• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1201-1213
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• 2021

This paper describes the intent of learners to acquire university education, the basis for selecting study courses, the means to assess the quality of higher education, what the challenges faced by the learners are, as well as suggestions for improvement. The design and system thinking approach has been adapted to address the well-being issues of B40 young people in Bangladesh, through understanding their need, followed by building conceptual business models using modeling tools, i.e., Business Model Canvas (BMC) and Value Proposition Canvas (VPC) model. The main objective of this paper is to investigate the contribution and the role of a Malaysian University to solve problems of quality of higher education in Bangladesh and what initiatives should be taken to overcome this problem. This paper offers a validated conceptual Malaysian University of the Future (UotF) business model with the focus on international community engagement programs to help Bangladeshi students to acquire knowledge, abilities, skills, and values toward developing a harmonious and sustainable society. The contribution of this paper is the presentation of a conceptual, validated business model in both BMC and VPC formats. This conceptual business model can further be applied to civic engagement operations by other universities.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.191-204
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• 2021

The software development life cycle (SDLC) is a procedure used to develop a software system that meets both the customer's needs and real-world requirements. The first phase of the SDLC involves creating a conceptual model that represents the involved domain in reality. In requirements engineering, building such a model is considered a bridge to the design and construction phases. However, this type of model can also serve as a basic model for identifying business processes and how these processes are interconnected to achieve the final result. This paper focuses on process modeling in organizations, per se, beyond its application in the SDLC when an organization needs further documentation to meet its growth needs and address regular changes over time. The resultant process documentation is created alongside the daily operations of the business process. The model provides visualization and documentation of processes to assist in defining work patterns, avoiding redundancy, or even designing new processes. In this paper, a proposed diagrammatic representation models each process using one diagram comprising five actions and two types of relations to build three levels of depiction. These levels consist of a static description, events, and the behavior of the modeled process. The viability of a thinging machine is demonstrated by re-modeling some examples from the literature.

• 한국측량학회지
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• 제38권6호
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• pp.591-598
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• 2020

도로명주소를 위치를 표시하는 수단으로 확대하여 활용하고자 하는 내용이 담긴 도로명주소법에 대한 전부 개정안이 국회에서 의결되었으며, 개정법에 따라 행정안전부에서는 건물뿐만 아니라 버스정류장이나 택시승강장과 같은 시설물에 주소를 부여하고, 복잡하고 대형화되는 시설물(입체복합공간)에 대해서도 주소를 부여할 계획이다. 여기서 입체주소는 입체복합공간의 내부통로에 실내경로구간을 설정하고, 그 구간을 분할하여 그 간격에 설정된 기초번호를 활용하여 실내경로명과 기초번호로 부여된다. 이렇게 부여된 입체주소는 주소정보기본도에 구축될 예정이다. 입체주소는 입체복합공간(실내공간)을 대상으로 데이터가 구축되고 관리되어야 한다. 따라서 본 연구에서는 국제 표준에 정의된 주소 개념모델을 바탕으로 입체주소의 개체를 정의하고, IndoorGML을 기반으로 입체주소 데이터 모델을 제안하고자 한다. 이를 위하여 입체주소의 개체가 IndoorGML로 표현이 될 수 있도록 IndoorGML의 Core module과 Navigation module로 매핑하는 방식으로 제안하였다. 본 연구는 입체주소 데이터 모델을 설계만 하였다는 한계가 있으나 향후 입체주소 데이터를 구축하는데 기준을 제시하였다는 의의가 있다.

• 한국산학기술학회논문지
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• 제12권10호
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• pp.4348-4353
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• 2011

본 논문은 은유적 표현이 단순한 수사학적인 표현이 아닌 사고의 영역에 관련되어 있다는 인지언어학적인 관점을 따른다. 이러한 관점은 은유는 특정한 사고의 틀(frame)을 동원하여 그 틀에 의해 대상을 보게 하므로 어떤한 면을 부각시키는 반면 여전히 실재하는 다른 면을 감추기도 하면서 우리의 삶에 영향을 주고 있음에 주목한다. 정치에서의 은유표현들은 정치적 의도를 관철시키기 위해 사용된다. Lakoff는 미국의 보수주의에는 '엄한 아버지' 모델이 라는 도덕관이 작동하고 있다고 주장한다. 본고는 '엄한 아버지' 모델에 근거한 동일한 은유가 조지 H. 부시 대통령의 걸프전 연설문과 조지 W. 부시 대통령의 이라크전 연설문에 공통적으로 사용되고 있음을 확인하였다.

• 한국의류학회지
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• 제28권2호
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of Information Science Theory and Practice
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• 제11권1호
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• pp.31-48
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• 2023

Digital service transformation study is a part of research in the field of digital transformation, which is devoted to exploring the transformations that occur in digital service products, which have been intensely explored in recent years to address digital disruption. Several concepts and definitions of digital service transformation have emerged as a result of an approach from the point of view of digital transformation and digital services concepts. This paper is organized to provide a foundational understanding of digital service transformation terminology. This paper uses the systematic literature review method to compile 52 qualified articles from previous studies. We conduct an analysis and synthesis of articles to answer research questions. The results of this study are a descriptive summary of research in the digital service transformation field, determining digital service transformation terminology and components, and also a proposed digital service transformation model to explain the position of transformation in digital service products in the overall transformation process. We construct this model using the findings of previously determined components synthesis.

• 한국건설관리학회논문집
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• 제15권2호
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• pp.53-61
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• 2014

건설 프로젝트는 생산과정 이전에 설계도면을 바탕으로 예상되는 비용이 산정되며, 기획단계는 소요예산을 책정하고 설계단계는 예산에 합당한 효율적 대안을 찾으며, 정확한 입찰금액을 예측하기 위해 수차례 이루어진다. 특히, 물량산출 이전까지 예측되는 공사비의 정확도와 신뢰도는 매우 중요하다. 그러나 국내의 경우 면적당 단가 방식 공사비 예측을 벗어나지 못할 뿐 아니라, 단계별 예측방법, 프로세스, 데이터 분석 및 관리기술 등이 표준화되어 체계적이고 종합적으로 관리되지 못하고 있다. 그리고 복합용도 프로젝트에서의 견적은 그 사례도 적고 단가정보를 얻기가 매우 어렵다. 이에 국내 복합용도 프로젝트 공사비 예측기술 및 관리기술 발전을 위하여 BIM의 공간정보를 활용한 내부마감 개략견적 코스트 모델을 개발하여 제시하였다.

• 한국측량학회지
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• 제38권5호
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• pp.455-465
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• 2020

As cities continue to expand and additional underground structures are constructed, a policy is being planned to expand addresses, which are national framework data. In this study, the application scope of a proposed 3D (three-dimensional) mixed-use complex space for assigning 3D addresses was defined, based on past research on 3D address systems and by analyzing related laws. Underpass shopping malls, underground walkways (excluding underground shopping malls), and 3D mixed-use transfer centers with a gross floor area of 2,000㎡ or more are connected with each space by underground walkways or public paths. In addition, the detailed space corresponding to the public space of the 3D mixed-use complex space was presented and distinguished from the space to which the detailed address is assigned. The criteria for setting the road section were presented based on the intermediate space, which is a characteristic of 3D mixed-use complex spaces. The proposed criteria were applied to the Express Bus Terminal station (3D mixed-use transfer center) and COEX mall (underpass shopping malls). Thus, the road section was set for an unfamiliar 3D mixed-use complex space. However, by applying the proposed criteria to various 3D mixed-use complex spaces, additional and detailed criteria for different cases should be prepared.

• Journal of Information Technology Applications and Management
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• 제24권4호
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• pp.153-170
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• 2017

As the digital economy goes global, firms are trying to find suppliers that can address their managerial goals and strategies. The alternatives are not confined to domestic firms. Firms have been trying to connect to foreign partners worldwide. Although offshore outsourcing grants firms various benefits, they present big cultural challenges. However, there is little research on the impact of cultural or country factors on outsourcing. The goal of this paper is to synthesize the outsourcing success literature and develop propositions for outsourcing success in the context of offshore outsourcing. This paper proposes that cultural effects should be included in evaluating the success of offshore outsourcing. Knowledge sharing and the scope of outsourcing are adopted in the base outsourcing success model from previous literature. In the extended model partnership quality is included as a mediator and organizational capability and outsourcing relationship type are also included as moderator. Finally, the integrated framework of offshore outsourcing success includes cultural factors as moderators of the relationships between outsourcing success antecedents and the success of offshore outsourcing. Reasoning for propositions, managerial implications, and future research directions are discussed.

• 한국추진공학회지
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• 제7권4호
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• pp.19-26
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• 2003

본 논문에서는 팁제트 로터를 사용한 CRW 비행체의 추진시스템에 대한 개념연구 결과를 다루었다. 비행체 중앙에 위치한 엔진으로부터 배기가스를 로터나 주 추력노즐까지 공급하기 위해서 길고 복잡한 내부덕트 시스템이 필요하며 배기가스 분배장치 등이 필요하다. 추진시스템의 성능해석을 위해 엔진운전특성과 내부덕트 시스템 특성을 함께 해석하였다 본 연구에서는 회전익모드에서 내부덕트 시스템의 형상변화에 따른 엔진 및 전체 추진시스템의 운전특성을 분석하여 추진시스템 설계를 위한 중요설계변수를 도출하였으며 파라매트릭 연구를 수행하여 향후 설계방향설정에 기여하였다.