• 대한가정학회지
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• 제30권3호
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• pp.33-43
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• 1992

The objective of this study were to (1) investigate the relationship between evaluations of apparel advertising, fashion involvement, and social attitudes, (2) examine how evaluation of apparel advertising, fashion involvement, and social attitudes vary according to gender, and (3) investigate the possible differences in purchase attitudes toward the advertised apparels according to gender and advertisement slogan. Questionnaire for evaluations of apparel advertising was comprised of four sections; apparel advertising acceptance, evaluation of advertisement slogan, purchase attitude toward the advertised apparels, and perception of effective media for apparel advertising. For evaluation of advertisement slogan, 5 sets of apparel advertisements were selected. Each set had two advertisements; one advertisement contained an image-oriented slogan, while the other had a quality-oriented slogan. "The Social Attitude Scale' by Kerlinger and 'Fashion Involvement Index' by Tigert, Ring & King were used. All the items were selected on the Cronbach's alpha reliability. The subjects were 217 college male and famale students in Seoul; 60 were asked about purchase attitude toward the image-oriented slogan, 60 purchase attitude toward the quality-oriented slogan, and 97 all the items included in evaluation of the two slogans. The data were analyzed using Pearson's correlation coefficient, X2-test, t-test, two-way ANOVA, and multiple regression analysis. The results of the study were the followings. 1. Fashion involvement had positive relationship with apparel advertising acceptance. The higher the level of conservative attitude males had, the more positive attitude they had in fashion involvement and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance. Subjects high in conservative attitude, fashion involvement, and apparel advertising acceptance had more positive in purchase of the advertised apparels. 2. Females high in apparel advertising acceptance were more favorable toward image-oriented advertisements. 3. Fashion involvement and apparel advertising acceptance were significantly higher in females than in males. Liberal attitude was significantly higher in males than in females. Evaluation of advertisement slogan did not differ according to gender. 4. Males perceived 'TV' was the most effective media for apparel advertising while females perceived 'display' was the most effective. 5. No significant interactions between advertisement slogan and gender were found in purchase attitude of the advertising apparels. 6. Apparel advertising acceptance was influenced by fashion involvement, social attitude, and sex. The explanatory power of the three variables was 17%.

• 한국지역사회생활과학회지
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• 제20권3호
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• pp.319-330
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• 2009

This study investigated the field application and the acceptance test of the meal service for the elderly (${\ge}$ 65 years) community halls in Jeonnam and Gyeongbuk. The acceptance scores of bean rice and glutinous rice were the highest among the tested cooked rice varieties in Jeonnam and in Gyeongbuk, respectively (P<0.05). The acceptance scores of tofu soybean paste soup and spinach bean paste soup were the highest among different soups, in Jeonnam and Gyeongbuk, respectively. The scores of menu 5 (bean rice, tofu and bean paste soup, pan-fried pork, green laver salad, kimchi, soy milk) and menu 1 (cereal rice, fermented soy bean soup, hard-boiled quail's egg, crown daisy salad, kimchi, mandarin) were the highest in Jeonnam and Gyeongbuk, respectively, in terms of overall acceptance (P<0.05). The average cost of each meal in two provinces was $2012{\pm}323$ won. The amount of leftovers from menu 5 (Bean rice, Tofu and soybean paste soup, Pan-fried pork, Seasoned green laver, Kimchi, Soy milk) was the lowest in Jeonnamin, while the one from menu 2 (rice, leaf beet and soybean paste soup, sated vegetables with potato noodle, hard-boiled potato, kimchi, cherry tomato) was the lowest in Gyeongbuk.

• 품질경영학회지
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• 제33권3호
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• pp.59-70
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• 2005

The purpose of this research is to identify the impact of trust on user acceptance of mobile banking and to identify if causalities among these factors are different between Internet and mobile banking. To test this model, this research applies the technology acceptance model(TAM) that incorporates trust. Additionally, this research use structural equation modeling to test the model and examine cross-group differences using a multi-group comparison method. The empirical results indicate that all path is significant expect the path from trust to intention to use. The results of a multi-group comparison test indicated that the path from trust to attitude, from trust to intention to use, from perceived usefulness to attitude and from perceived to intention to use are different between Internet and mobile banking.

• 한국보건간호학회지
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• 제32권2호
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• pp.208-220
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• 2018

Purpose: This study examined the mediating effects of self-esteem on the relationship of college students' parental acceptance-rejection rearing attitude and aggression according to gender. Methods: This study was conducted as a descriptive survey. Data were collected using a self-report questionnaire from the 1st to 20th of November 2017, and questionnaires from 266 college students were used in the analysis using a Chi-square test, Fisher's exact test, t-test, Pearson correlation coefficients, simple and multiple regression techniques with the PASW/WIN 20.0 program. Results: In male students, self-esteem had perfect mediating effects on the relationship between the parental acceptance-rearing attitude and aggression. On the other hand, it had partial mediating effects on the relationship between the parental rejection-rearing attitude and aggression. In female students, self-esteem did not have mediating effects on the relationship between the parental acceptance-rejection rearing attitude and aggression. Conclusion: To reduce college students' aggression, it is necessary to build effective strategies to redefine the parent-child relationship and develop a self-esteem promotion program considering gender.

• 한국식생활문화학회지
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• 제19권4호
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• pp.460-467
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• 2004

Survey on the usage of commercial poggi Kimchi was run and consumer's acceptance test of the Kimchi in the various regions of Korea including Seoul(SE), Kyonggi Province(KG), Kangwon Province(KW), Kyungsang Province(KS), and Jeonla Province(JL) were investigated. Survey result of 34% of consumer showed that they eat Kimchi very much, and 19% answered they ate Wimchi whenever they had chance to eat. The most desired points of improvement in commercial poggi Kimchi were as following; Taste and degree of fermentation should be standardized. Order of preferences of minor ingredients of Kimchi were radish, hot pepper, welsh onion, and leek, respectively. Consumer acceptance test of KS sample group showed higher preference in whole color, salted condition, spicy hot flavor and crispness than the others. In whole color and pickled seafood properties, KG sample group showed significantly higher values than the others. In salty flavor, SE sample group showed lower preference than the others.

• Journal of information and communication convergence engineering
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• 제22권1호
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• pp.23-32
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• 2024

This study aims to improve the quality of distance learning by developing webcast-based e-learning media and integrating it into an e-learning platform for functional job training purposes at the National Research and Innovation Agency, Indonesia. This study uses a Technology Acceptance Model (TAM) to assess and predict user perceptions of information systems using webcast platforms as an alternative to conventional applications. The research method was an online survey using Google Forms. Data collected from 136 respondents involved in practical job training were analyzed using structural equation modeling to test the technology acceptance model. The results showed that the proposed model effectively explained the variables associated with the adoption of web-based e-learning during the COVID-19 pandemic in Indonesia for participants engaged in functional job training. These findings suggest that users' perceptions of ease of use, usefulness, benefits, attitudes, intentions, and webcast usage significantly contribute to the acceptance and use of a more effective and efficient webcast-based e-learning platform.

• 한국식품조리과학회지
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• 제32권4호
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• pp.413-425
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• 2016

Purpose: This study was conducted to understand the factors that affect the acceptance of gluten-free rice pasta samples prepared with added buckwheat, mungbean, and acorn starches, and to compare sensory characteristics of samples with those of 100% semolina pasta. Methods: Descriptive analysis of pasta was conducted by 12 trained panels. Acceptance test was carried out by 40 consumers using 7-point hedonic scale. Collected data was statistically analyzed by principal component analysis, and partial least squares regression analysis. Results: Quantitative descriptive analysis showed that increasing amount of buckwheat, mungbean, and acorn starches resulted in significant improvement in gluten-free rice pasta properties, especially texture, hardness, chewiness, roughness, and al dente with increasing amount of sample starches, and decreased adhesiveness. In acceptance test, appearance and texture of gluten-free rice pasta with mungbean starch were preferred than pasta made with 100% rice. Flavor and taste was preferred in pasta with buckwheat starch than other pasta samples. Rice pasta with 30% buckwheat starch showed the highest score in overall acceptance among rice samples. Conclusion: This study suggested that adding mungbean starch could improve texture of gluten-free pasta, and adding buckwheat starch would improve taste and flavor of gluten-free rice pasta.

• 한국식품조리과학회지
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• 제33권3호
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• pp.333-341
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• 2017

Purpose: This study investigated the quality characteristics of vegetable pancake prepared with various levels of barley flour. Methods: The pH level and spreadability of the batters as well as the color, texture, and sensory evaluation of the vegetable pancake were analyzed. Results: The results show that spreadability of batter significantly decreased as the substitution amount of barley flour increased (p<0.001). The pH level of the batter significantly decreased as the substitution amount of barley flour increased (p<0.001). Redness and yellowness increased as the substitution amount of barley flour increased. For texture, the sample groups with substituted barley flour showed high characteristics of hardness, gumminess, and chewiness. Principal component analysis showed that the sample group with a high substitution amount of barley flour was characterized by relatively high darkness, roasted grain aroma, bitterness, astringent, and chalkiness. Acceptance test found that the sample group with 15% barley flour received higher acceptance than the sample group with 0% barley flour in terms of color, texture, and overall acceptance. Conclusion: Acceptance test found that the sample group with 15% or 30% of barley flour had significantly higher or similar acceptance attributes than the sample group without barley flour, which suggests the possibility of developing vegetable pancake with barley flour.

• 한국농촌간호학회지
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• 제17권1호
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• pp.34-41
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• 2022

Purpose: This study attempted to investigate the influence of attitude toward the use of new technology and technological readiness on the intention of new technology acceptance among the elderly aged 65 or older living in small and medium-sized cities. Methods: Ninety-eight people age 65 or above participated in the study. The collected data were analyzed using an independent t-test and ANOVA with the Scheffé test. The Pearson correlations between attitude, technology readiness, and intention of new technology acceptance were analyzed, and factors affecting intention of new technology acceptance were analyzed using multiple regression analysis. Results: The factors affecting the elderly's intention to accept new technologies were innovation in technology readiness (β=.52, p<.001) and educational level (β=-.22, p=.018). Conclusion: Based on these findings, it is necessary to develop strategies and educational programs for the socioeconomically vulnerable elderly to improve their intention to accept new technologies.

• 한국산학기술학회논문지
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• 제22권5호
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• pp.188-198
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• 2021

본 연구는 장애인복지기관 종사자들 최신기술에 관심도와 최신기술 저항도 및 불안도 간의 관계에서 최신기술 수용도의 매개효과를 검증하는 것을 목적으로 한다. 이러한 목적 달성을 위하여 2018년 7월부터 8월까지 P광역시 장애인복지관 종사자를 대상으로 자료를 수집하여, 187명의 자료를 분석하였다. 분석은 변수간 인과관계 검정을 위해 다중회귀분석을 실시하였고, 매개효과 검증을 위해 Baron과 Kenny(1986)의 단계별 분석 모형을 활용하였으며 매개효과의 유의도 검증을 위해 Sobel test를 실시하였다. 분석결과 최신기술 관심도는 최신기술 수용도를 매개로 최신기술 저항도 및 불안도에 영향을 미침과 동시에 직접적으로는 영향을 미치지 않아 완전매개효과가 있는 것으로 검증되었으며 Sobel test 결과, 통계적으로도 매개효과는 유의미한 것으로 나타났다. 즉, 장애인복지기관 종사자의 최신기술 관심도는 최신기술 수용도를 매개로 저항도 및 불안도를 낮추어 미래사회 적응 가능성을 높이는 것으로 나타났다. 이러한 결과를 바탕으로 최신기술 저항도 및 불안도를 감소시키기 위한 방안을 모색하고, 최신기술 기술에 대한 관심과 최신기술 수용도를 높일 수 있는 관련 방안을 제언하였다.