• Title/Summary/Keyword: Acceptance Factor

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An Empirical Study on Practical Use of U-Services through RFID in University (대학에서 RFID를 통한 u-서비스의 활용에 관한 실증연구)

  • Lee, Sang-Shik;Bae, Sun-Mi
    • Journal of Korea Society of Industrial Information Systems
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    • v.11 no.5
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    • pp.207-215
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    • 2006
  • In this paper, we attempt to investigate the factors influencing usage and acceptance of ubiquitous services in campus, based on the Technology Acceptance Model(TAM). This study conceptualizes and develops three dimensions of u-Services, such as real time service, information security, customization service, and tests the relationship among u-Services, perceived usefulness and perceived ease of use, and intention to use. Data were collected from 162 respondents in K-University and research model was tested using multiple regression analysis. As a consequence, this study found that customization service is an important factor which is influenced to perceived usefulness and perceived ease of use.

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Factors related to the acceptance of Attending Physicians on ophthalmologist (개원의의 개방병원제도에 대한 수용도 관련 특성 분석 -안과개원의를 중심으로-)

  • Chang, Dong-Gune;Kim, Hee-Sun;Shin, Eui-Chul
    • Korea Journal of Hospital Management
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    • v.16 no.4
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    • pp.67-84
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    • 2011
  • The open Hospital Attending Physician System has been discussed and operated for developing the efficiency and the substitutes for an increase in medical expenses, for overlapping investment in medical resources, and for normalization of medical delivery system. This study assessed the related factors to the acceptance and introduction of Attending Physicians on ophthalmologist. Data was collected mail response to 179 ophthalmologists in 2005. Applying multilevel logistic regression, we examined the relationship between their acknowledgment, attitude and acceptance of the open Hospital Attending Physicians System. The percentage of participation in Hospital Attending was indicated to be 3.9%. The 44.7% of all participants agreed to adopting the Hospital Attending, 33.5% of doctors are willing to participate in the future. The positive and normal attitude of physician toward the Hospital Attending is 6.6 times (95%CI 1.315, 33.138) and 55.2 times(95%CI 11.352, 268.347) more than that of negative after adjustment for other variables. Attitude was found to be the important factor influencing physicians' participation in the Attending Hospital. Thus, it is need to development and implication for the strategies that lead the practical necessity and positive attitude toward the Attending Hospital.

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Analyzing Influential Factors of Sustainable Consumption Behavior in Mobile Videophone Services (모바일 영상통화서비스의 지속적인 사용에 영향을 미치는 요인 분석)

  • Park, Deog-Wan;Lee, Young-Hee;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.16D no.2
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    • pp.281-294
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    • 2009
  • The objective of this study is to analyze influential factors of sustainable consumption behavior in mobile videophone services using TAM(Technology Acceptance Model). The results of data analysis by SPSS 12.0 show that perceived usefulness, perceived easy of use, videophone service quality, concentration, and use of videophone service by acquaintances exert significant influence on continuous use for videophone services. But 'the level of neighbor's videophone possession and use, videophone charge, videophone quality, and privacy' as moderating variables haven't significant influence on extended use.

Structural Relationships Analysis of Technology Acceptance Model in M-Banking Service based on IC Chip (IC칩 기반모바일뱅킹 서비스에 있어서 기술수용모형의 구조관계 분석)

  • Kim, Min-Cheol;Kim, Min-Su
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.12
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    • pp.2199-2204
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    • 2007
  • The objective of this study is to get an implication through the application of Technology Acceptance Model (TAM) focused on Mobile Banking Service based on IC Chip. Thus firstly, this study reviewed the related literatures and materials. After this, this parer analyzed this TAM model with covariance structural method to search the factors influencing technology acceptance of Mobile banking service. In conclusion, the proposed model showed that 'innovation factor' influenced 'perceived usefulness' and 'user's acquaintance' influenced 'perceived ease of use'. And this 'perceived usefulness' influenced 'perceived ease of use' and this 'perceived ease of use' influence 'attitude toward use'.

Acceptance and Use of Mobile Banking in Central Asia: Evidence from Modified UTAUT Model

  • IVANOVA, Aisena;KIM, Ju Yeon
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.2
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    • pp.217-227
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    • 2022
  • The main purpose of this study is to analyze the adoption and use of mobile banking by university students and its potential determining factors. This study comprises 259 completed questionnaires answered through an online survey method. The respondents are Mongolian university students who have experience in using mobile banking applications. Young adults rely heavily on technology and are more likely to adopt mobile banking applications; however, there is limited research on the acceptance and use of mobile banking applications among this cohort, particularly from the perspective of Central Asian developing economies. Through using the SmartPLS 3.3 software, confirmatory factor analysis was conducted to evaluate the construct and structural equation modeling. The main results indicate that performance expectancy, effort expectancy, social influence, and facilitating conditions are the main constructs related to mobile banking technology acceptance; perceived security positively impacts perceived trust. Moreover, perceived trust is the construct of the use of mobile banking technology by the university students who responded to the questionnaire. However, the relationship between perceived risk and use behavior was not accepted.

Study on the Development of an Evaluation Index for the Local Economy Activation of Community Investment Renewable Energy Projects (대규모 주민참여형 재생에너지 사업의 지역경제 활성화 평가지표 개발 연구)

  • Im, Hyunji;Yun, Seonggwon;Yoon, Taehwan;Kim, Yunsoung
    • New & Renewable Energy
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    • v.17 no.2
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    • pp.9-23
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    • 2021
  • In Korea, various community investment renewable project models are being implemented to increase community acceptance of renewable energy. An important factor for enhancing local acceptance is that renewable energy projects have a positive effect on revitalizing the local economy such as income increase or job creation for residents and local companies. To maximize the local economic effect of large-scale community investment renewable energy projects, this study developed an evaluation index for local economy activation, whose indicators are the local return on investment, local companies' participation, local job creation, regional cooperation, transparency, and governance. Analysis of existing evaluation indicators and current renewable projects, financial analysis, and expert interviews were used in this research. The pilot evaluation determined that, the local economic effect was high in the following order: a fund investment wind project (Gangwon), benefit-sharing wind project (Jeju), and general wind project. In particular, residents' investment amount, the number of participating residents, and the amount and transparency of the regional cooperation fund were key factors to expand the effect of local economy activation. This evaluation index could be used in public bidding for renewable energy projects such as offshore wind zoning areas of local government.

Influencing Factors on the Acceptance of Blockchain Technology in Capturing and Sharing Project Knowledge: A Grounded Theory Study

  • Bardesy, Waseem S.;Alsereihy, Hassan A.
    • International Journal of Computer Science & Network Security
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    • v.22 no.10
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    • pp.262-270
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    • 2022
  • In the past two decades, there has been an increasing interest in project knowledge management, as knowledge is a crucial resource for project management success. Knowledge capture and sharing are two effective project management practices. Capturing and sharing project knowledge has become more efficient due to technological advances. Nevertheless, present technologies face several technical, functional, and usage obstacles and constraints. Thus, Blockchain technology might provide promising answers, yet, there is still a dearth of understanding regarding the technology's proper and practical application. Consequently, the goal of this study was to fill the gap in the literature about the adoption of Blockchain technology and to investigate the project stakeholders' acceptance and willingness to utilize the technology for capturing and sharing project knowledge. Due to this inquiry's exploratory and inductive characteristics, qualitative research methodology was used, namely the Grounded Theory research approach. Accordingly, eighteen in-depth, semi-structured interviews were conducted to collect the data. Concurrent data collection and analysis were undertaken, with findings emerging after three coding steps. Four influencing factors and one moderating factor were identified as affecting users' acceptance of Blockchain technology for capturing and sharing project knowledge. Consequently, the results of the study aimed to fill a gap in the existing literature by undertaking a comprehensive analysis of the unrealized potential of Blockchain technology to improve knowledge capture and sharing in the project management environment.

A Study of Metaverse Perception in the Food Service Industry:Based on Technology Acceptance Model and Theory of Reasoned Action (외식산업에서의 메타버스 인식 연구:기술수용모델(TAM) 및 합리적 행동이론(TRA)을 기반으로)

  • Lee Sol;Lim So-hee;Lee Seung-woo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.19 no.3
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    • pp.193-211
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    • 2023
  • This study explores consumer perceptions of the Metaverse, a new concept emerging post-pandemic. It applies the Technology Acceptance Model and Theory of Reasoned Action to examine how perceived usefulness, ease of use, attitudes, subjective norms, and intentions to adopt new technology are connected. The study analyzes samples obtained from a self-administered online survey, assessing experienced and inexperienced individuals to compare their perceptions toward Metaverse in the food service industry. The data is processed with SPSS and AMOS, utilizing factor analysis and structural equation modeling. Results show perceived usefulness and ease of use influencing attitudes, which, along with subjective norms, impact behavioral intentions, supporting hypotheses. As online experiences grow, Metaverse marketing could affect dining behaviors and purchases. The study offers insights for food service companies to enhance behavioral intentions, contributing to Metaverse advancement.

Chinese Consumers' Intention to Use Re-Commerce Platforms - Perspective Based on the Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) -

  • Yu Sun;Ho Jung Choo
    • Fashion & Textile Research Journal
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    • v.25 no.1
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    • pp.24-40
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    • 2023
  • Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

A Study on the Impact of Employee's Person-Environment Fit and Information Systems Acceptance Factors on Performance: The Mediating Role of Social Capital (조직구성원의 개인-환경적합성과 정보시스템 수용요인이 성과에 미치는 영향에 관한 연구: 사회자본의 매개역할)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.1-42
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    • 2009
  • In a knowledge-based society, a firm's intellectual capital represents the wealth of ideas and ability to innovate, which are indispensable elements for the future growth. Therefore, the intellectual capital is evidently recognized as the most valuable asset in the organization. Considered as intangible asset, intellectual capital is the basis based on which firms can foster their sustainable competitive advantage. One of the essential components of the intellectual capital is a social capital, indicating the firm's individual members' ability to build a firm's social networks. As such, social capital is a powerful concept necessary for understanding the emergence, growth, and functioning of network linkages. The more social capital a firm is equipped with, the more successfully it can establish new social networks. By providing a shared context for social interactions, social capital facilitates the creation of new linkages in the organizational setting. This concept of "person-environment fit" has long been prevalent in the management literature. The fit is grounded in the interaction theory of behavior. The interaction perspective has a fairly long theoretical tradition, beginning with proposition that behavior is a function of the person and environment. This view asserts that neither personal characteristics nor the situation alone adequately explains the variance in behavioral and attitudinal variables. Instead, the interaction of personal and situational variables accounts for the greatest variance. Accordingly, the person-environment fit is defined as the degree of congruence or match between personal and situational variables in producing significant selected outcomes. In addition, information systems acceptance factors enable organizations to build large electronic communities with huge knowledge resources. For example, the Intranet helps to build knowledge-based communities, which in turn increases employee communication and collaboration. It is vital since through active communication and collaborative efforts can employees build common basis for shared understandings that evolve into stronger relationships embedded with trust. To this aim, the electronic communication network allows the formation of social network to be more viable to rapid mobilization and assimilation of knowledge assets in the organizations. The purpose of this study is to investigate: (1) the impact of person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) on social capital(network ties, trust, norm, shared language); (2) the impact of information systems acceptance factors(availability, perceived usefulness, perceived ease of use) on social capital; (3) the impact of social capital on personal performance(work performance, work satisfaction); and (4) the mediating role of social capital between person-environment fit and personal performance. In general, social capital is defined as the aggregated actual or collective potential resources which lead to the possession of a durable network. The concept of social capital was originally developed by sociologists for their analysis in social context. Recently, it has become an increasingly popular jargon used in the management literature in describing organizational phenomena outside the realm of transaction costs. Since both environmental factors and information systems acceptance factors affect the network of employee's relationships, this study proposes that these two factors have significant influence on the social capital of employees. The person-environment fit basically refers to the alignment between characteristics of people and their environments, thereby resulting in positive outcomes for both individuals and organizations. In addition, the information systems acceptance factors have rather direct influences on the social network of employees. Based on such theoretical framework, namely person-environment fit and social capital theory, we develop our research model and hypotheses. The results of data analysis, based on 458 employee cases are as follow: Firstly, both person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) and information systems acceptance factors(availability perceived usefulness, perceived ease of use) significantly influence social capital(network ties, norm, shared language). In addition, person-environment fit is a stronger factor influencing social capital than information systems acceptance factors. Secondly, social capital is a significant factor in both work satisfaction and work performance. Finally, social capital partly plays a mediating role between person-environment fit and personal performance. Our findings suggest that it is vital for firms to understand the importance of environmental factors affecting social capital of employees and accordingly identify the importance of information systems acceptance factors in building formal and informal relationships of employees. Firms also need to reflect their recognition of the importance of social capital's mediating role in boosting personal performance. Some limitations arisen in the course of the research and suggestions for future research directions are also discussed.