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Effects of Internal Marketing of Cosmetic Retailers on Door-to-Door Salesperson's Job Satisfaction, Organization Commitment, Customer Orientation and Sales Performance (화장품업체의 내부마케팅이 방문판매원의 직무만족, 조직몰입, 고객지향성 및 판매성과에 미치는 영향)

  • Lee, Min Ji;Chung, Sung Ji;Ahn, Si-Hyun;Chang, Mi-Soon;Choi, So-Ra;Kim, Na-Mi;Kim, Tae-Eun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.3
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    • pp.1-19
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    • 2016
  • This study tried to find out implementation factors of internal marketing for a cosmetic retailer, and to look into their effects on Salesperson's job satisfaction, organization commitment, customer orientation and sales performance. For this, this study inquired into the concepts and relationships of internal marketing, job satisfaction, organization commitment, customer orientation and sales performance through literature review; and tested the relationships between the variables by setting up a research model and hypotheses. The findings of this study may be summarized as follows: First, it was found that the better the education & training, the supervisor support and the compensation system among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's job satisfaction was. Second, it was found that the better internal communication and the education & training among internal marketing factors of a cosmetic retailer were, the higher a door-to-door salesperson's organization commitment was. Third, the higher the job satisfaction of a door-to-door salesperson in a cosmetic retailer was, the higher the organization commitment was. Fourth, it was found that the higher the organization commitment of a door-to-door salesperson in a cosmetic retailer was, the higher the customer orientation was. Fifth, it was found that the higher the organization commitment and customer orientation of a door-to-door salesperson in a cosmetic retailer were, the higher the sales performance was. In conclusion, the internal marketing increases door-to-door Salesperson's job satisfaction, and enhances the sense of belonging to their cosmetic retailer. Further, they come to have a customer-oriented attitude in serving customers, which is directly connected to sales performance, and thus the retailer can create profits through internal marketing. Therefore, a cosmetic retailer will need to strengthen internal communication activities through diverse methods, expand and activate employees' professional education, and develop fair and just compensation system; and supervisors will need to give support to employees, trusting their judgment.

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A Study to Improve the Performance of a Fixd Type Fin Stabilizer with Coanda Effect (콴다효과를 적용한 고정식 핀 안정기의 성능개선에 관한 연구)

  • Seo, Dae-Won;Lee, Se-Jin;Lee, Seung-Hee
    • Journal of Navigation and Port Research
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    • v.37 no.3
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    • pp.257-262
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    • 2013
  • A ship operating in rough sea may suffer from an undesirable motion which may severely degrade the performance of equipment onboard and give a person an uncomfortable feeling. Hence, roll stabilization received a considerable attention and various devices including bilge keels, stabilizing fins, gyroscopic, anti-rolling tanks, rudders and flaps have been conceived and utilized for the purpose. The Coanda effect is evident when a jet stream is applied tangential to a curved surface of a hydrofoil since then the jet increases the circulation around the foil and consequently the lift. Model tests and numerical simulation have been conducted to examine the practicality of a fixed type fin stabilizer augmented by the Coanda jet. The results show that the lift coefficient of the modified Coanda fin at the zero angle of attack identically coincides with that of the original fin at ${\alpha}=\26^{\circ}$ when Coanda jet is supplied at the rate of $C_j$ = 0.25. It is also shown that fixed type fin stabilizers for active control of the motions of ships and the other mobile units without rotation can be put to practical use if the Coanda effect is applied.

Contents Construction of 'Sea of Korea' Using European Antique Maps (서양고지도를 활용한 '동해' 전시 콘텐츠구성 방안)

  • Oh, Il-Whan;Lee, Seung-Su
    • The Journal of the Korea Contents Association
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    • v.10 no.7
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    • pp.208-219
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    • 2010
  • Antique maps are a cultural heritage of recorded information with distinguished pictorial and scientific value. They have been utilized in a variety of academic fields, especially in historical geography, as the most fundamental data to look into the restoration of space or historic changes of area from the past. However, there is no sufficient study on the development of contents using antique maps in the exhibitions. Furthermore, there is almost no content research on the antique maps integrating the academic programs in museums or art galleries. In particular, it is very difficult to find research on the approaches to configure or utilize the exhibition contents related to the Sea of Korea using European antique maps. This study examined the construction of educational contents in order to use the European antique maps including the Sea of Korea as well as Korea itself in the exhibitions. The results of this study may visualize the results of academic research on the territory and territorial waters of Korea and extensively acknowledge them as scientific data all over the world. Furthermore, this study aimed to create the opportunity to increase interest in the Sea of Korea and recognize it again, to find the contents construction to use European antique maps as academic data for exhibition and education in museums or cultural facilities and to provide a basic model for history education using antique maps.

High Resolution InSAR Phase Simulation using DSM in Urban Areas (도심지역 DSM을 이용한 고해상도 InSAR 위상 시뮬레이션)

  • Yoon, Geun-Won;Kim, Sang-Wan;Lee, Yong-Woong;Lee, Dong-Cheon;Won, Joong-Sun
    • Korean Journal of Remote Sensing
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    • v.27 no.2
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    • pp.181-190
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    • 2011
  • Since the radar satellite missions such as TerraSAR-X and COSMO-SkyMed were launched in 2007, the spatial resolution of spaceborne SAR(Synthetic Aperture Radar) images reaches about 1 meter at spotlight mode. In 2011, the first Korean SAR satellite, KOMPSAT-5, will be launched, operating at X-band with the highest spatial resolution of 1 m as well. The improved spatial resolution of state-of-the-art SAR sensor suggests expanding InSAR(Interferometric SAR) analysis in urban monitoring. By the way, the shadow and layover phenomena are more prominent in urban areas due to building structure because of inherent side-looking geometry of SAR system. Up to date the most conventional algorithms do not consider the return signals at the frontage of building during InSAR phase and SAR intensity simulation. In this study the new algorithm introducing multi-scattering in layover region is proposed for phase and intensity simulation, which is utilized a precise LIDAR DSM(Digital Surface Model) in urban areas. The InSAR phases simulated by the proposed method are compared with TerraSAR-X spotlight data. As a result, both InSAR phases are well matched, even in layover areas. This study will be applied to urban monitoring using high resolution SAR data, in terms of change detection and displacement monitoring at the scale of building unit.

Effect of Systems Thinking Based STEAM Education Program on Climate Change Topics (시스템 사고에 기반한 STEAM 교육 프로그램이 기후변화 학습에 미치는 효과)

  • Cho, Kyu-Dohng;Kim, Hyoungbum
    • The Journal of the Korea Contents Association
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    • v.17 no.7
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    • pp.113-123
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    • 2017
  • This research is designed to review the systems thinking and STEAM theory while ascertaining the effects of the classroom application of the STEAM programs based on systems thinking appropriate for studying climate change. The systems thinking based STEAM program has been developed by researchers and experts, who had participated in expert meetings in a continued manner. The program was applied to science classes over the course of eight weeks. Therefore, the application effects of the systems thinking based STEAM program were analyzed in students' systems thinking, STEAM semantics survey, and students' academic achievement. The findings are as follows. First, the test group has shown a statistically meaningful difference in the systems thinking analysis compared to the control group in the four subcategories of 'Systems Analysis', 'Personal Mastery', 'Shared Vision' and 'Team Learning' except for 'Mental Model'. Second, in the pre- and post-knowledge tests, the independent sample t-test results in the areas of science, technology, engineering, art and mathematics show statistically meaningful differences compared to the control group. Third, in the academic performance test regarding climate change, the test group displayed higher achievement than the control group. In conclusion, the system-based STEAM program is considered appropriate to enhance amalgamative thinking skills based on systems thinking. In addition, the program is expected to improve creative thinking and problem-solving abilities by offering new ideas based on climate change science.

Motivations of Selecting Restaurants for Eating-out: Focus on Fashion Premium Outlets (외식 소비동기가 레스토랑 선택속성 중요도에 미치는 영향: 패션 프리미엄 아울렛을 중심으로)

  • Lyu, Moon-Sang
    • The Journal of Industrial Distribution & Business
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    • v.9 no.2
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    • pp.57-63
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    • 2018
  • Purpose - This research examined the effect of hedonic and utilitarian eating-out motivations on the evaluation of restaurant selection attributes in a fashion premium outlet. Additionally, the influence of experimental and functional attributes on customers' preference for hedonic eating-out motives and utilitarian eating-out motives, and variation of moderating effects through the gender was examined. Research design, data, and methodology - A survey was conducted to verify the established research hypothesis. The questionnaire items for the research were modified to fit the situation of the present study. In order to elaborate the questionnaire, the literature of the previous researchers was reviewed and supplemented. The survey conducted 207 online questionnaires for consumers who have visited domestic fashion premium outlets from July 4, 2017 to July 27, 2017. A total of 207 questionnaires were collected, and a total of 206 questionnaires were used for the empirical analysis after excluding one inappropriate response. In order to verify the reliability and validity of the measured variables, exploratory factor analysis and reliability analysis were performed using SPSS 20.0. Next, the structural equation model (SEM) statistical method was used to test the hypotheses of the study. Results - Hedonic motivation had more influence on experimental attribute importance than the functional attribute importance of the restaurant. However, this result was different depending on the gender. The effects of hedonic motives on empirical attributes were more influenced by female groups, and when influencing functional attributes, male groups were more influenced. However, it was statistically significant (p <0.05) in the female group only when the hedonic eating out motives influenced empirical attributes. Conclusions - This study analyzed the effect of eating-out motivation on the restaurant preference attributes and suggested practical implications. First, customers with hedonic eating-out motivations were evaluating experiential attributes to be more important than functional attributes. Second, for customers who are motivated to use practical eating-out habits, companies should provide services that meet practical and economic needs. In particular, female customers visiting restaurants need differentiated marketing strategies that make them feel new experiences rather than practical ones. In addition, it is necessary to study more complex and integrated studies which will influence restaurant selection attributes of premium outlets customers by adding various eating out motives and selection attributes.

The introductory study for MIMO techniques over satellite systems

  • Kang, Yeon-Su;Kang, Kun-Suk;Ahn, Do-Seob
    • Journal of Satellite, Information and Communications
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    • v.2 no.2
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    • pp.80-84
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    • 2007
  • In this paper, the introductory study of the multi input multi output (MIMO) techniques for satellite communication systems is presented. Because of the advantage of wide coverage of satellite, it has been considered for broadcasting services and fill-in services. On the other hand, state of the art multi input multi output (MIMO) techniques such as space time code (STC) and spatial multiplexing (SM) makes the terrestrial system increase link performance and their coverage, and also increase the link throughput. For these regard, in order to satisfy the requirements of the next generation communications and coexists with terrestrial systems harmoniously, the studying about satellite MIMO techniques is necessary. In this paper, we introduce some system model and scenarios to apply MIMO technique to intermediate module repeater (IMR). The possibility of these techniques and technical requirements are also considered. Especially, Space time code is used to enhance IMRs coverage and increase the link performance, and space time multiplexing is utilized to multiplex satellite broadcasting signals with local broadcasting signal in IMR cell.

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Comparative Study of Machine learning Techniques for Spammer Detection in Social Bookmarking Systems (소셜 복마킹 시스템의 스패머 탐지를 위한 기계학습 기술의 성능 비교)

  • Kim, Chan-Ju;Hwang, Kyu-Baek
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.5
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    • pp.345-349
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    • 2009
  • Social bookmarking systems are a typical web 2.0 service based on folksonomy, providing the platform for storing and sharing bookmarking information. Spammers in social bookmarking systems denote the users who abuse the system for their own interests in an improper way. They can make the entire resources in social bookmarking systems useless by posting lots of wrong information. Hence, it is important to detect spammers as early as possible and protect social bookmarking systems from their attack. In this paper, we applied a diverse set of machine learning approaches, i.e., decision tables, decision trees (ID3), $na{\ddot{i}}ve$ Bayes classifiers, TAN (tree-augment $na{\ddot{i}}ve$ Bayes) classifiers, and artificial neural networks to this task. In our experiments, $na{\ddot{i}}ve$ Bayes classifiers performed significantly better than other methods with respect to the AUC (area under the ROC curve) score as veil as the model building time. Plausible explanations for this result are as follows. First, $na{\ddot{i}}ve$> Bayes classifiers art known to usually perform better than decision trees in terms of the AUC score. Second, the spammer detection problem in our experiments is likely to be linearly separable.

Validating the Structural Behavior and Response of Burj Khalifa: Synopsis of the Full Scale Structural Health Monitoring Programs

  • Abdelrazaq, Ahmad
    • International Journal of High-Rise Buildings
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    • v.1 no.1
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    • pp.37-51
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    • 2012
  • New generation of tall and complex buildings systems are now introduced that are reflective of the latest development in materials, design, sustainability, construction, and IT technologies. While the complexity in design is being overcome by the availability and advances in structural analysis tools and readily advanced software, the design of these buildings are still reliant on minimum code requirements that yet to be validated in full scale. The involvement of the author in the design and construction planning of Burj Khalifa since its inception until its completion prompted the author to conceptually develop an extensive survey and real-time structural health monitoring program to validate all the fundamental assumptions mad for the design and construction planning of the tower. The Burj Khalifa Project is the tallest structure ever built by man; the tower is 828 meters tall and comprises of 162 floors above grade and 3 basement levels. Early integration of aerodynamic shaping and wind engineering played a major role in the architectural massing and design of this multi-use tower, where mitigating and taming the dynamic wind effects was one of the most important design criteria established at the onset of the project design. Understanding the structural and foundation system behaviors of the tower are the key fundamental drivers for the development and execution of a state-of-the-art survey and structural health monitoring (SHM) programs. Therefore, the focus of this paper is to discuss the execution of the survey and real-time structural health monitoring programs to confirm the structural behavioral response of the tower during construction stage and during its service life; the monitoring programs included 1) monitoring the tower's foundation system, 2) monitoring the foundation settlement, 3) measuring the strains of the tower vertical elements, 4) measuring the wall and column vertical shortening due to elastic, shrinkage and creep effects, 5) measuring the lateral displacement of the tower under its own gravity loads (including asymmetrical effects) resulting from immediate elastic and long term creep effects, 6) measuring the building lateral movements and dynamic characteristic in real time during construction, 7) measuring the building displacements, accelerations, dynamic characteristics, and structural behavior in real time under building permanent conditions, 8) and monitoring the Pinnacle dynamic behavior and fatigue characteristics. This extensive SHM program has resulted in extensive insight into the structural response of the tower, allowed control the construction process, allowed for the evaluation of the structural response in effective and immediate manner and it allowed for immediate correlation between the measured and the predicted behavior. The survey and SHM programs developed for Burj Khalifa will with no doubt pioneer the use of new survey techniques and the execution of new SHM program concepts as part of the fundamental design of building structures. Moreover, this survey and SHM programs will be benchmarked as a model for the development of future generation of SHM programs for all critical and essential facilities, however, but with much improved devices and technologies, which are now being considered by the author for another tall and complex building development, that is presently under construction.

Ebaluation of Ultimate Stress of Unbonded Tendon in Prestressed Concrete Members(I)-Considereateon of ACI code and the State-of -the Art- (프리스트레스트 콘크리트 부재에서 비부착 긴장재의 극한응력 평가에 관한 연구(I)-기존연구 및 ACI 규준식의 고찰-)

  • 임재형;문정호;음성우;이리형
    • Magazine of the Korea Concrete Institute
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    • v.9 no.4
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    • pp.167-176
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    • 1997
  • The current study is a part of series of research about the evaluation method of the unbonded tendon stress in prestressed concrete member at flexural failure. As the first part. previous design equations were examined in oder to find whether any modifications may be needed. A total of 167 experimental results tested for more than 40 years were gathered to build D/B and then previous proposed and codified equations were evaluated with the experimental relsults. The ACI Code equation and Naaman, Harajli, and Chakrabarti's equations were chosen for the purpose of examination. Then, the followings were obtained from the analytical examination. It is desirable to compute the tendon stress with the member analysis method instead of the sectional analysis method which has been used in the current ACI Code. The tendon stress may also be influenced significantly by the amount of ordinary bonded reinforcements and the loading types. And the current ACI Code overestimated the effect of span/depth ratio. As results, it was concluded that the revision of the ACi Code equation should be considered positively. Then, a new design has to be proposed with the reasonable and comprehensive investigation about influential factors on the tendon stress variation.