• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.318-326
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• 2022

Marketing stress testing is a new method of identifying the company's strengths and weaknesses in a turbulent environment. Technically, this is a complex procedure, so it involves artificial intelligence and machine learning. The main problem is currently the development of methodological approaches to the development of the company's digital model, which will provide a framework for machine learning. The aim of the study was to identify and develop an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. This aim provided the company's activities to be considered as a set of elements (business processes, products) and factors that affect them (marketing environment). The article proposes an author's approach to the parameterization of the company's business processes for machine learning-based marketing stress testing. The proposed approach includes four main elements that are subject to parameterization: elements of the company's internal environment, factors of the marketing environment, the company' core competency and factors impacting the company. Matrices for evaluating the results of the work of expert groups to determine the degree of influence of the marketing environment factors were developed. It is proposed to distinguish between mega-level, macro-level, meso-level and micro-level factors depending on the degree of impact on the company. The methodological limitation of the study is that it involves the modelling method as the only one possible at this stage of the study. The implementation limitation is that the proposed approach can only be used if the company plans to use machine learning for marketing stress testing.

• Journal of the Korean Operations Research and Management Science Society
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• v.36 no.4
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• pp.63-79
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• 2011

In this research, we have investigated the impact of servitization on firm value focused on Fortune 500 company's alliance announcement. The Firms are categorized to understand the impact of servitization and productization. The data includes Fortune 500 companies (2009, USA). Samples used for the hypothesis tests consist of 1,057 American companies that are opened on NYSE and NASDAQ, for the years 1990 through 2010. We test four research hypotheses based upon the various theoretical perspectives in servitization. The market is selective in reacting to alliance category; service company ${\rightarrow}$ manufacturing company, service company ${\rightarrow}$ service company. The findings show that alliance is significant between service company and manufacturing company. Also, the result shows significant relationship inter-service company's alliance. We have a significant relationship between company's alliance announcement and the market value of firms and shows significant AR in financial performance. Finally, this study presents implications for manufacturing companies that pursue service-led expansion as a strategic approach and are seeking to improve market value through alliance, partnership and cooperation. Continual effort must be placed to sustain market value of the firms.

• The Plant Pathology Journal
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• v.38 no.3
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• pp.203-211
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• 2022

Bacterial wilt, which is a major soil-borne disease with widespread occurrence, poses a severe danger in the field of tobacco production. However, there is very limited knowledge on bacterial wilt-induced microecological changes in the tobacco root system and on the interaction between Ralstonia solanacearum and fungal communities in the rhizosphere soil. Thus, in this study, changes in fungal communities in the rhizosphere soil of tobaccos with bacterial wilt were studied by 18S rRNA gene sequencing. The community composition of fungi in bacterial wilt-infected soil and healthy soil in two tobacco areas (Gengma and Boshang, Lincang City, Yunnan Province, China) was studied through the paired comparison method in July 2019. The results showed that there were significant differences in fungal community composition between the rhizosphere soil of diseased plants and healthy plants. The changes in the composition and diversity of fungal communities in the rhizosphere soil of tobaccos are vital characteristics of tobaccos with bacterial wilt, and the imbalance in the rhizosphere microecosystem of tobacco plants may further aggravate the disease.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.209-223
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• 2015

Google was established an online service company. Lately, Google has widened to the business area until manufacturing industry. Apple was established a computer manufacturing company. So, new business models should develop and should be innovation in order to adapt to industry environments. New business model's development and innovation are attracted on strategy to expect the high performance at companies. In particular, it is important to companies facing a variety of problems. Therefore, the purposes of this study are as follows : First, there understand the perception difference on online service company, offline service company, manufacturing company. Second, there provide for the use of strategy on online service company, offline service company, manufacturing company. The results of this study are customer factor, strategy factor, revenue factor have been statistically significant differences using ANOVA analysis in industry field, and customer factor has been statistically significant difference using t-test in business field. Then, it will expect to increase business competition through the business model.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.323-335
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• 2005

Globalization of economy brings both opportunities and threats especially for companies in developing countries such as Korea. Globalization is an opportunity because it may expand the size of market for the company where globalization brings a threat for developing global competitiveness. If the company has already built competitive advantage in its business domain, the company can easily transfer market growth to profit improvement. However, if the company has not developed competitive advantage, globalization of economy will give a serious threat for the survivor of the company. The company might lose its own domestic market share. For the less famous brand of product or company name, international expansion is a challenging strategy. The study evaluated organizational performance of companies that try international expansion by utilizing Miles and Snow's strategy typology. We clustered organizations based on their strategy typology (prospector, analyzer, defender, and reactor) in view of the level of product diversification, new product development instances, level of localization, and autonomy of foreign subsidiary. With the strategy typology, we evaluated international strategy in view of product competitiveness, marketing strategy, human resource strategy, and organizational strategy. The regression result demonstrates that the performance of the company is significantly higher when the company employs prospector strategy. We also found out that product quality and emphasis for developed countries in international expansion are the most important factors for success.

• Knowledge Management Research
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• v.11 no.5
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• pp.37-57
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• 2010

This study has focused on the introduction each stages of ERP(Enterprise Resource Planning) implementation for an agricultural company's knowledge management & innovation. We have analyzed the company's background and found some conflicts and problems caused by the stockholders while implementing ERP systems. This case study has noted well how an agricultural company including between a provider and a stakeholder could be able to settle the ERP system with an necessary customizing work into the organization. Finally, ROSEPIA's implemented ERP systems have increased not only productivity but also archived the factuality and data reliability. This study give us an implication of how an export oriented and agricultural company, ROSEPIA made its company innovated and run its organizations through knowledge management using its ERP.

• Journal of the Korea Safety Management & Science
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• v.5 no.3
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• pp.157-164
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• 2003

This paper studied about effects of the certificate of ISO 9000 in the manufacturing companies whose number of employee is under three hundred. First, most of company answered that acquiring the certificate of ISO 9000 is very helpful for the company management. therefore the company has the competence in the change of domestic and international economy. Second, after acquiring the certificate of ISO 9000, there were many improvements in company culture, quality control and business process productivity. As a result, the acquisition of the certificate of ISO 9000 system makes the company culture preparing the future to become a world first class company.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.160-166
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• 2021

Due to rapid environmental-change pharmaceutical industry, sales strategy for sales survival of pharmaceutical company is necessary. In accordance with the rapid development of medicine and advancement of efforts to secure the market, competition among pharmaceutical companies make an effort to achieve their goals. However, due to various negative influence of inside and outside, this field is getting a difficult occupation. Even when securing and training new employees with quite a bit of expense and time, the rate of surviving employees over 1 year is decreasing. For this, the researcher suggested major research result through actual investigation by utilizing survey technique, and a plan to enhance pharmaceutical company salespersons' core competence and raise sales achievement. As the research result, company culture strongly influences salespersons' sales ability. We defined the formation of organizational culture, which influences communication culture where smooth communication is made in the company, also, definite and exact evaluation in promoting work, and trust formation between upper and lower organization, is important, which should be reflected in the company field.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.398-406
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• 2010

The purpose of this study is to see how much the event attitude of football contest sponsoring company has effects on both the company image for best enterprise and the company image for social contribution and to establish the correlation of these both images with the intent of purchase. For this study, we finally selected 319 persons who participated in Budweiser 6v6 Cup Soccer Contest in 2008 as subject of study. Confirmatory factor analysis, correlation analysis, structural equation model using SPSS 12.0 and AMOS 5.0. The main result of study is as follows : First, the event attitude has a positive effect on the company image for best enterprise. Second, the event attitude has a positive effect on the company image for social contribution. Third, the company image for best enterprise has a positive effect on the intent of purchase. Fourth, the company image for social contribution does not have any effect on the intent of purchase.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.597-606
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• 2015

Technology is one of important factors to start-up. Researchers or engineers have led to make start-up, and research based company is one type of technology-based start-up. Technology holding company has made to encourage start-up and support research based company. Research based company was introduced in 2005 according to the Korean related law. In 2014, the number of technology holding companies of university is up to 39, but technology holding company of research institute is only one called ETRI Holdings. ETRI Holdings is a technology holding company to promote technology commercialization that established by ETRI in 2010. This study analysed the financial statements of ETRI Holdings for 5 years, and grasped the status of ETRI Holdings and 15 invested companies, research based companies. According to analysis ETRI Holdings played a role as technology holding company that invested in research based company, but had no virtual circle model until now. Also improvement directions for the management of technology holding company is suggested in this paper based on the analysis of financial statement.