• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.57-76
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• 2023

This study analyzes the factors and effects on the users' intention to switch from contact center-oriented to AI chatbot-oriented customer services by combining Push-Pull-Mooring Model and provides insights for companies considering the adoption of AI chatbots. To test the model, we surveyed users with experience using chatbots at least once across different age groups. Finally, we analyzed 176 cases for the analysis using IBM SPSS Statistics and SmartPLS 4.0. The results of hypotheses testing rejected the hypotheses for variables of inconsistent quality and low availability of push factors and low switching cost of mooring factor while accepting the hypotheses for the tardy response of push factors and all pull factors. Therefore, these findings provide important implications for researchers and practitioners who wish to conduct research or adopt AI chatbots. In conclusion, users do not feel inconvenienced by the contact center-oriented service but also perceive high trust and convenience with AI chatbot-oriented service. However, despite low switching costs, users consider chatbots a complementary tool rather than an alternative. So, companies adopting AI chatbots should consider what features the users expect from AI chatbots and facilitate these features when implementing AI chatbots.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.138-154
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• 2019

This study was conducted to identify the use motivations of AI speaker and examine the characteristics of AI speaker users. Based on the uses and gratifications theory, The study results show that the user motivations of AI speaker are four dimensional, namely escaping from daily problems and maintaining social relationships, information acquisition and learning, entertainment and relaxation and pursuit of practicability. The main AI speaker users are in their 30s, and they are innovative to actively use AI speakers for entertainment purposes such as listening to music. The four sub-dimensions differed as we compared them with user characteristics. Specifically, the motivation for escaping from daily problems and maintaining social relationships varied with gender and age. Moreover, age and informativeness were identified to have an influence on the motivations of information acquisition and learning and entertainment and relaxation. In sum, this research provides practical implications into how to strategically create contents and services for AI speakers.

• Proceedings of the Korean Society of Computer Information Conference
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• 2024.01a
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• pp.293-296
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• 2024

현재 생성형 AI가 활발히 연구되고 있는 가운데, 대부분의 이미지 생성 AI는 프롬프트를 기반으로 한 Text-To-Image 방식을 주로 사용하고 있다. 하지만, 프롬프트 기반의 생성 AI는 실제 서비스에 도입하기 어려운 점이 많다. 여러 이미지 중, 하늘 이미지는 메타버스 등 가상 공간에서 매우 자주 사용되는 이미지 중 하나이면서 여러 입력값에 의해 이미지가 달라진다. 이 논문에서는 GAN을 활용해 기상 조건에 적합한 하늘 이미지를 생성하는 프로그램을 설계 및 구현한다.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.501-506
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• 2022

The prolonged of the Post Corona, many Cosmetic company launched various online services. In this paper, consider about the quality of product recommendation using personal color detecting technology. Using the detecting tool which is most widely used by cosmetic company. we will do a lot of testing with this tool and also testing with color detecting equipment. For precise experimental results, it was conducted in a consistent experimental environment. This experiment can be a foundation that can be well used for the expansion of personalized product recommendation services according to the current image-based skin color measurement.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.101-110
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• 2020

Devices that add emotion-specific services or various functions are appearing in AI speakers and related devices. To this end, this study performed topic modeling analysis on the topics of post-purchase texts written by AI speaker users, and compared them with the data collected via survey questionnaires. Furthermore, data on the emotional intelligence of AI speakers and relationship quality were collected from 600 users and analyzed using structural equation modeling. The findings of the study are as follows: First, the analysis results of topic modeling showed that most of the articles mainly mention the functional aspects of AI speakers. Second, emotional intelligence of AI speaker perceived by consumer affected relationship quality, and relationship quality had a positive effect on customer satisfaction. Therefore, this study expands the area of AI research by integrating the concept of emotional intelligence and relationship quality to provide new theoretical and practical implications.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.2
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• pp.109-133
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• 2024

This study investigated the impact of the technical characteristics of Generative AI (GAI) and librarians' personal traits on their intention to use GAI. Personalization, interaction, and context awareness were considered as technical characteristics of GAI that influence the intention to use GAI, while innovativeness and frequency of GAI use were considered as librarians' personal traits. The study targeted 187 librarians working in libraries, and 165 questionnaires were collected and analyzed. The results showed that the technical characteristics of GAI had a statistically significant impact on the intention to use GAI. Additionally, librarians' personal traits, namely innovativeness and frequency of GAI use, were also found to have a significant impact on the intention to use GAI. The findings of this study can be used as valuable information to help librarians increase their intention to use GAI and improve the quality and satisfaction of library services.

• Journal of Information Technology Services
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• v.18 no.3
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• pp.117-128
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• 2019

The remarkable achievements of the artificial intelligence in recent years are also raising awareness about its potential risks. Several governments and public organizations have been proposing the artificial intelligence ethics for sustainable development of artificial intelligence by minimizing potential risks. However, most existing proposals are focused on the developer-centered ethics, which is not sufficient for the comprehensive ethics required for ongoing intelligent information society. In addition, they have chosen a number of principles as the starting point of artificial intelligence ethics, so it is not easy to derive the guideline flexibly for a specific member reflecting its own situation. In this paper, we classify primitive members who need artificial intelligence ethics in intelligent information society into three : Developer, Supplier and User. We suggest a new artificial intelligence ethics, Seoul PACT, with minimal principles through publicness (P), accountability (A), controllability (C), and transparency (T). In addition, we provide 38 canonical guidelines based on these four principles, which are applicable to each primitive members. It is possible for a specific member to duplicate the roles of primitive members, so that the flexible derivation of the artificial intelligence ethics guidelines can be made according to the characteristics of the member reflecting its own situation. As an application example, in preparation for applying artificial intelligence to e-government service, we derive a full set of artificial intelligence ethics guideline from Seoul PACT, which can be adopted by the special member named Korean Government.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2004.05b
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• pp.475-478
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• 2004

In this paper, a CSSMA/AI MAC protocol for data services in packet CDMA network is presented. The proposed protocol is based on the code status sensing and reservation scheme. In the proposed protocol, the base station broadcast the rode status on a frame-by-frame basis just before the beginning of each preamble transmission, and the mobile station transmits a preamble for reserving a randomly selected code based on the received code status. After having transmitted the preamble, the mobile station listens to the downlink of the selected rode and waits for the base station reply. If this reply indicates that the code has been correctly acquired, it continues the packet transmission lot the rest of the frame. If there are other packets waiting for transmission, the base station broadcasts the status of the code as reserved, and the mobile station transmits a packet through the reserved code for the successive frames.

• Annual Conference on Human and Language Technology
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• 2023.10a
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• pp.9-13
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• 2023

본 논문에서는 대규모 언어모델의 검색 기반 답변 생성능력을 평가하는 새로운 한국어 벤치마크, KFREB(Korean Fictional Retrieval Evaluation Benchmark)를 제안한다. KFREB는 모델이 사전학습 되지 않은 허구의 정보를 바탕으로 검색 기반 답변 생성 능력을 평가함으로써, 기존의 대규모 언어모델이 사전학습에서 보았던 사실을 반영하여 생성하는 답변이 실제 검색 기반 답변 시스템에서의 능력을 제대로 평가할 수 없다는 문제를 해결하고자 한다. 제안된 KFREB는 검색기반 대규모 언어모델의 실제 서비스 케이스를 고려하여 장문 문서, 두 개의 정답을 포함한 골드 문서, 한 개의 골드 문서와 유사 방해 문서 키워드 유무, 그리고 문서 간 상호 참조를 요구하는 상호참조 멀티홉 리즈닝 경우 등에 대한 평가 케이스를 제공하며, 이를 통해 대규모 언어모델의 적절한 선택과 실제 서비스 활용에 대한 인사이트를 제공할 수 있을 것이다.

• Broadcasting and Media Magazine
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• v.26 no.1
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• pp.31-37
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• 2021

코로나로 인해 사회는 급속한 변화를 겪고 있고, 그 변화의 중심에는 온라인 플랫폼 기업과 서비스가 있다. AI 기술의 발전 속도는 여전히 가속되고 있고, 특히 음성 합성과 실시간 동작 인식, 아바타 생성 기술은 콘텐츠 생성 및 비대면 서비스에서 그 활용이 더욱 기대된다.