• Journal of Technology Innovation
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• v.14 no.2
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• pp.93-116
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• 2006

The purpose of this study is to contribute reference material that provides insight into innovative process management that increases R&D output in commercializing new products. A model of a process from research to commercialization with the cumulative profit and loss curve is put forward and hypotheses related to success and failure are developed at the stages up to product launch. Seventeen large projects that have resulted in successful product launches have been examined from the initial research stage to commercialization. Prefect duration, standardized cumulative R&D expenditures and research resource concentration are analyzed in terms of statistical method and patterns in cumulative profit and loss curves after product sales, as well as the reasons for and other aspects of success/failure are investigated and analyzed. Consequently, valuable information on future management tasks has been obtained such as: (1) project duration differs depending on market sectors, product types and presence/absence of materials research (2) cumulative profit and loss curves can be categorized into four patterns (3) reasons for failure can be divided into technological and market problem categories and (4) these factors have an impact on product sales.

• Cartoon and Animation Studies
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• s.10
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• pp.159-178
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• 2006

Digital Media have been advanced and disseminated at the same time around the world. Digital contents have been evolved while Product Technology and Process Technology of 3D Digital Animation and On-line game have completed the innovative developments. First of all, several problems can be occurred when product technology can not lead the evolvement of digital contents. To accomplish the evolvement of both product technology and process technology of digital contents, the whole production system and process system must be modulized. Modulization of system can be completed by the consistent and stable integration of platform. Modulization of production system can bring out the modulization of product technology and then the modulization of technology can speed up the commercialization and market test.

• Journal of the Korean Institute of Intelligent Systems
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• v.22 no.6
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• pp.694-699
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• 2012

In this paper, semiconductor package inspection results using white light interferometer with large F.O.V., in order to apply semiconductor product inspection process, are shown. Experimental 3D data repeatability test results for the same special bumps of each substrate are shown. Experimental 3D data repeatability test results for all the bumps in each substrate are also shown. Semiconductor package inspection using white light interferometer with large F.O.V. is very important for the fast 3D data inspection in semiconductor product inspection process. This paper is surely helpful for the development of in-line type fast 3D data inspection machine.

• Korean Journal of Computational Design and Engineering
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• v.18 no.1
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• pp.28-35
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• 2013

Product Life cycle Management (PLM) is an indispensable tool for manufactures to develop competitive products in an efficient way. This enlarges the number of participants for product development who should understand PLM for their supporting activities. However, burdens for developing example products, maintaining complex PLM systems and training prerequisite skills for engineering tools such as CAD systems prohibit an efficient introductory course to PLM. This paper proposes a comprehensive introductory course to PLM that bases on general product development process. In addition, it enables participants to build their example products with familiar Lego blocks and to construct 3D CAD assembly models by using predefined 3D elements. The PLM system for the course provides an intuitive and simple user environment for participants to specify their parts lists, associated 3D CAD models, and product structure of example products. Experiences on a class of the course show it is a valid and efficient education and training method for the PLM introduction.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.1
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• pp.102-110
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• 2009

Concurrent Engineering(CE) has presented new possibilities for successful product development by incorporating various product life-cycle functions from the earlier stage of design. In the product design, geometric representation is vital not only in its traditional role as a means of communicating design information but also in its role as a means of externalizing designer's thought process by visualizing the design product. During the last dozens of years, there has been extraordinary development of computer-aided tools intended to generate, present or communicate 3D models. However, there has not been comparable progress in the development of 3D-CAD systems intended to represent and manipulate a variety of product life-cycle information in a consistent manner. This paper proposes a novel concept, Minus Volume (MV), to incorporate various design information relevant to product lift-cycle functions. MV is a functional shape that is extracted from a design object within a bounding box. A prototype 3D-CAD system is implemented based on the MV concept and illustrated with the successful implementation of concurrent design and manufacturing.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.32 no.4
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• pp.169-177
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• 2009

Concurrent Engineering (CE) has presented new possibilities for successful product development by incorporating various product life-cycle functions from the earlier stage of design. In the product design, geometric representation is vital not only in its traditional role as a means of communicating design information but also in its role as a means of externalizing designer's thought process by visualizing the design product. During the last dozens of years, there has been extraordinary development of computer-aided tools intended to generate, present or communicate 3D models. However, there has not been comparable progress in the development of 3D-CAD systems intended to represent and manipulate a variety of product life-cycle information in a consistent manner. In the previous research, the authors proposed a novel concept called Minus Volume (MV) to incorporate various design information relevant to product life-cycle functions. This paper proposes the use of the MV concept for the collaborative design environment, where many team members are geographically distributed over the networked environment, including Internet, Intranet, WWW, etc. A prototype 3D-CAD system is implemented based on the MV concept and illustrated with the successful implementation of collaborative design example.

• Journal of Technology Innovation
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• v.16 no.2
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• pp.65-94
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• 2008

There has been rapid diffusion of digital innovation technology(DIT) such as 3 D CAD, CAE, simulation software which enable firms to see the future results of intended product designs through 3 D diagram and simulated results. This technology helps firms to reduce trial and error process by solving later stage problems in earlier stages. The DIT being the technology reflecting the real world, as a tool representing the simplified form of the real world, the degree of reflecting the real world(fidelity) is important in utilizing the DIT. This study is an exploratory research examining the process of reviewing the fidelity of the DITs and developing the complementary process necessary for utilizing the DIT with 'not good enough' fidelity. This study could draw out, from its case study, an exploratory hypothesis about the process of developing the complementary process. In the process, there is an analysis of the corresponding relationship between the actual data and the output data of the DIT, e.g. simulated result. Then the input data or output data are adjusted on the basis of the analysis of the corresponding relationship so that the discrepancy between the actual data and the expected interpretation of the output data, through the adjustment, of the DIT, can be reduced. This process is sometimes accompanied by the process of generating experimental data, which reflect the unique situation of the product development process of a company, to be put to the data base of DIT. The complementary process is the process requiring knowledge sharing and adjustment activities across different divisions. This study draw outs implications for effective management of the fidelity of DIT tools.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.44 no.3
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• pp.240-247
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• 2021

As competition among companies has intensified and the life cycle of products has been shortened, strong innovation is needed to meet consumers' needs. In addition, it is necessary to shorten the life cycle of the product and reduce the time required for technology development for the competitive advantage of the product. In particular, venture companies where new technologies and ideas are important require more innovative capabilities than others companies. Therefore, this study analyzed the impact of technology innovation capabilities (product development process capability, human resource capability and financial capability) on sales by technology development for small and medium venture companies and analyzed moderating effect of technology development period on the relationship between technology innovation capabilities and sales by technology development. The data of 'Small and Medium Business Technology Statistics' collected by the government every year were used for analysis. Technology-intensive ventures were extracted from this data. In addition, the moderating effect was analyzed through hierarchical regression analysis. This study shows that product planning capability, test capability, and R&D expenditure have a positive impact on sales by technology development. In this study, the product development period showed a positive moderating effect on product development capability and sales performance. On the other hand, the product development period showed a negative moderating effect on R&D expenditure and sales by technology development.

• Asia Marketing Journal
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• v.15 no.3
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• pp.79-95
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• 2013

New product innovation is a process of embodying new knowledge in a product and technology licensing is getting popular as a means to innovations and introduction of new product to the market in today's competitive global market environment. Incumbents often rely on technology licensing to access new product opportunities created by other firms. Prior research has examined various aspects of technology licensing agreements such as specific contract terms of licensing agreements, e.g., distribution of control rights, exclusivity of licensing agreements, cross-licensing, and the scope of licensing agreements. This study aims to provide answers to an important, but under-researched question: why do some incumbents initiate more licensing agreement for exploratory learning while others do it for exploitative learning along the innovation process? We attempt to extend our knowledge of licensing agreements from an organizational learning perspective. Technology licensing as a specific form of interfirm linkages can be initiated with different learning objectives along the process of new product innovation. The exploratory stages of the innovation process such as discovery or research stages involve extensive searches to create new knowledge or capabilities, whereas the exploitative stages of the innovation process such as application or test stages near the commercialization are more focused on developing specific applications or improving their efficiency or reliability. Thus, different stages of the innovation process generate different types of learning and the resulting technological resources. We examine when incumbents as licensees initiate more licensing agreements for exploratory learning objectives and when more for exploitative learning objectives, focusing on two factors that may influence a firm's formation of exploratory and exploitative licensing agreements: 1) its past radical and incremental innovation experience and 2) its internal investments in R&D and marketing. We develop and test our hypotheses regarding the relationship between a firm's radical and incremental new product experience, R&D investment intensity and marketing investment intensity, and the likelihood of engaging in exploratory and exploitive licensing agreements. Using data collected from various secondary sources (Recap database, Compustat database, and FDA website), we analyzed technology licensing agreements initiated in the biotechnology and pharmaceutical industries from 1988 to 2011. The results of this study show that incumbents initiate exploratory rather than exploitative licensing agreements when they have more radical innovation experience and when they invest in R&D activities more intensively; in contrast, they initiate exploitative rather than exploratory licensing agreements when they have more incremental innovation experience and when they invest in marketing activities more intensively. The findings of this study contribute to the licensing and interfirm cooperation studies. First, this study lays a foundation to understand the organizational learning aspect of technology licensing agreements. Second, this study sheds lights on how a firm's internal investments in R&D and marketing are linked to its tendency to initiate licensing agreements along the innovation process. Finally, the findings of this study provide important insight to managers regarding which technologies to gain via licensing agreements. This study suggests that firms need to consider their internal investments in R&D and marketing as well as their past innovation experiences when they initiate licensing agreements along the process of new product innovation.

• Korean Journal of Computational Design and Engineering
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• v.17 no.3
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• pp.216-223
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• 2012

Bill of material (BOM), which structurally represents the relation among parts constructing a product, is usually created when enterprises start to develop a new product. And it is shown as various types of BOM according to business needs and usage such as eBOM (engineering BOM), gBOM (green BOM), mBOM (manufacturing BOM), pBOM (process BOM), etc. eBOM, generally called BOM and created in the design stage of the new product, includes the drawing information of parts in the view of product function. eBOM is extended to gBOM adding the material information of parts to cope with international regulations for environment. eBOM is transformed to mBOM, which includes manufacturing sequence of parts and adds some parts required to fabricate parts and to assemble the product. mBOM is also extended to pBOM adding the process information of each part and additional assembly processes. This study introduces the concept of multi-BOM covering eBOM, gBOM, mBOM and pBOM, and proposes an advanced way to manage product data using multi-BOM system. The multi-BOM system proposed is to manage their relations using transformation function of BOM and master information of all BOMs.