• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.11 no.6
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• pp.31-39
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• 2011

For rapid formed the ad hoc wireless backbone network in disaster scene, It is necessary for real-time deployment scheme of wireless ad hoc relay devices by first responders without pre-planning. However, in order to realize this scheme, redundant deployment should be minimized, as well as optimal location of relay devices should be selected to expand communication coverage. Therefore, in this paper, we propose a new deployment scheme of relay devices to optimize communication coverage and then through simulations showed that improved performance of algorithm.

• Asia Marketing Journal
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• v.15 no.4
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• pp.223-241
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• 2014

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of 'Club SK Card' brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card market. To make these results possible, 'Club SK Card' marketing team developed an effective marketing communication strategy which followed the 6M model. The mission of the marketing communication strategy was simple and clear. It was to deliver the card's inherent strengths on consumer benefits that come from the support of subsidiary and affiliated companies of SK Planet. According to OK Cashbag data, the marketing communication team selected the appropriate target consumers and approached them directly, inducing actual purchase behavior. The target consumers received straightforward messages about 'Club SK Card' and were led to join in the new membership at their most frequently visited supermarket or franchise restaurant. The straightforward communication message embedded in an eye-catching commercial ad with a hook song accompanied with a dance was delivered via public media. The ad became so popular that many other television programs quoted or made parodies of the ad. Courtesy of the commercial ad, the brand name disseminated rapidly and widely among the public. In October 2012, an ingenious planning and persistent implementation of the communication strategy results 'Club SK Card' to be ranked top in brand awareness as well as advertising preference tests.

• Water Engineering Research
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• v.2 no.2
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• pp.103-112
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• 2001

Issues and problems in formulating South Korea's water resources policy are discussed in terms of water quantity and quality. South Korean needs both water conservation and water supply capability for the growing population and economic activities. The government has attempted to build more large-scale dams to store and supply water for residential, farming and industrial uses, but the environmentalists who emphasize conservation and environmental protection oppose the government. The environmentalists are popular among the general public. Water quality has been deteriorating from point- ad non-point sources. urban and farm runoffs are serious pollutants. All want by preserve water quality. There is no dispute on this matter between the government and the environmentalists. Money is hard to come by to preserve water quality. Economic and financial crises and no self-sufficient local governments' revenue structure are pessimistic. Basic survey on water resources, hydrology and hydraulic is badly needed for the future water resources planning.

• Journal of the Korean Professional Engineers Association
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• v.28 no.4
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• pp.21-32
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• 1995

Tideland Reclamation Projects, which have played a significant role in selfsuffficieny of food in Korea, are being greatly restricted nowadays in their implementation due to their demands of big amount of construction costs and their severe malfunctioning of contaminat-ing the marine environment. Under the situation, this paper was prepared not only to stimulate the Government to continue the imlementation of new tideland reclamation projects, but also to contribute to the development of tideland reclamation technology by which the construction costs and rnalfunctionings could be minimized. Eventhough, the functioning of filters is considered to be important for the safety of seadikes, their planning and design are being made unreasonably In view point of construc-tion cost and strutural safety. Therefore, a reliable planning and design method for filters is presented in this paper on the basis of filter theory. In this way, we professional engineers corncerned should endeavor to develop more ad-vanced technology, by which the Government would implement the tideland reclamation projects continuously to supply the land and water more steadily in time.

• Journal of Communications and Networks
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• v.17 no.2
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• pp.110-117
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• 2015

In mobile social network, it is a critical challenge to select an optimal set of devices to supply high quality service constantly under dynamic network topology and the limit of device capacity in mobile ad-hoc network (MANET). In this paper, a multi-devices composition and maintenance problem is proposed with ubiquitous service model and network model. In addition, a multi-devices composition and maintenance approach with dynamic planning is proposed to deal with this problem, consisting of service discovery, service composition, service monitor and service recover. At last, the simulation is implemented with OPNET and MATLAB and the result shows this mechanism is better applied to support complex ubiquitous service.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 1998.06a
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• pp.601-606
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• 1998

In this paper, we propose a new design method of an optimal fuzzy logic controller using co-evolutionary concept. In general, it is very difficult to find optimal fuzzy rules by experience when the input and/or output variables are going to increase. Futhermore proper fuzzy partitioning is not deterministic ad there is no unique solution. So we propose a co-evolutionary method finding optimal fuzzy rules and proper fuzzy membership functions at the same time. Predator-Prey co-evolution and symbiotic co-evolution algorithms, typical approaching methods to co-evolution, are reviewed, and dynamic fitness landscape associated with co-evolution is explained. Our algorithm is that after constructing two population groups made up of rule base and membership function, by co-evolving these two populations, we find optimal fuzzy logic controller. By applying the propose method to a path planning problem of autonomous mobile robots when moving objects applying the proposed method to a pa h planning problem of autonomous mobile robots when moving objects exist, we show the validity of the proposed method.

• Asia Marketing Journal
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• v.8 no.3
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• pp.123-139
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• 2006

Cheil Communications, a leading ad agency in Korea. has been implementing successful marketing strategies in the following three areas: (1) total strategic planning that maximizes clients' brand equity; (2) distinctive creative strategies that increase viewer acceptance with outstanding artwork; and (3) media planning and execution strategies based on systematic consumer research. This case demonstrates how Cheil Communications has empowered the clients' brands in the ever-changing marketplace, reinventing itself as a prominent global agency for the future.

• Journal of Digital Convergence
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• v.14 no.8
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• pp.203-209
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• 2016

The advertising media is undergoing a dramatic change mainly due to the increased use of smartphone. This study predicts the future of the advertising industry driven by the mobile advertising using scenario planning. Targeting technologies, restriction on the use of personal information, and overcoming ad avoidance were selected as key uncertain variables expected to impact on the growth of the mobile advertising 5 years later. With the support by expert interviews, the $2{\times}2$ matric combines two cases to generate four scenarios; the one whether mobile ads surpass PC-based online ads, the other whether the combined force of mobile and PC-based ads surpass the traditional media in advertising spendings. Each scenario is articulated according to the future of key variables. The most likely scenario is that mobile will dominate the advertising media market. However, it is important not to ignore different scenarios because key variables evolves in unexpected manner and then they can become reality. The future research will combine its key variables with social and economic ones and segment technical variables in more details.

• Journal of The Korean Dental Society of Anesthesiology
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• v.11 no.2
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• pp.146-152
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• 2011

Background: Elderly patients with progressive dementia including Alzheimer's disease (AD) are more and more often scheduled to undergo general anesthesia for various pathologies including dental problem. But, there is high risk of deterioration of underlying mental diseases and other co-morbidities. So it is important to implement preventive strategies and take adequate measures to minimize negative perioperative events in these patients. Methods: We reviewed the 17 cases of 11 patients with AD who underwent ambulatory general anesthesia for dental treatment at the clinic for the disabled in Seoul National University Dental Hospital. Results: The mean age was 68 (57-81) years. All of them were diagnosed with AD and some had hypertsnsion, bronchiectasis, urinary incontinence. For anesthesia induction, 3 cases (1 patient) was needed physical restraint, but others showed good or moderate cooperation. Drugs used for anesthesia induction was thiopental (11 cases), propofol (3 cases) and sevoflurane (3 cases). All patients received nasotracheal intubation without difficulties. Mean total anesthetic time was 3 hour 44 min ${\pm}$ 60 min and staying time at PACU was 83 ${\pm}$ 34 min. All the patients except one who showed hypertension discharged without any complication. There was no death or long term hospitalization because of severe complications. Conclusions: If general anesthesia is needed, pertinent diagnostic tests and workup about other medical problems, and appropriate anesthetic planning are essential for safety.

• Journal of Korean Society of Rural Planning
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• v.15 no.1
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• pp.101-107
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• 2009

The purposes of this study were to search for the ways to activate the Gochang Blackberry Festival by examining the visitors to the festival and utilizing the results to make efficient use of the local resources and vitalize the area. The results indicate that the visitors were aware of Gochang blackberry's superiority to that of other regions in quality and commercial value but lacked in the recognition of its related products, which suggests that the Gochang government should make diverse efforts to heighten their recognition of the products. There was a great demand for improving and supplementing the local festivals ad experience programs related to Gochang blackberry. It's thus required to reinforce new experience programs and develop various programs by incorporating blackberry into other local resources. The study has its limitations since its subjects were restricted to the visitors of the Gochang Blackberry Festival and it failed to investigate the preference factors of general potential tourists with the small sample. In future study, they need to use a bigger sample of general public to generalize the research findings.