• 제목/요약/키워드: 2$\times$2 factorial design

검색결과 321건 처리시간 0.024초

여성 헤어스타일에 대한 남성 지각자의 이미지 평가 및 선호도 연구 (The Male Perceiver's Image Evaluation and Preference of Women's Hairstyle)

  • 이명희
    • 한국의상디자인학회지
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    • 제9권2호
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    • pp.127-138
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    • 2007
  • The purpose of this study was to investigate the male perceiver's image evaluation on women's hairstyle and hair color, and to disclose the preference of the hairstyle and hair color. The experimental design was $2{\times}3{\times}3$ (hair $wave{\times}hair\;length{\times}hair$ color) factorial design by 3 independent variables. The stimuli were 18 women's upper body photographs which were output by computer simulation. The hairstyles were straight hair and wavy hair, and the types of the hair length were long, medium, and short hair. The hair colors were black, dark brown, and bright brown. Subjects were 154 men living in Seoul. The data were analyzed by using factor analysis, Cronbach's ${\alpha}$ reliability coefficient, three-way ANOVA, one-way ANOVA, and Duncan's multiple range test. The results of this study were as follows. Four image dimensions were derived by factor analysis. These were individuality, elegance, potency, and attractiveness. Male perceivers evaluated the women's long hairstyles to be more elegant than the short and the medium length hairs. The women's short hairstyles were perceived more potent than the long and the medium length hairs. The straight hairs were evaluated more elegant than the permed hairs, and the permed hairs were evaluated higher in individuality and attractiveness. The black hairs were perceived lowest in attractiveness, and the bright colors were perceived low in elegance. Male preferred the long brown straight hair first. They liked women's long hairs better than the short and the medium length hairs. Teenaged males preferred various hair colors more than those in their 20's and 30's did.

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실험계획법에 의한 AZ31 마그네슘 합금의 마찰교반용접 특성에 관한 연구 (A Study on the Friction Stir Welding Characteristics of AZ31 Mg Alloy by the Design of Experiment)

  • 강대민;박경도;정영석
    • 한국자동차공학회논문집
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    • 제21권4호
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    • pp.77-82
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    • 2013
  • In this paper, the design of experiment with two-way factorial design was adopted and from that, optimum values of welding variables including the welding speed and rotation speed were found to improve the strength of AZ31 magnesium alloy sheets joined by the friction stir technique. Tool with shoulder diameter of 12 mm and pin diameter of 3.5 mm was used. Also the welding direction was aligned with the material rolling direction, and dimensions of the AZ31 magnesium alloy sheets were $100{\times}100{\times}2mm$. Conditions of rotation speed were 1000, 1100 and 1200 rpm and those of welding speed were 200, 300 and 400 mm/min. As far as this work is concerned, the optimal conditions for friction stir joint were predicted as the rotation speed of 1200 rpm and welding speed of 200 mm/min.

의류제품 가격할인 광고시 할인유형의 어의적 단서가 소비자의 지각과 구매의도에 미치는 조절효과 (The Moderate Effects of Semantic Cues of discount types on Consumer's Perception and Purchase Intention in Prices Discount Advertising of Clothing Products)

  • 전영미;정명선
    • 한국의류학회지
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    • 제26권9호
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    • pp.1342-1353
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    • 2002
  • The purpose of this study was to provide the basic information to be helpful in establishing more rational prices discount strategy in prices discount advertising. The experiment design for study was a $3{\times}2{\times}3$ between subject factorial design in which the factors were discount presentation types(discount price presentation/discount rate presentation/discount price and discount rate presentation), existence of normal price presentation(presentation/ non-presentation) and semantic cues(regular sales/markdown on the previous season's product/storehouse opening sales). Thirty subjects were randomized in one of 18 experimental conditions. The subjects of this study were 540 female university students in Kwangju, Korea. The results were as follows; 1. Significant interaction effects between discount presentation types and the semantic cues were found in perceived transaction value(p<.01), perceived acquisition value(p<.05), and purchase intention(p<.05)- It means that discount presentation types in prices discount advertising need to present differently according to price discount types. 2. Significant interaction effects between existence of normal price and the semantic cues were not found. It means that normal price need to present in prices discount advertising regardless of price discount types.

패션업체 고객 충성도 구축을 위한 로열티 프로그램 (A Study on Loyalty Program for Building Customer Loyalty of Fashion Firm)

  • 주성래;유명의
    • 한국의류학회지
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    • 제33권2호
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    • pp.331-342
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    • 2009
  • The purposes of this study were to provide the apparel companies with a effective marketing strategy by identifying the present condition of loyalty programs and designing the type of reward and the timing of reward, and to investigate the effects of loyalty programs on customers' satisfaction and loyalty. The experimental study was conducted to examine the relationship between loyalty programs and performances. The experiment, which adopted a scenario methodology, was a 2(type of rewards)${\times}$2(timing of rewards) between subjects factorial design. The sample was based on 362 college students. The data analysis was completed on the basis of SPSS 12.0 package, using descriptive analysis, frequency, factor analysis, Cronbach's a, ANOVA, and regression analysis. The following results were found in this research. First the respondent's recognition of reward(benefit, reserve fund, experience) was not relatively high. Second, the interaction effect of type of rewards and timing of rewards on the loyalty programs' satisfaction(p<.01) and customer loyalty(p<.001) was significant, but that on customer satisfaction was not significant. Finally, loyalty programs' satisfaction positively affected customer satisfaction and loyalty. The implications of the research and directions for future researchers were discussed.

인터넷 의류쇼핑몰 상품 사진의 표현형식과 배경이 소비자의 지각에 미치는 영향 (The Effects of Product Presentation and Background of Photos in Internet Shopping Malls on Consumer Perceptions)

  • 김서윤;백기영;최자은;이현화
    • 한국의류학회지
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    • 제38권4호
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    • pp.467-481
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    • 2014
  • This study examined consumer responses of photos used in Internet shopping malls. The content analysis conducted a preliminary study of the top 100 online shopping malls to investigate current website practices. Stimuli based on the preliminary study. The present study was a $2{\times}2$ factorial design that evaluated two independent variables of product presentation and background. We analyzed 410 responses derived from the descriptive analysis, factor analysis, and covariance analysis through SPSS 20.0. The results showed that a product presentation was significantly different in attractiveness, informativeness, satisfaction, and repurchase intention after controlling apparel items and model. This product presentation in everyday life had greater mean values than product presentation with the posing model. The background had a significant mean difference in all consumer responses expect for attractiveness. Overall product presentation in everyday life and indoor cases were evaluated as most positive by the respondents. The findings provide practical implications for online shopping malls integrating product presentation.

Optimization of a horizontal axis marine current turbine via surrogate models

  • Thandayutham, Karthikeyan;Avital, E.J.;Venkatesan, Nithya;Samad, Abdus
    • Ocean Systems Engineering
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    • 제9권2호
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    • pp.111-133
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    • 2019
  • Flow through a scaled horizontal axis marine current turbine was numerically simulated after validation and the turbine design was optimized. The computational fluid dynamics (CFD) code Ansys-CFX 16.1 for numerical modeling, an in-house blade element momentum (BEM) code for analytical modeling and an in-house surrogate-based optimization (SBO) code were used to find an optimal turbine design. The blade-pitch angle (${\theta}$) and the number of rotor blades (NR) were taken as design variables. A single objective optimization approach was utilized in the present work. The defined objective function was the turbine's power coefficient ($C_P$). A $3{\times}3$ full-factorial sampling technique was used to define the sample space. This sampling technique gave different turbine designs, which were further evaluated for the objective function by solving the Reynolds-Averaged Navier-Stokes equations (RANS). Finally, the SBO technique with search algorithm produced an optimal design. It is found that the optimal design has improved the objective function by 26.5%. This article presents the solution approach, analysis of the turbine flow field and the predictability of various surrogate based techniques.

안경, 귀걸이, 헤어 길이와 의복 색이 20대 여성의 인상형성에 미치는 영향 - 여대생들의 평가를 중심으로 - (The Effect of Eyeglasses, Earrings, Hair Length, and Clothing Color on Impression Formation of Woman in Her 20s - Focused on the Evaluation of Female College Students -)

  • 이명희;송원영
    • 복식문화연구
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    • 제19권6호
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    • pp.1221-1234
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    • 2011
  • The purpose of this study was to investigate the differences and interaction effects in impression formation according to eyeglasses, earrings, hair length, and clothing color worn by woman in Her 20s. A quasi-experimental method was used for this study. The experimental design was a $3{\times}2{\times}2{\times}4$(eyeglasses${\times}$earrings${\times}$hair length${\times}$clothing color) factorial design. The model of stimulus photographs was a woman with an oval shape face in her late twenties. She wore a tailored collared jacket with a white dress shirt. The subjects were 362 female college students. First, the women wearing glasses were found to be more potent but gave more negative impressions in terms of loveliness, politeness, and attractiveness than the women without glasses. Second, the women wearing earrings were perceived to have higher individuality, attractiveness, potency, loveliness, and elegance than the women without earrings. Third, the women with short hair were evaluated to have higher individuality, potency, and elegance, and to have lower loveliness, politeness, and attractiveness than the women with long hair. Fourth, the red clothes were perceived to have the higher individuality, loveliness, and attractiveness than the dark red or grey clothes. The light grey clothes were considered as the most elegant and the dark grey clothes were shown to have low attractiveness. Fifth, the women wearing the horn-rimmed glasses with short hair were evaluated to have high individuality. The women wearing glasses with short hair were evaluated lower in loveliness than those with long hair. The women with short hair, wearing glasses without earrings were evaluated very low in attractiveness.

의복스타일과 색이 신체이미지 지각에 미치는 영향 (The Effects of Clothing Styles and Colors on a Body Image Perception)

  • 김효숙;최창석;이은실
    • 대한가정학회지
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    • 제41권9호
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    • pp.135-148
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    • 2003
  • The purpose of this study was to examine the effect of clothing colors, clothing styles on women's body image perception. The experimental design was 2${\times}$2${\times}$9(perceiver's gender ${\times}$clothing styles${\times}$clothing colors) factorial design with between-subjects design. Subjects were 320 college students in the metropolitan area of Seoul. Perceiver's gender, clothing styles, and clothing colors gave a significant influence on the 3 variables of shoulder, the upper half of the body, and bust. Shoulder and the upper half of the body had an interaction effect by clothing styles and clothing color. Perceiver's gender gave a significant influence on hip size, length of leg, height, clothing styles did a significant influence on hip size, length of leg, height, and slender figure. Clothing colors gave a significant influence on length of leg, height, and slender figure. Length of leg and slender figure had an interaction effect by perceiver's gender and clothing styles. Hip size had an interaction effect by perceiver's gender and clothing color. Hip size had an interaction effect by clothing styles and clothing color. The results of this study support that coloration of clothing and clothing style affects perception of stimulus persons wearing apparel.

처리온도(處理溫度)가 크레오소오트 약액(藥液)의 목재내(木材內) 흡수(吸收)에 미치는 영향(影響) (The effect of temperatures on the absorption of creosote solution by wood)

  • 이필우
    • 한국산림과학회지
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    • 제5권1호
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    • pp.16-21
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    • 1966
  • This experiment was accomplished to study the effect affecting to the absorption of creosote solutions by treating temperatures 20, 50 and $80^{\circ}C$ when the small test pieces were treated as short timed immersion process. The test speciemens used in this experiment were cut into 180 pieces of $2.5{\times}2.5{\times}5cm$ size from the air dried sapwood of Righda Pine (Pinus rigida M.). They were controlled to about 8 to 9% moisture contents and measured specific gravities. Four creosote solutions of $S_1$(straight creosote), $S_2$(creosote 70% : heavy oil 30%), $S_3$(creosote 50% : heavy oil 50%) and $S_4$(creosote 30% : heavy oil 70%), and three treating temperatures of $T_1$($20^{\circ}C$), $T_2$($50^{\circ}C$) and $T_3$($80^{\circ}C$) were applied by factorial split plot design in the each treatment of 3, 7, 15, 30 and 60 minutes immersion. According to the results this study may be concluded briefly as follows : 1. In this immersion process the absorption effects of creosote mixtures by the increase of temperatures are recognized considerably in the each treating times. However in the straight creosote of treated solutions the effective differences were not shown but most effective differences were shown in the $S_2$ solution. 2. Although the solutional absorptions were raised considerably by temperature increase in every treating times the absorption effects of creosote mixtures were not reached to that of straight creosote because the effects are considerably lowered if the treating solutions were mixed with heavy oil even a small quantities. 3. The relations between the creosote contents of treating solutions and the absorptions in wood are shown as Fig. 1, 2, 3, 4 and 5. In these figures the absorption curves made by higher temperature treatment $T_3$ are on the lower treatments $T_1$ and $T_2$ if the solutions were mixed with heavy oil. 4. This report is a part of the consolidated results announced at the annual meetings of Korean Forestry Association in 1964 and 1965.

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Burley 잎담배 Toast조건의 최적화에 관한 연구 (A Study on the optimization of boasting condition In Burley tobacco)

  • 김기환;이태호
    • 한국연초학회지
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    • 제11권1호
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    • pp.93-102
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    • 1989
  • The optimal condition was investigated to make for good quality of Burley tobacco during the toasting. A complete factorial design (3$\times$3) and rotatable central composite design were used in this study. Based on the results obtained, it would be possible that 1) methyl-pyrazine other than pyrazine compounds is assumed to play an important role in the improvement of smoke taste. 2) filling value of Burley 21 leaf can be increased by 5~10 % 3) fragility index can be increased by about 5%. 4) total volatile base can also be reduced by about 10% and 5) the aroma and favorable taste of the Burley tobacco can be Improved by toe optimization the amount of sugar added and the toasting time and temperature.

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