• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.133-144
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• 2005

The purpose of this study was to obtain and offer useful information on innerwear industry through an analysis of consumer purchasing behavior and preference of their between the 20's and 60's. From 310 questionnaires that were distributed, 308 with usable data were coded for further statistical analysis including descriptive statistics(frequency and chi-square test), by using SPSSWIN 10.0. The results were as follows.: It was found that the innerwear for men in their 20's should be developed in an attempt to place greater emphasis on improving functions as an outwear such as impact absorption and protection articulation required for outdoor activities such 3s mountain climbing and in-line skating, rather than the function of thermal insulation. In addition, the development of new materials that improves the hygroscopicity and rapid dryness is needed. For men in their 30's and 40's, the results suggest that innerwear should be designed as thinly as possible without compromising the silhouette of the outwear. For those in their 50's and 60's, it is recommended to intensify the aspects of health and hygiene of the innerwear, while maintaining the function of thermal insulation. Given that a large number of women purchase men's innerwear for their partners, it is important to strengthen the designs and marketing strategy specifically tailored to women's purchasing power.

• Journal of Digital Contents Society
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• v.17 no.4
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• pp.279-286
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• 2016

Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.12
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• pp.1765-1777
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• 2002

본 연구에서는 현재 국내의 서울시내에 거주하는 모터사이클을 타는 만20세 이상의 남성을 대상으로 모터사이클복에 대한 착용실태와 불만사항들을 조사하고 이를 연령별, 모터사이클 유형별로 비교 분석하여 착용감 및 안전성이 향상된 모터사이클복 개발을 위한 기초자료를 제시 하고자 하였다. 설문조사는 2002년 1월~3월까지 3개월간 총 400부를 배부한 후 회수하고, 이 중 262부를 분석자료로 사용하여 빈도 및 백분율, 평균 등의 기술 통계치를 얻어 전반적인 착용현황을 알아보고, 교차분석을 실시한 후 X$^2$-검증을 실시하여 연령별, 모터사이클 유형별, 운행경력 별로 통계적인 차이를 비교 분석하였다. 1. 모터사이클복의 착용실태 및 불만사항 전반에 관한 조사결과, 조사대상자는 20대~40대의 운행경력은 5년 이상인 전문 라이더들이 많았으며 모터사이클의 배기량은 400cc이상이 가장 높게 나타났고, 모터사이클 유형은 로드 바이크가 가장 높게 나타났고, 이용목적은 레져.취미용, 선호하는 모터사이클복 아이템별 소재는 원피스와 슬랙스의 경우에는 피혁소재가 쟈켓의 경우에는 텍스타일 소재가 높게 나타났다. 아이템별 소유는 쟈켓과 투피스가 높게 나타났고, 보호구가 필요하다고 생각되는 신체부위는 상의에서는 가슴과 팔꿈치, 하의에서는 무릎으로 나타났으며, 무릎보호대의 소유도가 가장 높게 나타났다. 모터사이클복 주된 착용목적은 '부상방지', 모터사이클복을 착용하지 않는 이유는 '움직이기가 불편해서' '가격이 비싸서' '여름철에 더워서'가 각각 높게 나타났다. 모터사이클복에 대한 불만족도에서 동작적합성과 사이즈에 대한 불만도가 높게 나타났고, 모터사이클복소재 및 내부 장착 보호장구의 경량화가 요구되었으며, 모터사이클 쟈켓의 치수부적합부위는 소매길이가 가장높게 나타났다. 2. 전체 응답자의 연령을 20대, 30대, 40대 이상으로 나누어 연령별 차이를 비교한 결과 각각의 문항에 대해서 모두 연령대별로 유의차가 인정되었다. 3. 모터사이클복 아이템별 선호소재 문항에서 원피스와 쟈켓에서 모터사이클 기종별 유의차가 나타났는데, 비즈니스 기종에 서는 텍스타일 소재를, 아메리칸크루져 기종에서는 피혁소재를 선호하였다. 로드바이크와 오프로드 기종에서는 원피스는 피혁소재를 선호하였고, 쟈켓은 텍스타일 소재를 선호하는 것으로 나타났다.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.117-128
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• 2005

The purpose of this study was to clarify the effects of constituent characteristics and the mechanical properties by KES-FB system on the visual texture images and preference of men's suit fabrics. Twenty different kinds of black fabrics, which were used mainly for the spring and summer men's suits, were selected and the subjective evaluation of the visual texture images was tested. Sixty experts in department of clothing and apparel industries participated in the subjective evaluation. Factor analysis showed visual texture images were classified into 4 categories : 'bulkiness', $'extensibility{\cdot}rapability'$, 'flexibility' and 'smoothness'. All of relationships were established between the mechanical properties and the visual texture images except the relation between 'flexibility' and bending properties. The significant factors affecting preference were 'smoothness', compression energy(WC), fabric count and 'flexibility', As the fabrics had higher value for 'smoothness' and 'flexibility' , and lower ones for compression energy and fabric count, they tended to be more preferred.

• The Research Journal of the Costume Culture
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• v.26 no.1
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• pp.30-44
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• 2018

The study purpose was to investigate the jacket-fit satisfaction level of men in their 20s and 30s, using body-scanning data and a questionnaire. Thirty-five men were scanned using a 3D body scanner. The participants were divided into three groups (Small, Medium, and Large) based on their chest-circumference measurement. Their levels of satisfaction with the fit of their tailored jacket were compared by group. Chest, waist, and hip circumferences increased substantially as group size increased. The M-group was mostly satisfied with all body-site views. The S-group was especially dissatisfied with height, back width, waist circumference, and upper-arm circumference. The L-group was especially dissatisfied with waist circumference and hip circumference. The majority of the participants preferred the jacket closely fitted to their body. More than half of the participants thought finding a jacket of suitable size was difficult. When purchasing ready-to-wear jackets, the S-group and the M-group considered shoulder width important, while the L-group considered chest circumference the most important area. When evaluating the fit of ready-to-wear jackets, the L-group evaluated chest circumference, back width, and waist circumference as poor fits. The M-group evaluated sleeve length and shoulder width as poor fits, and the S-group agreed with respect to sleeve length. Body-satisfaction levels and matching jacket-satisfaction levels differed by body-size group, as did areas that need improvement. The conclusion is that size-group analysis using 3D body scanning can be utilized effectively for jacket-fit analysis. The findings of the current study can be applied to improving jacket fit among young male consumers.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.46-54
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• 2018

The purpose of this study is to compare and analyze differences of perceived career barriers based on demographic characteristics of cyber university students. The results of this study will provide a valuable basis for guiding adult learners in their career development. Subjects included 937 adult learners at cyber universities in Seoul, Korea, aged 20 and above. Results were as follows: The level of career barriers perceived by females aged 20-29 who were unemployed and single were higher than that of males aged 30 to 59 who were employed and married. Female students were higher in 'anxiety of future', 'lack of interest', 'lack of job information', 'interpersonal difficulty'. The only component in which subjects aged 50-59 perceived higher than other age groups was 'conflict with important people'. There was no significant differences by grade. These results imply that the perception of the career barriers of adult learners should be considered in customizing career development programs and career counselling.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.541-548
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• 2020

Interest in emotions continues to rise around the world, including Korea, and in recent years, new styles such as new-tro, a new term referring to 'gaem-seong' of the social networking service generation, have emerged. Considering the strong influence of emotion on time and the environment, it is necessary to recognize the public's emotion about the current new style. Thus, in this study, 12 emotional vocabulary words were selected from the nine products applied with the new-tro style: want, cute, happy, pleasure, unique, cool, stylish, pretty, fun, like, joy, and special. According to the analysis of the survey, men's emotions were higher in order of "funny-cute-happy," and women's emotions were higher in order of 40s, 30s, 50s and 20s. Emotional vocabulary extracted from this study can be used to evaluate the sensitivity of objects to which the new-tro style is applied and will be utilized as specific emotional evaluation data through the analysis methods presented.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.614-625
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• 2013

The nostalgia marketing is active in various industrial areas. The nostalgic theme is emerging as a new trend in the film industry. This thesis attempts to investigate empirically the effect of nostalgia, the expectation and the evaluation on the intention to watch a movie. Nostalgia is a sentimental yearning for a former place or time. Expectation is classified into the utilitarian and the hedonic one; the evaluation into the subjective and the objective one. This thesis analyzed the effects of these five factors on the intention to watch a movie. The result shows that the older group felt more nostalgic than the younger; women more than men. Regarding the age, 10-20s are affected by the hedonic expectation, the subjective evaluation, and nostalgia, and over 30s are affected in order of the hedonic expectation and nostalgia. In terms of sex, men are affected most in order of the hedonic expectation, nostalgia and the subjective evaluation. Women are affected most in order of the hedonic expectation and the subjective evaluation. These results indicate that the marketing strategy needs to vary according to age and sex.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.99-105
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• 2019

This study analyzed the reactions of ad liking, empathy and psychological resistance to antismoking public advertisements through in-depth interviews of 30 adult males. According to the study, non-smokers responded favorably to the advertisement, while smokers were unhappy. In addition, smokers in their 40s and 50s showed a higher level of empathy for ads than those in their 20s and 30s. Smokers have tried various forms of psychological resistance to non-smoking messages, especially denigrating information sources. Based on the results of this research, a measure was proposed to enhance the effectiveness of the non-smoking advertisements.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.548-556
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• 2019

The purpose of this study is to analyze the impact of dietary lifestyles and demographic characteristics on the Brand image of restaurants with Nutritional labeling to provide basic marketing data for establishing differentiated Brand image strategies for restaurant businesses. To that end, the SPSS21.0 (ver.) program, frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple linear regression analysis were conducted to verify the hypothesis. As a result, the Brand image of restaurants with Nutritional labeling improved as the metropolitan area sought safety, non-capital area sought taste, males sought health, and females sought safety. In terms of age, it was analyzed that as more people in their 20s sought taste, those their 30s and 40s sought safety, and both married and unmarried people sought safety, the Brand image of restaurants with Nutritional labeling improved. In other words, it could be seen that people with Dietary lifestyles who pursued health and safety had positive images of restaurants with Nutritional labeling regardless of residential area, age, gender, marital status, or whether they had children.