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http://dx.doi.org/10.6109/jkiice.2007.11.12.2199

Structural Relationships Analysis of Technology Acceptance Model in M-Banking Service based on IC Chip  

Kim, Min-Cheol (제주대학교 경영정보학과)
Kim, Min-Su (제주대학교 경영정보학과)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.11, no.12, 2007 , pp. 2199-2204 More about this Journal
Abstract
The objective of this study is to get an implication through the application of Technology Acceptance Model (TAM) focused on Mobile Banking Service based on IC Chip. Thus firstly, this study reviewed the related literatures and materials. After this, this parer analyzed this TAM model with covariance structural method to search the factors influencing technology acceptance of Mobile banking service. In conclusion, the proposed model showed that 'innovation factor' influenced 'perceived usefulness' and 'user's acquaintance' influenced 'perceived ease of use'. And this 'perceived usefulness' influenced 'perceived ease of use' and this 'perceived ease of use' influence 'attitude toward use'.
Keywords
모바일뱅킹;IC 칩 기반;구조관계분석;기술수용모형;
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