• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2006년도 The 1st China-Korea Conference on Innovation Studies
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• pp.103-116
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• 2006

The recycle economy is the first stage of knowledge economy. In March 2005, the author attended the forum of 'Festival of Thinkers' in the capital of United Arab Emirates, Abu Dhabi. Through five day' discussing with 10 Nobel Prize winners and 18 thinkers from five continents, the conception of Recycle Economy is regulated. The former principle of '3R' in clean production has been expanded to '5R' in new recycle economy, adding concept of 'rethink' and 'repair' to the 'reduce, reuse and recycle' This article makes a full exposition to the origin, contents and its innovation to the classical western economics of the new recycle economics. Before the 2008 Beijing Olympics, the article discusses the application of new recycle economy in terms of promoting the ability of national innovation system and independent innovation, city construction and the industry innovation concerning Beijing's features.

• 패션비즈니스
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• 제14권4호
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• pp.111-131
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• 2010

The purpose of this study is to compare the difference between Beijing and Seoul in women's winter street fashion, and suggest strategic methods to improve new competitiveness of the Korean fashion industry. The research was conducted by literature review and empirical research and photographs of winter street style were directly taken by a digital camera from December 28, 2008 to January 8, 2009. The survey was made at 9~11 A.M., 12~1 P.M., and 3~5 P.M. during midweek and weekend. Then 530 photographs(265 each city) of women of the 20s and 30s were selected by random sampling and five fashion professional including this researcher classified styles in accord with majority opinion on careful investigation. The results of comparing the 2008 winter street fashion in Beijing and Seoul show the highest frequency of easy casual style. In detail, while high frequency was found in romantic, classic, feminine, and romantic casual style in Seoul, easy casual and character casual style was prevalent in Beijing. The same frequency of sport casual style illustrates no differences between two cities. Unlike the prediction of the fashion industry that the preference of sport casual style would be increased under the influence of the Beijing Olympics 2008, high preference of easy casual reflects that Chinese women were more sensitive to the changes of their consumption trend. In clothing color, the achromatic color was prevalent in street style in Seoul, whereas multi-color were preferred in Beijing, suggesting a great difference. In the case of accessories, both areas preferred a tot bag but Beijing women preferred active shoulder bag and cross bag in sport casual style. Seoul women preferred pumps and sneakers, whereas Beijing women liked boots of different length according to style.

• 마케팅과학연구
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• 제20권1호
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• pp.80-88
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• 2010

相当多的调查目的是为了证明股东资产值和一些市场战略之间的关系. 之前的研究包括关于股票价格表现和广告之间的关系, 顾客服务学, 新产品介绍, 研究与开发, 名人转让, 品牌感知, 品牌价值评估, 公司名称变化, 以及运动相关的赞助者地位. 另一个据调查可以对股东资产值产生影响的因素是内含特殊体育事件的电视广告, 例如超级杯. 调查指出以超级杯为题材做了广告的公司股票价值都有所提升. 报告给出广告投资和股东价值提升之间的关系, 作为既普通又特殊的事件, 令人吃惊的是调查关注的奥林匹克运动会的相关广告投资以及之后的效果对股东价值的影响效果较小. 然而调查结果显示奥林匹克运动会的主办地却备受关注, 另外所受关注的是赛事的电视广播进行期间广告的财政稳固. 著名的包括Peters (2008), Pfanner (2008), Saini (2008), and KellerFay Group (2009). 这篇论文提出了有关在2000, 2004以及2008年夏季奥林匹克运动会期间在美国国家广播中进行过电视广告宣传的客户的研究.以下为所验证的五个假设: 假设一: 2008, 2004和2000年在美国电视广播中播放奥运广告的公司股票价格在同期比斯坦普500股票价格指数表现要好. 假设二: 奥运相关股票价格比斯坦普500股票价格指数在整个广告播放期间都表现的更好, 播放期间是指从奥运开始前的周一到当年年底. 假设三: 奥运相关股票价格比斯坦普500股票价格指数长期都表现的更好, 长期是指从奥运开始前的周一第二年的年中. 假设四: 在没有奥运会的期间, 奥运相关股票价格和斯坦普500股票价格指数间没有明显差异. 假设五: 在美国电视广播中播放奥运广告的公司的当年年报比其他非奥运年份要好. 本研究记录在过去三届奥运会期间做广告公司的股票价格(北京奥运, 雅典好运, 悉尼奥运). 我们通过Google和电视网络(例如NBC)来确定这些广告. NBC在过去的三届奥运会获得了在美国转播权. 我们使用互联网来确定这些做过广告的品牌的母公司. 股票价格是通过使用Yahoo财经频道来获得的. 本文所使用的所有的信息都是被公开的信息. 总共有117个奥运广告在2008, 2004和2000年在美国播放. 细节可以从图例1中获得. 结果表明这些奥运相关股票在奥运期间以及奥运前期比斯坦普500股票价格指数表现要好. 相同的结果也可以在奥运开始以后到当年年底, 以及之后半年的记录中获得. 价格压力, 信号理论, 高收视率, 以及企业的刺激战略都对这一个结果有着贡献. 论文最后为广告商和研究者提出了建议并对以后的研究提出了方向.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
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• pp.973-977
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• 2009

본 논문은 중국의 '화(和)' 문화사상에서 '화(和)' 라는 자형의 변천으로부터, 기하학 도형으로서의 '화(和)', 동음어의 문화속의 '화(和)', 설화속의 '화(和)' 라는 틀을 통해 '화(和)' 문화사상에 내재된 그 역사적 의미와 내포된 뜻을 알아본다. 또한 전통예술 속에서의 '화(和)' 문화의 표현방식과 2008년 북경 올림픽개막식 속에 나타난 '화(和)' 문화가 현대 중국의 사회문화적 이해의 주요 키워드로 사용되고 있음을 개막식 공연의 다양한 '화(和)' 의 시각적 이미지의 분석을 통해 알아본다.

• 복식
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• 제67권3호
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• pp.31-46
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• 2017

The purpose of this study is to analyse the occurrence and evolution of Mao suit which is important position in the modern costume history of China and to provide a source of design inspiration to contemporary fashion designers. In the research method, literature review and case studies was conducted in parallel. For the literature review, changes of Mao suit in each age were reviewed with reference to the related documents, Chinese costume and cultural history, prior research papers and internet resources. The case analysis was qualitatively done focusing on the silhouette, color and detail of clothes in fashion collections. The scope of the study was from 1912 to 2000. The case analysis of the Mao suit applied to the contemporary fashion was made on the applications centered around 'London Collection', 'New York Collection', 'Paris Collection', 'Milan Collection' and 'Chinese Fashion Week' from 2008 to 2015. The results found that Mao suit changed into many different forms after Sun Wen designed it for the first time in 1912. This study classified it into Phase 1(1912~1927), Phase 2(1928~1965), Phase 3(1966~1977), and Phase 4(1978~2000) with historical and political issues and conformational changes in Mao suit. The frequency analysis of the cases of the fashion collections using Mao suit from 2008 to 2015 showed an increased application of Mao suit to the western collection in New York, Paris and London in 2008 due to the impact of Beijing Olympics. However, from 2009 onwards, the frequency of the utilization of Mao suit was higher in the Chinese Fashion Week and the New York Collection. This cause is explained by the fact that the designers who inspired from Mao suit in the New York Collection are American Chinese.

• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.608-616
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• 2018

다양한 여가생활이 늘어나면서 그 중에서도 접근성이 좋은 스포츠 관람이 인기가 많다. 2008년 베이징 올림픽 금메달의 쾌거를 기록한 프로야구는 4대 구기 종목 중 단연 인기가 높다. 최근엔 중계권 수익과 더불어 구단에서는 다양한 판매 상품을 개발하여 수익을 얻고자 한다. 하지만 스포츠 상품 관련은 한국보다 일본의 프로야구단들이 더 앞서 있고 상품판매로 얻는 수익도 많다. 어떤 차이가 있어 양국의 상품판매가 차이가 나는 것인지 비교해보고자 한다. 국내 프로구단 최초로 흑자를 기록한 '롯데 자이언츠'와 일본 프로구단 중에서 40년 이상 흑자를 기록하고 있는 '히로시마 도요 카프'를 선정하였다. 구단의 매출액부터 오프라인, 온라인 숍, 그리고 상품 구성과 그 상품 구성에 영향을 끼친 요인을 비교하여 두 구단의 상품 구성의 차이점을 분석해보고자 한다. 분석 요인에는 총 3가지 요인을 선정해 분석하였다. 가격에 따른 요인에는 프로야구참여 관련특성 지출비용 변인과 각 구단의 상품가격대를 이용해 분석하였고, 대상에 따른 요인은 여성대상의 상품과 영 유아 대상의 상품을 이용해 분석하였다. 캐릭터 디자인에 따른 요인에서는 공식 캐릭터와 판매용 캐릭터의 비교를 통해 분석하였다.