who met the inclusion criteria were enrolled and three subjects were allocated to waiting group. 12 subjects were allocated by serial number according to registration order. Subjects took the maximum daily dose of the tablet on the second day of hospitalization. For the evaluation of safety, blood samples were collected and vital sign were checked 4 times (screening, before administration, after administration and follow up period) during the trial. All adverse events were recorded and summarized as frequency and percentage. All continuous data were summarized as mean and standard deviation. For comparison of variables between before administration and after administration, data were analyzed by paired T-test or Wilcoxon signed rank test (p<0.05). Results As a result of all data related to vital sign and laboratory test in both group, there were no significant differences associated with the clinical trial drug between pre and post administration. And there was no adverse event associated with the clinical trial drug. Conclusions Gunghatang tablet were found to be safe for healthy male volunteers.