• Asia Marketing Journal
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• 제17권2호
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• pp.1-13
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• 2015

It is becoming increasingly difficult for advertisers to reach target consumers because memory for an ad is inhibited in the presence of competing ads. While previous studies have focused on ad repetition as a factor that can reduce competitive interference, this study focuses on ad distinctiveness. We compare the effects of ad distinctiveness on recall for the ad and its competing ad in high competitive ad environments with those in relatively low competitive ad environments. Regarding the effect of ad distinctiveness on recall for the focal ad, the results show that when an advertiser makes its ad distinctive, recall for its own ad is enhanced in both high and low competitive ad environments although the positive effect is relatively weak in high competitive environments. The results also show that, regarding the effect of ad distinctiveness on recall for its competing ad, when an advertiser makes its ad distinctive, recall for its competing ad is enhanced in low competitive ad environments rather than in high competitive ad environments.

• 한국산학기술학회논문지
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• 제16권4호
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• pp.2520-2526
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• 2015

본 연구의 목적은 텔레비전을 통해 중계되는 스포츠 경기의 결과가 중간광고 회상에 미치는 영향을 확인하고, 스포츠 경기로 인해 유발되는 서스펜스의 조절효과를 검증하고자 하는 것이다. 이를 위해 2012 런던 올림픽에서 축구 경기를 시청한 257명의 시청자들을 대상으로 설문조사를 실시하여 경기결과(패배/무승부)와 서스펜스(고/저)에 따른 광고회상에 대한 분석을 실시하였다. 분석결과, 경기의 결과는 광고회상에 유의한 영향을 미치는 것으로 확인되었다. 시청자들이 지지하는 팀이 경기에서 패배한 경우에는 무승부일 때보다 광고회상이 낮게 나타났다. 그리고 스포츠 경기가 유발하는 서스펜스가 낮은 경우에는 경기결과에 따른 차이가 없는 것으로 확인되었으나, 서스펜스가 높은 경우에는 경기결과가 무승부일 때 서스펜스가 낮은 경우 보다 광고회상이 높게 나타났다. 본 연구의 결론에서는 연구결과 요약 및 시사점, 그리고 향후연구에 대한 제언을 하였다.

• 인간행동과 음악연구
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• 제13권2호
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• pp.49-66
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• 2016

본 연구의 목적은 초기 알츠하이머 치매환자를 대상으로 본인이 선곡한 노래 조건과 치료사가 선곡한 노래 조건에서 자서전적 기억 회상의 내용, 회상하는데 걸린 시간과 기분변화를 측정하여 자서전적 기억회상에 효과적인 노래조건을 알아보는 것이다. 실험 동안 각 피험자는 자신이 선곡한 친숙한 노래(M-AD)와 치료사가 선곡한 노래(M-MT) 조건에서 노래를 듣다가 자신이 직접 경험한 기억이 떠오르면 손을 들게 하였고, 노래가 끝나면 인출된 기억을 이야기하도록 하였다. 피험자가 이야기한 내용은 녹음 전사하였고, 기억의 주체성과 내용, 회상 시간과 기분 변화 등과 관련하여 분석하였다. 본 연구 결과 M-AD 조건이 M-MT 조건에서 제공된 노래에 대한 친숙도와 선호도가 높았으며, 회상한 기억과 노래의 밀접함의 정도가 높았다. 또한 구체적으로 기억을 회상할 수 있었으며, 회상하는 데 걸린 시간도 짧았다. 또한 실험 전후의 기분변화 폭이 컸으며, 회상한 기억과 기분의 관련성에도 영향을 미쳤다. 본 연구는 초기 알츠하이머 환자 본인이 선곡한 노래가 자서전적 기억을 회상하는 단서가 되어 구체적이고, 긍정적인 기억을 촉진하며 회상시간이 단축됨을 보여주어 임상에서 초기 알츠하이머 환자의 자서전적 기억을 회상할 때, 본인이 선곡한 친숙한 노래가 효과적으로 사용될 수 있음을 보여줄 수 있음을 시사한다.

• 대한한방내과학회지
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• 제28권4호
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• pp.838-849
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• 2007

Backgrounds & Objectives : The aim of study was to evaluate post stroke cognitive deficit. We applied CERAD-K for post-stroke cognitive deficit, and revalued after treatment for 4 weeks. Methods : We applied CERAD-K test to 25 patients with post stroke cognitive deficit and compared with previous literature. After acupuncture treatment, moxa treatment, herb medicines, physical and occupational therapy for 4 weeks, we revalued changes by CERAD-K to 13 people that received treatment. Results : The stroke group's points were lower than the normal group in general cognition. Verbal fluency, MMSE-KC, and constructional praxis scores was lower than the AD group. Boston Naming Test, word list immediate recall, word list delayed recall, wordlist recognition, and praxis delayed recall scores were higher than the AD group. Verbal fluency (p=0.017), MMSE-KC (p=0.026), and word list immediate recall (p=0.005) scores of 13 patients participating in this study showed a statistically significant increase after treatment. Conculsions : Acupuncture treatment, moxa treatment, herb medicines, physical and occupational therapy are effective for improvement of post-stroke cognitive deficit, but this study could not demonstrate whether some treatments influenced cognition and there was a limitation in lacking a control group.

• 디지털융복합연구
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• 제17권11호
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• pp.21-27
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• 2019

본 연구는 디지털 사이니지의 광고 소구 유형(정보소구 vs. 이미지 소구)과 상호작용성(저 vs. 고)에 따라 콘텐츠 태도와 회상에 미치는 효과를 실험을 통해 실증적으로 분석하였다. 디지털 사이니지가 공공 장소에 다양하게 설치되고 있으나 카메라, 화면 터치, 스마트폰 연계, 전송 기능 등 상호작용성 수준을 과도하게 높여 지속적인 커뮤니케이션 효과를 유지하지 못하고 있으며, 광고 소구에 대한 전략적 접근이 없이 무분별하게 이루어지고 있는 상황이다. 연구 결과 첫째, 디지털 사이니지의 상호작용성 수준이 극단적으로 높은 경우보다 적절히 낮은 상호작용성 수준이 콘텐츠 태도와 회상에 긍정적인 영향을 미치는 것으로 나타났다. 또한 적절히 낮은 상호작용성 수준의 경우 정보소구의 광고가 이미지 소구의 광고보다 콘텐츠 태도와 회상이 높게 나타났다. 둘째, 디지털 사이니지의 상호작용성 수준이 높은 경우 이미지 소구의 콘텐츠가 태도에 긍정적인 영향을 미치며, 회상에서는 이미지 소구 광고와 정보 소구 광고 모두 부정적인 영향을 미치는 것으로 나타났다. 셋째, 디지털 사이니지의 상호작용성 수준이 낮은 경우 정보소구의 콘텐츠 태도와 회상에 긍정적인 영향을 미치는 것으로 나타났다. 이에 본 연구 결과는 디지털 사이니지의 콘텐츠 제작에 대한 전략을 수립하는데 기여할 수 있을 것으로 기대된다.

• 한국의류학회지
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• 제20권6호
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• pp.1002-1015
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• 1996

Self-image is an organized structure of perceptions of one's self and it has a direct influence on values, ideas, goals and objective. And It is generally agreed that consumers engage in buying behavior that is consistent and congruent with their self-image. With this assumptions numerous researches have prove that consumers tends to favor the brand or store image that is congruent to self-image. According to these results we can assume that self-image also can have influence on consumer's information processing, especially in advertising process. Because one of the main factor in forming the brand or store image is advertising. Thus, this study is to propose it's effect of self-image in clothing advertising process. In specifically to find out congruency between self-image and clothing ad image's influence on ad recalling, ad attitude and buying intention. And also it's difference between ideal self and actual self. This study suggested that when there is a congruency between self-image and clothing ad image, consumers have more positive attitude toward the clothing ad and have more intention to buy the products ann also can recall more frequently. Considering the characteristics of clothing goods as a symbolical goods, ideal self-image is more effective than actual self-image.

• 대한지역사회영양학회지
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• 제17권3호
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• pp.271-279
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• 2012

The prevalence of atopic dermatitis (AD) has increased recently all over the world. Several studies worldwide reported growth retardation associated with AD, but few studies were reported in Korea. Therefore, the objective of this study was to identity the differences in growth and nutrient intakes between Korean children with and without AD. The participants were 71 AD children and age, gender-matched 81 control children aged 10 to 36 months. Demographic information was gathered by questionnaires. Height and weight were measured at clinic and health centers. Height and weight for age, and weight for height were converted as deviation in Z scores using World Health Organization Standard. A 24 hour dietary recall method was performed to estimate nutrient intakes. A higher percentage of AD children had insufficient energy and intakes of calcium, phosphorus, iron, zinc and vitamin B2, defined as intakes lower than 75% of the Dietary Reference Intakes for Korean, compared to the control group (P < 0.001, P < 0.001, P = 0.003, P = 0.001, P = 0.014, P = 0.001, respectively). The percentages of children with height and weight for age Z score below than-1 (stunted) were significantly higher in the AD group (P < 0.001 and P < 0.001, respectively). Multiple food restriction, defined as ${\geq}$ 3 food elimination, was associated with insufficient energy and intakes of calcium, phosphorus, iron, zinc, vitamins A and B2. In conclusion, children with AD need regular nutrient assessment and education about alternative food choices to avoid r food elimination in order to prevent growth retardation or inadequate nutrient intakes. Further longitudinal studies for growth and nutrient intakes should be performed to understand the patterns of growth in children with AD.

• 생물정신의학
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• 제18권1호
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• pp.36-45
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• 2011

Objectives : Though a proportion of Alzheimer's disease(AD) patients treated with donepezil have shown positive response on cognition, but the responders' characteristics are still uncertain. This study attempts to identify whether a single oral dose of donepezil(5mg) can change cognition and the relationship between single dose responder items and long-term responder are examined. Methods : Twenty-three AD patients for single donepezil challenge study group and eleven AD patients for controls were participated in the study. Seven days after baseline study for neuropsychological test and EEG, same studies were rechecked after donepezil medication in study group. In donepezil study groups, 12 weeks after donepezil medication, neuropsychological test and EEG were rechecked. Results : After single donepezil challenge, forward digit span, Rey-Osterrieth Complex Figure Test copy, SVLT delayed recall were significantly improved, and beta spectra power in anterior, theta spectra power in posterior field were significantly decreased. According to linear regression analysis, forward digit span after single donepezil challenge was significantly positive correlated with long-term responders. Conclusions : This study suggests that single donepezil medication can significantly change cognitive functions and EEG in AD patients. Among these responsive items, forward digit span was significantly correlated with long-term responder.

• 한국IT서비스학회지
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• 제18권1호
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• pp.1-12
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• 2019

The purpose of this study is to find out what type of skip button used in forced exposure advertising is the most positive to the users. The four types of skip buttons were produced for the experiment and tested by survey and eye tracker to reveal the effects of the skip buttons on perceived intrusion, advertising attention, attitude toward advertising, and memory consisting of recall and recognition. Out of 80 participants, 20 were randomly assigned to the specific type of skip button group. The results showed that there is no statistical difference in advertising attention, perceived intrusiveness and attitude toward advertising. However, the recall and recognition rate are the highest in the static text type and kinetic text, product image, and default follow statistically. This study has implications for using skip buttons as a major variable for inventory of TrueView advertising effects and suggests that the amount of information in the image is critical processed by users within very short time.

• Nutrition Research and Practice
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• 제6권5호
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• pp.429-435
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• 2012

Atopic dermatitis (AD) has become a serious epidemic in Korean children. We aimed to investigate the association between vitamin C, E and other nutrients, and serum total IgE/specific IgE levels in children with AD. A total of 119 children (0-24 mo) diagnosed with AD were recruited for this cross-sectional study from a medical center in Seoul. A 24 h recall was used to assess dietary intakes. Serum total and six food-allergen specific IgE levels were measured by CAP-FEIA. Serum vitamin E was also measured but only in 25 out of the total 119 participants. Multiple linear regression analysis was performed to estimate the coefficients between serum IgE levels and dietary intake as well as serum vitamin E. Serum vitamin E levels showed a significantly inverse association with serum total IgE and all specific IgE levels (P < 0.05). Fat intake was inversely related with specific-IgEs for egg whites, milk, buck wheat, soy, and peanuts (P < 0.05). Positive associations were found between carbohydrate (CHO) intake and total IgE and specific IgEs to egg whites, milk, soy, and peanuts (P < 0.05). Vitamin C, E and n-3/n-6 fatty acids were not related with serum total IgE and specific IgE levels except for the association between buck wheat and vitamin E. In addition, there were no significant differences between males and females in dietary intake and serum IgE levels by student's t-test. Although dietary vitamin E showed no association with serum IgE levels, serum vitamin E drew a significant inverse relationship with serum IgE levels. The evidence seems to suggest that vitamin E may possibly lower total and specific-IgEs in children with AD, and that it is important to maintain a relatively high serum vitamin E level in children with AD.