• The Journal of the Korea Contents Association
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• 제20권7호
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• pp.127-138
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• 2020

This study aims to analyze influences of self-perceived health, participation in social activities on life satisfaction and mediating effect of participation in social activities of the elderly by age group. For this, Structural Equation Model(SEM) was implemented by using data of the 6th wave of KLoSA with 2,106 young-olds and 2,219 old-olds. The results are as follows: The young-old elderly had higher level of self-perceived health, higher participation in social activities, and higher life satisfaction than the old-old elderly, and the mediating effect of participation in social activities was founded only in the young-old elderly. As a result of multi-group analysis, the influence of self-perceived health on life satisfaction was confirmed by no difference between both groups and the influence of self-perceived health on the participation in social activities was relatively higher in the old-old elderly. In the path of participation in social activities on the life satisfaction, the young-old elderly were found to have a significant effect. Through above results, the intervention plan considering the differences between groups was discussed in order to improve the elderly's life satisfaction.

• The Journal of the Korea Contents Association
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• 제20권9호
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• pp.29-42
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• 2020

The purpose of this study is to present a qualitative research method for extracting and analyzing the comments written by YouTube video users. To do this, we used YouTube users' feedback to measure the hedonic, social, and utilitarian gratification of use and gratification theory(UGT) through by using analysis and topic modeling. The result of the measurement found that the first reason why users watch the trot singer, Cho Myung-sub's video in the KBS Korean broadcasting channel is to achieve hedonic gratification with high frequency. In word-document network analysis, the degree of centrality was high in words, such as 'cheering', 'thank you', 'fighting', and 'best'. Betweenness centrality is similar to the degree of centrality. Eigenvector centrality also shows that words such as 'love', 'heart', and 'thank you' are the most influential words of users' opinions. The results of the centrality analysis present that the majority of video users show their 'love', 'heart' and 'thank you' for the video. it indicates that the high words in centrality analysis is consistent with the high frequency words of hedonic and social gratification dimension of the UGT. The study has research methodological implication that shed light on the motivations for watching YouTube videos with UGT using text mining techniques that automate qualitative analysis, rather than following a survey-based structural equation model.

• Journal of the Korea Convergence Society
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• 제9권9호
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• pp.309-317
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• 2018

The purpose of this study was to investigate the effect of bone age on physique and physical fitness in elementary school students. For this purpose, the structural equation model test was conducted based on the three-year longitudinal study. The results were as follows. First, bone age in boys and girls (1st~3rd grade) has a direct effect on the change of body size, but it does not affect the change of physical strength. Second, the bone age of the senior male students(4~6 grade) gave a direct effect on the change of physique, 50m running, and sit-up. On the other hand, it gave an indirect effect on push-ups, sitting basketball throws, and standing long jump. Third, the bone age of the female students(grades 4~6) affected directly on body size change, sit-up, side step and indirect effect on 50m running, half squat jump, and standing long jump. These results indicated that the evaluation of the bone age of the subjects should be included in the exercise ability evaluation items for the male and female students in elementary school over the fourth grade in relation to the myofunction.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제11권1호
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• pp.352-360
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• 2010

The purpose of this study was to examine potential effects of nature- friendly hill climb sportsmen's participatory motivation and commitment experience on their sense of self-achievement and living satisfaction. To meet the goal, this study surveyed total 206 participants (male and female) in hill climb tournaments held at Daegwallyeong and Misiryeong, Gangwon province. For data processing, this study used SPSS 14.0 and amos 7.0 to conduct frequency analysis, reliability analysis, correlation analysis, descriptive statistic analysis and structural equation model analysis respectively. As a result, this study could come to the following conclusions: First, according to descriptive statistic analysis, it was found that our respondents who participated in nature-friendly hill climb sports scored relatively high points in their participatory motivation, commitment experience, sense of self-achievement and living satisfaction. Secondly, this study adopted Pearson's moment correlation analysis in order to determine potential associations among our respondents' participatory motivation, commitment experience, sense of self-achievement and living satisfaction. As a result, it was found that their participatory motivation was positively correlated with their living satisfaction, while their commitment experience was positively correlated with their sense of self-achievement. Thirdly, it was found that there were certain causalities among our respondents' participatory motivation, living satisfaction, commitment experience and sense of self-achievement.

• Journal of Digital Convergence
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• 제15권5호
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• pp.27-36
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• 2017

SNS has been emerged as an effective educational tool in college and many studies on various teaching models and methodologies have been made in order to utilize SNS in education. The purpose of this paper is to empirically investigate the effect of affecting factors of SNS on learner's attitude, intention to re-use and performance in converging college educational environment. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. An empirical analysis was attempted by survey targeting college students. The results of structural equation model using Smart PLS shows that educational expectancy, subjective norm, and enjoyment are significantly related to the learner's attitude on use of SNS in college education, but Self-efficacy on media usage and habit are not. Learner's attitude on SNS in college education was found to be significantly related to the intention to continuous use and performance. This study implicates that using SNS in university class makes learner's attitude positively and finally lead to good performance. The analysis results can provide a guideline of effective strategy for SNS utilization in college education.

• Journal of Science Education
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• 제42권2호
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• pp.165-181
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• 2018

This study compares and analyzes the characteristics and effects of various educational contextual variables according to students' achievement level and gender groups based on the results of PISA 2015 science domain. PISA 2015 included additional variables about teaching-learning and affective characteristics in the field of science, because science was the main domain of PISA 2015. The results of the mediation analysis using a multiple group structural equation model showed that the environment and strategy for the teaching and learning had a positive effect on the affective characteristics, and also positively affected science achievement through the mediator of the affective characteristics. Particularly, the environment and strategy for the teaching and learning was the most effective in improving the affective characteristics for the low achievement group. It was found that the difference of the mediated effect between achievement level groups was statistically significant, but that between male and female students was not. Therefore, the appropriate the environment and strategy for the teaching and learning will need to be emphasized consistently to improve students' cognitive and affective achievement. The implications and suggestions of these results were discussed.

• The Journal of Industrial Distribution & Business
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• 제10권11호
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• pp.35-47
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• 2019

Purpose: Current study focused on investigating the effects of the self-dissociation as a thought in which consumers dis-identify or dissociate with the threatened in-group and the escapism as a tendency of consumers' distracting themselves and avoiding their thoughts about the in-group under severe but adoptable criticism by turning their attention elsewhere on across-domain compensatory consumption intention. And It explored not only the positive roles of undesirability thought against the in-group in consumers' forming the self-dissociation and the escapism, but also the effects of negative emotion to the in-group felt at the place of being exposed to the criticism against the in-group on the escapism. Research design, data, and methodology: The experiment was performed with the in-group-threatening single factor within-subject design. Questionnaire data were collected from 196 undergraduate students, and the data were used to testing research hypotheses by structural equation model of Amos 21.0. Results: First, both the self-dissociation of consumers' dis-identifying with the in-group criticized severely by others and the escapism of their deliberately directing their thoughts and distracting their attention away from thinking the in-group positively influenced on the across-domain compensatory consumption intention. Second, the negative emotion positively influenced on the escapism. Third, the undesirability thought to the in-group under the severe criticism positively effected on the self-dissociation as well as the escapism. Putting in the nutshell, the findings of this study are consistent with the idea that consumers can overcome the negative self-discrepancy on one dimension of their social identity by distracting themselves and avoiding thinking about the threatened in-group to find meaning on another dimension which might lead them to the place of doing the across-domain compensatory consumption. Conclusions - Focusing on the results of this study, checking which aspects of consumers' social identity are linked to products or brands is at issue to marketers when the consumers are faced with the criticism against the in-group. The marketers should build the messages about their products or brand not related to the checked aspects, and communicate the messages, to lead the consumers to the place of doing the across-domain compensatory consumption by their products or brands.

• Journal of Digital Convergence
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• 제18권3호
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• pp.259-266
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• 2020

This paper attempted to find the convergence factors related to the organizational citizenship behavior of hospital administration staff(HAS). The survey was conducted on 274 administrative staff at 22 hospitals in J regions randomly selected using self-administered questionnaires. The survey period took about a month from July 1 to July 31, 2019. The hierarchical multiple regression analysis shows the following results. The organizational citizenship behavior of respondents turned out to be significantly higher in following groups: The higher the procedure justice, sub-areas of organization justice, the higher the intragroup trust, and the higher the organizational commitment. Their explanatory power was 41.9%. The results of the study indicate that the efforts, to increase organization justice, intragroup trust and organizational commitment, are required to improve organizational citizenship behavior among HAS. The above results are expected to be utilized in human resource management and industrial health education of medical institutions that enhance organizational citizenship behavior of HAS. Later research requires the establishment of a structural equation model that affects organizational citizenship behavior of HAS.

• Journal of Korean Society of Forest Science
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• 제99권4호
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• pp.517-527
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• 2010

The purpose of this study was to investigate the causal relationship among perceived value, satisfaction and revisit intention for visitors of the Korea National Arboretum. Three hundred respondents were selected by quota sampling, and well-known measurement scales utilized in marketing field were adopted in order to measure three variables with some modification to apply for arboretum visitors. Results of structural equation model showed that perceived value affected visitors' satisfaction, which in turn influenced revisit intention. Specifically, "emotional value" had the most significant influence on satisfaction, followed by "value for money" and "novelty value"; however, "social value" was not an influential construct. Based on calibration results, several strategies were suggested for the effective management. Authors advised that (a)improvement of measurement scale of value, (b)inclusion of self-congruity as antecedent variable to satisfaction, (c)changing revisit intention to word-of-mouth communication as a post-purchase behavioral intention, and (d)implementation of market segmentation should be considered for future research.

• Journal of the Korea Academia-Industrial cooperation Society
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• 제16권6호
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• pp.3889-3901
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• 2015

This study was examined the effects of social capital influenced on health related quality of life of old-old-elderly of more than 70-year-old. The subjects were 258 people of old-old-elderly of more than 70-year-old who dwell in M city. The first, October 15 to November 15, 2013, the second, December 1 to 30, 2014 were surveyed. The data were analyzed with SPSS Statistics 18.0 and the structural equation modeling of AMOS 21.0. The Sobel test was conducted to analyze the statistical significance of the mediated effects. The factors of health-related quality of life were influenced significantly by gender, education level, whether or not exercise, amount of sleeping time, family can be a help request, relatives can be a help request, general trust. In the results of the test of the research model, social capital was found to directly affect health behavior, and health behavior was found to directly affect health related quality of life. Therefore, social capital was found to indirectly affect health related quality of life. Social capital of old-old elderly of more than 70-year-old can be recognized as one of the factors influencing their health related quality of life. The results suggest that policy should be established to increasing the level of social capital and improved the health related quality of life.