• Title/Summary/Keyword: 3R's Strategy

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A Study on the Effects of Forms of R&D Strategy on Corporate Financial Performance (R&D 전략의 형태가 기업 재무성과에 미치는 영향에 관한 연구)

  • Mun, Hee-Jin;Lee, Joo-Sung
    • Journal of the Korean Operations Research and Management Science Society
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    • v.35 no.1
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    • pp.67-81
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    • 2010
  • In Schumpeterian competition, superior profit arises from successful innovation created by firm's R&D strategy. Such R&D strategy diverges as time passes. This study examines empirically the effects of diverged forms of R&D strategy such as technological assets, technological diversity, and technological similarity on firm performance in Korean pharmaceutical industry. With the financial and patent data of 96 firms for 14 years from 1994 to 2007, we measured variables. And then we performed panel analysis with 3 years lag between dependent variable and other variables. The result shows that firm performance increases as technological asset and technological diversification increase. But technological similarity positively affects on firm performance in opposition to our hypothesis. We interpret and discuss these results and highlight the theoretical and practical implications of our findings.

An Analysis of the Competitiveness of Renewable Energy Technologies (국내외 신재생에너지 기술 경쟁력 분석 - 태양광·연료전지를 중심으로 -)

  • Koo, Ki-Kwan;Lee, Deok-Ki;Hong, Jong-Chul;Park, Soo-Uk
    • New & Renewable Energy
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    • v.8 no.3
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    • pp.30-37
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    • 2012
  • In this study, we studied solar cell and fuel cell. To estimate the technology competitiveness, we used patent analysis using patent information and delphi method. For patent analysis, PII indicating the impact of patent was used. Also to analysis PII, citations data of registered and published patent were used from 2001 through 2010 in the United States, Japan, South Korea and the European Patent Office. And the delphi method results of the 'International trend analysis on the Green Energy Technology and the establishment of international cooperation models(2009)' were cited to estimate the technology level. According to the analysis results, Korea's patent registration growth rate was fairly high, but the patent impact and technology levels were significantly lower than in the United States, Japan and Germany. Especially in the solar cell, United States's PII is 1.8, but Korea's PII is 0.2. And the technology level of United States is 7 to 8, but Korea's is 5 to 6. Therefore, to improve technology competitiveness, Korea need to enhance the core technology R&D, and set up the consumer-oriented R&D strategy for commercialization from R&D planning phase. In this study, we analysed competitiveness of renewable energy which is not actively discussed. But there are limitations of the study because we used the result of past research and patent data in the past 10 years. Therefore to accurate research the period of patent data should be extended. Finally diverse indicators for measuring the technology competitiveness should be researched and developed.

Technology and Korea's Competitiveness Analysis through UAV Patent Analysis (UAV 핵심 기술 특허분석을 통한 기술 및 한국의 경쟁력 분석)

  • Bae, Jin-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.41 no.12
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    • pp.1868-1875
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    • 2016
  • This paper presents the mega trends of technology and competitiveness analysis results based on patent analysis for establishing effective research and development (R&D) strategy on UAV (Unmanned Aerial Vehicle) in the aerial ICT industry. In order to analyze mega trends of UAV technologies, patent analysis is conducted focusing on published/registered patents of Korea, the U.S., Japan, and Europe. We divided the target technologies into 3 main category levels based on the converging technology of UAV and ICT. The 3,433 patents are collected. Patent indicators such as patent activity (PA), cites per patent (CPP), and major market expansion (MME) are extracted for grasping the technology competitiveness and Korea's competitiveness per sub category levels of UAV. We suggest the R&D strategy of each technology areas based on patent analysis results. We analyzed Korea's technology levels, advanced companies' R&D trends, and patent trends through patent information and expected that this paper would be utilized for establishment of R&D strategy of UAV in the future.

Cytomegalovirus Infection under a Hybrid Strategy in Pediatric Liver Transplantation: A Single-Center Experience

  • Kim, Ryung;Joung, Dai;Lee, Sunghee;Jeong, Insook;Oh, Seak Hee;Namgoong, Jung-Man;Kim, Dae Yeon;Kim, Kyung Mo
    • Pediatric Gastroenterology, Hepatology & Nutrition
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    • v.20 no.3
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    • pp.178-185
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    • 2017
  • Purpose: To evaluate the outcomes of a hybrid prophylactic strategy to prevent cytomegalovirus (CMV) disease in pediatric liver transplantation (LT) patients. Methods: CMV DNAemia was regularly monitored by quantitative nucleic acid amplification test (QNAT) and was quantified in all children. CMV infection and disease were defined according to the International Consensus Guidelines. The hybrid strategy against CMV infection consisted of universal 3-week prophylaxis and preemptive treatment of intravenous ganciclovir regardless of the recipient's serostatus. Results: A total of 143 children who underwent living donor LT were managed using the hybrid strategy. The overall incidence of CMV infection by QNAT was 48.3% (n=69/143). The highest CMV DNAemia positivity was observed in 49.2% (n=60/122) of children in the D+/R+ group, followed by 46.7% (n=7/15) in the D+/R- group. CMV disease was noted in 26.1% (n=18/69) patients. Forty-three (62.3%) children had undergone preemptive therapy consisting of intravenous ganciclovir. No symptomatic patients developed tissue-invasive disease, resulting in no CMV-associated mortality. Conclusion: The incidence of CMV infection was high in pediatric LT patients despite the hybrid strategy. However, tissue-invasive disease in pediatric LT did not occur.

Development of Power Distribution Control Strategy for Plug-in Hybrid Electric Vehicle using Neural Network (인공신경망을 이용한 플러그인 하이브리드 차량의 동력분배제어전략 개발)

  • Sim, K.H.;Lee, S.J.;Lee, J.S.;Namkoong, C.;Han, K.S.;Hwang, S.H.
    • Journal of Drive and Control
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    • v.12 no.3
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    • pp.18-24
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    • 2015
  • The plug-in hybrid electric vehicle has a high fuel economy and can be driven long distances. Its different modes include the electric vehicle, hybrid electric vehicle, and only engine operating mode. A power management strategy is important to determine which mode should be selected. The strategy makes the vehicle more efficient using appropriate power sources for driving. However, the strategy usually needs a driving speed profile which is future driving cycle. If the profile is known, the strategy easily determines which mode is driven efficiently. However, it is difficult to estimate the speed profile for a real system. To address this problem, this paper proposes a new power distribution strategy using a neural network. The average speed and driving range are used as input parameters to train the neural network system. The strategy determines a limit for the use of the battery and the desired power is distributed between the engine and the motor simultaneously. Its fuel economy can increase by improving the basic strategy.

Case Study: Oriental Brewery, Co. Ltd. Vitalizing Cass Brand through Brand Portfolio Strategy

  • Hong, Sung Tai;Son, Young Seok;Na, Woon Bong
    • Asia Marketing Journal
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    • v.15 no.4
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    • pp.187-200
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    • 2014
  • The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

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A Study of R&D Strategy-Environmental Factors-Performances of the Academia in the Information and Telecommunication Industry: An Analysis of ITRC Projects (정보통신산업에 있어서 대학의 연구전략-영향요인-성과에 관한 연구: ITRC사업 중심으로)

  • Lee, Young-Duck
    • Journal of Korea Technology Innovation Society
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    • v.11 no.4
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    • pp.431-449
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    • 2008
  • I analyzed the relationships among motives, strategies, and performances of the university-initiated R&D activities in the Information Technology Research Center(ITRC) Projects. I suggested a research model and 3 hypothesis about them through analysis of a lot of literatures. And I also made an empirical test on the hypothesis through statistical methods. The data which were used in this analysis were gathered through a questionnaire survey to the head of R&D projects in the ITRCs. I would make several useful suggestions to the head of university's ITRCs and the policy makers. Firstly, the type of university's R&D strategy were influenced from several motives such as technology development and acquisition, co-utilizations of research facilities, and utilization and rearing of the expertise. Secondly, to select an optimal type of R&D strategy, the university should considered the efficient methods which were related to forecasting market size of new product and new technology, and to using the useful information on technology development, and to securing the expertise. Thirdly, the researcher and manager of ITRCs had to recognize the correct forecast of future market size of new product and new technology and a useful information about technology development, as the most important factors in improving performances of R&D projects. Lastly, They had to make an effort of getting the efficient methods to secure the expertise, research facilities, and rational compensation system.

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An Empirical Study on the Performance of Portfolio Strategy based on the Firm's R&D Intensity (연구개발집중도에 근거한 포트폴리오의 성과에 관한 실증연구)

  • Woo, Chun-Sik;Kwak, Jae-Seok
    • The Korean Journal of Financial Management
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    • v.21 no.1
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    • pp.87-124
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    • 2004
  • Some studies indicate that investors systematically underreact to new information in the stock market and Other studies indicate that investors systematically overreact. If investors irrationally react to the R&D intensity information, The portfolio strategy based on the R&D intensity information will be provided substantial excess returns. This study investigate that investors systematically underreact or overreact to the R&D intensity and whether portfolio strategy based on the R&D intensity is useful or not. Major results we as follows. First, This study indicate that investor systematically underreact to high R&D intensity and overreact low R&D intensity information. Second, after controlling the firm's specific factor such as firm size, BV/MV and past price performance, it is found that the performance of portfolio strategy based on the R&D intensity is not significant.

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An Evaluation Model Development of Technology Green Index(TGI) and It's Application to Defense R&D Projects (기술녹색도 평가모델 개발 및 적용사례)

  • Choi, Don-Oh;Lee, Hyo-Keun;Lim, Jong-Kwang;Lee, Hun-Gon
    • Journal of the Korea Institute of Military Science and Technology
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    • v.12 no.3
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    • pp.299-308
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    • 2009
  • In this paper, we have developed an evaluation model of technology green index(TGI) which includes 3 evaluation factors and 13 indicators. Furthermore, as presenting the degree of relative importance among evaluation factors and indicators for all R&D evaluation stages and all green technology areas, and applying the proposed model to 5 defense projects, we have found applicability of the model to evaluation of defense R&D projects. The results of evaluation using this model can be used to monitor the performance of project life cycle and develop R&D investment strategy of green technology using portfolio analysis.

Alpha-alkylcysteines as Inhibitors for Carboxypeptidase A. Synthesis, Evaluation, and Implication for Inhibitor Design Strategy

  • Lee, Hyun-Soo;Kim, Dong-H.
    • Bulletin of the Korean Chemical Society
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    • v.23 no.4
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    • pp.593-597
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    • 2002
  • (R,S)- and (R)-2-Benzylcysteine (1) and (R,S)-2-phenethylcysteine (2) were synthesized and evaluated as inhibitors for carboxypeptidase A (CPA) with the expectation that these compounds exhibit improved inhibitory activities over 2-benzyl-3-mercaptopropanoic acid (BMPA), a potent CPA competitive inhibitor, possibly having additional interactions of their amino group with the carboxylate of Glu-270 of the enzyme upon binding to CPA. Contrary to the expectation, however, the CPA inhibitory potencies of these compounds were found to be much reduced compared with that of BMPA, suggesting that the amino group in the inhibitors rather exerts steric hindrance in binding of these inhibitors to CPA.