• Title/Summary/Keyword: Ad Fit

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Goodness-of-Fit Test for the Normality based on the Generalized Lorenz Curve

  • Cho, Youngseuk;Lee, Kyeongjun
    • Communications for Statistical Applications and Methods
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    • v.21 no.4
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    • pp.309-316
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    • 2014
  • Testing normality is very important because the most common assumption is normality in statistical analysis. We propose a new plot and test statistic to goodness-of-fit test for normality based on the generalized Lorenz curve. We compare the new plot with the Q-Q plot. We also compare the new test statistic with the Kolmogorov-Smirnov (KS), Cramer-von Mises (CVM), Anderson-Darling (AD), Shapiro-Francia (SF), and Shapiro-Wilks (W) test statistic in terms of the power of the test through by Monte Carlo method. As a result, new plot is clearly classified normality and non-normality than Q-Q plot; in addition, the new test statistic is more powerful than the other test statistics for asymmetrical distribution. We check the proposed test statistic and plot using Hodgkin's disease data.

Evaluation of wind loads and the potential of Turkey's south west region by using log-normal and gamma distributions

  • Ozkan, Ramazan;Sen, Faruk;Balli, Serkan
    • Wind and Structures
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    • v.31 no.4
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    • pp.299-309
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    • 2020
  • In this study, wind data such as speeds, loads and potential of Muğla which is located in the southwest of Turkey were statistically analyzed. The wind data which consists of hourly wind speed between 2010 and 2013 years, was measured at the 10-meters height in four different ground stations (Datça, Fethiye, Marmaris, Köyceğiz). These stations are operated by The Turkish State Meteorological Service (T.S.M.S). Furthermore, wind data was analyzed by using Log-Normal and Gamma distributions, since these distributions fit better than Weibull, Normal, Exponential and Logistic distributions. Root Mean Squared Error (RMSE) and the coefficients of the goodness of fit (R2) were also determined by using statistical analysis. According to the results, extreme wind speed in the research area was 33 m/s at the Datça station. The effective wind load at this speed is 0.68 kN/㎡. The highest mean power densities for Datça, Fethiye, Marmaris and Köyceğiz were found to be 46.2, 1.6, 6.5 and 2.2 W/㎡, respectively. Also, although Log-normal distribution exhibited a good performance i.e., lower AD (Anderson - Darling statistic (AD) values) values, Gamma distribution was found more suitable in the estimation of wind speed and power of the region.

A causal model of the influence of the constituents of Facebook advertisement on the WOM intension: Ad fitness mediation effect (페이스북 광고의 구성요인이 구전의도에 미치는 인과모형: 광고 적절성인식 매개효과)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.17 no.2
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    • pp.81-89
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    • 2019
  • The purpose of this paper was to investigated the effect of the constituents of Facebook advertisement on ad fitness recognition and WOM intension. In addition, we confirmed the mediating effect of ad fitness recognition. For this purpose, data were collected for Facebook 371 users. The research method used factor analysis and covariance structure analysis. The results of this study were as follows: First, the advertising interest characteristics of Facebook ads had a significant effect on ad fitness and word-of-mouth intension. Second, personalized fit informational attributes of Facebook ads had a significant effect on ad fitness and WOM intension. Third, the perceived responsiveness had a significant effect on perceived fitness of advertisement and WOM intention. Fourth, perceived fitness recognition of Facebook advertisement had a significant effect on WOM intension. The results of this study provide consumers with information on what to consider when creating an identity advertisement and effective advertisement as Facebook advertisement.

The Comparison of Sphere Fitting Methods for Estimating the Center of Rotation on a Human Joint (인체관절의 회전중심 추정을 위한 구적합법의 비교)

  • Kim, Jin-Uk
    • Korean Journal of Applied Biomechanics
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    • v.23 no.1
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    • pp.53-62
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    • 2013
  • The methods of fitting a circle to measured data, geometric fit and algebraic fit, have been studied profoundly in various areas of science. However, they have not been applied exactly to a biomechanics discipline for locating the center of rotation of a human joint. The purpose of this study was to generalize the methods to fitting spheres to the points in 3-dimension, and to estimate the center of rotation of a hip joint by three of geometric fit methods(Levenberg-Marquardt, Landau, and Sp$\ddot{a}$th) and four of algebraic fit methods(Delogne-K${\aa}$sa, Pratt, Taubin, and Hyper). 1000 times of simulation experiments for flexion/extension and ad/abduction at an artificial hip joint with four levels of range of motion(10, 15, 30, and $60^{\circ}$) and three levels of angular velocity(30, 60, and $90^{\circ}$/s) were executed to analyze the responses of the estimated center of rotation. The results showed that the Sp$\ddot{a}$th estimate was very sensitive to the marker near the center of rotation. The bias of Delogne-K${\aa}$sa estimate existed in an even larger range of motion. The Levenberg-Marquardt algorithm of geometric fit and the Pratt of algebraic fit showed the best results. The combination of two methods, using the Pratt's estimate as initial values of the Levenberg-Marquardt algorithm, could be a candidate of more valid estimator.

Penalized logistic regression using functional connectivity as covariates with an application to mild cognitive impairment

  • Jung, Jae-Hwan;Ji, Seong-Jin;Zhu, Hongtu;Ibrahim, Joseph G.;Fan, Yong;Lee, Eunjee
    • Communications for Statistical Applications and Methods
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    • v.27 no.6
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    • pp.603-624
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    • 2020
  • There is an emerging interest in brain functional connectivity (FC) based on functional Magnetic Resonance Imaging in Alzheimer's disease (AD) studies. The complex and high-dimensional structure of FC makes it challenging to explore the association between altered connectivity and AD susceptibility. We develop a pipeline to refine FC as proper covariates in a penalized logistic regression model and classify normal and AD susceptible groups. Three different quantification methods are proposed for FC refinement. One of the methods is dimension reduction based on common component analysis (CCA), which is employed to address the limitations of the other methods. We applied the proposed pipeline to the Alzheimer's Disease Neuroimaging Initiative (ADNI) data and deduced pathogenic FC biomarkers associated with AD susceptibility. The refined FC biomarkers were related to brain regions for cognition, stimuli processing, and sensorimotor skills. We also demonstrated that a model using CCA performed better than others in terms of classification performance and goodness-of-fit.

Mobile Ad Hoc Routing Protocol Supporting Unidirectional Links (단방향 링크를 지원하는 이동 Ad Hoc 라우팅 프로토콜)

  • Lee, Kwang-Bae;Kim, Hyun-Ug;Jung, Kun-Won
    • Journal of IKEEE
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    • v.5 no.1 s.8
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    • pp.59-66
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    • 2001
  • In this paper, we propose a dynamic source routing protocol supporting asymmetric paths for mobile Ad Hoc networks that contain unidirectional links. At present, the existing dynamic source routing protocol supports only symmetric paths that consist of bidirectional links for routing. However, in fact, there can exist unidirectional links due to asymmetric property of mobile terminals or current wireless environment. Thus, we implement a mobile Ad Hoc routing protocol supporting unidirectional links, which is fit for more general wireless environment. Especially, the proposed protocol uses an improved multipath maintenance method in order to perform rapid route reconfiguration when route error due to mobility is detected. For performance evaluation, we consider the following factors: average route discovery time and average data reception rate. In order to obtain the factors of the performance evaluation, we did simulation for 900 seconds in the step of 100 seconds with the following scenarios: usage of route cache in intermediate nodes on route path, and different mobility/connection patterns.

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The Effect of AD Noises Caused by AD Model Selection on Brand Awareness and Brand Attitudes (광고 모델 관련 광고 노이즈가 브랜드 인지도와 브랜드 태도에 미치는 영향)

  • Chung, Jai-Hak;Lee, Sang-Mi
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.89-114
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    • 2008
  • Most of the extant studies on communication effects have been devoted to the typical issue, "what types of communication activities are more effective for brand awareness or brand attitudes?" However, little research has addressed another question on communication decisions, "what makes communication activities less effective?" Our study focuses on factors negatively influenced on the efficiency of communication activities, especially of Advertising. Some studies have introduced concepts closely related to our topic such as consumer confusion, brand confusion, or belief confusion. Studies on product belief confusion have found some factors misleading consumers to misunderstand the physical features of products. Studies on brand confusion have uncovered factors making consumers confused on brand names. Studies on advertising confusion have tested the effects of ad models' employed by many other firms for different products on communication efficiency. We address a new concept, Ad noises, which are any factors interfering with consumers exposed to a particular advertisement in understanding messages provided by advertisements. The objective of this study is to understand the effects of ad noises caused by ad models on brand awareness and brand attitude. There are many different types of AD noises. Particularly, we study the effects of AD noises generated from ad model selection decision. Many companies want to employ celebrities as AD models while the number of celebrities who command a high degree of public and media attention are limited. Inevitably, several firms have been adopting the same celebrities as their AD models for different products. If the same AD model is adopted for TV commercials for different products, consumers exposed to those TV commercials are likely to fail to be aware of the target brand due to interference of TV commercials, for other products, employing the same AD model. This is an ad noise caused by employing ad models who have been exposed to consumers in other advertisements, which is the first type of ad noises studied in this research. Another type of AD noises is related to the decision of AD model replacement for the same product advertising. Firms sometimes launch another TV commercial for the same products. Some firms employ the same AD model for the new TV commercial for the same product and other firms employ new AD models for the new TV commercials for the same product. The typical problem with the replacement of AD models is the possibility of interfering with consumers in understanding messages of the TV commercial due to the dissimilarity of the old and new AD models. We studied the effects of these two types of ad noises, which are the typical factors influencing on the effect of communication: (1) ad noises caused by employing ad models who have been exposed to consumers in other advertisements and (2) ad noises caused by changing ad models with different images for same products. First, we measure the negative influence of AD noises on brand awareness and attitudes, in order to provide the importance of studying AD noises. Furthermore, our study unveiled the mediating conditions(variables) which can increase or decrease the effects of ad noises on brand awareness and attitudes. We study the effects of three mediating variables for ad noises caused by employing ad models who have been exposed to consumers in other advertisements: (1) the fit between product image and AD model image, (2) similarity between AD model images in multiple TV commercials employing the same AD model, and (3) similarity between products of which TV commercial employed the same AD model. We analyze the effects of another three mediating variables for ad noises caused by changing ad models with different images for same products: (1) the fit of old and new AD models for the same product, (2) similarity between AD model images in old and new TV commercials for the same product, and (3) concept similarity between old and new TV commercials for the same product. We summarized the empirical results from a field survey as follows. The employment of ad models who have been used in advertisements for other products has negative effects on both brand awareness and attitudes. our empirical study shows that it is possible to reduce the negative effects of ad models used for other products by choosing ad models whose images are relevant to the images of target products for the advertisement, by requiring ad models of images which are different from those of ad models in other advertisements, or by choosing ad models who have been shown in advertisements for other products which are not similar to the target product. The change of ad models for the same product advertisement can positively influence on brand awareness but positively on brand attitudes. Furthermore, the effects of ad model change can be weakened or strengthened depending on the relevancy of new ad models, the similarity of previous and current ad models, and the consistency of the previous and current ad messages.

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Energy Efficient Routing Protocol in Wireless Sensor Network (무선 센서 네트워크에서 에너지 효율적인 라우팅 프로토콜)

  • 손병락;김중규
    • Journal of Korea Society of Industrial Information Systems
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    • v.9 no.2
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    • pp.65-73
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    • 2004
  • By the progress of communication and hardware technology, It is possible to organize wireless sensor nodes using the tiny sensor in recently. It is a critical aspect to minimize energy consumption for long-term lively sensor because wireless sensor nodes are associated with the available resources. The wireless sensor network is restricted in communication, exhaustion of power, and computation but it is very similar an Ad-Hoc network. Each sensor node products a few data and application layer of each sensor has slow transmitting feature. Unlike Ad-hoc, which is usually source or sink, base station of the each senor nodes works as sink and the other nodes except sink node works as source. Generally, wireless sensor network keep staying fixed state and observing circumstances continuously after setting up. It doesnt fit for the wireless sensor networks under functioning of existing ad-hoc networks because original Ad-Hoc network routing protocol couldnt operate for wireless sensor network features. This thesis propose the effective routing protocol way in the filed of the expanded routing protocol based on tree with considering on the characteristic of wireless sensor networks pattern.

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QoS Routing Protocol using multi path in Unidirectional Mobile Ad Hoc Networks (단방향 이동 Ad Hoc 망에서의 다중경로를 이용한 QoS 라우팅 프로토콜)

  • Kang, Kyeong-In;Park, Kyong-Bae;Yoo, Choong-Yul;Jung, Chan-Hyeok;Lee, Kwang-Bae;Kim, Hyun-Ug
    • The KIPS Transactions:PartC
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    • v.9C no.6
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    • pp.935-944
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    • 2002
  • It is the Mobile Ad Hoc Networks that constituted with serveral mobile node that can communicate with other mobile nodes. Until now, there were no routing protocols considering such as Multimediadata, VOD (Video On Demand), which is required of lots of bandwidth in Mobile Ad Hoc Network, io we are in the need of QoS (Quality of Service)routing protocol to transmit the data packets faster and more accurate. Also, there are an unidirectional links due to asymmetric property of mobile terminals or current wireless environments on practical mobile ad hoc networks. However, at present, the existing mobile ad hoc routing protocols are implemented to support only bidirectional links. In this paper, we propose the Advanced Routing routing protocol in order to implement a new routing protocol, which is fit to mobile ad hoc networks containing unidirectional links and to support QoS service. For the performance evaluation, we use NS-2 simulator of U.C. Berkeley. We could get not only increased received data rate and decreased average route discovery time, but also network load decreases with compared Best effort service.

Effect of angulation on the 3D trueness of conventional and digital implant impressions for multi-unit restorations

  • Ozay Onoral;Sevcan Kurtulmus-Yilmaz;Dilem Toksoy;Oguz Ozan
    • The Journal of Advanced Prosthodontics
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    • v.15 no.6
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    • pp.290-301
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    • 2023
  • PURPOSE. The study aimed to determine the influence of implant angulation on the trueness of multi-unit implant impressions taken through different techniques and strategies. MATERIALS AND METHODS. As reference models, three partially edentulous mandibular models (Model 1: No angulation; Model 2: No angulation for #33, 15-degree distal angulation for #35 and #37; Model 3: No angulation for #33, 25-degree distal angulation for #35 and #37) were created by modifying the angulations of implant analogues. Using a lab scanner, these reference models were scanned. The obtained data were preserved and utilized as virtual references. Three intraoral scanning (IOS) strategies: IOS-Omnicam, ISO-Quadrant, and IOS-Consecutive, as well as two traaditional techniques: splinted open tray (OT) and closed tray (CT), were used to create impressions from each reference model. The best-fit alignment approach was used to sequentially superimpose the reference and test scan data. Computations and statistical analysis of angular (AD), linear (LD), and 3D deviations (RMS) were performed. RESULTS. Model type, impression technique, as well as interaction factor, all demonstrated a significant influence on AD and LD values for all implant locations (P < .05). The Model 1 and SOT techniques displayed the lowest mean AD and LD values across all implant locations. When considering interaction factors, CT-Model 3 and SOT-Model 1 exhibited the highest and lowest mean AD and LD values, respectively. Model type, impression technique, and interaction factor all revealed significant effects on RMS values (P ≤ .001). CT-Model 3 and SOT-Model 1 presented the highest and lowest mean RMS values, respectively. CONCLUSION. Splinted-OT and IOS-Omnicam are recommended for multi-unit implant impressions to enhance trueness, potentially benefiting subsequent manufacturing stages.