• Journal of the Korean Institute of Landscape Architecture
• /
• v.51 no.6
• /
• pp.1-11
• /
• 2023

By comparing and analyzing the effects of the 2013 Suncheon Bay International Garden Expo and the 2023 Suncheon Bay International Garden Expo, designated as Korea's first national garden, this study aims to present basic data for the future operation direction and sustainability strategy. First, in both fairs, satisfaction throughout the event was high, 4.0 or higher. In particular, the satisfaction level of the 2023 Suncheon Bay International Garden Expo was higher than that of the 2013 Suncheon Bay International Garden Expo. As the longest international event held since the COVID-19 pandemic, it reflected the citizens' demand for healing and recharging in natural spaces. Second, as a result of comparing the types of perceptions that affected satisfaction, it was found that economic, environmental, and ecological types commonly affected satisfaction at the 2013 and 2023 Suncheon Bay International Garden Expo. The 2013 Suncheon Bay International Garden Expo established the brand value as an "ecological city" by creating a garden in the city center along with an ecological resource called Suncheon Bay. In addition, the 2023 Suncheon Bay International Garden Expo expanded the scope of the garden to the entire city center. It also attempted to create a city where humans and nature coexist by realizing values, such as responding to climate change and carbon neutrality. In other words, one of the ways to secure urban competitiveness is to attract corporate investment and tourists and build a differentiated brand in Suncheon by promoting the 2023 fair based on the potential ecological values of the region after the 2013 Suncheon Bay International Garden Expo. Therefore, if the Suncheon Bay International Garden Expo continues to develop environmental and ecological content and programs in line with changes in society and tries to establish itself in citizens' perception through cooperation with local governments and residents, it will be able to establish its identity and brand power.

• Journal of the Korean association of regional geographers
• /
• v.21 no.2
• /
• pp.273-285
• /
• 2015

The objective of this paper is to analyze the impact of formation and change in city brand and image of Suncheon city due to be held the International Garden Exposition Suncheon Bay Korea 2013 from April to October 2013. In order to research purpose, this study adopted a telephone interviews survey method for the entire national peoples. 65.3% of all respondents positively evaluated about city brand of Suncheon city. particularly development potential among five indexes of city brand. All of respondents also positively evaluated about settlement possibility of Suncheon city, and were recognized as eco & garden city for city image of Suncheon city. In addition, all of respondents evaluated the Suncheon Bay Ecological Park as a representative attractions of Suncheon city.

• Journal of the Economic Geographical Society of Korea
• /
• v.19 no.2
• /
• pp.300-312
• /
• 2016

After holding the ICEXPO 2013, the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden in Suncheon city are becoming a famous ecological tourist place in national wide. This study investigates the tourists behavior visited to the Suncheon Bay Wetland Reserve and Suncheon Bay National Garden. Data are collected from 540 tourists from April to October 2015. Results of the study showed that tourists living at Gwangju & Chonnam provinces are 38.4% of total; one-day tourists, 20~40 aging tourist group, and internet using for destination informations, accounts for about 75.2%, 72.6%, and 44.8% respectively, of total tourists; tourists' motivation and purpose are related to natural landscape watching and family travel; tourists satisfaction for destination are very high, and particularly in the spring; 30% of total in tourism expenditure amount per capita ranges from 50,000 to 100,000 won; mount of tourists expenditure are not so much.

• Journal of the Economic Geographical Society of Korea
• /
• v.19 no.4
• /
• pp.660-676
• /
• 2016

The Suncheon city has new city image and brand as eco & garden city in national wide. This paper reviews the process, governance, and performance of creative-city related policy in Suncheon city, Korea. The new city image and brand, eco & garden city, were as a result of the related urban policies and its efforts to reserve and utilize the Suncheon Bay Wetland such as the establishment of Green Suncheon 21, the Reed Festival of Suncheon Bay, the ecological park creation projects for Suncheon Bay Wetland, the ICEXPO 2013, and the Suncheon Bay National Garden since 1995. The Dongsa Research Institute has been played very import roles in the process of civic movement for Suncheon Bay Wetland reservation. After holding the ICEXPO 2013, the Suncheon city has achieved various performances such as new city image and brand, the Suncheon Bay National Garden, social and physical infrastructure to pursue future creative-city related policies.

• Journal of the Korean Geographical Society
• /
• v.49 no.6
• /
• pp.849-864
• /
• 2014

The objective of this paper is to investigate both the processes of regional policy and their determinants of the International Garden Exposition Suncheon Bay Korea 2013(IGEXPO 2013). IGEXPO 2013 was held in Suncheon from April to October 2013, and almost 440 million tourists visited to IGEXPO 2013. The processes of regional policy of the IGEXPO initiative were divided into four stages; the first stage from 1992 to 2002 was a beginning of conservation movement for Suncheon Bay; the second stage from 2003 to 2007 was a constructing of natural ecological park of Suncheon Bay; the third stage from 2008 to 2010 was a beginning of IGEXPO initiative and a confirming of the IGEXPO 2013; the four stage from 2011 to 2013 was a preparing and holding of IGEXPO 2013. The major determinants related to regional policy development process of IGEXPO initiative are the population n movement for Suncheon Bay, the rergional development strategy for central city in Gwangyang Bay area, the leadership for continuity of regional policy oriented to environmental and ecological city, and the cooperation and competition relationalship with neighboring city, in particular Yeosu city and 2012Yeosu EXPO planning. IGEXPO 2013 has been evaluated as having some performances such as the enhancement of city image, establishment of city park as a public goods, and formation of community leadership promoting continuous urban policy for environmental & ecological city.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.42 no.4
• /
• pp.60-75
• /
• 2014

The purpose of this study was to look for useful implications in its next application or similar planning by assessing visitors' recognition of International Garden Exposition Suncheon Bay Korea 2013. To do this, blogs acknowledged as powerful communication media in modern information society were used. After searching for blogs related to International Garden Exposition Suncheon Bay Korea in the portal site ranked first in the domestic market share, this study classified 300 cases. This study was able to grasp the consciousness as bloggers gave descriptions of information and impressions and experiences of spaces without making any adjustments. The survey results are as follows: First, Dutch gardens were the most preferred, followed by Korean gardens, Chinese gardens and French gardens; in general, visitors were not satisfied with the national gardens. Inquiry is needed into the method of determining diverse cultural identity rather than a sample garden type through blogs delivering regret regarding the world gardens. Second, the survey results showed that the level of awareness of designers' gardens was low. This study judges that more emphasis should be placed on their roles as places speaking for the original purpose of the garden exposition which introduces gardening art and design through experimental design. Third, it was understood that many bloggers were deeply impressed by ephemeral landscapes like the change in landscape consequent on the elapse of time, distinctive atmosphere, and detailed-landscapes. These aspects are important landscape elements, and those elements should be addressed with weight in a subsequent study. Fourth, the most impressive places are 'Suncheon Lake Garden' and 'Bridge of Dreams', which are establishing themselves as icons of International Garden Exposition Suncheon Bay Korea 2013. However, relatively, public attitude towards the world gardens and designers' gardens are weak. Fifth, bloggers were providing a variety of information like transportation, events schedules, ticket purchasing & prices, discount information, etc. Ticket price was commented on the most, and most of the bloggers thought ticket prices were 'expensive'. This study understands such a phenomenon as a result of the general population's non-establishment of the perception that it's proper to view gardens at visitors' own expense. Generally, bloggers expressed satisfaction with International Garden Exposition Suncheon Bay Korea 2013, but with criticism as well. Their criticism included disappointing matters, to be improved upon and wishes without any distortion, providing meaningful implications deserving reference for similar cases. In this context, a blogger could be called a citizen-reviewer while a blog could be referred to as 'a field of informal discourse' for the public. As a research method of this study, blogs are difficult to interpret as they are subjective and personal, and have limited data analysis through their quantifications; however, blogs as methods of recognition survey are channels for varied, concrete and detailed awareness which are hard to grasp through a questionnaire survey or interviews. This study judges that such an aspect of a blog could be a useful means of grasping and reflecting upon visitors' attitude in future studies.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.50 no.6
• /
• pp.58-69
• /
• 2022

This study compares and analyses the impacts of holding domestic garden expos that will be fundamental for holding garden expos in the future. Satisfaction with the three sites of the 2013 Suncheon Bay International Gardening Expo, 2015 Seoul Gardening Expo, and 2022 Goyang International Flower Fair, as well as factors affecting the satisfaction in economic, social/cultural, environment/ecology, and operation aspects, were analyzed. As a result of the study, the satisfaction level of all three sites was high, with a value of 3.5 or higher. In particular, satisfaction with the 2013 Suncheon Bay International Gardening Expo was the highest. It was found that there was a difference between the satisfaction level of the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo. As a regional festival, the 2013 Suncheon Bay International Garden Expo has acquired a high status due to the 'Suncheon Bay Garden' being designated as the first National Garden. It is thought that great satisfaction was obtained because economic, social, cultural, and environmental revitalization was achieved by matching the values of citizen participation and ecological conservation. As a result of the comparison of perception types affecting the satisfaction by garden fair, satisfaction at the 2013 Suncheon Bay International Gardening Expo and the 2015 Seoul Gardening Expo, it was found that both affected all four aspects. The 2022 Goyang International Flower Fair did not affect satisfaction in the operational aspect. This seems to be because the Goyang International Flower Fair is already a fixed local brand. As a result of analyzing the detailed factors of perception that affect satisfaction, the three target sites were commonly analyzed, including social and cultural factors, which attract cultural events, improve pride and affection for the region, and help educate children. In terms of environmental and ecological factors were analyzed as an inconvenience in life due to traffic congestion. It can be seen that it has the same meaning as the comparative analysis of the difference in factors on the satisfaction of the target site. There is no difference in the effect on satisfaction in terms of social·cultural, and environmental·ecological aspects, but there are differences in terms of economy and operation. Based on the analysis results of this study, to hold a domestic garden expo in the future, it is necessary to properly utilize "environmental" and "ecological" garden aspects that have potential values according to the region's characteristics to develop sustainable, eco-friendly tourism resources. In addition, values will be more apparent when cultural and artistic programs are planned to establish a differentiated identity in the host area and are appropriately used as a marketing means for a local fair. A well-planned local festival through communication with local residents can affect the image of the region and lead to the revitalization of the local communities by securing urban competitiveness along with the establishment of urban brands, so it can be said that local residents' participation and national or local organizations' cooperation is essential.

• Proceedings of the Korean Institute of Landscape Architecture Conference
• /
• 2014.03a
• /
• pp.20-22
• /
• 2014

• Journal of Korean Society of Rural Planning
• /
• v.20 no.1
• /
• pp.161-173
• /
• 2014

This study aimed to adaptive reuse plan a take advantage of Suncheon Bay Garden Expo 2013. Detailed objectives included: to identify and foster cultural and ecological resources in Suncheon Bay and Garden Expo Site; and to search and propose characterized program in the site for efficient utilization; and to revitalize a site for the vitalizations of the region where garden culture and garden industries for strengthening local competitiveness. The study was multi-phased. The first stage included basic surveys such as site status and environmental context analysis, and questionnaires and similar case studies, and the second stage was to review the direction of preliminary planning, develop associated industries and strategies for regional revitalization and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the site. The results of the study are as follows: First, the characterization strategy is 'healing experience tourism', 'healing garden', 'healing herbal care' are suitable for the site and regional revitalization. Second, the dimension of 2013 Suncheon Bay Garden Expo which was distinguished into four areas, in consideration of the characteristics and contents of the garden expo site for efficient operation and maintenance. Four area are as follows: the park oriented area, the experiential tourism oriented area, the existing conservation oriented area, and the area for associated industries. Third, the practice of private and public partnerships is needed in order to efficiently manage and operations. The significance of this study is that it is seeking to take advantage of the Garden Expo site and set the plan by existing resources and in consideration of local characteristics, in conjunction with area to envision and proposed management plan. Some problems are remained which have not been able to deal with details program and organization and financial planning programs for the operation of the site. This is for further study.