• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.3
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• pp.1355-1366
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• 2014

The purpose of research is to find out the factors that affects multi cultural acceptance of parents' child rearing behavior of elementary school students and psychological well-being. In order to accomplish the purpose, survey was conducted on 328 elementary school students in the city of I. The results were first, parents' child rearing behavior of elementary school students, psychological well-being and multi-cultural acceptance didn't have difference by background variables. Second, significant relationship was present on parents' child rearing behavior of elementary school students, psychological well-being and multi cultural acceptance, Third, parents' child rearing behavior of elementary school students and psychological well-being have positive impact on multi-cultural acceptance. As seen in such results, in order to achieve effective acceptance on multi culture in regular household, the awareness and attitude on parents' child rearing behavior and feeling of psychological well-being need to change and that will have positive impact to live together for students from regular household and multi culture household as a member of multi culture society.

• The Journal of the Korea Contents Association
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• v.17 no.6
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• pp.142-152
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• 2017

Previous multi-cultural education on elementary school students has focused on improving negative perceptions on multi-culture rather than enhancing morality among student, thus the outcomes seem to be not successful as intended. The purpose of this study is to examine the relationship between multi-cultural acceptance and pro-social behavior and to investigate the role of empathy as mediator in the relationships between these two variables. A convenience sample of 457 elementary school students in I city of Kyeonggi-do was employed. Results showed that multi-cultural acceptance was significantly associated with pro-social behavior and empathy had partially mediated the relationship between multi-cultural acceptance and pro-social behavior controlling for gender, grade, multi-cultural education. Findings suggest that multi-cultural education need to be incorporated into moral education course for improving pro-social behavior and empathy of students.

• Journal of Korean Library and Information Science Society
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• v.53 no.4
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• pp.293-318
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• 2022

The purpose of this study is to analyze the impact of reading on self-efficacy and multicultural acceptance. The Korean Education and Employment Pannel II data were used for the analysis. Through analyzing the data with latent growth model, the growth trajectories for reading, self-efficacy, and multicultural acceptance were identified, and the relationship between three variances were analyzed using multi-variate latent growth model. As results, reading books, self-efficacy, and multicultural acceptance were decreased, as times go by. Next, the intercept of reading was postively related with self-efficacy and multicultural acceptance. Finally, self-efficacy mediated between the intercept of reading and the multicultural acceptance, and it's statistically significant.

• Journal of Korea Game Society
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• v.17 no.2
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• pp.123-134
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• 2017

The purpose of this study is to investigate how teachers' acceptance of digital games is constructed in the school context and what factors influence teachers' acceptance. To do this, we conducted a survey on teachers, school counselors, and professional counselors in August 2016. A total of 250 data were analyzed. As a result, it was confirmed that the teachers' acceptance of digital game is composed of 5 factors - need for supervision, willingness to use, concern & monitoring, acceptance as alternative activities, acceptance efficacy. As a result of multi-variate multiple regression analysis, it was found that the teacher's age, the 2 factors of digital media literacy, the teacher's attitude toward student's digital game usage, and teacher's evaluation of the impact of digital games on school achievement have different effects on the 5 factors of teachers' acceptance. This study is meaningful to identify how teachers' acceptance of digital games is constructed and to explore the main factors affecting teachers' acceptance of digital games.

• Korean Journal of Culture and Social Issue
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• v.17 no.2
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• pp.219-239
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• 2011

The objective of this study is to investigate the influence of husbands' sex role stereotype, intercultural sensitivity, and the acceptance of wife's culture on immigrant women's acculturation, marital satisfaction and life satisfaction in multi-cultural family in Korea. The data of 100 immigrant women and their husbands were analyzed. Husbands' mean age was 41.6 and wifes' mean age was 29.6. The results of this study are as follows. The first, husbands' sex role stereotype, intercultural sensitivity and the acceptance of wives' culture together explain only marginalization among wives' acculturation(integration, assimilation, segregation, and marginalization) significantly, but individual variable's effect was not significant. The second, husbands' acceptance of wives' culture explain marital and life satisfaction significantly. Third, only marginalization among four types of acculturation explain significantly marital and life satisfaction significantly. integration explain only life satisfaction significantly. Husbands' sex role stereotype is related with the acceptance of their wives' culture and their intercultural sensitivity negatively. In wives' acculturation, there is low positive correlation between assimilation and integration and moderate negative correlation between assimilation and marginalization. This study revealed that the marital and life satisfaction of immigrant women in intercultural family in Korea are explained by acculturation which was influenced by their husband's acceptance of wives' culture and they are not only immigrant wife's problem but multicultural problem.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.11-23
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• 2023

With the proliferation of the "Untact" culture (non-face-to-face society), advanced technologies have accelerated the cashierless systems in the retail context. Cashierless fashion stores are expected to grow rapidly in the same way automated convenience stores grew in popularity. Applying the extended technology acceptance theory, this study aims to investigate how the attributes of cashierless fashion store influence consumers' acceptance of it and to examine how consumer's technology readiness moderates the model. Two online surveys-preliminary and secondary-were conducted to collect data from consumers in their 20s and 30s who had experienced cashierless stores over the past year. To analyze a total of 423 responses, this study conducted a confirmatory factor analysis, a multi-group factor analysis, a multi-group structure equation modeling, and a descriptive analysis. The results demonstrate that convenience, trustworthiness, and price had a positive impact on perceived ease of use, while service quality had a negative one. Enjoyment, convenience, trustworthiness, and price positively influenced perceived usefulness. Both perceived ease of use and usefulness increased the intention to use. Furthermore, the multi-group comparison confirmed that the positive dimensions of consumer's technology readiness played a moderating role in the model. This study provides a research foundation for consumer acceptance of technologically advanced stores and offers practical implications to companies planning cashierless fashion stores.

• International Journal of Advanced Culture Technology
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• v.8 no.2
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• pp.116-128
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• 2020

In this study, we introduce a multi-modal mixed reality (MR) application for advertising the main touristic landmarks on Jeju Island, and evaluate its effectiveness based on the Technology Acceptance Model (TAM) with a focus on the user's involvement in Korean culture (K-Culture). Specifically, we deployed several stimuli to enable users to retrieve information, visualize a variety of heritage content such as text, images, videos, virtual artifacts, and immerse in a VR environment to experience the heritage locations. The results of the online survey with 436 participants showed that for consumers with low K-Culture involvement, Perceived Usefulness and Perceived Ease-of-Use did not affect their Intention to Visit the island. Still, it had a significant impact on their Intention to Use the application. On the other hand, for the group with high K-Culture involvement, Perceived Usefulness had no effect on the Intention to Use and Intention to Visit. However, Perceived Ease-of-Use had a significant impact on their Intention to Use the application and Intention to Visit Jeju Island. Therefore, when user involvement in K-Culture is high, convenience of use has played a significant role in sensory media usage and the intention to visit, regardless of the usefulness of the mixed reality content. In contrast, users with low K-Culture involvement primarily focused on the functional aspects of the application. These findings open the path for follow-up studies on K-Culture involvement and immersive media tourism marketing, which will benefit digital tourism marketing and Korea's tourism industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.302-310
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• 2018

This study was conducted to develop a unified structural model that defines relationships among factors that affect Multi Cultural Acceptance (MCA) for adolescents. This study was performed using the dataset from the 2016 Korean Children and Youth Panel Survey (KCPS). We analyzed the survey result from the dataset at the 0.05 significance level using the SPSS and AMOS version 22 programs. Specifically, we investigated several demographic characteristics of the survey participants by a descriptive analysis method that adopted the maximum likelihood estimate method to verify the fitness of the hypothetical model and the hypotheses therein. In addition, we applied the ${\chi}^2$-test, GFI, AGFI, CFI, IFI, and RMSEA to show the fitness level of our structural model. The results showed that our proposed structural model demonstrated a fine fitness level. We found that key factors that affect MCA for adolescents were ego-resilience, peer relationships, and sense of community. Overall, the results of our study indicate that combinational intervention is needed to help adolescents lift their ego-resilience, as well as to develop peer relationships and a sense of community.

• Journal of the Korea Convergence Society
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• v.7 no.5
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• pp.7-13
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• 2016

Since a smart phone became popular that leads mobile era, we've faced diverse life style changes. Particularly, a mobile messenger which changes communication method from voice and video call to text based multi media messenger, leads new gift-giving culture called mobile voucher gift-giving. Although many researches have validated diverse models about digital voucher, this research utilize the model which divide motivation of gift-giving from three theories: gift-giving motivation theory, technology acceptance model, and consumer value theory. The purpose of this research is not only validate the model but also grouping by giving frequency of samples and validate disparity among groups. In conclusion, there are three groups founded and shows difference motivations.

• Journal of Popular Narrative
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• v.25 no.3
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• pp.303-345
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• 2019

This article analyzes the multi-layered communication in the Webtoon Princess Pari, released on the Daum portal site, created (written and illustrated) by Kim Naim, through analyzing the narrative structure and comments with the qualitative / quantitative methodology. The webtoon Princess Pari is structured in an omnibus style in which unit narratives are intermittently articulated, multi-lined, and interconnected. As integrated narratives which link with unitary narratives, Pari's growth story as a shaman and a romance narrative are structured. The classical original story of the shaman was used as a prehistory corresponding to the prequel of the webtoon through a preview, and the writer restructured the narrative to overcome the contradictions of the gender asymmetry and the patriarchal ideology of the original text. The viewer then creates a conversational space by giving critical and reflective comments. According to a statistical analysis conducted through sampling, the types of comments can be classified as follows: Appreciation and criticism of the contents ≫ Emotional response ≫ Intuitive overall review ≫ Knowledge and reflection ≫ Comments on comments. In the process of creation and acceptance of the Webtoon, a multi-layered dialogue between classical and modern, content and audience, acceptance and creation has been at play. In the creation dimension, the writer used a device to fill the gap of mythical symbols of the contents. At the level of the audience, they formed a culture of sharing information, knowledge, and reflection about tradition/folk/culture through comments. This corresponds to classical and modern dialogue through the webtoon. The viewers form a sympathetic bond, attempt hermeneutical coordination, supplement the information, and search for a balanced angle through controversial conversation. In addition, by commenting on attitudes, views, and perspective, the commentators showed a behavioral pattern corresponding to meta-criticism in literature. The viewers' comments acted as feedback on the creation of the webtoons, so that the creation and acceptance itself influenced the production of the content of the webtoon. The webtoon Princess Pari, which was based on Korean classical narrative, has been reorganized onto 'moving and dynamic' content, which leads to sense, thinking, criticism and reflection through the formation of various dialogues.