• Journal of Fashion Business
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• v.14 no.6
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• pp.11-22
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• 2010

The main purpose of this research was to examine the linguistic characteristics of domestic men's formal wear brand name. Four linguistic characteristics of language type, combined structure type of language, word class, length of brand name were investigated in this research and also examined the difference between brand type. For sample selection, the 209 men's fashion brands were selected from '2009 Korea Fashion Yearbook' and then, 25 brands which could not collect proper informations about the brand name or naming were excluded. Among total 184 men's brand names, 66 men's formal wear brands were selected and studied. For data analysis, quantitative evaluation of the frequency and qualitative evaluation have been used. The result as follows.; (1) Seven language types were found in domestic men's formal wear brand names. English has been used the most, then followed by Italian and French. (2) For combined structure type of brand name language, the single word used the most, followed by separately combined word type, artificially combined word, and unified word type. (3) The most frequently used the type of word class was noun, and followed by phrase, adjective, and verb. In the noun type, 6 different types which expressed a person, concrete & abstract entity, place, acronym, and neologic were found. For phrase, only noun type was appeared, however, 6 out of 20 phrases were abbreviated type. All eight adjective brand names implied an attributive character of the brand such as 'Dainty' or 'Solus(Solo)'. (4) The long name used most and then followed by normal and short length of brand name. Looking by the number of syllable, 4 syllables appeared the most and then followed by 3, 5, 6, 2 & 7 showed the same rate, and 8 syllables. (5) The result which compared the difference according to each brand type showed a difference in its language type, language combined style, word class, but length of brand name.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.18 no.2
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• pp.29-37
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• 2019

In this study, emotional adjectives about the operating sound quality of the vehicle power seat are constructed, and the effectiveness of the emotional adjectives are verified by evaluating the operating sound quality. First, emotional adjectives were collected from the literature related to the automobile field and other sound qualities. A questionnaire was made using these adjectives. The questionnaire was designed to be able to select all adjectives that could express the operating noise of the power seat slide adjuster by applying the multiple- response method. Next, a subjective sound quality evaluation was conducted using the emotional adjectives. In the evaluation, we first recorded the operating noise for two power seats. Second, the subjective sound quality evaluation was performed on the recorded operating noise using a loudspeaker. Finally, through a statistical analysis on the sound quality evaluation results, the relationship between the semantic space and the preference score was verified, and the validity of the emotional adjectives was verified.

• Journal of the Korean Society of Clothing and Textiles
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• v.12 no.3 s.28
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• pp.373-382
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• 1988

The purpose of this study is to compare the image discrepancy with Korean clothing and Western clothing using semantic differential scales. 19 adjective pairs were used for this study. The survey questionnaire were given to 946 married - women in Seoul. For the statistical analysis frequency, percentage, mean, ANOVA, t-test and Factor analysis were used. T he major findings were as follows: 1. To evaluate the women's clothing, four major factors were obtained and it was found that women evaluated quite differently their dresses with Korean and western styles. 2. The major evaluating factor of Korean dress was aesthetic aspect and on the other hand the main factor of western dress was functional aspect.

• Journal of the Korean housing association
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• v.14 no.1
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• pp.77-86
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• 2003

The purpose of this study is to set up a model of affective evaluation to structurally and systematically analyse subjective affective expressions of human beings with regard to the residential environment and to analyse the correlation between affective responses of residents and physical elements by positively applying the model to the evaluation of outdoor space of apartment complexes as an area of study on evaluation of residential environment. The area for evaluation was limited to three apartment complexes situated in Daegu, and the subjects for evaluation were also limited to a group of residents(housewives) living at the three apartment complexes. The research method is summarized as follows. 214 affective words(adjective phrases) expressing outdoor space of apartments were selected from literature on random sampling basis, and reduced to 25 ones through factor analysis. Then, these 25 words were systematized by an affective evaluating scale with 7 categories of meaning. The evaluation was conducted with 324 homemakers living at the apartment complexes selected for evaluation from September 29, 2000 to October 5, 2000. SPSSWIN, a statistical program was used for analysis.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1638-1648
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• 2002

In this study, we classified adjectives to represent the image of clothing materials as the fundamental process for evaluation of the images on various fabrics and reviewed hierarchy and evaluation dimensions regarding the image of clothing materials. The adjectives to express the image of clothing materials were extracted from Fashion Magazine and Fashion Trend Book The similarity among adjectives was measured by pair-wise comparison without showing fabrics. From the result of the cluster analysis, 87 adjectives were finally extracted through the integrated processing of the adjectives with similar meaning and a close distance. Through the cluster analysis, the hierarchy of the clothing material images was examined. The clothing material images were classified into 12 primary sub-clusters such as ‘feminine', ‘warm', ‘neat', ‘classical', ‘pastoral.' ‘casual', ‘modern'. ‘ambiguous', ‘primitive', masculine', ‘abundant', and ‘arranged'. The dimensions evaluating the clothing material images were also developed using the multi-dimensional scaling method. A 4-dimensions and 8-axes system was established, which is composed of ‘masculine-feminine', ‘new-old', ‘casual-classical', and ‘ambiguous-arranged' images.

• Journal of the Korea Fashion and Costume Design Association
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• v.17 no.3
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• pp.85-98
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• 2015

Modern fashion shows the trend of various styles and the period focusing on only product functions is changed to the period focusing on consumer's sensibility. Consumers show different sensitivities and preference by individual at the stage cognizing and recognizing the stimulation of given image and the method of objective measurement based on the fashion sensible vocabularies is necessary to measure fashion sensibility. Therefore, this research is significant to examine differences of preference to classic fashion by generation and awareness for sensible vocabularies and suggest methodology of design sensible evaluation research through the quantitative evaluation objectifying subjective sensibility. For the method of research, precedent theses related to classic, concept and characteristics of classic in books and definition and characteristics by generation were examined, the best 3 domestic portal sites were selected and adjective vocabularies and images related to classic were collected from 2010 to 2014. Among the 206 adjectives collected, vocabularies whose average is more than 3.5 were drawn by 5-point Likert scale for fashion expert group. And, among the total 306 images collected, 21 representative images were selected by preliminary investigation of fashion expert group. For the classic images and vocabularies selected, frequency analysis, factor analysis and variance analysis were conducted by SPSS 19.0. The results of analysis are as follows. Preference to classic fashion image by generation was analyzed. As a result, both of two generations selected classic fashion as the most classic one. The images of the next orders were analyzed. As a result, Y generation selected basic classic fashion image which is casual with high activity as a classic one. Baby boom generation selected ancient classic fashion image, so there were differences in preference for classic by generation. As a factor analysis on classic adjective vocabularies, they could be divided into 5 factors such as basic form, attractive form, traditional form, vintage form and active form and they verified that credibility of all measuring variables for classic sensible vocabularies was achieved. Differences of classic sensible vocabularies by classic fashion image and generation were examined. As a result, generation and classic fashion image made a significant effect on five factors. Therefore, there were differences of the awareness on classic fashion images and sensible vocabularies among the generations and this thesis can be a fundamental material which objectifies subjective sensibility and suggests the methodology of new research.

• Korean Institute of Interior Design Journal
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• no.31
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• pp.56-63
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• 2002

This study intends to prepare a system that can be used, by applying digital technique, in analyzing complexity of architectural forms that have been visualized by the correlation based on the distribution chart made in accordance with profile lines. The profile lines are derived from the edge analysis of the architectural forms, simplified based on the visual theory. For the purpose, this study was conducted in the following ways: First, problems of the existing models for the elevation analysis were examined along with formal analysis based on visual recognition to consider the profile lines derived from the forms. Secondly, in elevation analysis, profile lines were derived by digital method to measure them qualitatively. To verify the objectivity of the measured data value, a survey was conducted based on the adjective cataloging method, and the correlation of the survey result and analyzed data was analyzed to verify the validity of the derived data. Thirdly, supplementation for the problems deducted from experiments and the possibility to use it in designing were suggested. Digital method has many advantages over the conventional analyzing system in deriving precise data value by excluding subjectivity. It also allows various analytical methods in analyzing numerous data repeatedly. Diversified models and methods of analysis considering numerous factors arising in the process of designing remain assignments to research in future.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.6
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• pp.84-96
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• 2008

This research investigated the landscape characteristics of the skyline and the cognitive characteristics of Mt. Mudeung (1,186m) from various viewpoints. Mt. Mudeung, the representative landscape of Gwangju City, has been recognized as a natural landmark and theme of paintings. By analyzing the perspective from 32 points with a digital terrain model, some landscape indices of the skyline were derived and the relationships are discussed. Assessment of the semantic differential scale with 21 adjective variables and representativeness to 15 landscape photographs of the mountain were accomplished. 1. Through regression analysis of the skyline indices, significant relationships were found between them the angle from the visual axis and number of skyline jumps, the vertical angle fluctuation and number of jumps per degree, the visual depth fluctuation and vertical angle fluctuation of skyline, and between the vertical angle mean and number of jumps per degree. Meaningful relations were found between the number of jumps of skyline to number of jumps per degree and the angle from visual axis to visual distance. However, in the representative assessment no difference was found on the angle from visual axis of viewpoints. On the other hand, it seemed to relate representativeness with visual clarity based on visual distance. 2. We found 4 factors "familiarity", "fluctuation of skylines", "openness", and "feeling of texture" in the results of factor analysis of semantic differential assessment. When considering the results of assessment for representativeness, adjective words for familiarity and openness seemed to have a close assessment. Specifically, the research showed that the landscape representation was highly assessed in a view which could be seen from the higher parts to the lower part of hills. This result indicates that the management of viewpoints which could get a scene from intermediate to distant, and locating a high elevation is important. 3. In the picturesque expression of Mt. Mudeung, various impressions from the different points, a skyline based on the top of Mt. Mudeung and a mono structure by overlapping hills were common characteristics. These common characteristics were also partially found through the analysis of topographical landscape indices and landscape images. Therefore, the viewpoints for the representative landscape management should be selected in natural or open spaces.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.2 s.161
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• pp.225-235
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• 2007

The purpose of this study is to grasp the character of consumers and the situation of domestic kidult fashion market. By grasping the distribution of kidult generation and the factors of product-selection based on products images, this research could be a substantial data to kidult associated company product planning and marketers. Subjects for this study were 213 Daegu women from 20 to 30 yearn of age who have high propensity to kidult. The statistical treatment of material used by SPSS 1.0 program consists of frequency analysis, factor analysis, multiple regression analysis, cluster analysis, and t-test. As a results, the characteristics of kidult consumers are classified as six factors. On image toward of kidult fashion goods, there was a significant difference 20 and 30 aged generation. According to fashion goods group, each group recognized on image of fashion products as follow: Group A is 'fancy', group B is 'childish', group C are 'familiarity', group D was recognized as 'fancy' and was identical to A on adjective expression, but was different A on recognition. All consumer characteristics of fun, character, girlish, nostalgia have a significant relation with the recurrence of products selection factor, and its order was character, girlish, nostalgia, and fun.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.428-437
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• 2018

This study derives evaluation terms by analyzing the semantic relationship between design elements and sentiment terms in regards to fashion design. As for research methods, a total of 38,225 texts from Daum and Naver Blogs from November 2015 to October 2016 were collected to analyze the parts, frequency, centrality and semantic networks of the terms. As a result, design elements were derived in the form of a noun while fashion image and user's emotional responses were derived in the form of adjectives. The study selected 15 noun terms and 52 adjective terms as evaluation terms for men's striped shirts. The results of semantic network analysis also showed that the main contents of the users of men's striped shirts were derived as characteristics of expression, daily wear, formation, and function. In addition, design elements such as pattern, color, coordination, style, and fit were classified with evaluation results such as wide, bright, trendy, casual, and slim.