• Title/Summary/Keyword: AD/PR

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Seismic response analysis of steel frames with post-Northridge connection

  • Mehrabian, Ali;Haldar, Achintya;Reyes-Salazar, Alfredo
    • Steel and Composite Structures
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    • v.5 no.4
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    • pp.271-287
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    • 2005
  • The seismic behavior of two steel moment-resisting frames, which satisfy all the current seismic design requirements, are evaluated and compared in the presence of pre-Northridge connections denoted as BWWF and an improved post-Northridge connections denoted as BWWF-AD. Pre-Northridge connections are modeled first as fully restrained (FR) type. Then they are considered to be partially restrained (PR) to model their behavior more realistically. The improved post-Northridge connections are modeled as PR type, as proposed by the authors. A sophisticated nonlinear time-domain finite element program developed by the authors is used for the response evaluation of the frames in terms of the overall rotation of the connections and the maximum drift. The frames are excited by ten recorded earthquake time histories. These time histories are then scaled up to produce some relevant response characteristics. The behaviors of the frames are studied comprehensively with the help of 120 analyses. Following important observations are made. The frames produced essentially similar rotation and drift for the connections modeled as FR type and PR type represented by BWWF-AD indicating that the presence of slots in the web of beams in BWWF-AD is not detrimental to the overall response behavior. When the lateral displacements of the frames are significantly large, the responses are improved if BWWF-AD type connections are used in the frames. This study analytically confirms many desirable features of BWWF-AD connections. PR frames have longer periods of vibration in comparison to FR frames and may attract lower inertia forces. However, calculated periods of the frames of this study using FEMA 350 empirical equation is longer than those calculated using dynamic characteristics of the frames. This may result in even lower design forces and may adversely influence the design.

Implementation of Policy Based Network Management System with COPS-PR for MANET (MANET에서 COPS-PR을 이용한 정책 기반 망 관리 시스템의 구현)

  • Huh, Jee-Wan;Lee, Sung-Hwa;Song, Wang-Cheol
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.9 no.5
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    • pp.1-6
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    • 2009
  • MANET(Mobile Ad-hoc NETwork), a network characterized that its moving nodes freely constructs Network topology, has other different characteristics. Because Policy based Network Management in MANET guarantees QoS between nodes, it is essential in applied areas like VANET which targets safety and convenience. In this paper, we use COPS-PR which is appropriate Policy Exchange Protocol for MANET, and implement DiffServ-based QoS in the real networks and experiment its capability.

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VR Contents Strategy for Advertising and PR Industries: Focused on In-depth Interviews (광고, PR 산업 분야의 VR 콘텐츠 활용 가능성에 대한 탐색 : 심층인터뷰를 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.17 no.9
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    • pp.107-119
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    • 2017
  • Advertising and PR industries recently face a new challenge due to the growth of new digital content market and the change of paradigm. In the market of ICT (Information and Communication Technology) and digital contents, a stereographic content related to the technology such as VR (Virtual Reality) is one of the fast-growing fields. However, it is hard to find the clear answer for AD/PR strategies in the rapidly changing VR contents market. Therefore, this study analyzed VR industry at the macro level using in-depth interviews with eleven VR experts leading Korean VR contents industry by looking at P(Political), E(Economic), S(social), and T(Technological) of VR advertisement and PR industries. Moreover, the feasibility of VR contents in Advertising and PR industries was examined through S(Strengths), W(Weakness), O(Opportunities), and T(Threats) analysis in VR industry. Research result showed that it is necessary for vitalizing VR in AD/PR industries to promote killer contents, to solve problems of inconvenience according to users' needs, to improve awareness of customers and industries. Moreover, constant VR vitalizing policies in AD/PR should be processed as well as constructing medium-and long-term VR road-map. Thus, this study provides the direction of VR content strategy in Advertising and PR industries and the research foundation for further researches regarding future VR activation.

The Thought on Method of Game Advertisement (게임 광고 방법에 대한 고찰)

  • Park, Moo-Won;Jung, Kwang-Ho
    • Journal of Korea Game Society
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    • v.1 no.1
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    • pp.37-41
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    • 2001
  • Ad(advertisement) is a gateway that makes the public recognize enterprises, and a tool that can maximize customers' interest. How this kind of Ad is delivered to consumers governs an enterprise's image or goods' reliability. That's why enterprises spend much money in advertising their products in various ways such as TV Ad, newspaper Ad, magazine Ad, placards and so on Accordingly, this study intends to look at Game Ad among a number of Ads, which enables game users to enjoy games at low expense and at the same time makes them naturally recognize enterprises images or product PR.

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Multiple Alternating Immunizations with DNA Vaccine and Replication-incompetent Adenovirus Expressing gB of Pseudorabies Virus Protect Animals Against Lethal Virus Challenge

  • Kim, Seon-Ju;Kim, Hye-Kyung;Han, Young-Woo;Aleyas, Abi G.;George, Junu A.;Yoon, Hyun-A;Yoo, Dong-Jin;Kim, Koan-Hoi;Eo, Seong-Kug
    • Journal of Microbiology and Biotechnology
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    • v.18 no.7
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    • pp.1326-1334
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    • 2008
  • The prime-boost vaccination with DNA vaccine and recombinant viral vector has emerged as an effective prophylactic strategy to control infectious diseases. Here, we compared the protective immunities induced by multiple alternating immunizations with DNA vaccine (pCIgB) and replication-incompetent adenovirus (Ad-gB) expressing glycoprotein gB of pseudorabies virus (PrV). The platform of pCIgB-prime and Ad-gB-boost induced the most effective immune responses and provided protection against virulent PrV infection. However, priming with pCIgB prior to vaccinating animals by the DNA vaccine-prime and Ad-boost protocol provided neither effective immune responses nor protection against PrV. Similarly, boosting with Ad-gB following immunization with DNA vaccine-prime and Ad-boost showed no significant responses. Moreover, whereas the administration of Ad-gB for primary immunization induced Th2-type-biased immunity, priming with pCIgB induced Th1-type-biased immunity, as judged by the production of PrV-specific IgG isotypes and cytokine IFN-$\gamma$. These results indicate that the order and injection frequency of vaccine vehicles used for heterologous prime-boost vaccination affect the magnitude and nature of the immunity. Therefore, our demonstration implies that the prime-boost protocol should be carefully considered and selected to induce the desired immune responses.

Communication Effects of Print Ad Having Pictorial Typography (픽토리얼 타이포그래피가 사용된 인쇄 광고의 커뮤니케이션 효과 연구)

  • Lee, Kwang-Sook;Kwak, Bo-Sun
    • Journal of the Korean Graphic Arts Communication Society
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    • v.30 no.2
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    • pp.13-22
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    • 2012
  • This research attempts to analyze communication effects of print ad having pictorial typography. 150 Questionnaires were distributed to respondents staying Daejeun City and 148 copies were retreated for five days from April 22nd to 26th, 2012. Frequency analysis, factor analysis, Cronbach's alpha for reliability analysis were utilized for data analysis with SPSS 12.0. For testing hypothesis, regression analysis was used. As result of testing hypothesis, 'informative, beneficial, creative, reliable' were partially significant to attitude towards print ad having pictorial typography. That means 'creative' and 'reliable' were insignificant, while 'informative' and 'beneficial' are significant. Variable of the most influencing on attitude towards advertising is 'informative.' 'Informative, beneficial, creative, and reliable' were partially significant to brand attitude, too. That means 'beneficial' and 'creative' were insignificant, while 'informative' and 'reliable' were significant. Variable of the most influencing on brand attitude was 'reliable.' Therefore, to enhance communication effect of print ad having pictorial typography, 'informative' and 'reliable' are most significant variables.

Brand Familiarity, Personality, and Preference influenced by Attributes of Model in Print Ad of Magazine (광고 모델의 속성이 브랜드 친밀도, 개성, 선호도에 미치는 영향: 잡지 인쇄 광고를 중심으로)

  • Lee, Kwang-Sook
    • Journal of the Korean Graphic Arts Communication Society
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    • v.30 no.2
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    • pp.69-78
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    • 2012
  • This research attempts to analyze how attributes of ad model influence on brand familiarity, personality, and preference among consumers. Attributes of ad model was classified into three; attractiveness, professionalism, and reliability. One hundred of consumers who lived in Daejeun City were selected as respondents for this research. The result of hypothesis I showed that attributes of ad model significantly influenced on brand familiarity. it was the result of hypothesis II that both Attractiveness and professionalism of ad model affected brand personality. It was also found that attractiveness and professionalism are significantly brand preference from the result of hypothesis III. In conclusion, findings showed that attractiveness of ad model mostly influenced on brand familiarity, personality, preference.

A Study on the prediction of Advertising Expenditure (계량적 통계분석을 통한 매체별 광고비 예측 연구)

  • Han, Sangpil;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.12 no.9
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    • pp.111-121
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    • 2014
  • This study is designed to predict the total ad expenditure of Korea, and six media ad expenditures in 5 years based on the past 20 years ad expenditure date. We use annual data published by Cheil Worldwide advertising data analysis. Time series, SUR method, exponential smoothing method and regression analysis were used for exploring the data. The results showed that the total advertising expenditure in 2018 is predicted to 10,873 billion wons. On the basis of the findings, implications are discussed for academicians as well as practitioners.

Active PDP Discovery for PBNM in MANETs (MANETs에서 정책기반 망 관리를 위한 Active PDP Discovery)

  • Lee Kyung-Jin;Song Wang-Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.5B
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    • pp.390-396
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    • 2006
  • Policy-based Network Management(PBNM) in the Mobile Ad-hoc network(MANETs) requires additional, reliable and efficient mechanism over PBNM in wired network. Thus, it is important that the management system in MANETs should cluster the moving nodes and manage their movements in an effective manner. In this thesis, I propose a mechanism for the policy-based management in ad hoc networks in which I consider several methods to discover the Policy Decision Point(PDP), set the management area, and manage the movements of Policy Enforcement Point(PEP) nodes in the PBNM system. Moreover, COPS-PR is extended for the mechanism. Finally, I analyze and validate the results through simulations.

New low-complexity segmentation scheme for the partial transmit sequence technique for reducing the high PAPR value in OFDM systems

  • Jawhar, Yasir Amer;Ramli, Khairun Nidzam;Taher, Montadar Abas;Shah, Nor Shahida Mohd;Audah, Lukman;Ahmed, Mustafa Sami;Abbas, Thamer
    • ETRI Journal
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    • v.40 no.6
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    • pp.699-713
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    • 2018
  • Orthogonal frequency division multiplexing (OFDM) has been the overwhelmingly prevalent choice for high-data-rate systems due to its superior advantages compared with other modulation techniques. In contrast, a high peak-to-average-power ratio (PAPR) is considered the fundamental obstacle in OFDM systems since it drives the system to suffer from in-band distortion and out-of-band radiation. The partial transmit sequence (PTS) technique is viewed as one of several strategies that have been suggested to diminish the high PAPR trend. The PTS relies upon dividing an input data sequence into a number of subblocks. Hence, three common types of the subblock segmentation methods have been adopted - interleaving (IL-PTS), adjacent (Ad-PTS), and pseudorandom (PR-PTS). In this study, a new type of subblock division scheme is proposed to improve the PAPR reduction capacity with a low computational complexity. The results indicate that the proposed scheme can enhance the PAPR reduction performance better than the IL-PTS and Ad-PTS schemes. Additionally, the computational complexity of the proposed scheme is lower than that of the PR-PTS and Ad-PTS schemes.