[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.9708/jksci.2020.25.09.173

The Influence of New Service Means on Customer's Willingness to Buy under the Background of Artificial Intelligence Take the Marketing method of AI medical beauty APP as an example

Li, Xiao-Pei (Dept. of Global Business, Graduate School, Kyonggi University)
Liu, Zi-Yang (Dept. of Global Business, Graduate School, Kyonggi University)

Publication Information

Journal of the Korea Society of Computer and Information / v.25, no.9, 2020 , pp. 173-182 More about this Journal

Abstract

The purpose of this paper is to study the influence of new service methods of "artificial intelligence (AI) + medical cosmetology", a new service means, on customers' purchase intentions. To AI medical beauty APP sales as an empirical study. This paper designed Likert seven scale to investigate, using SPSS 24.0 statistical analysis software and AMOS24.0 structural equation software to analyze the survey data. The analysis method uses reliability analysis, validity analysis, and construct equation model analysis. Through empirical research, the following results can be found, 1. The system quality of AI medical beauty app will have a positive impact on perceived usefulness and perceived ease of use. 2. The information quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness. 3. The service quality of AI medical beauty app will have a positive impact on perceived ease of use and perceived usefulness 4. Consumers' perceived ease of use has a positive impact on perceived usefulness and purchase intention. 5. The usefulness of consumers' notification has a positive effect on purchase intention.

Keywords

AI medical beauty APP; information quality; system quality; service quality; perceived variables; purchase intention;

Citations & Related Records

Reference

1	Wang Xingbiao, Gu Bin. Influencing factors caused by trust-based mobile social e-commerce purchase [J]. China Circulation Economy, 2020, 34 (04): 21-31.
2	Yang Zongwen, Chen Shunqi, Analysis of Medical Beauty SPA Consumer behavior, 2009 International Symposium on Business Strategy and Management of SMEs ,2009.
3	Li Ting, Yin Mei, Medical Beauty from an Ethical Perspective, Chinese Medical Ethics, December 2013, vol .26, No .6,2013.
4	Zhao Xiaofei. Design Idea of Information System Success Model in Cloud Training Platform [J]. Computer Products and Circulation, 2020 (07): 85-86
5	Morning light. Quality King: The Secret of APP Age of Fine Operation [J].] Quality and Certification ,2020(04):40-41.
6	Sun Lin, Cui Yanqing, Cao Jieying. Research on key influencing factors of new think tank construction based on inter-organizatio nal information system [J]. Theory and Practice of Think Tank, 2020, 5 (02): 21-28
7	Balog A. Testing a Multidimensional and Hierarchical Quality Assessment Model for Digital Librarieso1. Studies in Informatics and Control, 2011,20(3) : 233-246 DOI
8	Yu Yin. Exploring the new development trend of accounting information quality characteristics under the background of "Internet +" [J]. Shop modernization, 2020(04):159-160.
9	Sun Shaowei, Gan Chunmei, Song Changlin. Study on the Willingness to Use WeChat Public Number in Library Based on D&M [J].] Library Forum ,2017,37(01):101-108
10	Zhao L,Lu Y,Zhang L,eta1. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services : an empirical test of a multidimensional model [J]. Decision Support Systems, 2012,52(3) ; 645-656. DOI
11	Dong, Qiu Bizhen, Cai Yuehua, Liu Shanshan. Research on Evaluation of "Taiwan Standardized Information Service Platform" Based on New D&M Model [J].] Standard Science, 2019(01):23-27
12	Ajzen, The theory of planned behavior. Organizational Behavior and Human Decision Processes,1991, 50,179-211 DOI
13	Feng Jianying, Mu Weisong, Fu Zetian, A Review of Consumer's purchase intention Research, Famous Watch, Modern Management Science, No .11,2006.
14	Meng J & Wang J. Literature Review of Luxury Purchase Intention Research [J]. Fujian Tea, 2020,42 (04): 60-61
15	William B.Dodds,Kent B.Monroe,Dhruv Grewal,Effects of Price,Brand,and Store Information on Buyers'Product Evaluations, Journal of Marketing Research,1991,Volume : 28 issue : 3, page (s):307-319 DOI
16	Pankaj Setia,Viswanath Venkatesh,Supreet Joglekar, Leveraging Digital Technologies : How Information Quality Leads to Localized Capabilities and Customer Service Performance, Publi shed in MIS Quarterly 2013
17	Moores, AM adapted to the healthcare context. Source : Moores (2012)
18	Chee-Wee Tan,Izak Benbasat,Ronald T.Cenfetelli, IT-Mediated Customer Service Content and Delivery in Electronic Governments : An Empirical Service Quality, Management Information Systems Quarterly, MIS Quarterly,2013(37 : 1)pp.77-109. DOI
19	Yin Meng,Li Qi. The continuous use intention of mobile APP integrating ECT and IS success theory [J]. Journal of Dalian University of Technology 2017(01) : 81-8754
20	Kawal Kapoor, Yogesh Dwivedi, Niall C.Piercy, Banita Lal, Vishanth Weerakkody, RFID integrated systems in libraries : extending TAM model for empirically examining the use, Journal of Enterprise Information Management, 2014, Vol.27 No.6, pp.731-758. DOI
21	Arun Rai, Sandra S.Lang and Robert B. Welker, Assessing the Validity of IS Success Models : An Empirical Test and Theoretical Analysis, Information Systems Research, 2002
22	Venkatesh,Viswanath and Goyal,Sandeep. "Expectation Disconfi rmation and Technology Adoption : Polynomial Modeling and Response Surface Analysis," MIS Quarterly, 2010.(34 : 2)pp.281-303. DOI
23	Letring TD, Human LJ, An examination of information quality as a moderator of accurate personality judgment. J Pers.2014 Oct;82(5) : 440-51. DOI