The Research Journal of the Costume Culture (복식문화연구)

The Costume Culture Association (복식문화학회)
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A study on preferred color of consumer for color planning - With focus on 30s~50s women's wear -

색채기획을 위한 소비자의 선호색에 관한 연구 - 30대~50대 여성복을 중심으로 -

  • Shin, Nam-Jin (Dept. of Clothing Science, Seoul Woman's University) ;
  • Lee, Keum-Hee (Dept. of Clothing Science, Seoul Woman's University)
  • 신남진 (서울여자대학교 의류학과) ;
  • 이금희 (서울여자대학교 의류학과)
  • Received : 2014.09.01
  • Accepted : 2014.12.12
  • Published : 2014.12.31
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Abstract

The purpose of this study is to propose the information and idea that can be applied to color planning by investigating preferred color according to ages, items by distribution of 30s~50s women. As the survey method, questionnaire survey and one-to-one investigation by preparing the color table of basic color and trend color were conducted, and total of 280 questionnaires were used for statistical analysis. The results of this study areas follows. First, in basic color, there were significant differences in preferred hues and tones by age groups. The preferred hues were N, PB in all ages, and the higher the age, the more people preferred vivid tones. Second, in basic color, there was significant difference in preferred hues of jumpers, one-pieces by distribution, and the preferred hue was found to be N in the items except jumpers. There were significant differences in preference tones of all items according to distribution. Third, in trend color, there was no significant difference in preferred hues by age groups. Preferred tones had significant differences by distribution, and the higher the age, the more people preferred vivid tones. Fourth, in trend color, some items had significant differences in preferred hues and tones by distribution. B was preferred in all age groups, and vivid tones were more preferred in wholesaler than the department store. Based on these results, this study proposed 30s~50s women's wear color planning idea that applied consumers' preferred color according to ages and items by distribution.

Keywords

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