• Title/Summary/Keyword: 2020 strategy

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중국공산당 이데올로기 전략의 효용성 연구 - 중국의 정치사상교육을 중심으로

  • Lee, Dong-Gyu
    • 중국학논총
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    • no.68
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    • pp.141-161
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    • 2020
  • This paper aims to analyze China's political education, which plays a role of vehicle in the Chinese Communist Party (CCP) promoting its ideological strategy, in order to figure out the utility of the CCP's ideological strategy. After Reform and Opening Up, the CCP rebuilt and reinforced political education in China according to its ideological strategy. Especially after the Tiananmen incident in 1989, the CCP made nationalism and patriotism as the core part of political education, and expanded its curriculum. Such reinforcement of political education has a advantage in maintaining the CCP's governance by creating a nationalist consensus against the western ideas. Although it can be helpful for the stability of domestic politics, it also has negative possibilities which isolate China in the global community and obstruct China's development.

A Study on Implications of the naval Strategy in West Germany and Future Direction of Korean Navy (냉전기 서독해군 전략의 시사점과 향후 대한민국 해군의 방향성에 관한 연구)

  • Shin, Hong-Jung
    • Strategy21
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    • s.46
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    • pp.159-204
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    • 2020
  • This study is written to bring the proposal forward for the direction of south korean naval force. The political situation and the circumstance of the world, especially in the area of Pacific Ocean, are changing very rapidly. North Korea has been always the conventional existing intimidator for South Korea since the 6·25-War. Additionally, the strengthening movements of the national defense, which is easily noticed from China and Russia, is also an other part of intimidating countries against South Korea. Those three mentioned countries are continually developing the asymmetrical warfare systems, for example a strategic nuclear weapon. Since the Obama Administration, the Asia-Pacific Rebalancing-Strategy has been changed as an East Asian foreign policy. Nowadays, Trump Administration renamed the 'United States Pacific-Command' to 'United States Indo-Pacific Command'. The purpose of this is not only letting India to participate in american alliance, but also reducing an economic burden, which is often mentioned in USA. West Germany was located in the very similar geopolitical position during the Cold War just like South Korea these days. And that's why the strategy of West German Navy is worthy of notice for south korean naval force to decide its suitable strategy. Most of all, the two most important things to refer to this study are the plan to expand naval air force and the realistic political stand for us to take it. In conclusion, I laid an emphasis on maintenance of 'green-water-navy'. instead of selecting the strategy as a 'blue-water-navy'. The reason I would like to say, is that south korean navy is not available to hold the unnecessary war potential, just like Aircraft-Carrier. However, this is not meaning to let the expansion of naval force carelessly. We must search the best solution in order to maintain the firm peace within the situation. To fulfill this concept, it is mostly very important to maintain the stream of laying down a keel of destroyers, submarines and air-defense-missile, as well as the hight-tech software system, taking a survey of 4th industrial revolution. Research and development for the best solution of future aircraft by south korean navy is likewise necessary. Besides, we must also set the international diplomatic flexibly. As well as maintaining the relationship with US Forces, it is also very important to improve the relationship with other potential allied nation.

Technical and Political Approaches for Successful Settling of the Environmental Agriculture System in Korea (한국 환경농업의 성공적 정착을 위한 정책적 및 기술적 접근과제)

  • 손상목;정길생
    • Korean Journal of Organic Agriculture
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    • v.5 no.2
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    • pp.13-36
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    • 1997
  • This study aims to point out the basic strategy of agrotechnical and -political approaches toward successful settling for the environmental agriculture system in Korea. Although environmental agriculture & forestry strategy toward the 21st century and it's action program were released in 1996, some scientist from environmental agriculture and organic agriculture still argue on the errors of it's strategy and action program in terms of environmental sound functions. Especially it's strategy and action program of government did not focus the reduction of fertilizer and pesticide as the matters of weight and importance to reduction of fertilizer and pesticide as the matters of weight and importance to realize an environmental sound agriculture system. And korean organic agriculture gets a point in dispute, because 1) they do not practice of Basic Standard of IFOAM and FAO/WHO Codex draft, and 2) organic farming is defined quite differently from internationally recognized core aspects of organic agriculture. Organic farming, in Korea, is taken to mean the replacement of chemical fertilizer by organic manure and avoidance of agricultural chemicals. In the paper it is discussed the necessity, purpose, effect and consequence of basic standard for korean organic agriculture. The reformation of the certification system and t he direct payment system in environmental agriculture & forestry strategy toward the 21st century and it's action program by government, and on the need of the teaching program and curriculum in high education institution, the breeding program of resistant cultivars, the soil testing for optimum fertilization strategy, the nutrient management program, the declaration for 2020 environemntal agriculture are also discussed.

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The Marketing Strategy to Stimulate Customer's Interest in Art-Gallery Business Plan

  • HAN, Soomin;KANG, Eungoo
    • Journal of Distribution Science
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    • v.18 no.8
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    • pp.47-54
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    • 2020
  • Purpose: Through strategic marketing, art galleries can help retain the artistic value in an extensively urbanized world and also provide a means to showcase aspirational messages that artworks attempt to portray. The purpose of the current study is to analyze a marketing strategy for an art gallery based on prior marketing theories. Research design, data and methodology: Scant research is available to guide regarding what elements of marketing theories should be applied to accomplish customer satisfaction in an art gallery business plan. Thus, the present authors suggest more specific marketing strategy using four traditional marketing theories for practitioners who conduct business planning strategy in an art gallery. Results: The current study suggests the synthesized model for a successful business plan of an art gallery and figured out that two distinctive segments through marketing mix and SWOT analysis are ideal because it would be easier to meet visitors' aesthetic tastes while still meeting organizational objectives. Conclusions: As all other businesses, art galleries have to adapt to survive by innovating some of the components of the marketing mix to create a competitive advantage. It also requires a strategy for that combines targeting and segmenting with the incorporation of the marketing mix to attain competitiveness.

SNS Message as an Political PR Campaign Strategy: Focusing on the 21st General Election (정치 PR 전략으로서의 SNS 메시지 : 21대 총선을 중심으로)

  • Cha, Young-Ran
    • The Journal of the Korea Contents Association
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    • v.20 no.9
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    • pp.208-223
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    • 2020
  • In the 21st general election held in April 15, 2020, the importance of social media as an election campaigning tool became more prominent when engaged with Corona 19. Therefore, in this study, various studies were conducted to establish SNS strategy as an election campaign tool. This study analyzed the contents of SNS (Facebook, Twitter, YouTube) activities as an election campaign tool to analyze messages on social media messages of candidates Lee Nak-yeon and candidate Hwang Kyo-an of Jongno-gu, Seoul during the 2020 21st National Assembly election. Data collection mainly analyzed posts from each candidate's official account, and the research method used text analysis using the R program. Word cloud, comparative analysis, q-graph analysis, LDA, and STM analysis were used during text analysis. In addition, the analysis result was confirmed to be statistically significant through correlation analysis. As a result of research, candidate Lee Nak-yeon's election includes corona, people, problems, crisis, suffering, and wisdom, which indicates that the crisis caused by corona must be overcome through any means possible. On the other hand, candidate Hwang Kyo-an's election includes Moon Jae-in, the regime, save, the fatherland, the judge, and the economy. And from the perspective of political publicity, candidate Lee Nak-yeon made a lot of acclaims, while candidate Hwang Kyo-an made a lot of attacks, and both themes emphasized the policy rather than the image.

The Effects of Cognitive Emotion Regulation Strategies on the Professional Quality of Life in Hospital Nurses (병원간호사의 인지적 정서조절전략이 전문직 삶의 질에 미치는 영향)

  • Baik, Dain;Kim, Oksoo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.10
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    • pp.212-221
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    • 2020
  • This study examined the cognitive emotion regulation strategies and professional quality of life to identify factors affecting the professional quality of life in hospital nurses. The participants were 176 staff nurses working at a university hospital in Seoul. Data were collected using a structured online questionnaire from March 3 to 16, 2020. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and multiple regression analysis using SPSS 25.0. The cognitive emotion regulation strategies of hospital nurses were identified as factors affecting the professional quality of life. Adaptive cognitive emotion regulation strategy (β=.501, p<.001) had significant effects on the participants' compassion satisfaction, and the explanatory power was 24.8%. The variables affecting burnout were adaptive cognitive emotion regulation strategy (β=-.435, p<.001), maladaptive cognitive emotion regulation strategy (β=.427, p<.001), and educational level (β=.188, p=.046), and the explanatory power was 36.8%. In addition, the maladaptive cognitive emotion regulation strategy (β=.502, p<.001) had significant effects on secondary traumatic stress of the participants, and the explanatory power was 24.4%. Based on this, it is necessary to develop programs to improve the professional quality of life of hospital nurses, focusing on acquiring adaptive cognitive emotion regulation strategies and using less maladaptive strategies.

Influences of Crisis Types and Crisis Communication Strategy on Consumers' Attitudes and Negative Behavioral Intentions in the Auto Market: in the Case of Chinese International Students (자동차시장의 위기 유형과 커뮤니케이션 전략이 소비자 태도와 부정적 행동 의도에 미치는 영향: 중국인 유학생을 중심으로)

  • Lu, Yeshan;Choi, Youjin
    • The Journal of the Korea Contents Association
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    • v.20 no.10
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    • pp.294-307
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    • 2020
  • The global automotive industry has suffered various crises such as products defects and unethical company management. In order to examine the effectiveness of crisis communication strategy of an automotive company with Chinese consumers who occupy the largest proportion in the global market, this research analyzed the influences of crisis responsibility, crisis types, and crisis communication strategy on attitudes to a company, intentions of negative communication, and intentions to participate in a boycott. A 2(crisis responsibility: high/low) × 2(crisis types: corporate ability/corporate crisis responsibility) × 2(strategy: defensive/accommodative) experimental design was conducted with 1,600 Chinese students in Seoul. High crisis responsibility and corporate social responsibility crises were related to unfavorable attitudes to a company, higher intentions of negative communication, and higher intentions to participate in a boycott. Crisis responsibility and communication strategy showed a significant interaction. When crisis responsibility was high, the accommodative strategy was more effective than the defensive strategy. When crisis responsibility was low, there was no difference between the strategies. Corporate social responsibility crises found no difference between the strategies regardless of the crisis responsibility level. In the case of corporate ability crises, the accommodative strategy was more effective for the high crisis responsibility crisis.

Characteristics and Strategic Implications of China's Naval Strategy during the Xi Jinping Era (시진핑(習近平) 시기 중국의 해군전략 특징 및 전략적 함의)

  • Ahn, Seul-Ki
    • Maritime Security
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    • v.1 no.1
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    • pp.61-92
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    • 2020
  • This paper attempts to examine the changes in China's naval strategy and to analyze the goal, range, and method of each strategy during the Xi Jinping's era. Since the founding of New China, the People's Liberation of Army Navy(PLAN) has made four changes in the naval strategy. Under Xi Jinping's administration, China's naval strategy is far seas operation combined with near seas active defense. Now, China's naval strateg y is shifting from a defensive to an aggressive one, increasing the proportion of offensive weapon systems and the number of state-of-the-art warships, and the scope of the naval strategy has been specified in the second island chain including the Indian Ocean. With the changes of naval strategy, the PLAN will set a new strategic goal to secure maritime dominance and implement an assertive strategy to actively respond to the intervention and intrusion of external forces. Moreover, the PLAN will also improve its sea-based deterrence force and the maneuver force to block other countries in the long-distance maritime conflict zones. The operation method of China's future naval strateg y will gradually shift from 'interdiction' to 'rapid-response.'

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