• Journal of Information Technology Applications and Management
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• 제22권4호
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• pp.181-203
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• 2015

Customers who show high level of brand loyalty are one of the most important corporate assets. Accordingly, customers' brand loyalty has been addressed as a critical issue for the business success. In today's business environment where business channels to customers have expanded and diversified continuously, especially the use of social network services (SNSs) have drawn a lot of attention as an effective channel to promote customers' brand loyalty. This study, thus, analyzes the impact of the virtual brand community identity on customers' brand loyalty, focusing on the role of the sense of communities as mediators. The analysis was conducted by using the data collected from 239 users of Chinese virtual brand communities. The results show that both virtual brand community identity and the sense of communities significantly influence on customers' brand loyalty. Furthermore, the results reveal that both of the community belongingness and community trust composing the sense of community partially mediate virtual brand community and brand loyalty as hypothesized. Based on the results, the strategic implications are suggested and discussed, focusing on improving the customers' brand loyalty in the context of SNSs. Our findings and discussions can help companies develop their customer strategies for utilizing the virtual communities to strengthen customers' brand loyalty.

• 한국콘텐츠학회논문지
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• 제20권3호
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• pp.106-115
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• 2020

본 연구는 부모 학대·방임이 공동체의식에 미치는 영향에서 교우 및 교사관계의 매개효과검증을 목적으로 한다. 연구대상은 한국아동·청소년패널 초1패널 조사(2010년~2017년)의 2017년 중1 2,001명을 대상으로 하였다. 부모 학대·방임과 공동체의식의 관계에서 매개효과를 살펴보는 연구문제를 구조방정식으로 검증하여 다음과 같이 제시한다. 첫째, 부모 학대·방임은 공동체의식에 유의한 직접 영향은 미치지 않았다. 둘째, 부모 학대·방임(β=-.663)은 교우 및 교사관계에 유의한 부적인 영향을 미치는 것으로 나타났다. 셋째, 교우 및 교사관계(β=.664)는 공동체의식에 유의한 정적인 영향을 미치는 것으로 나타났다. 넷째 부모 학대·방임이 공동체 의식에 미치는 영향에서 교우 및 교사관계의 매개효과(β=-.440)는 유의한 부적인 영향을 미치는 것을 확인하였다. 이런 결과를 기반으로 청소년 복지실천에 대한 제언을 기술하였다.

• 가정과삶의질연구
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• 제34권4호
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• pp.127-138
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• 2016

The purpose of this study is assess the perspectives of residents in apartment complexes regarding the 'Projects to Promote Community Activities' publicly implemented by the Seoul Metropolitan City since 2011 to derive necessary suggestions thereof. For this purpose, community leaders in the 7 apartment complexes selected as leading communities of 2015 were interviewed to determine the application process for participation in such projects and the issues associated with the operation of respective community activities. In addition, 159 residents living in these apartment complexes were surveyed to assess the respective community activities along with changes in the sense of community and community consciousness. The subjects selected for the survey conducted through prepared questionnaires rendered positive assessment(3.82~4.09) on the effects of participation in community activities and in such programs with a higher level of the sense of community. The leaders of community activities also provided positive assessments regarding the projects financially supported by the local government that consequently promoted community activities to the extent they desired. However, the community leaders experienced and appealed difficulties in preparing financial reports according to administrative requirements together with the timing of financial appropriation. They also reported difficulties in preparing a sufficient pool of instructors to cultivate the capabilities of professional community planners.

• 지식경영연구
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• 제15권2호
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• pp.67-88
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• 2014

This study aims to investigate on measuring the success of e-Learning. For this purpose, we proposed a research model that consists of e-Learning contents quality, e-Learning system quality, e-Lecturing quality, sense of e-Learning community factors as independent factors and e-Learning and e-Learning satisfaction as mediators and tested it empirically based on the structural equation model. The empirical results showed that e-Learning contents quality, e-Learning system quality, sense of e-Learning community factors directly lead to e-Learning. The study also found that e-Learning contents quality, e-Lecturing quality, sense of e-Learning community factors bring about higher e-Learning satisfaction and that e-Learning satisfaction has a positive impact on e-Learning. Furthermore, the research discovered that both e-Learning and e-Learning satisfaction have a significant relationship with e-Learning net benefits. This research renders its theoretical contribution to analyzing a positive influence of sense of e-Learning community, a newly suggested variable added to the existing IS success model in this study, on e-Learning. From a practical view, the findings of this study can lead to improving the quality of e-Learning in today's era where the growth of e-Learning industry is quite noticeable.

• 한국주거학회:학술대회논문집
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• 한국주거학회 2006년도 추계학술발표대회 논문집
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• pp.115-122
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• 2006

"Purpose of this study was to investigate influence on preference of cohousing (eg. intention to spread and intention to move in cohousing) according to sense of community by married people residing in Seoul and its outskirts. Research method used for this study was a social survey. Respondents were 214 people by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, t-test, one-way ANOVA, Duncan's Multiple Range test and Multiple Regression. Findings of this study were as follows. 1) Though respondents took part in interaction meetings rarely, they took part more often in meetings for health issue, leisure and hobby. Members of meetings were mostly job colleagues. 2) The respondents were interested in meetings for exchange of used stuffs, and children and the youth program most. It was revealed that the group taking part in meetings more often have higher sense of community than others. 3) Respondents who were older, who have been living longer in the same town had higher sense of community as well as closer interaction with neighbors than others. 4) As respondents showed positive response about preference of cohousing, there was a difference between intention to spread and intention to move in cohousing. While women, more educated, less income, and higher sense of community groups showed higher intention to spread cohousing, home owner and higher sense of community groups showed higher intention to move in cohousing.

• 농촌지도와개발
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• 제24권4호
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• pp.223-235
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• 2017

This study aims to identify the factors affecting the depression of elderly women in rural areas, by focusing on social network and sense of community. The questionnaires were conducted from July to September, 2016 by face-to-face interviews with the elderly women using the senior citizen center in rural areas. As a result, 302 questionnaires were collected, and of which 292 cases were utilized for the final analysis. The analysis revealed that socio-demographic characteristics, social network, and community consciousness had a significant effect on depression. The main results are summarized as follows. First, in first model, age, education, subjective health status, and subjective economic status were found to affect depression. Second, in second model, by adding the social network, the explanation power increased, and the social network of friends/neighbors were proven to be an influence on depression. Third, in third model, explanation power increased when sense of community was added, and it was proven that sense of community had an effect on depression. Finally, when the socio-demographic characteristics and the social network were controlled, the sense of community had more influence on the depression than the social network.

• 교육시설 논문지
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• 제22권5호
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• pp.3-10
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• 2015

College students living in university dormitory continuously experience unique physical and social living conditions, being away from their hometown and loving families. Most college students has engaged in a very limited social activities in dormitory area. Studies have shown that sense of community(SOC) is closely related to students' social activities. However, few research have examined the relationship between physical environment and sense of community. Therefore, this research aims to evaluate the effects of physical environment of dormitory on students' perceived sense of community and their social interaction. Extensive literature review found that developing social interaction and building a sense of student community improve students' overall residential satisfaction with dormitory and personal academic growth. Survey on A university dormitory and Chi square analysis (${\chi}^2$) indicated that each group's individual characteristics such as gender, grade, living period, and personality were statistically significant on the level of SOC at the level of p=.01. Individual analysis of SOC showed that sense of belonging was higher than shared emotional connection, which means certain level of intervention is needed. Pearson correlation analysis validated that there exists statistically significant relationship between physical environment and SOC. Further it also found that the most important predictor in facilitating social interaction were comfortable, quiet, and enough social space around the dormitory.

• 산업융합연구
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• 제19권6호
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• pp.197-204
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• 2021

본 연구의 목적은 마을주민의 공동체 의식이 삶의 질에 미치는 영향에서 주거만족도의 매개효과를 검증하는데 있다. 이를 위해 경기도 G시 마을주민 480명을 대상으로 대면을 통한 1:1 설문 조사한 결과, 불성실한 답변을 제외하고 총 468부를 최종 분석하였다. 분석방법은 SPSS WIN 25.0으로 빈도분석, 기술분석, 상관분석, 회귀분석 등을 활용해 매개모형을 검증하였다. 연구결과 첫째, 공동체 의식은 삶의 질과 주거만족도에 정(+)적인 영향을 미치는 것으로 나타났다. 둘째, 주거만족도는 삶의 질에 정(+)적인 영향을 미치는 것으로 나타났다. 셋째, 주거만족도는 공동체 의식과 삶의 질 간의 관계에서 부분매개 효과로 검증되었다. 이러한 연구를 바탕으로 마을주민의 공동체 의식이 삶의 질에 영향을 미치는 과정에서 주거만족도가 미치는 효과의 중요성과 삶의 질을 향상시키기 위한 실천적 방안을 제시하였다.

• 한국주거학회논문집
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• 제18권4호
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• pp.37-48
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• 2007

Purpose of this study is to investigate influence on preference of cohousing (eg. intention to spread and intention to move in cohousing) according to sense of community, especially in housing life by married people residing in Seoul and its outskirts. Research method used for this study was a social survey. Respondents were 214 people by accidential sampling. The collected data were analyzed by SPSS 12.0 program using frequency, mean, average, T-test, one-way Anova, Duncan's Multiple Range test and Chi-square test. Findings of this study were as follows. Most respondents took part in interactive activities with colleagues from the same occupation. They Focused on the issues about health, leisure and hobby. The respondents mainly wanted to have interaction for changing recycling materials and education programs for children and juveniles. Degree of ideal relationships with neighbors, they think, were greeting and chatting as well as communication about issues on child-care, education for children, offense-prevention and safety. Although respondents were interested in community life and in interaction with their neighbors, they did not build up communal society due to lack of a sense of belonging in their living areas. While respondents showed positive response about preference of cohousing, there were difference between intention to spread of cohousing and intention to move in cohousing. As a result of this study, the stronger sense of community in housing life meant the more interests in thoughts to spread and to move in cohousing. Therefore, in order to increase sense of community in cohousing, the plan of various communication programs that enables frequent interaction among neighbors is needed. Also, in order to spread cohousing in Korea, promotion of cohousing community and cognitions about it are the most needed.

• 한국노년학
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• 제41권4호
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• pp.469-490
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• 2021

본 연구는 거주 지역에 따른 가족결속력과 고령친화환경인식이 공동체의식에 미치는 영향을 알아보고, 이 관계에서 연령통합 인식이 매개역할을 하는지 확인해보고자 하였다. 이를 위하여, 전국의 만 20세 이상 85세 미만의 성인남녀 1,200명을 대상으로 설문조사를 한 자료를 사용하였다. 일원배치 분산분석과 구조방정식 모형을 사용하여 자료를 분석하였다. 연구의 주요결과는 다음과 같다. 첫째, 가족결속력과 고령친화환경 인식 중 지역사회 참여환경 인식은 모든 지역에서 공동체의식에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 광역시와 중소도시에서 가족결속력이 공동체 의식에 영향을 주는 과정에서 연령통합인식이 부분적으로 매개의 역할을 하였다. 또한, 모든 지역에서 지역사회 참여환경인식이 공동체의식에 영향을 주는 과정에서 연령통합인식이 부분적으로 매개의 역할을 하는 것으로 나타났다. 본 연구의 결과를 토대로 우리 사회의 공동체 의식 증진을 위하여, 가족의 결속력을 높이는 방안과, 고령친화환경인식, 특히, 지역사회의 참여환경을 증진시키기 위한 방안에 대하여 실천적 방안을 제시하였다.