• Fashion & Textile Research Journal
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• v.20 no.6
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• pp.733-743
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• 2018

This study aimed to investigate whether women's wear brands' sizing systems for pants item are reflecting body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems of pants item. Distribution of waist circumference and hip circumference of brands' sizing systems were compared with size distribution of women in the 7th Size Korea data. The sizing systems of brands targeting 20-30s covered 28.3% and those of brands targeting 40-50s covered 27.3%, while those of brands targeting 30-40s covers 46.6%. Regarding the body types, 80% of 20-30s target brands reflected normal type which is the average body type. However, all 40-50s target brands reflected normal type while 57.8% of women aged 40-50s had large waist shape. The 30-40s target brands reflected body types the best among target age groups since the body shape distribution of the brands was similar to that of 30-40 year old woman in Size Korea. For each age group, 6 sizes with 25.2~27.8% coverage rates were proposed. The 70-91, 73-91, 73-94 sizes were overlapped between the 20-30s and the 30-40s groups. The 76-91, 76-94, 79-94 sizes were overlapped between the 30-40s and 40-50s groups. Pants size has been found to increase in waist circumference compared to hip circumference as age increased.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.6
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• pp.1056-1068
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• 2018

This study investigates whether women's wear brands' sizing systems reflect the body size and shape of their target age customers. This study classified 17 women's wear brands into three target age groups (20-30s, 30-40s, and 40-50s) and surveyed their body sizing systems for jacket items. The distribution of bust circumference and hip circumference of brands' sizing systems were compared with the size distribution of women in the 7th SizeKorea data. The brands targeting 20-30s fully produced five sizes which are the highest coverage rate, but the brands targeting 30-40s produced three sizes, and the brands targeting 40-50s produced one size. Regarding the body types, 60.0% of 20-30s target brands and 42.9% of 30-40s target brands reflected N type which is the average body type of each age group. However, the rest of the brands, including all 40-50s target brands, reflected A type which covered small portions of women. For each age group, 6 sizes with 24.0-29.0% coverage rates were proposed. With regard to the 88-94 size, three age groups overlapped: the 82-91 size was overlapped between the 20-30s and the 30-40s groups along with the 85-91 and 88-91 sizes that overlapped between the 30-40s and 40-50s groups.

• Journal of the Ergonomics Society of Korea
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• v.30 no.6
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• pp.727-737
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• 2011

Objective: This study aimed to analyze somatotype characteristics of the women of 20's, 30's 40's and 50's and thus to provide the basis for developing pants patterns by the age groups. Background: Despite many previous researches for the somatotype characteristics of adult women, few studies have considered age groups. Method: The data of the $5^{th}$ anthropometry by Size Korea were analyzed for the purpose. The 32 direct body measurements and the 32 indexes of 2,213 women aged 20~59 were analyzed. In order to compare somatotype characteristics among the age groups, an ANOVA and a Tukey test were used. Results: The women in 20's were the tallest among the age groups, and had the smallest waist circumference and hip circumference. Their waist breadths were also the narrowest. They had a slim and long body type but their calves were relatively thick. The 30's women were smaller, shorter with the height and length items than the 20's were. They were bigger, wider and deeper with the circumference, breadth and depth items than the 20's were and they were heavier. On the other hand, their hip circumference and crotch length were in the same group as the women in 20's. The crotch length(omphalion) of the 40's women was the longest among all the age groups and the crotch length(natural indentation) of the 40's women was in the same as the women in 50's. The women in 50's were the smallest and heaviest among all the age groups. The difference between their hip circumferences and waist circumferences was the smallest. They had an obese abdomen and sagged hips. Conclusions: The somatotype characteristics of the age groups were significantly different, and thus it is suggested to develop skirt and pants patterns for each age group. Application: The skirt and pants patterns for the somatotype characteristics of the women by age groups will be developed through the body feature data of this study.

• The Research Journal of the Costume Culture
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• v.10 no.4
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• pp.377-391
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• 2002

The purpose of this study was to research grading work according to the targets of women's wear manufacturers in Korea. For the questionnaire, 91 women's wear brands, which were in higher ranking of sales, were selected, and the age groups were separated into 3: 20's, 30's, and 40's & 50's, according to their customers. The graders of each brand were questioned about 20 items for this research. The results of the questionnaire were as follows: 1 The brands for older women manufactured more sizes and cared more about somatotypes fur grading than other brands did. 2. For upper garments on the basis of bust girth, the numbers of dimensional increments were different depending on the age groups: 9 for 20's, 7 for 30's, and 7 for 40's & 50's. 3. For lower garments on the basis of hip girth, the numbers of dimensional increments were different depending on the age groups: 9 for 20's, 6 for 30's, and 5 for 40's & 50's. 4. As a model size of grading, many brands used the smallest size, but the brands for 40's & 50's also used the second size. 5. The parts needed to be corrected after grading were sleeve ease, armhole, shoulder line, neckline, crotch curve, etc. The grading with CAD system had more correction after grading than hand grading.

• The Research Journal of the Costume Culture
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• v.22 no.6
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• pp.997-1010
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• 2014

The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

• Journal of Nutrition and Health
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• v.22 no.6
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• pp.531-538
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• 1989

The purpose of this study is to measure energy consumption according to physical activity. The subjects were healthy Korean women who are from 30s to 50s. Estimated by anthropometric measurements, blood pressure, and clinic tests, their health status was good. There were no significant difference in energy consumption according to physical activity. Only the women in their 4os had more responsibilities in the house work than the women in 30s and 50s. The daily energy consumption tends to decrease with age. So it is important to consider physical activities when we establish daily energy reguirements.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.618-629
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• 2008

The objectives of this study were to classify body types of 40s, 50s, 60s obese women according to body measurements and to investigate relationships between age and body types of obese women. Body measurement was made on 497 obese women in their 40s, 50s, 60s whose BMI (Body Mass Index) was 25.0 or more when directly measured in 'Size Korea 2004'. Data were analyzed through factor analysis, cluster analysis, Pearson's correlation coefficient, $X^2$-test, t-test, one-way analysis of variance, and Duncan's multiple range test. First. the obesity group with BMI being 25.0-30.0 was composed of 23.1% subjects in their 40s, 43.3% subjects in their 50s, and 50.0% subjects in their 60th, which demonstrates that the older subjects were, the higher the distribution was. Adding the high obesity group with BMI being more than 30.0 to the obesity group, women in their 60s were 56.7%, the most of obese bodies. Second, factor analysis of obese women's BMIs revealed that five factors were elicited, including upper-body circumference related factor, height related factor, lower-body circumference related factor, upper-body width related factor, and upper-body related factor. As a result of analyzing the clusters, three types of body shapes were classified including upper-lower obesity, upper obesity, and lower obesity. Third, obese women were thicker or wider than non-obese individuals in those factors including upper-body circumference, lower-body circumference, and body width, and longer in upper-body length, while non-obese individuals were higher or longer than obese individuals in height related factors.

• Fashion & Textile Research Journal
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• v.23 no.3
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• pp.370-379
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• 2021

This study investigated the wearing status and design preferences regarding athleisure wear, focusing on young women in their 20s and 30s and middle-aged women in their 40s and 50s participating in yoga and fitness activities. A total of 332 valid samples were used for the survey by setting the same number of samples for each age group. The results showed that young women in their 20s and 30s exhibited weight control, and middle-aged women in their 40s and 50s maintained their health in relation to exercise. Athleisure wear brands were found to prefer foreign brands over domestic brands. When purchasing athleisure wear, the foremost considerations were material functionality, fit according to body shape, and reasonable prices. The preferred athleisure wear leggings design showed that both middle-aged women and young women preferred nine-piece leggings. Women in their 20s to 50s were found to purchase and acquire information on athleisure wear online. Hence, the pattern of life is rapidly transitioning from offline to online, and the market structure of athleisure wear is gradually transitioning toward an omni-channel society with a distribution market structure that combines information technology(IT) and mobile technologies. Therefore, It is required to develop athleisure wear of various functional products that meet the trends according to the global market environment and consumer class.

• Fashion & Textile Research Journal
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• v.21 no.6
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• pp.821-829
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• 2019

This study investigated the location of grading lines and grading amount for a jacket item by the target age groups (20-30, 30-40, and 40-50) for 17 women's wear brands. This study then utilized 7th SizeKorea data to analyze the increase rate of body size and to suggest the grading deviation distribution ratio of the jackets using regression analysis. The increase in neck girth of the jackets targeting aged 30-40s did not reflect the human body change rate. The shoulder length increased by 4.6%-8.1% with the bust girth increase; however, the brands produced longer shoulder length reflecting 20-35% of the bust girth increase. The armhole girth was 54.9% - 59.7% of bust circumstance increase rate. However, the 20-30 target age group brands distributed 80% of bust girth to armhole girth and the 30-40 and the 40-50 target age group brands distributed 50% of the bust girth to armhole. In particular, the 20-30 target age group brands were found to produce a large margin around the armhole. When it came to length items, the brands targeting 20-30s and the 40-50s reflected deviation distribution rate of length from underarm to waist and length from waist to hip in comparison with the overall jacket length deviation. The 30-40 target age group brands, 8 out of 20 brands distributed the jacket length deviation in the length from the back of neck to the underarm; consequently, only 22% percent should be distributed in this part.

• The Journal of Industrial Distribution & Business
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• v.5 no.4
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• pp.5-11
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• 2014

Purpose - This paper examines Kazakh women's spending patterns and buying behavior. Research design, data, and methodology - After thoroughly reviewing the related literature on consumer behavior in general, and female consumer behavior in particular, both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30, 30-40, 40-50, and above 50. Results - A stratified and convenient sample was employed, and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation. Related to spending patterns, 40 and 35 percent of the 20-30 and 30-40 age groups, respectively, of Kazakh women spend their incomes on personal items, as against 30 percent from both the 40-50 and 50 and above age groups. Twenty-five and 35 percent of the 40-50 and 50 and above age group, respectively, take decisions based on product quality, whereas this percentage is at its mite in the below 40 age group. Conclusions - The buying behavior of Kazakh women consumers is revealed; the results proffer useful background information to formulate marketing strategies.