• 제목/요약/키워드: Acceptance Factor

검색결과 664건 처리시간 0.022초

고령자의 디지털금융서비스 기술수용 연구: 고령자 기술수용모형(STAM)을 중심으로 (A Study on the Acceptance of Digital Financial Services Technology for Older Adults: Focusing on the Senior Technology Acceptance Model)

  • 박명아;이현주;신혜리;김영선
    • Journal of Information Technology Applications and Management
    • /
    • 제31권3호
    • /
    • pp.119-147
    • /
    • 2024
  • This study aims to analyze older adults's intention to use digital financial services. To verify the purpose, the '2022 Korean Senior Technology Acceptance Panel Survey' data were used. And a shortened Senior Technology Acceptance Model(STAM) reflecting the characteristics of older adults was applied. The results of Structural Equation Model analysis are as follows. First, the lower gerontechnology anxiety, the higher control beliefs reflecting perceived ease of use, self-efficacy and facilitating conditions and the intention to use digital financial services. Second, the health factor had a positive effect on the control beliefs. Third, the higher the control beliefs, the higher the attitudinal beliefs reflecting perceived usefulness and attitude and the intention to use digital financial services. Lastly, the higher attitudinal beliefs, the higher the intention to use digital financial services. The results suggest the need for interventions that can relieve gerontechnology anxiety and strengthen positive perceptions about control beliefs and attitudinal beliefs in order to increase older adults's intention to use digital financial services.

중국 패션상품 소비자들의 인터넷구전과 만족도에 대한 연구 (A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s)

  • 서초;박혜선
    • 한국의류학회지
    • /
    • 제39권5호
    • /
    • pp.765-777
    • /
    • 2015
  • This study examined the e-WOM acception and transmission motive of Chinese online fashion product shoppers in their 20s and analyzed the effect of acception and transmission motive factors on acception and transmission behavior. This study investigated the effect of acception and transmission behaviors on purchase satisfaction. Analysis was conducted with data collected from 373 Chinese individuals in their 20s. Data were analyzed with factorial analysis, ANOVA, multiple regression analysis, chi-square test, paired t-test, and Cronbach's ${\alpha}$ using SPSS 18.0. The results were: 1. The factor analysis of e-WOM acception motive extracted two factors: risk reduction and confidence. The factor analysis of e-WOM transmission motive extracted three factors: Compensation/pleasure, advice, and emotion expression. 2. The two motives of e-WOM acception affected acception behavior. Confidence motive affected acception behavior more than risk reduction motive. The three motives of e-WOM transmission motives affected transmission behavior. Transmission behavior affected by advice, compensation/pleasure, and emotion expression in order of significance. 3. e-WOM acceptance behavior affected purchase satisfaction more than transmission behavior.

모바일 결제 서비스의 수용-저항 동기에 대한 실증연구: 다변인 판별분석을 중심으로 (An Empirical Study on the Acceptance-Resistance Motivation to Use A Mobile Payment Service : Applying Multivariate Discriminant Analysis)

  • 정지영;정하영;조현
    • 한국정보시스템학회지:정보시스템연구
    • /
    • 제27권2호
    • /
    • pp.115-134
    • /
    • 2018
  • Purpose In recent years, mobile payment service users have been rapidly increasing. Previous researchers focused on the mobile usage situation such as the elements of mobile payment service, usage pattern, and user behaviors, and the research that is approached from the viewpoint of the user is still insufficient. The aim of this study is to suggest a acceptance-resistance motivation model of choosing a mobile payment service based on the Herzbergs Two-Factor Theory by investigating users' motivation and hygiene factors. Design/methodology/approach For the purpose, literature reviews on factors of choosing a mobile payment service were conducted and classified motivation and hygiene factors. Two hypotheses were set as follows: Hypothesis I is that motivation factors have a positive impact on the choice of mobile payment service, and Hypothesis II is that hygiene factors have a negative impact on the choice of mobile payment service. To test two hypotheses, this study conducted an online questionnaire survey and a multivariate discriminant analysis. Findings The result found that mobile payment service is more likely to be replaced with mobile by improving convenience, simplicity, and ease of use that affect the acceptance motivation of mobile payment service. This result supported the Hypothesis I but not Hypothesis II and contributed to provide implications for future mobile payment service development and marketing utilization.

확장된 기술수용모형을 이용한 온라인 게임 성공요인 분석 - 일본 게이머를 중심으로 (A Study on Extended Technology Acceptance Model for On-Line Games : Japanese Experiences)

  • 엄명용;조성한;김태웅
    • 무역상무연구
    • /
    • 제29권
    • /
    • pp.173-196
    • /
    • 2006
  • Online game business has emerged as the most lucrative entertainment industry, with over 10 million players in South Korea and over 30 million in Japan in 2005. The popularity of online games can be attributed to the availability of broadband network, pushing online games into the mainstream entertainment culture. The age distribution of online game players is expanding and a variety of new games are under development to target certain age groups. While the interactive entertainment market continues to expand, with many new online game publishers entering the Japan, relatively little is known about which factors influence online game players' behavioral intentions to play continuously in this area. This study investigates major factors which influence the acceptance of online game services based on the theoretical backgrounds of the technology acceptance model(TAM) and the flow theory. This paper extended the Davis' TAM model by including the flow concept as another major factor toward the intention to play online game. Based on data collected from online questionnaire survey, we show that the proposed model provides an adequate fit to the data, and that the flow experience is another important factor influencing the intention to play online game, as well as the perceived ease of use.

  • PDF

간편결제 서비스 수용의도와 이용에 관한 연구 - 혁신저항의 조절효과를 중심으로 - (A Study on the User's Acceptance and Use of Easy Payment Service - Focused on the Moderating Effect of Innovation Resistance -)

  • 강선희;김하균
    • 경영과정보연구
    • /
    • 제35권2호
    • /
    • pp.167-183
    • /
    • 2016
  • 본 연구에서는 간편결제 서비스를 새로운 정보기술의 한 유형으로 인식하고 통합기술수용이론(UTAUT)를 토대로 인지된 위험을 추가하여 수정된 수용의도 모델을 제시하여 소비자의 수용의도에 영향을 미치는 변수들을 규명하였다. 본 논문의 연구결과를 요약하면 다음과 같다. 첫째, 노력에 대한 기대, 사회적 영향은 수용의도에 긍정적 영향을 미치며, 인지된 위험은 수용의도에 부정적 영향을 미치지만, 성과에 대한 기대와 촉진조건은 영향을 미치지 못하는 것으로 나타났다. 둘째, 간편 결제 서비스의 수용의도와 이용행동 요인 간에는 유의한 관계가 있는 것으로 나타났다. 이는 선행 연구에서 검토한 바와 같이 수용의도가 실제 수용 관계에 직 간접적인 영향을 미친다는 것을 의미한다. 셋째, 혁신저항의 조절효과는 노력에 대한 기대와 사회적 영향은 수용의도와의 관계에서 조절효과가 있지만, 인지된 위험에 대해서는 조절 작용을 하지 않는다는 것을 확인할 수 있었다.

  • PDF

RPA의 지각된 위험요인이 수용갈등 및 수용의도에 미치는 영향: RPA경험, 성별, ICT업종을 통제변수로 (A Study on the Effects of Perceived Risk Factors of RPA on Acceptance Conflict and Acceptance Intention: RPA Experience, Gender, and ICT Industry as Control Variables)

  • 송선정;유연우;김상봉
    • 산업융합연구
    • /
    • 제20권10호
    • /
    • pp.137-146
    • /
    • 2022
  • 최근 다양한 산업분야에서 RPA(Robotic Process Automation)의 활용에 대한 검토가 이루어지고 있지만, 예상보다 빠르게 기업에 적용되고 있지 않은 것으로 보인다. 본 연구에서는 신기술 수용의도에 대한 기존연구들의 긍정적인 영향을 참고하여, 다른 관접에서 RPA의 수용갈등과 수용의도에 영향을 미치는 인지된 3가지 부정적 위험요인을 제시하고, RPA유경험자, 성별 및 ICT업종을 통제변수로 하여 RPA의 수용갈등과 수용의도에 미치는 영향을 살펴보았다. 연구를 위해서 직장인을 대상으로 온라인 설문조사를 실시하였고 SPSS 22.0 및 AMOS 22.0 통계 툴을 이용하여 그 결과를 분석하였다. 그 결과 인지된 3가지 위험요인인 도입실패염려, 고용불안, 실행오류 중 고용불안과 실행오류는 RPA의 수용갈등과 수용의도에 영향을 미치지 않는 것으로 나타났다. 하지만 도입실패염려는 수용갈등과 수용의도에 영향을 미치는 것으로 나타났다. 또한 수용갈등은 수용의도의 매개역할 요인으로 판단되었다. 즉 RPA 적용실패로 인해 작업 환경이 이전보다 악화될 것이라는 우려는 수용 갈등을 일으켜 수용 의도에 영향을 주는 것으로 보아 RPA가 적용되는 상황에서 이러한 측면에 대한 세심한 검토가 필요할 것이다. 또한 도입실패염려가 수용의도에 영향을 주는데 있어서 수용갈등이 간접효과로 유의미한 영향을 주는 결과로 보아, 수용갈등이 수용의도의 매개역할 요인으로 분석되었다. 본 연구를 통해서 RPA를 적용하고자 하는 각 산업에서 경영관리의 이론적, 실무적으로 인지된 위험 중 특히 중요한 요소를 파악하고 선제적으로 대응할 수 있다는 점에서 의의가 있다.

원격의료서비스 수용요인의 구조적 관계 실증연구 (Structural Relationships Among Factors to Adoption of Telehealth Service)

  • 김성수;류시원
    • Asia pacific journal of information systems
    • /
    • 제21권3호
    • /
    • pp.71-96
    • /
    • 2011
  • Within the traditional medical delivery system, patients residing in medically vulnerable areas, those with body movement difficulties, and nursing facility residents have had limited access to good healthcare services. However, Information and Communication Technology (ICT) provides us with a convenient and useful means of overcoming distance and time constraints. ICT is integrated with biomedical science and technology in a way that offers a new high-quality medical service. As a result, rapid technological advancement is expected to play a pivotal role bringing about innovation in a wide range of medical service areas, such as medical management, testing, diagnosis, and treatment; offering new and improved healthcare services; and effecting dramatic changes in current medical services. The increase in aging population and chronic diseases has caused an increase in medical expenses. In response to the increasing demand for efficient healthcare services, a telehealth service based on ICT is being emphasized on a global level. Telehealth services have been implemented especially in pilot projects and system development and technological research. With the service about to be implemented in earnest, it is necessary to study its overall acceptance by consumers, which is expected to contribute to the development and activation of a variety of services. In this sense, the study aims at positively examining the structural relationship among the acceptance factors for telehealth services based on the Technology Acceptance Model (TAM). Data were collected by showing audiovisual material on telehealth services to online panels and requesting them to respond to a structured questionnaire sheet, which is known as the information acceleration method. Among the 1,165 adult respondents, 608 valid samples were finally chosen, while the remaining were excluded because of incomplete answers or allotted time overrun. In order to test the reliability and validity of the assessment scale items, we carried out reliability and factor analyses, and in order to explore the causal relation among potential variables, we conducted a structural equation modeling analysis using AMOS 7.0 and SPSS 17.0. The research outcomes are as follows. First, service quality, innovativeness of medical technology, and social influence were shown to affect perceived ease of use and perceived usefulness of the telehealth service, which was statistically significant, and the two factors had a positive impact on willingness to accept the telehealth service. In addition, social influence had a direct, significant effect on intention to use, which is paralleled by the TAM used in previous research on technology acceptance. This shows that the research model proposed in the study effectively explains the acceptance of the telehealth service. Second, the research model reveals that information privacy concerns had a insignificant impact on perceived ease of use of the telehealth service. From this, it can be gathered that the concerns over information protection and security are reduced further due to advancements in information technology compared to the initial period in the information technology industry, and thus the improvement in quality of medical services appeared to ensure that information privacy concerns did not act as a prohibiting factor in the acceptance of the telehealth service. Thus, if other factors have an enormous impact on ease of use and usefulness, concerns over these results in the initial period of technology acceptance may become irrelevant. However, it is clear that users' information privacy concerns, as other studies have revealed, is a major factor affecting technology acceptance. Thus, caution must be exercised while interpreting the result, and further study is required on the issue. Numerous information technologies with outstanding performance and innovativeness often attract few consumers. A revised bill for those urgently in need of telehealth services is about to be approved in the national assembly. As telemedicine is implemented between doctors and patients, a wide range of systems that will improve the quality of healthcare services will be designed. In this sense, the study on the consumer acceptance of telehealth services is meaningful and offers strong academic evidence. Based on the implications, it can be expected to contribute to the activation of telehealth services. Further study is needed to assess the acceptance factors for telehealth services, such as motivation to remain healthy, health care involvement, knowledge on health, and control of health-related behavior, in order to develop unique services according to the categorization of customers based on health factors. In addition, further study may focus on various theoretical cognitive behavior models other than the TAM, such as the health belief model.

소비자의 기술 준비성, 패션 혁신성 및 참여수준 지각이 3차원 가상 피팅 시스템 수용의도에 미치는 영향 (The Effect of Technology Readiness, Fashion Innovativeness, and Participation Level Perception on Acceptance Intention of 3D Virtual Fitting Systems)

  • 양희순;박창규
    • 한국의류학회지
    • /
    • 제36권3호
    • /
    • pp.269-281
    • /
    • 2012
  • This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach's alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.

Public Acceptance of a Health Information Exchange in Korea

  • Park, Hayoung;Park, Jong Son;Lee, Hye Rin;Kim, Soomin
    • Healthcare Informatics Research
    • /
    • 제24권4호
    • /
    • pp.359-370
    • /
    • 2018
  • Objectives: We assessed the public acceptance of a health information exchange (HIE) and examined factors that influenced the acceptance and associations among constructs of the Technology Acceptance Model (TAM). Methods: We collected data from a survey of 1,000 individuals in Korea, which was administered through a structured questionnaire. We assessed the validity and reliability of the survey instrument with exploratory factor analysis and Cronbach's alpha coefficients. We computed descriptive statistics to assess the acceptance and performed regression analyses with a structural equation model to estimate the magnitude and significance of influences among constructs of TAM. Results: Eighty-seven percent of the respondents were willing to use the technology, and the average level of agreement with the need for the technology was 4.16 on a 5-point Likert scale. The perception of ease of use of the technology significantly influenced perceptions of usefulness and attitudes about the need for HIE. Perceptions of usefulness influenced attitude and behavioral intention to use HIE, and attitude influenced intention. Age showed a wide range of influences throughout the model, and experience with offline-based information exchange and health status also showed noteworthy influences. Conclusions: The public acceptance of HIE was high, and influences posited by TAM were mostly confirmed by the study results. The study findings indicated a need for an education and communication strategy tailored by population age, health status, and prior experience with offline-based exchange to gain public buy-in for a successful introduction of the technology.

Investigating the acceptance of the reopening Bataan nuclear power plant: Integrating protection motivation theory and extended theory of planned behavior

  • Ong, Ardvin Kester S.;Prasetyo, Yogi Tri;Salazar, Jose Ma Luis D.;Erfe, Justine Jacob C.;Abella, Arving A.;Young, Michael Nayat;Chuenyindee, Thanatorn;Nadlifatin, Reny;Redi, Anak Agung Ngurah Perwira
    • Nuclear Engineering and Technology
    • /
    • 제54권3호
    • /
    • pp.1115-1125
    • /
    • 2022
  • Nuclear power plant (NPP) is currently considered as one of the most reliable power sources. However, 182 of them are considered decommissioned and inactive including the one in Bataan, Philippines. The aim of this study was to investigate the acceptance of the reopening of Bataan Nuclear Power Plant (BNPP) by integrating the Theory of Planned Behavior and Protection Motivation Theory. A total of 815 Filipinos answered an online questionnaire which consisted of 37 questions. The Structural Equation Modeling (SEM) indicated that knowledge towards nuclear power plants was the key factor in determining people's acceptance towards NPP reopening. In addition, knowing the benefits would lead to positive perceived behavioral control (PBC) and attitude towards intention. Results showed that PBC and attitude are mediators towards the acceptance of people regarding the reopening of BNPP. If an individual's knowledge gravitates towards the perceived risk, then this can lead to the negative acceptance of the NPP reopening. On the other hand, if an individual's knowledge gravitates towards the perceived benefits, then this will lead to positive acceptance. This study is the first study that explored the acceptance of the reopening BNPP. Finally, the study's model construct would also be very beneficial for researchers, government, and even private sectors worldwide.