• The Southeast Asian review
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• v.20 no.3
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• pp.65-100
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• 2010

One of main findings of the competitiveness relation is rapid increase of Chinese influence on the southeast Asian market. While Japanese market share is decreasing, Chinese market share is continuously increasing in the market. It is the same regardless of types of production phases. Analysis based on gravity model shows that in general Chinese exports is crowding out Korean and Japanese export to the market. The magnitude of the effects on Korean exports is larger than on Japanese exports. Also, It is found that the directions of the effect of Chinese exports on Korean and Japanese exports are different by production phrases. For all processed goods, increase of Chinese exports decreases both Korean and Japanese exports to the market. However, for some final goods such as transport equipment and food & beverages for household, Chinese exports is increasing Korean and Japanese exports to the market.

• Korean System Dynamics Review
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• v.8 no.2
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• pp.5-23
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• 2007

According to the system dynamics model of this study, if there is a significant network effect on vehicle operating costs, it is difficult to achieve the shift to AFV even in the long term without a policy intervention because the car market is locked in to the current structure. Network effect can be caused by an increasing return to scale in fuel supply sector as well as in maintenance service sector. It is also related to the fact that the reliability and awareness of consumers on new products increases with the growth of the market share of the new products. There are several possible policy options to break the 'locked in' structure of car market, such as subsidy on vehicle price (capital cost), subsidy on fuel (operating cost) and niche management policy. Combined policy options would be more effective than relying on a single policy option to increase the market share of AFV.

• Journal of the Korea Convergence Society
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• v.10 no.5
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• pp.157-163
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• 2019

This study empirically investigates the double jeopardy phenomenon in a Korean and a New Zealand context. The double jeopardy is that companies with a small market share tend to suffer not only smaller sales volumes but also suffer a lower price than the market leader. The research reported here analyses price and market share data for 14 categories of household goods in Korea and a smaller number in New Zealand. Analysis shows that, in Korea, leading brands do enjoy a price premium as predicted, of around 15%, but that there is little or no evidence of double jeopardy occurring in New Zealand. Based on this study, evidence suggests that market share is a strong valid strategic objective in the East.

• Journal of Korea Port Economic Association
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• v.29 no.2
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• pp.239-253
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• 2013

Changes of a port's market share in the exports of domestic ports result from many interrelated factors. Therefore, the analysis of the export performance of a port should be put in perspective by analysing long periods to identify trends. This paper aims to show the development of competitiveness, product and geographical structure of the Busan Port's merchandise exports from 1995 to 2012 using constant-market shares (CMS) analysis. This article is relevant for Busan port because its export market shares have been showing disappointing path. The dynamic consideration of the CMS analysis, which the static indicators have been replaced by time series, helps to track all changes in the export structure and competitiveness of the Busan port over time. The long-term trend of the indicators suggests that it may be very hard for the Busan port to maintain its market share in the global environment. The advantage in competitiveness of the Busan port has vanished and the product and geographical structure effects show negative trends after 1995, pointing to vulnerability in the Busan port's exports.

• Fashion & Textile Research Journal
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• v.24 no.1
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• pp.108-116
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• 2022

The children's clothing market continues to grow in Korea, despite the declining total fertility rate. This study aims to investigate the changes in Korean children's clothing market according to the launching time of brands. To this end, it analyzed 90 children's clothing brands in 2019. The results of this study are as follows. These children's clothing brands had been actively launched since 2000. Although the total fertility rate in Korea has dropped to approximately one percent, the number of children's clothing brands has increased significantly each year since 2005. Sixteen children's clothing brands were launched between 2005 and 2009, twenty-three were launched between 2010 and 2014, and thirty-five were launched between 2015 and 2019. Various brands are competing in Korean children's clothing market. Overseas brands have continued to expand their market share while the market share of domestic brands has decreased continuously. Clothing brands, including adult clothing brands other than children's clothing brands, are actively entering Korean children's clothing market. Many overseas, luxury, and sportswear brands have entered Korean children's clothing market. Many sportswear brands have launched children's clothing brands, with a significant increase since 2013. The results of this study show that Korean children's clothing market has changed from a local market to a global fashion market.

• Journal of Korean Institute of Industrial Engineers
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• v.25 no.1
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• pp.67-74
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• 1999

Market share is one of the most important measures in the valuation of prospering firm. It plays a role of composite indicator for the competitiveness of firm. So, the understanding of the underlying process of market share is inevitable factor for the econometricians and the business engager. Lately, the Korean Economy has been placed in the control of IMF. This shock will cause a lot of influence over the domestic economy. The idea that the information about the past shock-response experience will do us good for dealing with this kind of economic shocks is not new. Among numerous markets, we pay attention to the durable goods market, especially automobile market. The automobile market has large repercussion effect over the domestic economy on the issue of both national employment and technology integration. We divided the Korean automobile market into three segments: small, medium, and large-sized car, while each proportion of these segments has been changing slowly. We propose a Bayesian approach to detect and forecast structural changes in time series of the market shares in the domestic automobile market, especially for level shifts and drift changes, and compare the empirical results with other existing approaches.

• Journal of Korea Port Economic Association
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• v.33 no.3
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• pp.91-104
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• 2017

This paper examines the export structure of Gwangyang Port and evaluates its comparative advantage from 2005 to 2016 using the Comparative Advantage by Countries (CAC) index. It is found that: (i) Gwangyang Port has a comparative advantage in HS 39 and HS 28, an unstable comparative advantage in HS 29 but a comparative disadvantage in HS 72; and (ii) 4 items have the common features of losing their comparative advantage. Constant market share analysis allows one to evaluate why the exports of one region may grow faster than world exports. This consists of the commodity composition effect, the scale effect, and the competitive effect. Constant market share analysis shows that the commodity composition effect influences exports negatively while the scale effect does exports positively. Shift-share analysis can help evaluate the change in a region's performance relative to the nation over a given period of time. The result indicates that HS 28 has not only favorable industrial mix effect but high competitive share effect, while HS 29 has unfavorable industrial mix effect as well as low competitive share effect. This paper also reveals that industrial mix effect of HS 39 is positive but its competitive share effect is negative, whereas the former is negative but the latter is positive in case of HS 29.

• The Research Journal of the Costume Culture
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• v.12 no.1
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• pp.104-120
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• 2004

Animation character market in Korea has been dominated by licensed characters (e.g., Walt Disney′s) of which market share is 80%. While market share for Korean characters such as "Mashimaro" and "Little Dinosaur Dooly" is increasing, the application of such characters to fashion products is still limited. For the development of the Korean character market, application of original animation characters should be applied to various fashion products. The main purpose of this study was to design toddler apparel line using "Little Dinosaur Dooly," one of the most popular domestic animation characters. The design focus is the green color of Dooly because the color is the distinctive concept of the brand. Results of the study indicated that developing toddler apparel line with a Korean animation character was a meaningful attempt, as imported licensed characters were dominant in domestic fashion market. The key differentiating factor was the use of green color. In addition, use of various supporting characters, namely Dooly′s friends, demonstrated potential line extension forming animation character groups similar to Warner Brothers′"Looney Tunes."

• Journal of Korean Society of Forest Science
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• v.94 no.1 s.158
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• pp.50-57
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• 2005

This paper examines the relative competitive position of korean forest products market over period of 1999 to 2003 and selects strategic exported goods from its position provide against concluding FTA agreement with China, Japan and ASEAN. The portfolio approach is used to develope competitiveness-market share matrix. The position of major export countries on the competitiveness-market share matrix will be in one of nine cells, with differing implications for their role in korean forest products market. Based the competitiveness-market share matrix, Major export countries are divided into first cell type, third cell type and ninth cell type and the items of ninth cell type are chosen as strategic exportable goods.

• KDI Journal of Economic Policy
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• v.13 no.4
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• pp.3-30
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• 1991

This paper examines Korea's exports of manufactures to the United States, Japan, and other OECD member countries in the 1974-89 period, focusing on the market share in the trade partners' imports. It decomposes the growth of exports into various effects, following the "constant-market-shares" analysis. For this purpose, the entire period is divided into three subperiods: 1974-78, 1978-83, and 1983-89. The paper also estimates a regression model of the market share determination, using the data of Korea's market share in U.S. imports. In the three subperiods under study, Korea's exports grew at different paces for varied reasons. The average annual growth rate was 28 %, 11 %, and 21 %, respectively. A large drop in the "competitiveness effect", that is, in the market-share growth rate, was mainly responsible for the decline in the export growth rate. The largest drop in the competitiveness effect was found in the light manufactures exports in the second period. The market share did not regain the rapid growth momentum. The main reason for the rise in export growth rate in the last subperiod was the "market-size effect"-a rise in the growth rate of the trade partners' imports. According to the regression results, high intensities in physical and human capital tended to lower the Korean manufacturing industries' market shares in the United States. This negative correlation was stronger in the case of human capital intensity, suggesting that Korea is relatively poorer in human capital endowment than in physical capital endowment when compared to the United States. This negative correlation between the market share and each of the two intensities became weaker overtime. This may be interpreted as the consequence of both physical and human capital accumulation which were faster than the labor force growth. Depreciation of the Japanese yen was estimated to have a negative influence on the Korean manufacturing industries' market share in the United States, and this negative influence became stronger each year in the 1980s. This seems to reflect the intensifying competition between the two countries' exports in U.S. import markets. The Heavy and Chemical Industry Policy of the 1970s, which promoted a number of selected industries by providing them with various incentives and inevitably discriminated against the rest of the industries, was estimated to have had strong negative effects on the export performance of the light manufacturing industries. This finding and the largest decline in the "competitiveness effect" -found in the light manufactures exports in the 1978-83 period-indicate that the Heavy and Chemical Industry Policy was mainly accountable for the drop in the export growth rate during the period. On the other hand, the rise in export growth rate during the subsequent subperiod was greatly impacted by the large scale exchange rate realignments of major currencies, especially by the appreciation of the Japanese yen, and other changes in international economic conditions.