• 한국조리학회지
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• 제21권2호
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• pp.11-26
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• 2015

본 연구에서는 커피전문점을 방문하는 고객이 인지하는 종사원의 비언어적 커뮤니케이션이 브랜드 이미지 및 고객만족도에 미치는 영향력을 고찰하였다. 실증연구를 위해 확보된 317개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식 모형을 사용하여 총 3개의 가설을 검증하였으며 모형의 적합도는 ${\chi}^2=434.380$(p<0.001), df=178, CMIN/DF=2.440, GFI=0.886, AGFI=0.852, NFI=0.900, CFI=0.938, RMSEA=0.068으로 조사되었다. 연구결과, 비언어적 커뮤니케이션의 하위 차원인 신체언어(${\beta}=.311$), 의사언어(${\beta}=.242$), 신체적 외형(${\beta}=.382$), 공간적 행위(${\beta}=.481$)는 브랜드 이미지에 유의한 영향을 주는 것으로 조사되었으며, 브랜드 이미지(${\beta}=.217$)는 고객만족도에 유의한 영향을 주는 것으로 나타났다. 이러한 결과를 통해 비언어적 커뮤니케이션은 브랜드 이미지에 영향을 미치며, 결과적으로 고객만족도에 긍정적인 영향을 미치는 것을 확인할 수 있었다. 한편, 비언어적 커뮤니케이션과 고객만족도와의 인과관계에서 브랜드 이미지는 부분적으로 매개역할을 하는 것으로 조사되었다.

• 한국조리학회지
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• 제19권4호
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• pp.25-39
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• 2013

본 연구는 조리 외식전공 대학생을 대상으로 청년사업가를 위한 성장요인이 창업역량과 창업의도에 미치는 영향력을 조사하고 전공적합성에 따른 조절효과에 대한 실증분석을 실시하였다. 총 327명의 표본을 대상으로 측정항목의 신뢰성과 타당도를 분석하고 구조방정식을 통해 2개의 가설을 검증하였으며, 최종모형 적합도는 $x^2$=495.217(p<.001), df=231, CMIN/DF 2.144, GFI .902, AGFI .878, NFI .911, CFI .954, RMSEA .067 등으로 조사되었다. 연구결과, 청년사업가의 성장요인과 창업역량과의 영향 관계에서 성장요인 중 정책지원(${\beta}$=.457, p<.001), 기술지식(${\beta}$=.244, p<.01), 역할모델(${\beta}$= .242, p<.05) 등이 창업역량에 정(+)의 영향력을 미치는 것으로 조사되었으며, 창업역량(${\beta}$= .787, p<.001)은 창업의도에 정(+)의 영향관계를 주는 것으로 조사되어, 성장요인과 창업역량, 그리고 창업의도간의 유기적인 인과관계를 검증하였다. 또한 창업역량과 창업의도간의 관계에서 전공적합성의 조절효과를 검증한 결과 전공적합도가 높을수록 창업의도를 높이는 요인으로 분석되어 조절효과가 존재하는 것으로 조사되었다.

• Journal of Hospice and Palliative Care
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• 제18권2호
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• pp.148-155
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• 2015

목적: 본 연구의 목적은 소아암 등의 난치병 환자들의 소원성취 프로그램에 대한 만족도가 질병 적응에 미치는 영향에서 레질리언스와 질병 스트레스가 갖는 매개효과를 파악하는데 목적이 있다. 방법: 한국메이크어위시재단에서 2010년부터 2014년까지 5년간 소원을 이루었던 1,597명의 환아 중 문장해독과 기억유지가 가능한 666명의 10대 이상에 해당하는 환아들에게 2015년 1월 2일에 모바일 설문지를 발송하였다. 그 결과 357명이 응답을 하였으나 성실하게 응답한 292명의 자료를 분석하였다. 결과: 소아 난치병 환아들이 소원성취 프로그램에 대해서 갖는 만족도는 레질리언스에 긍정적인 영향을 미치는 것으로 나타났다. 레질리언스는 질병 스트레스에 부정적인 영향을 미치고 질병 적응에는 긍정적인 영향을 미쳤으며, 질병 스트레스는 질병 적응에 부정적인 영향을 미치는 것으로 나타났다. 결론: 본 연구결과를 볼 때 소아 난치병 환자를 위한 소원성취 프로그램에 대한 만족도는 레질리언스의 향상과 질병 스트레스의 감소를 통하여 궁극적으로 이들의 질병에 대한 적응력을 높이는 효과가 있다는 것을 알 수 있다. 따라서 소아 난치병 환자들의 욕구와 특성을 면밀히 분석하여 소원성취 프로그램을 실행하고 만족도를 높이면 이들이 질병에 대해서 보다 적극적으로 대처할 수 있는 동시에 현재의 삶을 긍정적으로 영위할 수 있는 동기를 제공할 수 있을 것이다.

• Journal of the Korean Data and Information Science Society
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• 제24권3호
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• pp.543-555
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• 2013

이 연구는 프로골프대회에서 기록되는 중요변인들 (드라이브거리, 페어웨이안착율, 그린적중율, 센드세이브율, 리커버리율, 평균퍼팅수)이 평균타수에 미치는 영향력에 대해 집단 간 차이를 분석하였다. 구체적으로 미국남자프로골프협회 (PGA), 미국여자프로골프협회 (LPGA), 한국남자프로골프투어 (KGT), 그리고 한국여자프로골프투어 (KLPGT)에서 측정, 공개하는 자료를 통해 PGA, LPGA, KPGA, KLPGA 집단 간에 중요변인들이 평균타수에 미치는 경로에 유의한 차이가 있는지를 검증하였다. 그 결과 PGA와 LPGA 모형 간에 드라이브거리와 그린적중율이 평균타수에 미치는 경로가 p <.05 수준에서 통계적으로 유의한 차이가 있는 것으로 나타났으며, KPGA와 KLPGA 모형 간에는 드라이브거리, 리커버리율, 그리고 평균퍼팅이 평균타수에 미치는 경로가 유의한 차이가 있는 것으로 나타났다. 또한 PGA와 KPGA 모형 간에 드라이브거리, 리커버리율, 그리고 평균퍼팅이 평균타수에 미치는 경로가p <.05 수준에서 통계적으로 유의한 차이가 있는 것으로 나타났으며, LPGA와 KLPGA 모형 간에는 모든 경로에서 p >.05 수준에서 통계적으로 유의한 차이가 없는 것으로 나타났다. 이 연구 결과는 남녀 국내 투어와 미국 투어의 골프 경기력의 구조 특성을 이해하는데 필요한 기초자료로 활용 할 수 있을 것이며 향후 투어 진출을 위한 유의한 정보가 될 수 있을 것이다.

• 유통과학연구
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• 제13권4호
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• pp.65-76
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• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• 유통과학연구
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• 제16권7호
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• pp.77-86
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• 2018

Purpose - In the insurance distribution channel, the salespeople plays a role of representing the company, and recognizes the needs of the customers and plays a role in responding to them. Therefore, their turnover can have a great influence on the company performance. The purpose of this study is to investigate the structural relationship between salespeople's personal - environmental fit and organizational commitment and turnover intention. Research design, data, and methodology - Data collection was conducted a self-filling questionnaire for salespeople for about one month from July 24, 2017 to August 30, 2017. The subjects of the questionnaire were the insurance salespeople who work in the sales line such as K life, S fire. A total of 450 copies were distributed and 432 copies of the questionnaire were used for final analysis. The analysis program used SPSS 22.0 and AMOS 22.0 programs. Analysis method was Frequency Analysis, Reliability & Confirmatory Factor Analysis, Correlation Analysis and Structural Equation Model(SEM). Results - As a result of Hypothesis 1, Person-Supervisor Fit had significant influence only on Continuance Commitment. Person-Job Fit did not have a significant effect on Organizational Commitment. Person-Coworker Fit had a significant effect on Continuance Commitment and Affective Commitment. Person-Organization Fit had a significant impact on Affective Commitment. Therefore, only , , , , were adopted. As a result of Hypothesis 2, Continuance Commitment had a significant effect on turnover intention. Therefore, only was adopted. Conclusions - This study suggests that it is necessary to manage the human resources in the sales field through studies related to salespeople's extension of the research scope and salespeople's turnover intention. Based on the results of this study, the conclusion suggests some implications for the efficient human resources management of insurance companies in sales channels. It is expected that it will be helpful for the salespeople to find out what kind of Person-Environment Fit affects the organizational commitment and how to manage the organizational commitment among the three dimensions of organizational commitment to reduce turnover intention.

• 유통과학연구
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• 제14권3호
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• pp.45-54
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• 2016

Purpose - There have been numerous studies investigating the effects of corporate social responsibility initiatives on corporate associations or corporate images. In line of this research stream, current research examined the potential impact of customer participation in the process of corporate social responsibility initiatives on attitude toward the company. This research differentiates from previous studies that it is the first to connect corporate social responsibility and customer participation. Specifically, we suggest a structural model on corporate associations which was classified into corporate ability associations and corporate social responsibility associations that the more the customers participate in initiating corporate social responsibility, corporate associations were formed more positively. And this leads to the increase of revisit intentions through customer satisfaction. Research design, data, and methodology - To test our research model, we collected data of real consumers of a large discount store in Korea. At the large discount store, customers were given an opportunity to participate the discount store's CSR activity program. We performed field survey and collected data of 146 respondents. We analyzed the data using PASW statistics 21.0 and AMOS 16.0 in order to test our structural model. Results - The results showed that consumers who participated more in initiating corporate social responsibility revealed higher score for corporate ability associations and corporate social responsibility associations. These corporate associations had a positive effect on customer satisfaction, which leads to higher attitude toward revisit intentions. Specifically, hypothesis 1.1 "As Customer participation in CSR process increases, the evaluation of CA associations will be positive,"was supported. Hypothesis 1.2 "As Customer participation in CSR process increases, the evaluation of CSR associations will be positive," was supported. Hypothesis 2.1 "As the evaluation of CA associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 2.1 "As the evaluation of CSR associations is positive, satisfaction with the firm will increase," was supported. Hypothesis 3 "As satisfaction with the firm increases, revisit intentions with the firm will increase," was supported. Conclusions - This research is the first to study the relationship between customer participation in CSR process, CSR, and consumer reactions. This research also contributes to customer participation and corporate social responsibility literature by suggesting customer participation as an antecedent and empirically demonstrating the positive relationships between the constructs. The findings of this research may offer managerial implications for marketing practitioners. When performing corporate social initiatives, it is better to let the customer participate in the process which leads to higher corporate ability associations and corporate social responsibility associations, also higher satisfaction and revisit intentions. Our results provide useful information to practioners that spontaneous participation of consumers makes CSR initiatives effective and successful. Limitations and ideas for further research remain in this research. For example, our focus on the logic was cognitive evaluations(e.g. corporate associations) but affective dimensions might be considered since recent researches are investigating the relationship between customer participation and affective reaction as a response. Despite the limitations, this research have unique and applicable implications for academics and practitioners.

• 유통과학연구
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• 제14권6호
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• pp.99-106
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• 2016

Purpose - The antecedent to the relationship between the effect of the characteristics of strategic alliances and the performance of container liner shipping companies has been investigated in this study as container liner shipping companies' strategic alliances. It affects positively and negatively home, partner, and the third parties' performance in container liner shipping companies. Extensive literature reviews on shipper's strategic alliances reveal that strategic alliances in financial and non-financial performance of container liner shipping companies show the performance such as economic effects, business performance, global supply chain management performance, customer satisfaction, and forward integration and backward integration performance. The purpose of this study is to test empirically that the relationship between the characteristics of strategic alliances and financial and non-financial performance in container liner shipping companies. Structured equation modeling and confirmatory factor analysis were used to test the hypothesis using AMOS statistics program. Most previous researches focused on the relationship between the characteristics of strategic alliances and alliance types. There are few empirical studies that focus on business performance data because it is difficult to collect data in container liner shipping companies. However, this research measures financial and non-financial performance differently compared with the previous researches focusing on the characteristics of strategic alliances and alliance types measurements. Research design, data, and methodology - The conceptual model for the study is based on the studies of Lim (2010), Chen & Zhen (2009), and Wang & Meng (2014). The model is built around the factors of characteristics of strategic alliances and business performance. Cost, marketing, and service factors are regarded as proxy for the characteristics of strategic alliances. The financial and non-financial performance are regarded as proxy for the performance of strategic alliances. Based on the analysis of one hundred cases such as forwarder, shipper, and liner shipping companies, this study uses structural equation modeling to verify the effects of the characteristics of strategic alliances on business performance. Conclusions - This study provides container liner shipping companies to get some policy and practical implications in terms of the characteristics of strategic alliances and business performance. First, the cost factor for alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The cost factor relationship between high and low performance group does not have a significant difference on the performance of strategic alliances. Second, the marketing factor of alliances characteristics has a positively significant influence on the financial and non-financial performance of strategic alliances. The high performance group's marketing factor has a great non-financial performance than low performance group, but the low performance group's marketing factor has a grater financial performance than high performance group factor does. Third, the service factor of alliances characteristics has a negative influence on the non-financial performance of strategic alliances. The high performance group's service factor has a great non-financial performance than low performance group. Based on the findings from this study, related implications and future avenues deserve to be discussed.

• 유통과학연구
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• 제14권6호
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• pp.65-73
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• 2016

Purpose - Recently, the management conditions of small independent retailers are getting worse everyday as large-scale marts and franchised convenience stores are increasing. The objective of this research is to find out the antecedents and consequences of cooperation in voluntary chain in order to enhance small independent retailer's competitiveness. Voluntary chains, also called affiliation or symbol groups, or allied group represent a high market shared in some European countries like Italy, France, and Germany. Nevertheless, there are still limitations in this research from academic fields. Drawing from network theory, the author investigates the relationship between antecedent factors in voluntary chain cooperation, such as participation benefits, justice of compensation, and autonomy in voluntary chain, and relationship specific asset. The author also attempts to examine the relationship between the relationship specific asset and cooperation of voluntary chain member shop and cooperation and consequence factors of voluntary chain cooperation, such as efficiency, group cohesiveness, and long-term relationship. Research design, data, and methodology - The author presented conceptual framework integrating the major antecedents and consequences of voluntary chain cooperation. The data were collected from 174 independent small retailers who joined K-voluntary chain. K-voluntary chain consists of small independent retailers. In accordance with their status, each entrepreneur associated with the voluntary group can own one or more outlets and can be a part of the life and the decision-making process of the group. This participation is not based on company turnover or on the number of outlets, but based on a one member, one vote system. To verify the research model and test hypotheses, the author carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. The data were analyzed by using SPSS 18.0 and AMOS structural equation modeling program. Results - The results of this study are as follows. First, as antecedent variables, participation benefits and justice of compensation have positive effect on the relationship specific assets of voluntary chain members. Second, voluntary chain members' relationship specific asset also directly related to the level of its cooperation to chain headquarter. Third, cooperation of voluntary chain member shop facilitates efficiency, group cohesiveness, and long-term relationship. Unexpectedly, there are no effect autonomy in voluntary chain to relationship specific asset. Conclusions - This research shows several theoretical and practical implications to both marketing scholars and marketers. In terms of theoretical implications, this study applies to network theory and network theory variables to explain the antecedent and consequence factors of cooperation in voluntary chain. From the point of view from business management, most of all, this study shows the way how to reinforce competitiveness of voluntary chain. Specifically, it is necessary for voluntary chain headquarter to give higher level of participation benefit and justice of compensation to its members. Second, the results also indicate what the consequence factors of cooperation in voluntary chain. In other words, to increase the level of marketing efficiency, group cohesiveness, long-term orientation in retail voluntary chain, and chain headquarter need to facilitate participants' cooperation.

• 한국조리학회지
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• 제17권2호
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• pp.111-125
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• 2011

본 연구는 특급호텔 조리사의 소진이 직무만족도와 이직의도에 미치는 영향을 고찰하고, 이러한 인과관계에서 조리사의 경력과 성별에 따른 조절효과를 검증하고자 하였다. 실증연구를 위해 확보된 309개의 표본을 바탕으로 연구모형의 신뢰성, 적합성 등을 검토하였고, 구조방정식 모형을 사용하여 총 4개의 가설을 검증하였으며, 모형의 적합도는 $X^2$=391.832(p<0.001), df=238, CMIN/DF=1.646, GFI=0.905, AGFI=0.880, NFI=0.936, CFI=0.974, RMSEA=0.046으로 조사되었다. 연구결과 특급호텔 조리사의 소진의 하위 차원 중 무효능감이 직무만족도에 유의한 영향(p<0.001)을 주는 것으로 조사되었으며, 직무만족도는 이직의도에 유의한 영향(p<0.001)을 주는 것으로 나타났다. 이를 통해 호텔 조리사가 인지하는 소진은 직무만족도에 부정적인 영향을 미치며 결과적으로 이직의도에 부정적인 태도를 형성하게 된다는 것을 확인 할 수 있었다. 한편 조리사의 소진이 직무만족도 및 이직의도에 미치는 영향에 있어서 경력과 성별에 따른 조절효과를 분석한 결과 성별에 따른 조절효과는 존재하지 않는 것으로 나타났으나 경력에 따른 조절효과는 존재하는 것으로 조사되었다.