• Journal of the Korean Home Economics Association
• /
• v.41 no.11
• /
• pp.35-48
• /
• 2003

The purpose of this study is to investigate ideal body image and clothing style through the analysis of models portrayed in fragrance advertisement that is the representative goods showing the fashion brand image. For this study, 120 perfume advertisements appeared in GQ and Vogue magazines issued in 2002 were selected. The models' characteristics portrayed in advertisement are categorized with role relationship, race, body exposure and clothing styles. The results are as follows. 1. Fragrance advertisements most commonly depict a single model portraying narcissism, and later then most common are advertisements both male and female model in a sexual relationship. 2. The analysis of models' race shows racism toward Asian models and Afro- American models. White models are main characters in fragrance advertisements more often than other races, and in mixed-ethnic ads, whites typically outnumbered minorities. This shows currently aesthetic stereotypes, that is, white ideology still exists. 3. The results of models' body exposure are showing nudism with partially clad or nude. This shows the eroticism of male and female. 4. The highest portion of clothing style appeared in fragrance advertisement were casual wear for male model and dressy formal wear for female models, which respects current fashion trends.

• Korean Journal of Acupuncture
• /
• v.25 no.1
• /
• pp.99-111
• /
• 2008

Objective : This study was performed to evaluate oriental medical treatment for ADHD in childhood Methods : We analyzed DSM-4 and ADS scores before and after the treatments, such as acupuncture, decoction of medical ingredients, correction treatment and oriental kinesitherapy, of ADHD in 12 elementary school students who have been visited Byon oriental medical clinic (Dogok-dong Seoul) from March to October, 2007. And all patients were treated 2 times a week for 3 month. Results : In this study, oriental medical treatments, such as acupuncture, decoction of medical ingredients, correction treatment and oriental kinesitherapy, to balance left and right brains, which is based on oriental medicine theory, was not only effective for treating attention deficit and hyperactivity which is the major problem of children in ADHD, but also effective for resistance, sociality, homology and communication. And we concluded that oriental medical treatments, which treats imbalance disorder of brain, were effective for treating ADHD.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.12 no.2
• /
• pp.282-289
• /
• 2008

To improve the efficiency of PDP TV, it should minimize the power losses transpired during AC-to-DC power conversion and PDP driving process. Generally the input power supply for PDP driving employes a two-stage power factor corrected converter, and it needs additional DC-to-DC converters to supply driving power for reset circuit ed sustain driver, which has high power consumption. However, such a circuit configuration has a difficulty for the PDP market requires low cost. To alleviate this problem, a new circuit composition is presented. It integrates input power supply with reset and sustain driver in a single power stack The input power supply of the proposed circuit has a single-stage structure to minimize power conversion loss, and it directly supplies power to the sustain driver so as to reduce the system size and cost.

• International Journal of Computer Science & Network Security
• /
• v.24 no.2
• /
• pp.53-58
• /
• 2024

This paper presents a novel miniaturized 3-D cubic antenna for use in wireless sensor network (WSN) application. The geometry of this antenna is designed as a cube including a meander dipole antenna. A truly omnidirectional pattern is produced by this antenna in both E-plane and H-plane, which allows for non-intermittent communication that is orientation independent. The operating frequency lies in the ISM band (centered in 2.45 GHz). The dimensions of this ultra-compact cubic antenna are 1.25*1.12*1cm3 which features a length dimension λ/11. The coefficient which presents the overall antenna structure is Ka=0.44. The cubic shape of the antenna is allowing for smart packaging, as sensor equipment may be easily integrated into the cube hallow interior. The major constraint of WSN is the energy consumption. The power consumption of radio communication unit is relatively high. So it is necessary to design an antenna which improves the energy efficiency. The parameters considered in this work are the resonant frequency, return loss, efficiency, bandwidth, radiation pattern, gain and the electromagnetic field of the proposed antenna. The specificity of this geometry is that its size is relatively small with an excellent gain and efficiency compared to previously structures (reported in the literature). All results of the simulations were performed by CST Microwave Studio simulation software and validated with HFSS. We used Advanced Design System (ADS) to validate the equivalent scheme of our conception. Input here the part of summary.

• Korean journal of communication and information
• /
• v.44
• /
• pp.108-143
• /
• 2008

Candidate images refer to a holistic impression of a candidate which is composed of various dimensions of attributes. This study investigated how online and offline news media, campaign media such as political ads, televised debates, and candidate web-sites, and interpersonal political talk influenced voters' images of a candidate in such dimensions as personal traits, job-performance abilities, and policy capabilities, and further their political decision making in the 17th presidential election in Korea. The analysis focused on President Lee, Myung Bak who won the election by obtaining nearly 50% of the effective votes. According to the data analyses, first, uses of offline newspapers positively influenced voters' images of candidate Lee's personal traits such as his morality, integrity, trustworthiness, and compassion, yet online news uses had an opposite effect on voters' impression of his job-performance and economic policy capabilities. Secondly, among various campaign media, television ads and candidate web-sites positively contributed to the formation of candidate Lee's images, yet showed little direct effect on vote choice, indicating that campaign media mainly indirectly influenced voters' political decision making. Each of the first, second, and third televised candidate debates revealed unique effects on image formation and vote choice. Thirdly, the network size and frequency of political talk negatively influenced image formation regarding candidate Lee's personal traits and economic policy capabilities, yet the discussion network size positively contributed to the Lee votes. Forth, among various dimensions of candidate images, voters' perceptions of candidate Lee's personal traits appeared to be the most significant predictor of the support for him.

• Tuberculosis and Respiratory Diseases
• /
• v.44 no.3
• /
• pp.470-478
• /
• 1997

Background : Phagocytosis is probably the first step for mycobacteria to be virulent in host because virulent strains are more readily phagocytosed by macrophage than attenuated strains. According to the traditional concept, multi-drug resistant strains have been regarded as less virulent. However, this concept has been challenged, since recent studies(reported) showed that the degree of virulence and drug-resistance is not related. The purpose of this study is to evaluate whether the phagocytic activity of M.tuberculosis by peripheral blood mononuclear cells(PBMC) is different according to drug-resistance or host factor. To evaluate this, we estimated the difference of phagocytic activity of drug-resistant and drug-sensitive M.tuberculosis and also estimated the phagocytic activity of PBMC from intractable tuberculosis patients and healthy controls. Methods : PBMC from ten intractable tuberculosis patients and twelve healthy control, and three different strains of heat-killed M.tuberculosis, ie, ADS(all drug sensitive), MDR(multi-drug resistant), and ADR(all drug resistant) were used. After incubation of various strains of M.tuberculosis with PBMC, the phagocytic activity was evaluated by estimating proportion of PBMC which have phagocytosed M.tuberculosis. Results : Drug-resistant strains of M.tuberculosis were phagocytosed easily than drug sensitive strains(Percentage of PBMC phagocytosed M.tuberculosis in healthy control : ADS : $32.3{\pm}2.9%$, ADR : $49.6{\pm}3.4%$, p = 0.0022, Percentage of PBMC phagocytosed M.tuberculosis in intractable tuberculosis patients : ADS : $34.9{\pm}3.6%$, ADR : $50.7{\pm}4.5%$, p = 0.0069). However, there was no difference in phagocytic activity of PBMC from healthy control and intractable tuberculosis patients. Conclusion : Drug-resistant strains of M.tuberculosis were phagocytosed easily than drug sensitive strains and host factors does not seems to influence the phagocytosis of M.tuberculosis.

• Corrosion Science and Technology
• /
• v.22 no.2
• /
• pp.73-89
• /
• 2023

Due to continuous promotion of green alternatives to toxic petrochemicals by government policies, research efforts towards the development of green corrosion inhibitors have intensified recently. The objective of the current work was to develop novel green and sustainable corrosion inhibitors derived from 4-aminoantipyrine to effectively prevent corrosion of mild steel in corrosive environments. Gravimetric methods were used to investigate corrosion inhibition of 4-((furan-2-ylmethylene)amino)antipyrine (FAP) and 4-((pyridin-2-ylmethylene)amino)antipyrine (PAP) for mild steel in 1 M HCl. FAP and PAP were subjected to quantum chemical calculations using density functional theory (DFT). DFT was used to determine the mechanism of mild steel corrosion inhibition using inhibitors tested in HCl. Results demonstrated that these tested inhibitors could effectively inhibit mild steel corrosion in 1.0 M HCl. At 0.0005 M, these inhibitors' efficiencies for FAP and PAP were 93.3% and 96.5%, respectively. The Langmuir adsorption isotherm was obeyed by these inhibitors on the mild steel surface. Values of adsorption free energies, ΔG^o_ads, revealed that FAP followed chemical and physical adsorptions.

• Korean Journal of Childcare and Education
• /
• v.8 no.3
• /
• pp.25-51
• /
• 2012

This study analyzed the social image of children from the 1960s to 1990s in the Dong-A Ilbo advertising. The 7,760 representative ad samples were used for the purpose of this study. The findings were as follows: 1) The number of advertising related to children was similar in the 1960s and 1970s and it dramatically increased in the 1990s. 2) Drug advertising was the most frequent from the 1960s until the 1980s. The advertising of english instruction for young children emerged in the 1990s. 3) Young children, especially boys were mostly the model in advertising from the 1960s to the 1990s. 4) Advertising content focused on the role of the mother in early childhood education.

• Archives of design research
• /
• v.17 no.1
• /
• pp.361-372
• /
• 2004

This study would focus on two section of comparison about creative : one is on between advertisement in magazines as an old media and banner advertisements in websites, the other is on between woman target-oriented advertisement and man target-oriented one. This study commenced on the basis on the viewpoint of gender-design assuming prevalence of masculine ideology in advertisement in the context of men-built society. How delicate the expressions toward woman in woman target-oriented adverts\ulcorner The objectives of this study is as followed. The stereotype could be seen in magazine adverts and web-banner. We can conclude that changed media environment seldom affects in the old media and new media. Especially color stereotype is appeal.

• The Journal of the Korea Contents Association
• /
• v.17 no.2
• /
• pp.656-677
• /
• 2017

This study aims to examine the effects of native advertising on consumer-brand relationship quality (BRQ) formation of the potential consumers in the context of an automotive brand. Specifically, the study verifies (1) whether the respondents cognize the content of native advertisement as an advertisement and (2) how the value dimensions of native advertising impact BRQ through brand attitude (BAT). To fulfill the purposes, the researchers categorized three types of advertisements (product, brand and non-commercial) and then showed three manipulated stimuli to potential consumers in the automotive market before measuring. The findings drawn from the 345 valid cases are as following. First, the rate of respondents' advertising recognition is low in the non-commercial advertisement, while it is high in ones of product and brand. Second, most of the respondents perceive less irritation toward the native ads, especially toward the non-commercial advertisement. Third, the entertainment and informativeness of native advertising positively influence BRQ, while the effect of irritation on BRQ is negative. Also, the effects of advertising value dimensions on BRQ are all mediated by BAT.