• Proceedings of the Korea Information Processing Society Conference
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• 2023.11a
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• pp.1057-1058
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• 2023

이 논문은 인공지능 기술 GPT 를 게임과 융합한 서비스 "페어리테일"에 대해 다룬다. 페어리테일은 게임 스크립트와 엔딩을 인공지능을 활용하여 자동 생성하는 게임으로, 사용자는 사용자가 입력한 데이터에 맞춰 생성된 스토리를 경험할 수 있다. 논문에서는 이 게임의 AI 활용 방법과 AI 가 게임 산업에 미칠 수 있는 영향을 다루며, 생성 및 창작이 가능한 인공지능은 게임 산업에 다방면으로 활용될 잠재력이 강하다는 점을 강조한다. 최종적으로는 AI 의 발전이 게임 업계에 미칠 수 있는 영향을 탐구하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.27 no.4
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• pp.9-17
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• 2022

The state-of-the-art AI systems pose many ethical issues ranging from massive data collection to bias in algorithms. In response, this paper proposes a more ethic-friendly AI architecture by combining Federated Learning(FL) and Blockchain. We discuss the importance of each issues and provide requirements for an ethical AI system to show how our solutions can achieve more ethical paradigms. By committing to our design, adopters can perform AI services more ethically.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.3
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• pp.428-434
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• 2020

Recently, due to the development of ICT technology, changes to the convergence service platform of information systems are accelerating. Convergence services expanded to cyber systems with 5G communication, IoT, AI, and cloud are being reflected in the real world. However, the field of cybersecurity audit for responding to cyber attacks and security threats and strengthening security technology is insufficient. In this paper, we analyze the international standard analysis of information security management system, security audit analysis and security of related systems according to the expansion of 5G communication, IoT, AI, Cloud based information system security. In addition, we design and study cybersecurity audit checklists and contents for expanding security according to cyber attack and security threat of information system. This study will be used as the basic data for audit methods and audit contents for coping with cyber attacks and security threats by expanding convergence services of 5G, IoT, AI, and Cloud based systems.

• Journal of the Korean Society for Library and Information Science
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• v.57 no.3
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• pp.303-323
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• 2023

The purpose of this study is to introduce this language model in the era of generative AI such as ChatGPT, and to provide direction for data literacy education components in libraries using it. To this end, the following three research questions are proposed. First, the technical features of ChatGPT-like language models are examined, and then, it is argued that data literacy education is necessary for the proper and accurate use of information by users using a service platform based on generative AI technology. Finally, for library data literacy education in the ChatGPT era, it is proposed a data literacy education scheme including seven components such as data understanding, data generation, data collection, data verification, data management, data use and sharing, and data ethics. In conclusion, since generative AI technologies such as ChatGPT are expected to have a significant impact on users' information utilization, libraries should think about the advantages, disadvantages, and problems of these technologies first, and use them as a basis for further improving library information services.

• Journal of Korean Library and Information Science Society
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• v.53 no.1
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• pp.231-263
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• 2022

The understanding and capability to utilize artificial intelligence (AI) incorporated technology has become a required basic skillset for the people living in today's information age, and various members of the university have also increasingly become aware of the need for AI education. Amidst such shifting societal demands, both domestic and international university libraries have recognized the users' need for educational content centered on AI, but a user-centered service that aims to provide personalized recommendations of digital AI educational content is yet to become available. It is critical while the demand for AI education amongst university students is progressively growing that university libraries acquire a clear understanding of user intention towards an AI educational content recommender system and the potential factors contributing to its success. This study intended to ascertain the factors affecting acceptance of such system, using the Extended Technology Acceptance Model with added variables - innovativeness, self-efficacy, social influence, system quality and task-technology fit - in addition to perceived usefulness, perceived ease of use, and intention to use. Quantitative research was conducted via online research surveys for university students, and quantitative research was conducted through written interviews of university librarians. Results show that all groups, regardless of gender, year, or major, have the intention to use the AI-related Educational Content Recommendation System, with the task suitability factor being the most dominant variant to affect use intention. University librarians have also expressed agreement about the necessity of the recommendation system, and presented budget and content quality issues as realistic restrictions of the aforementioned system.

• Journal of Service Research and Studies
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• v.13 no.4
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• pp.206-223
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• 2023

The introduction of Smart technologies such as Artificial Intelligence(AI) systems are have a powerful impact in a variety of industry fields. Some experts predict that smart technology will completely change people's daily life and work styles, causing technological innovation, productivity improvement, and discovery and emergence of new fields. On the one hand, this vision cannot ignore negative views and concerns. Despite many social debates about employment, such as job loss and rising unemployment, there have not been many studies based on employee experience that provide a fundamental solution to the conflict between AI and employment. Therefore, this study finds out the effects and related factors of AI concierge robots for hotel employees, focusing on the hotel industry, and how employees' perceptions of AI concierge robots affect user resistance and turnover intention. This study, conducted a questionnaire survey of 322 hotel employees who had experience working with AI concierge robots in China, and used SPSS and SmartPLS statistical analysis programs to draw conclusions. We found that hotel employees' perceptions of AI concierge robots were significantly related to user resistance and turnover intention, and this association was related to employee self-efficacy, perceived organizational support, quality of AI services and new tasks. In addition, it was found that the quality of AI concierge robots directly or indirectly had the greatest influence on user resistance and turnover intention. The findings of this study provide theoretical implications for academia and practical implications for industry practitioners.

• 한국벤처창업학회:학술대회논문집
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• 2024.04a
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• pp.75-79
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• 2024

생성형AI(Generative AI, GenAI) 서비스는 단순/반복적인 업무를 자동화하고, 많은 일자리의 생산성 향상에 도음을 주어 전반적으로 기존 일자리 감소에 영향을 줄 것이다. 반면에 높은 수준의 생성형AI 기술을 낮은 비용으로 활용할 수 있게 하고, 예술, 게임, 미디어 산업 등 창작 영역과 플랫폼 기반의 서비스 출시에 도움을 주어, 창조적 아이디어에 기반한 소수의 인원이 참여하는 1인 창조기업에서 새로운 일자리 창출에 긍정적인 영향을 줄 것이다. 본 연구의 목적은 1인 지식 창업자라고 할 수 있는 컨설턴트, 강사들이 생성형AI의 강점인 창의성을 활용하여 업무 효율을 높이는 데 적극적으로 활용할 수 있도록 생성형AI 서비스 특성이 지속이용의도에 미치는 영향을 분석하는데 있다. 본 연구에서는 기술수용모델(TAM)을 활용하여 생성형AI의 서비스 특성인 효율성, 창의성, 의인화, 개인화 및 자율성이 지속이용의도에 미치는 영향에 관한 연구를 인지된 유용성과 인지된 이용 용이성을 중심으로 진행하였다. 따라서 본 연구에서는 생성형AI의 서비스 특성이 인지된 유용성과 인지된 이용 용이성을 증진하고, 인지된 유용성과 인지된 이용 용이성이 지속 이용의도에 영향을 미칠 것이라는 인과적 경로를 검증하고자 한다. 1인 창업자가 외부의 도움없이 지속적으로 높은 수준의 업무효율를 유지할 수 있게 도움이 되는 지속사용의도를 종속변수로 설정하여 본 연구를 진행하였다.

• Journal of the Korea Society of Computer and Information
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• v.25 no.9
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• pp.173-182
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• 2020

The purpose of this paper is to study the influence of new service methods of "artificial intelligence (AI) + medical cosmetology", a new service means, on customers' purchase intentions. To AI medical beauty APP sales as an empirical study. This paper designed Likert seven scale to investigate, using SPSS 24.0 statistical analysis software and AMOS24.0 structural equation software to analyze the survey data. The analysis method uses reliability analysis, validity analysis, and construct equation model analysis. Through empirical research, the following results can be found, 1. The system quality of AI medical beauty app will have a positive impact on perceived usefulness and perceived ease of use. 2. The information quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness. 3. The service quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness 4. Consumers' perceived ease of use has a positive impact on perceived usefulness and purchase intention. 5. The usefulness of consumers' notification has a positive effect on purchase intention.

• Journal of the Korea Society of Computer and Information
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• v.24 no.12
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• pp.183-189
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• 2019

After the fourth industrial revolution, a business that utilizes Artificial Intelligence (AI) is expanding centered around IT industries and it is expected that the quality of AI services will improve. This study aims to examine changes in marketing through the advance and development of AI and to establish and apply marketing strategies to respond to future market changes. Based on existing data, the development of AI technology was examined and looked into changes in marketing and counter strategies through cases overseas and South Korea. Artificial Intelligence technology has a close impact on our lives, changing our lives, and thus changing consumer patterns, perceptions, and consumer culture. In the future, innovative changes in AI technologies will require government policies, the vision of the corporation, and it is necessary to establish longer-term success strategies. Collaboration between companies and industries is also important.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.24 no.2
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• pp.7-14
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• 2024

This study intendss to prepare specific support measures for cultural industry practioners and artists to respond to the development of artificial intelligence (AI) based on how they understand and accept AI. To this end, the acceptance attitude of practioners in the arts and cultural sectors toward AI technology was investigated based on the technology acceptance models and theories. The results show that, firstly, personal characteristics and service characteristics, which are influencing factors, have an effect on perceived usefulness, perceived ease of use, and intention to use AI services. Secondly, when there are perceived ease of use and perceived usefulness in AI services, innovative and effective personal characteristics reinforce the intention to use artificial intelligence services. It is expected that this study can be used as a reference for establishing policy measures to support cultural artists related to AI technology.