• Journal of the Korea Society of Computer and Information
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• v.29 no.2
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• pp.87-99
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• 2024

This study aims to identify the competencies required for webtoon artists to survive in the future era of AI commercialization. It explores the current and future use of AI in webtoons, and predicts the role of artists in the future webtoon industry. The study finds that AI will replace human workers in some areas, but human empathy-related fields can be sustained. Artist roles like story projectors, Visual directors, and AI editors were identified as potential models for the changing role of artists. To address terminology ambiguity, a three-step AI categorization mechanical type AI, humanoid type AI, and transcendent type AI was proposed for a more realistic separation of AI capabilities. The researcher suggested these findings as guidelines for developing skills in emerging artists or re-skilling existing ones, emphasizing collaboration with AI for mutual growth rather than a negative acceptance of new technology.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.151-159
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• 2018

This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

• Information Systems Review
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• v.23 no.3
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• pp.97-125
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• 2021

Blockchain is a core technology to solve personal information leakage and data management issues, which are limitations of existing Genomic Sequencing services. Due to continuous cost reduction and deregulation, the market size of Genomic Sequencing has been increasing, also the potential of services is expected to increase when Blockchain's security and connectivity are combined. We created our research model by combining the Technology Acceptance Model (TAM) and the Innovation Resistance Theory also analyzed the factors affecting the acceptance intention and innovation resistance of the Blockchain Based Genomic Sequencing Information Platform. A survey was conducted on 150 potential users of Blockchain and Genomic Sequencing services. The analysis was conducted by setting the four Blockchain variables: Security, transparency, availability, and diversity). Also, we set the Perceived Usefulness, Perceived risk, and Perceived Complexity for Technology Acceptance and Innovation Resistance variables and analyzed the effect of the characteristics of the Blockchain on acceptance intention and innovation resistance through these variables. Through this analysis, key variables that need to be considered important to reduce resistance and increase acceptance intention could be identified. This study presents innovation factors that should be considered in companies preparing a new Blockchain Based Genomic Sequencing Information Platform.

• Journal of Korea Multimedia Society
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• v.23 no.10
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• pp.1318-1330
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• 2020

The purpose of this study is to identify the effect of the innovation characteristics that AI Elderly Care Robots have on elderly consumers and to verify the acceptance or mediated resistance by the elderly of the innovation characteristics. Research was conducted throughout this study of the characteristics of the elderly so that the study results could contribute to the improvement of the quality and manufacture of AI Elderly Care Robots by lowering the psychological resistance of the elderly. Survey questions were answered by senior citizens aged 65 and older. The SPSS25 and AMOS22 programs were used for analysis. The analysis confirmed that innovation resistance has a significant mediated effect on the characteristics of elderly consumers and their willingness to accept the innovation characteristics of the AI Elderly Care Robots. Through this study, Ram's innovation resistance model has been verified empirically and it is estimated that by considering the specificities of elderly consumers and using the information to contribute to the development and modification of AI Elderly Care Robots will increase the willingness of the elderly to accept the innovation characteristics of the AI Elderly Care Robots.

• Annual Conference on Human and Language Technology
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• 2022.10a
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• pp.153-159
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• 2022

본 논문에서는 인공지능이 생성하는 일상 대화의 품질 향상을 위해 상식 추론을 정의하고 설문을 통해 정량적, 정성적 분석을 진행하였다. 정량적 평가에서는 주어진 문장이 에게 학습시키기에 적합한가'라는 수용성 판단을 요청한 질문에서 40대 이상의 연령이 20, 30대와 유의미한 차이를 보였다. 정성적 평가에서는 '보편적 사실 여부'를 AI 발화 기준의 주요한 지표로 보았다. 이어서 '챗봇' 대화의 품질에 대한 설문을 실시했다. 이를 통해 일상 대화를 사용한 챗봇의 대화 품질을 높이기 위해서는 먼저, 질문의 요구에 적절한 정보와 공감을 제공해야 하고 두 번째로 공감의 정도가 챗봇의 특성에 맞는 응답이어야 하며 세 번째로 대화의 차례에 따라 담화의 규칙을 지키면서 대화가 진행되어야 한다는 결론을 얻을 수 있었다. 이 세 가지 요건이 통합적으로 적용된 담화 설계를 통해 완전히 인공지능스러운 대화가 가능할 것으로 여겨진다.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.05a
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• pp.623-643
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• 2017

최근 인공지능 기술이 발달하면서 챗봇이 글로벌 IT기업들에게 새로운 IoT플랫폼으로 주목받고 있다. 챗봇이란 대화형 인터페이스 상에서 규칙 또는 인공지능(AI)을 이용해 사용자와 상호작용(interaction)을 하는 서비스를 지칭한다. 챗봇은 현재 간단한 정보검색 및 가상비서 서비스를 제공하는 수준이지만, 향후 IoT와 O2O 영역의 핵심적인 인공지능 플랫폼으로 부상할 전망이다. 챗봇은 스마트폰 디바이스와 어플리케이션을 기반으로 빠르게 확산되어 핵심 플랫폼의 지위를 차지할 것으로 예상된다. 그러나 챗봇 사용자의 수용행태에 관한 학술적 연구는 미비한 상황이다. 이에 본 연구는 기존의 기술수용이론(TAM)보다 수용의도에 대한 설명력이 높다고 검증된 통합기술수용이론(UTAUT)을 적용하여 챗봇의 사용자 수용행동에 관한 모델을 구축하였다. 구체적으로, 수용의도의 결정요인인 성과기대, 예상노력, 사회적영향, 촉진조건이 수용의도에 긍정적인 영향을 미칠 것으로 예상하였다. 이 과정에서 수용의도 결정요인과 수용의도 간의 관계를 성별, 연령, 개인혁신성이 조절할 것으로 보았다. 본 연구는 챗봇의 수용에 영향을 미치는 결정요인과 조절변인의 효과를 검증하여 실무적 시사점을 제공하고자 한다.

• The Mathematical Education
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• v.63 no.2
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• pp.335-350
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• 2024

This study explored the factors that influence elementary school teachers' intention to use an artificial intelligence (AI) math learning system and analyzed the interactions and relationships among these factors. Based on the technology acceptance model, perceived usefulness for math learning, perceived ease of use of AI, and attitude toward using AI were analyzed as the main variables. Data collected from a survey of 215 elementary school teachers was used to analyze the relationships between the variables using structural equation modeling. The results of the study showed that perceived usefulness for math learning and perceived ease of use of AI significantly influenced teachers' positive attitudes toward AI math learning systems, and positive attitudes significantly influenced their intention to use AI. These results suggest that it is important to positively change teachers' perceptions of the effectiveness of using AI technology in mathematics instruction and their attitudes toward AI technology in order to effectively adopt and utilize AI-based mathematics education tools in the future.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.75-79
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• 2024

생성형AI(Generative AI, GenAI) 서비스는 단순/반복적인 업무를 자동화하고, 많은 일자리의 생산성 향상에 도음을 주어 전반적으로 기존 일자리 감소에 영향을 줄 것이다. 반면에 높은 수준의 생성형AI 기술을 낮은 비용으로 활용할 수 있게 하고, 예술, 게임, 미디어 산업 등 창작 영역과 플랫폼 기반의 서비스 출시에 도움을 주어, 창조적 아이디어에 기반한 소수의 인원이 참여하는 1인 창조기업에서 새로운 일자리 창출에 긍정적인 영향을 줄 것이다. 본 연구의 목적은 1인 지식 창업자라고 할 수 있는 컨설턴트, 강사들이 생성형AI의 강점인 창의성을 활용하여 업무 효율을 높이는 데 적극적으로 활용할 수 있도록 생성형AI 서비스 특성이 지속이용의도에 미치는 영향을 분석하는데 있다. 본 연구에서는 기술수용모델(TAM)을 활용하여 생성형AI의 서비스 특성인 효율성, 창의성, 의인화, 개인화 및 자율성이 지속이용의도에 미치는 영향에 관한 연구를 인지된 유용성과 인지된 이용 용이성을 중심으로 진행하였다. 따라서 본 연구에서는 생성형AI의 서비스 특성이 인지된 유용성과 인지된 이용 용이성을 증진하고, 인지된 유용성과 인지된 이용 용이성이 지속 이용의도에 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 1인 창업자가 외부의 도움없이 지속적으로 높은 수준의 업무효율를 유지할 수 있게 도움이 되는 지속사용의도를 종속변수로 설정하여 본 연구를 진행하였다.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.613-625
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• 2024

This study analyzed the convergence case of AI painting and NFT art, art content created based on digital technology, an innovative technology of the 4th industrial technology, and explored its characteristics. Digital technology that innovates the paradigm of life in the 21st century is being used in creative art, and AI painting and NFT art that use it as an expression tool are changing the way they perceive and accept art. AI painting using big data and artificial intelligence technology is evolving into interactive daily art, and NFT art using blockchain and NFT technology is becoming the art of the metaverse with economic and cultural values. Therefore, this study attempted to explore various aspects and values of these digital convergence arts. For the study, representative examples of AI painting and NFT art were classified into cognitive creative AI painting and language generative AI, art economic NFTs, and art and cultural NFTs, and their characteristics, contents, and meanings were analyzed. It is hoped that the results of this study will contribute to the development of AI painting and NFT art, which are digital convergence arts.

• Journal of Korean Library and Information Science Society
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• v.53 no.1
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• pp.231-263
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• 2022

The understanding and capability to utilize artificial intelligence (AI) incorporated technology has become a required basic skillset for the people living in today's information age, and various members of the university have also increasingly become aware of the need for AI education. Amidst such shifting societal demands, both domestic and international university libraries have recognized the users' need for educational content centered on AI, but a user-centered service that aims to provide personalized recommendations of digital AI educational content is yet to become available. It is critical while the demand for AI education amongst university students is progressively growing that university libraries acquire a clear understanding of user intention towards an AI educational content recommender system and the potential factors contributing to its success. This study intended to ascertain the factors affecting acceptance of such system, using the Extended Technology Acceptance Model with added variables - innovativeness, self-efficacy, social influence, system quality and task-technology fit - in addition to perceived usefulness, perceived ease of use, and intention to use. Quantitative research was conducted via online research surveys for university students, and quantitative research was conducted through written interviews of university librarians. Results show that all groups, regardless of gender, year, or major, have the intention to use the AI-related Educational Content Recommendation System, with the task suitability factor being the most dominant variant to affect use intention. University librarians have also expressed agreement about the necessity of the recommendation system, and presented budget and content quality issues as realistic restrictions of the aforementioned system.