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Persuasive Communication Strategy of Showhost in TV Homeshopping (TV홈쇼핑 쇼호스트의 구매설득커뮤니케이션 전략)

  • Lee, Jung-Hun
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.311-320
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    • 2011
  • This study analyzed the persuasive marketing communication strategy which applied by showhost for TV homeshopping sales. Specifically, the current study focuses on the comparative analysis of tangible goods and intangible goods sales. Four sales homeshopping TV programs were selected for analysis: two overseas travel package products, one climbing clothes product and one produce of walnut. The method of rhetorical content analysis was conducted to analyze the strategy of persuasive communication. The results shows that , , were commonly used for both tangible and intangible products sales. But , , and were heavily utilized only for intangible products sales. The result of this study can contribute to provide theoretical background for future advanced research, although it has a limitation of only analyzing four sales programs.

Analysis of Factors of Success on Online VOD Contents (온라인 VOD 영상콘텐츠 흥행요인 분석)

  • An, Jae-Hyeon;Kim, Mi-Kyung;Min, Byeong-Hyun
    • The Journal of the Korea Contents Association
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    • v.10 no.3
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    • pp.157-165
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    • 2010
  • As the result of correlation, the viewing rate of terrestrial broadcasting programs has a little bit affect on online VOD use. In addition, WOM(word of mouth) and online referral importantly influences to the picking with online VOD drama. The great popularity of main actors on drama affect a little bit the viewing of VOD drama but doesn't perfectly affect on it. However, the drama which is performed by great popular actors has positive affect on VOD use. This study result shows that the using of video depends on the effect of WOM, referral and commercial. The casting of a great popular actors plays role of the safeguard which affects viewing rate and add-value. That means the casting of a great popular actors doesn't connect with the success of release but the tool of defense from loss of profit.

A Study on Realtime Cost Estimation Model of PC Laboratory Service based on Public Cloud (공용 클라우드 기반 PC 실습실 서비스의 실시간 비용 예측 모델 연구)

  • Cho, Kyung-Woon;Shin, Yong-Hyeon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.19 no.3
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    • pp.17-23
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    • 2019
  • IaaS is well known as a very cost effective computing service which enables required infrastructures to be rented on demand without ownership of real hardwares. It is very suitable for price sensitive services due to pay-per-use style. Operators of such services would want to adjust utilization policy quickly by estimating costs for cloud infrastructures as soon as possible. However, swift response is not possible due to that cloud service providers provide a dozen or so hours delayed billing information. Our work proposes a realtime IaaS cost estimation model based on usages monitored by virtual machine instance. We operate PC laboratory service on a public cloud during full semester to validate our suggested model. From that experiment, an averaged disparity between estimation and actual cost is less than 5.2%.

Real-Estate Price Prediction in South Korea via Machine Learning Modeling (머신러닝 기법을 통한 대한민국 부동산 가격 변동 예측)

  • Nam, Sanghyun;Han, Taeho;Kim, Leeju;Lee, Eunji
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.6
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    • pp.15-20
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    • 2020
  • Recently, the real estate is of high interest. This is because real estate, which was considered only a residential environment in the past, is recognized as a stable investment target due to the ever-growing demand on it. In particular, in the case of the domestic market, despite the decrease in the number of people, the number of single-person households and the influx of people to large cities are accelerating, and real estate prices are rising sharply around the metropolitan area. Therefore, accurately predicting the prospects of the future real estate market becomes a very important issue not only for individual asset management but also for government policy establishment. In this paper, we developed a program to predict future real estate market prices by learning past real estate sales data using machine learning techniques. The data on the market price of real estate provided by the Korea Appraisal Board and the Ministry of Land, Infrastructure and Transport were used, and the average sales price forecast for 2022 by region is presented. The developed program is publicly available so that it could be used in various forms.

A Step-by-Step Primality Test (단계적 소수 판별법)

  • Lee, Sang-Un
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.103-109
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    • 2013
  • Miller-Rabin method is the most prevalently used primality test. However, this method mistakenly reports a Carmichael number or semi-prime number as prime (strong lier) although they are composite numbers. To eradicate this problem, it selects k number of m, whose value satisfies the following : m=[2,n-1], (m,n)=1. The Miller-Rabin method determines that a given number is prime, given that after the computation of $n-1=2^sd$, $0{\leq}r{\leq}s-1$, the outcome satisfies $m^d{\equiv}1$(mod n) or $m^{2^rd}{\equiv}-1$(mod n). This paper proposes a step-by-step primality testing algorithm that restricts m=2, hence achieving 98.8% probability. The proposed method, as a first step, rejects composite numbers that do not satisfy the equation, $n=6k{\pm}1$, $n_1{\neq}5$. Next, it determines prime by computing $2^{2^{s-1}d}{\equiv}{\beta}_{s-1}$(mod n) and $2^d{\equiv}{\beta}_0$(mod n). In the third step, it tests ${\beta}_r{\equiv}-1$ in the range of $1{\leq}r{\leq}s-2$ for ${\beta}_0$ > 1. In the case of ${\beta}_0$ = 1, it retests m=3,5,7,11,13,17 sequentially. When applied to n=[101,1000], the proposed algorithm determined 96.55% of prime in the initial stage. The remaining 3% was performed for ${\beta}_0$ >1 and 0.55% for ${\beta}_0$ = 1.

Leaf Mineral Contents and Growth Characteristics of Strawberry Grown in Aquaponic System with Different Growing Media in a Plant Factory (식물공장형 아쿠아포닉스 시스템에서 배지 종류에 따른 딸기 잎의 무기이온 함량과 생육 특성)

  • Su-Hyun Choi;Min-Kyung Kim;Young-Ae Jeong;Seo-A Yoon;Eun-Young Choi
    • Journal of Bio-Environment Control
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    • v.32 no.2
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    • pp.122-131
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    • 2023
  • This study was aimed to determine the effects of grow media on the mineral contents of the leaves and growth characteristics of strawberry grown under aquaponics system in a plant factory. For aquaculture, 12 fish (Cyprinus carpio) (total weight, 2.0 kg) were raised in an aquaponics tank (W 0.7 m × L 1.5 m × H 0.45 m, 472.5 L) filled with 367.5 L of water at a density of 5.44 kg·m-3 and total 34 of strawberry seedlings were transplanted in the pots filed with 200 g of orchid stone, hydroball or polyurethane sponge in the growing bed (W 0.7 m × L 1.5 m × H 0.22 m) laid out with holly acrylic sheet (140×60 mm, Ø80) on the top of the system. The pH and EC of the aquaponic solution was ranged from 7.6 to 4.9 and 0.24-0.91 dS·m-1, respectively. The concentration of NO3-N was about 28% lower than that of the hydroponic standard solution, and K, Fe and B were 10, 27 and 3.8 times lower, respectively; however, the mineral contents of strawberry leaves were in the appropriate ranges with lower contents in the leaves grown with sponge media. The organic content (OM), nitrogen (N), phosphorus (P), and potassium (K) of the sludge were 61.5, 5.72, 8.92, and 0.24%, respectively. The leaf area, leaf number, and dry and fresh weights of shoot at 81 DAT were significantly higher in the hydroball, and the average number of fruits per plant was significantly higher in both the orchid stone and hydroball. There was no significant difference in the fresh and dry weights of fruits. Integrated all the results suggest that the orchid stone and hydroball media are more effective to utilize nutrients in solid particles of aquaponic solution, compared to the polyurethane sponge.

Generation of Video Clips Utilizing Shot Boundary Detection (샷 경계 검출을 이용한 영상 클립 생성)

  • Kim, Hyeok-Man;Cho, Seong-Kil
    • Journal of KIISE:Computing Practices and Letters
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    • v.7 no.6
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    • pp.582-592
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    • 2001
  • Video indexing plays an important role in the applications such as digital video libraries or web VOD which archive large volume of digital videos. Video indexing is usually based on video segmentation. In this paper, we propose a software tool called V2Web Studio which can generate video clips utilizing shot boundary detection algorithm. With the V2Web Studio, the process of clip generation consists of the following four steps: 1) Automatic detection of shot boundaries by parsing the video, 2) Elimination of errors by manually verifying the results of the detection, 3) Building a modeling structure of logical hierarchy using the verified shots, and 4) Generating multiple video clips corresponding to each logically modeled segment. The aforementioned steps are performed by shot detector, shot verifier, video modeler and clip generator in the V2Web Studio respectively.

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An Analysis of Various Types of Social Movement Through the New Media -Focusing on the 2008 Candle Rally- (뉴미디어를 활용한 다양한 사회운동방식에 대한 고찰 -2008년 촛불집회를 중심으로-)

  • Lee, Chang-Ho;Bae, Ae-Jin
    • Korean journal of communication and information
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    • v.44
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    • pp.44-75
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    • 2008
  • The candle rally against the import of American beef which lasted for a long time was full of various types of social movement. That is, new media including mobile phone, Internet, Internet cafes played an important role in mobilizing people around the rally. Thus, this research focuses on the meaning and effect of these kinds of movement. In particular, it analyzed the possibility of real time broadcasting through the Internet as civic journalism, which received much attention in the rally. For this, this research used case study and interview as main research method. Case study focused on Internet cafes based on the media coverage of the rally. Interviews were conducted with workers at OhmyTV, Color TV, and 615TV. These workers at progressive media emphasized on the scene coverage as the advantage of real time delivery. Transmitting many citizens' voices was another advantage. It is expected that personal media and progressive media which try to show the scent as it is will play an important role in the future journalism with the expansion of Wibro.

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Glasses-free Interactive 3D Display: The Effects of Viewing Distance, Orientation and Manual Interaction on Visual Fatigue (무안경식 Interactive 3D Display: 시청거리, 시청방위, 협응동작이 시각피로에 미치는 영향)

  • Kim, Duk-Joong;Li, Hyung-Chul O.;Kim, Shin-Woo
    • Journal of Broadcast Engineering
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    • v.17 no.4
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    • pp.572-583
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    • 2012
  • In this study, we investigated visual fatigue in i3D system and basic factors that contribute to visual fatigue in the system. i3D is a type of glasses-free display which supports elementary manual interaction of users with the display. In Experiment 1, we performed open-ended survey of visual fatigue and collected responses from observers which then were used as survey questions for visual fatigue. The questions were validated by factor analysis from which we derived fatigue measurement scale. In Experiment 2, we measured visual fatigue in various conditions using survey questions obtained from Experiment 1. Using manual interaction (present/absent), viewing distance(1/2/4m), and viewing orientation($0/28/56^{\circ}$) as three factors in within-subject design, we measured visual fatigue in each condition. The results indicated that visual fatigue deceases with farther viewing distance, but viewing orientation and manual interaction does not influence visual fatigue. Although fatigue unexpectedly decreased in an extreme viewing condition (e.g., distance 1m, orientation $56^{\circ}$), the results were obtained because of technical limitation of glasses-free 3D display. General discussion provides discussion on limits of the current study and suggestions for future research.

The design and implementation of automatic translation system for hangul's romanization ( A study on mechanic conversion using transcription ) (한글 로마자 자동 표기 시스템 설계 및 구현 ( 전사법(轉寫法) 기계적 변환에 관한 연구 ))

  • Kim, Hong-Sop;Pak, Jong-Sop;I, Hyon-Kol
    • Annual Conference on Human and Language Technology
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    • 1993.10a
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    • pp.437-447
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    • 1993
  • 국제 협약에 따라 한글에 관한 정보는 로마자로 표기해야 한다. 우리나라는 1959년 2월 로마자 표기법'을 제정, 수차례 개정을 통해 1983년 6월 문교부(Ministry Of Education)안을 발표했으나, 표지판, 역명, 교과서, 공공문서들에서 활용되었지만, 영자신문, 외국 학술지등은 M-R( Mccune-Reishauer ) 표기법을, 인명, 신문 및 방송매체 등은 혼합표기방식을 사용함으로써 인(人). 지명(地名), ID, 대표어등 정보 검색시 혼란을 야기시켰고, 개정안에 따를 표기 정정으로 수백억원에 가까운 예산을 낭비하였으며, 최근 ISO(International Standard Organization)에서는 남북한 단일화 및 기계적 변환을 요구하고 있으나, 반달표 표기곤란, 편리성 결여, 북한의 주장등의 사유로 제정등을 거론하고 있는 실정에 있다. 잘 쓰지 않는 ASCII 코드 중에서 반달점 폰트를 제작하고 단어, 문장, 문서를 STRING으로 받아 알고리즘화된 음운법칙을 적용하여 소리글자로 변환하고 MOE테이블에서 대응글자를 참조하여 기계적 변환이 가능하도록 하였으며, 세련된 디자인, 풀다운 팝업방식을 채택, 2HD 1장으로 국내최초로 개발하였다.

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