• The Research Journal of the Costume Culture
• /
• v.19 no.2
• /
• pp.296-308
• /
• 2011

The purpose of this study is to understand Qipao, that Chinese traditional women's cloth, and analysis the aesthetic characteristics of that. Joining WTO in 2002 and 2008 Beijing Olympic made China get the attention by the world and get the opportunity that advent of China style. Chinese fashion cultural contents have abundant meanings in internal or external, therefore characteristics aesthetic of Chinese traditional fashion had much influence in world fashion design. Qipao that has influence in contemporary fashion design could be used special fashion design data for China market. A variety of literature and prior researches for Qipao's history and transition process was studied. Internal and external documents, fashion magazines, internet information were investigated to study features of Qipao. Total 20 seasons fashion collections from 2000S/S to 2009F/W was examined, and selected 22 brands that showed Qipao style, after then extracted 418 photos among them. By the seasons, Eit showed 193 pieces in S/S and 225 pieces in F/W, and was put to practical use in F/W season than S/S. The results are as follows. The contemporary fashion collections shown in the Qipao style silhouette, detail, color, material, pattern and the results obtained by each, were in all respects diversity. In silhouette, including traditional tight silhouettes, 'H' silhouettes, boxy silhouette was such a variety. The five colors traditionally preferred color from the color was more of a tendency to be gorgeous. Modern reinterpretation of pattern designs by graphic pattern that has emerged. Also, shown in a contemporary fashion collection Qipao style leather material in application utilizing the glossy feel of a plastic material and has emerged feeling.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.2 no.2
• /
• pp.41-54
• /
• 2000

History of fashion and clothing is needed to understand modern fashion and to predict Future mode. The period of Romanticism in fine arts was from the end 18th century up to the first half of 19th century. The characteristics of shilouttes were found in the emphasis owomen's body line. This feature of romantic fashion is founded in 1960, 1970, 1980, 1990'mode. Major characters of this times are retro of romantic costume. As time goes by, more romantic fashion was set up and new corncern of 2000 fashion trend. The Characteristics of romantic image in 2000 of fashion trend are the emphasis of romantic details and decorations. Such as ruffle, frill, shirring, beads, spangle, sequin, flower. Trend colors are pink, lilac, aqua blue, yellow, green, pastel color. Trend materials chiffon, organza, satin, velvet, gauze, georgette, lace and glittery material. And floral print and stripe print. Forward­looking fashion is ethnic­romantic image influenced India. Trend and fashion have very close relationship and if it is fully comprehended, it will be good opportunity to awkardness againnst new fashion line.

• Journal of the Korean Society of Costume
• /
• v.60 no.2
• /
• pp.1-19
• /
• 2010

The purpose of this research is to examine the rise of hip-hop culture and its characteristics which have been established as a part of popular culture amid other subcultures and to examine the overall concept of hip-hop fashion which has been developing since its rise in the 1970s and particularly to examine the hip-hop after the turn of the new century when it has gone through several iterations and changes while simultaneously accommodating different trends and reflecting a highly diverse larger culture. The research methodology is a literature-based research that uses classification and analysis based on the preceding research including related books and dissertations and, considering that this research focuses on the characteristics of hip-hop from the 2000s to the present, mainstream news media such as newspapers and magazines around New York images of famous hip-hop culture & stores websites were used in this research. The most characteristic hip-hop fashions since the 2000s examined by this research comprise prep-hop, slim formal suits, skurban, hip-hop Goth, and hip-hop Tatto. First, prep-hop is a mixed match of a preppy look with latest hip-hop sentiments and hip-hop styles. Second, there are slim formal suits that reflect a change of trends that strongly show changes of hip-hop fashion consumers who have been following sports stars' fashions. Third, skurban is a hip-hop fashion combined with the look of skaters. Fourth, hip-hop Goth is what emphasizes strong Goth images such as grunge, skull, and devil in hip-hop fashions based on vintage fashion. Fifth, hip-hop Tatto style designs have appeared in diverse items such as trendy clothes and accessories that were most popular since the 2000s. Hip-hop fashion since the 2000s up to the present is beginning to be integrated with diverse other cultures and its most prominent characteristics is a change into slimmer silhouette.

• Proceedings of the Korea Society of Costume Conference
• /
• 2002.10a
• /
• pp.103-103
• /
• 2002

• The Research Journal of the Costume Culture
• /
• v.19 no.2
• /
• pp.416-429
• /
• 2011

Most of precedent studies related to hip hop culture and fashion, which have been conducted till now were progressed under only theoretical background of hiphop, not the changed status of hiphop currently. Practical studies explaining the status of hip hop in popular culture, especially, the area of popular fashion are insufficient. Therefore, this study was conducted by focusing on cultural characteristics and musical characteristics by the stream of period, for which concept hip hop is accepted to people currently and which effect it makes on the area of fashion. Especially, the study was progressed by dividing periodical background into before and after the 2000s because there was the most noticeable change for the genre of hip hop in that period. Because of the appearance of 'Alternative hip hop' which is a sub-genre of hip hop music, hip hop music was changed to be more popular. Also, hip hop fashion also showed big changes. Hip hop fashion before 2000s had showed poor conditions, resistance, complex and alienation of them by their fashion. On the other hand, hip hop fashion after 2000s also showed popular characteristics because of high-level environment and social status. This study intended to understand and grasp hip hop as a kind of cultural situation coexisted by many-sided characteristics as well as redefine the changed concept and contents of new hip hop currently.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.13 no.3
• /
• pp.45-54
• /
• 2011

The purpose of this study is to help understanding of east-west culture fusion in fashion since 2000 years, to play a guideline's role in the development on fashion designs study. The methods of this study are academic literatures as well as practical study through case studies about actual works. Tendency of east-west culture fusion in fashion since 2000 years is shape and performance, pattern, accessary. Shape and performance are reinterpreted through east folk fashion transforming on west fashion, pattern shows traditional pattern of each nations, but letters of typical of each nations appears for new pattern which expresses nation identification. Accessary is in the harmony with east -west fashion culture like that without transform. Aesthetic value of east-west culture fusion in fashion since 2000 years is summerised opening, co-ownership, and amusement. First, opening is positiveness of acception and acknowledgment for other. Second, co-ownership turns towards humanism, and proves participating in globalism and really global village. Third, amusement is to express freedom, and to reveal privately emotion concealing in public area.

• The Research Journal of the Costume Culture
• /
• v.19 no.6
• /
• pp.1259-1271
• /
• 2011

This study investigates and compares the changes of naturalism in fashion presented over a 30-year period to understand the diversity of naturalism in fashion. Data were collected from 59 volumes of the "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 440 words and these were condensed into three periods according to decade(1980~1989, 1990~1999, and 2000~2009). The selected words were classified into four sub-themes according to the previous research definitions such as primitive look, natural look, eco look and handcrafted look. The results are as follows. First, naturalism of fashion was highly presented in the 1980s but the percentages of naturalism in three decades were all more or less similar. Especially, natural look appeared more in the 1980s and eco look was in the 1990s, while natural look, eco look and handcrafted look were found all together in the 2000s. Second, naturalism of fashion showed higher frequency of F/W seasons in the 1990s, while S/S seasons in the 1990s and 2000s. In particular, natural look was presented more at S/S seasons. The sub-themes coexistence were presented in the 24 seasons out of 59 seasons and showed more variously in the 2000s. Third, the words selected from sub-themes of naturalism in fashion demonstrated the differences by decade.

• Journal of Fashion Business
• /
• v.15 no.2
• /
• pp.39-56
• /
• 2011

The jeans fashion has important meaning as the symbol of sociocultural phenomenon related with modern fashion. It became the symbol of natural fashion beauty representing freedom and equality and sometimes the sensual style. This study defined the meaning, element, and importance of fashion styling by analyzing preliminary studies and analyzed the aesthetic characteristics of the jeans fashion. The purpose of this study is to drive four styling patterns of the jeans fashion based on such theoretical studies and empirical researches about jeans fashion and plan and direct jeans fashion styling for each style. The results also provides the basis for acknowledging that the idea of 'directing and creating a style' according to a person's intent beyond the one-dimensional idea of simply 'wearing' clothes is the true fashion styling and will set an important footing in the fashion field with the ideas that fit the 21st century.

• Journal of the Korean Society of Costume
• /
• v.60 no.7
• /
• pp.1-13
• /
• 2010

The purpose of this study is to review changes of gender identity of men as a sexual role changes and their cognition on fashion and to analyze changes and features of their fashion required in the diversified era and suggest implications for future men's fashion design. To understand a correlation between a change of men's gender styles and fashion and aesthetic features and differences by gender style, this study analyzed significant brands of the men's design market. The results of this study are as followings. First, metrosexual and uebersexual were mixed in the 1990's and the 2000's. The ratio of uebersexual in the 1990's was higher as three times as metrosexual. On the other hand, the ratio of metrosexual in the 2000's was higher than uebersexual by about 3.5%. It implicates that there were significant changes in design of men's clothes between the 1990's and the 2000's. Second, aesthetic properties and differences of metrosexual and uebersexual obtained from the survey. Metrosexual fashion uses almost all details and has no limit in using materials and accessories. The other side, uebersexual fashion rarely has details. In conclusion, this study showed that the relationship between male and fashion on the social and cultural phenomena. which have been recognized that there is a low correlation, is being newly established as a sexual role changes by gender.

• Journal of the Korean Society of Costume
• /
• v.57 no.9
• /
• pp.49-66
• /
• 2007

Trench coat derived from military uniforms was one of the classical fashion items and has been endeared as everyday outfits thanks to useful traits. Since 1990s classical design of trench coat began to be modified and many variant styles were appeared after 2000s. Trench coat designs after 2000s were appeared as tradition type that was stick to basic British classic style, variation type that was changed in details, colors, materials, and silhouettes, evolution type that was changed into new items, deconstruction type that was dissolved and open-structured. Modern trench coat expressed modern chic, elegance feminine, stylish casual, military and gangster images. The characteristics of trench coat as classic fashion were utility for everyday life style, excellent ability to express images, and strong visual effects of characteristic details. Trench coat was timeless as classic fashion, at the same time, changed into new fashion styles suitable for the sense of the times.