• Journal of the Korean Society of School Health
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• v.8 no.2
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• pp.257-275
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• 1995

The purpose of this study was to provide basic data for preventing the youth from their dug abuse and contributing to improve their health. A total of 1,210 students of middle and high schools in Pusan were selected to answer this questionnaire. The data was collected from March 23 to April 6, 1995. The major findings of this study are as follows; 1) The attitude about drugs of middle and high school students was desirable. By groups, girl students showed more desirable attitude than boy students, and middle school students than high school students. 2) For the experience of drinking coffee, 70.4% of the subjects of survey answered that they have had:62.4% of middle school students and 78.9% of high school students. For the stated time of drinking coffee 59.8% of them, the largest number, said from middle school days. 3) For the experience of drinking alcoholic liquors, 40.4% of the subjects of survey answered that they have had: 51.4%n of boy students and 29.5% of girl students, 23.4% of middle school students and 57.7% of high school students. For the started time of drinking liquors 53.1% of them, the largest number, said from middle school days. 4) For the experience of smoking, 24.8% of the subjects of survey answered that they have had: 37.2% of boy students and 12.5% of girl students, 16.3% of middle school students and 33.3% of high school students. For the started time of smoking 52.0% of them, the largest number, said from middle school days. 5) For the experience of drugs, 6.3% of the subjects of survey answered that they have had. For the started time of abusing drugs 71.0% of them, the largest number, said from middle school days. The kinds and composing ratio of abused drugs were: Timing was 51.4%, bond 20.3%, butane gas 12.6%, thinner 3.8%, methamphetamine 1.9% and mescaline 1.9%. 6) The attitude points toward drugs in case of not taking coffee and liquors, smoking and abusing drugs were higher than the points in case of taking them. 7) The rate of abusing drugs in case of taking coffee and liquors and smoking was higher than that in case of not taking them and smoking.

• Journal of Communication Design
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• v.57
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• pp.44-53
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• 2016

Expected consumer's consumption propensity affected by advertisement using media facade and how this advertisement can affect consumer response and advertising effectiveness will be examined practically. This research showed TV advertisement and media facade advertisement to each participants of research in order to evaluate consumer response and effectiveness of media facade advertisement and took a survey. Research result, positive response was observed that consumer who were exposed of media facade advertisement showed more positive cognition/emotional response than TV advertisement. And effectiveness of media facade is more than standard. However, product attitude was not statistically positive. Therefore, it can be said that media facade advertisement does not affect positively on product attitude, but it is effective on purchase intention. Next, consumer who is exposed of media facade advertisement showed little low correlation on cognition response and product attitude, but showed positive correlation on cognition response, purchase intention, emotional response and product attitude. Accordingly, more positive consumer's cognition and emotional response is, the higher advertisement effect can be observed. Last, positive result were not presented in consumer's consumption propensity in regards to rational/emotional response. This means that it is invalid to state that consumer response differs for consumer propensity. Through result of experiment, a statement that media facade is a new media that has various possibility as advertisement mediator had been proved. Especially, as it shows that positive effect exists regardless of consumer's consumption propensity, use of media facade as marketing means is reasonable for firm in order to increase satisfaction of consumer and brand value.

• Education of Primary School Mathematics
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• v.24 no.1
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• pp.1-20
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• 2021

Factors influencing mathematics academic achievement are constantly changing and have direct and indirect effects on mathematics achievement, so longitudinal studies that can predict and analyze their growth are needed. This study uses longitudinal data on students from 2011 (5th grade of elementary school) to 2015 (2nd grade of middle school) of the Seoul Education Longitudinal Study, and divides them into groups with similar longitudinal changes in mathematics academic achievement. The direct and indirect effects of learning attitudes and achievement goals were examined. As a result of the study, it was found that learning effort and learning attitude had a direct effect on mathematics achievement in 1 group (2277 students, 67.7%), and learning attitude had a direct effect on mathematics achievement in 3 groups (958 students, 28.5%). And it was found that learning effort h ad an indirect effect. In addition, it was found that both learning attitudes, learning efforts, and achievement goals had no effect on the academic achievement of mathematics in the second group (127 students, 3.8%).

• Journal of Digital Convergence
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• v.10 no.8
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• pp.111-118
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• 2012

This study examined the psychological characteristics of the Koreans Uzzul(Boasting) about the impact on consumer attitudes about the brand. Elated about the psychological characteristics of Korean literature on the basis of an analysis of these Koreans Uzzul(Boasting) psychological characteristics were examined for luxury consumer attitudes and whether any relationship was confirmed. Firstly, the psychological characteristics of Koreans Uzzul(Boasting) were six sub-factors. Second, consumer attitudes about the luxury factor analysis was the result of two factors. Third, the psychological characteristics of Koreans Uzzul(Boasting) impact on consumer attitudes about the brand. Arrogant sense and self-esteem factors had a significant impact on hedonic attitudes. In addition, the relative recognition factors had an impact on the quality trust attitude. The results of this study did not cover the face of conspicuous luxury-related studies have mainly dealt with the psychological variables. Whereas Koreans Uzzul(Boasting) psychological characteristics based on research in progress by virtue of the fact that it is worth. Offered practitioners to consider the characteristics of the target group of Uzzul(Boasting) psychological implications for the future designer to create ads.

• Journal of Digital Convergence
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• v.16 no.5
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• pp.455-461
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• 2018

This study empirically examines the differences in advertising-related memory and product-related memory effects and ad attitudes between art infusion(interactive/ print advertising) and reguratory focus (promotion focus / prevention focus). Two - way MANOVA analysis was used for the factor analysis. The advertising experiment for renowned artists manipulated the 'self portrait' of 'Vincent Van Gogh'. The results of this study are as follows: First, promotion - focused consumers remember interactive advertising more than advertising printed advertisements in advertisements for advertising on publicity. Second, the consumers who focus on preventive focus tend to recall the information related to the product rather than the interactive advertisement.

• The Journal of the Korea Contents Association
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• v.15 no.4
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• pp.139-152
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• 2015

One of the most latest trends in today's marketing practice is to create branded contents for interacting with online consumers. Marketers are increasingly adopting behind-the-scene contents which disclose a brand's backstage information in their contents marketing efforts. The current study conceptualizes this behind-the-scene storytelling based on dramaturgical theory and investigates its impacts on consumer responses. The study also examines how consumers advertising skepticism level would influence on the evaluation of branded contents. In addition, the moderating role of advertising skepticism in evaluating brand's backstage information is investigated. The findings suggests that consumers who are exposed to brand's backstage indicate greater information attitude, brand attitude, and purchase intention than those who are not exposed to brand's backstage. Also consumers who have lower advertising skepticism evaluated branded contents more positively than high ad skepticism consumers. Lastly, the moderating role of advertising skepticism on the impact of brand's backstage disclosure is reported.

• Management & Information Systems Review
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• v.31 no.4
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• pp.639-661
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• 2012

The purpose of the paper is to examine sidedness effects of comparative advertising and moderating roles of the emotions of customer and product type. To test the research hypotheses, this study conducted experimental designs. One hundred ninety-two undergraduate students were assigned to one of the four experimental groups. Comparative Advertising message type and product type were manipulated as between-subject factors. There was a surprising event situation(free gift event) when participants came to laboratory for experiment, which is for the emotion manipulation. If a participant in a positive emotion group, he or she gets a free gift. The data demonstrate that comparative message type have a significant effect on both attitude toward the advertising and acceptance intention. In addition, consumers' emotion and product type play a significant moderating role between the message types and the dependent variables. The results of this study contribute to the literature as a new attempt to examine the sidedness effect of the comparative advertising message. We suggested that message types and consumer's emotion is one of very important aspects for a comparative advertising and marketers should consider people's emotion when they release a comparative advertising, which can help when marketers make their strategy for a comparative advertising.

• Journal of Digital Convergence
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• v.16 no.12
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• pp.231-241
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• 2018

This is a study of reputation from the perspective of evolutionary psychology. To start a theory building process in PR, Tall Puppy scale is examined using dominance hierarchy and reputation hierarchy. Tall Puppy scale is a measure toward highly successful, thus famous people. when they fall. The result showed that Koreans have negative attitude toward famous people 8times more and prefer their fall than Austrailians. The number one variable to explain the psychology of reputation hierarchy was self-esteem. It was strongly correlated with reputation hierarchy attitude. People with higher self-esteem were more generous about famous figures when people with low self-esteem prefer more the fall of tall puppies. A discussion for reputation hierarchy theory is followed.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.9 no.9
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• pp.797-808
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• 2019

The purpose of this study is to collect the psychological responses that occur while watching TV home shopping ads in verbal form, and explore the possibility of measuring the effectiveness of TV home shopping ads using linguistic analysis. The psychological responses during watching positive and negative ads of participants(40 housewives and female college students) were collected in a linguistic form using a think aloud and self-report measurement. It was analyzed by KLIWC, a Korean language analysis program. As a result of the analysis, there was a difference in psychosocial variables as well as linguistic variables between positive and negative evaluation ads. Also, various variables of KLIWC were correlated with the variables of advertising effectiveness (purchase stimulus, ad attitude, product attitude, purchase intention) and advertising response variables. This suggests the possibility of constructing a psychological response profile and measurement of advertising effectiveness using language analysis.

• Asia Marketing Journal
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• v.7 no.3
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• pp.29-51
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• 2005

The present study extends Alden et al.'s (Alden, Steenkamp, and Batra 1999) study of cultural brand positioning through advertising, in which global cultural positioning is distinguished from foreign cultural positioning and local cultural positioning. The present study explores differences in the brand personality between global cultural positioning ads and local cultural positioning ads and investigates the effect of each type of cultural positioning strategy on the brand attitude. A content analysis was conducted for the Chinese print advertisements of Korean brands in order to examine the brand personalities developed by each type of cultural positioning strategy. Substantial differences in the brand personality were not found between the cultural positioning strategies. An experiment was conducted using Chinese consumers in order to test the effect of the cultural positioning strategy on the brand attitude. The global cultural positioning was found to be more effective than the local cultural positioning in general, and the Korean cultural positioning was found to be more effective than the local cultural positioning only for the younger consumers.