• Title/Summary/Keyword: 훈련의 현장지향성

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The Effect of Service Orientation of Hotels on CRM Performance (호텔기업의 서비스지향성이 CRM성과에 미치는 영향)

  • Jeon, Ta-Sik;Nam, Taeg-Young
    • Management & Information Systems Review
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    • v.29 no.4
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    • pp.45-65
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    • 2010
  • This study was to identify the effects of hotel organizational service orientation on CRM(customer relationship management) performance. The organizational service orientation has been considered very important for excellent service quality in many existing studies. The data were collected from employees in deluxe hotels of the metropolitan area with the questionnaire. To test the hypotheses, using AMOS were conducted for 379 respondents as a sample collected. The results show that customer's authority, service training, service reward significantly influenced to competitive advantage. Among the three variables the service reward was especially significant. In addition, competitive advantage significantly influenced to CRM performance (relationship commitment, image of corporation, customer's loyalty). So it is very important for employee to give a authority, share of service training program, give a reward what they want. Because that system can lead to the good performance. As a result, the CEO of hotel has to attention the organizational service orientation for achievement of the CRM performance.

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A Study on the Effects of IPP Work-Learning Worker's Competency and Characteristics of Training Program on Training Performance of Learning Workers -Focusing on Social Support of Corporate Members- (IPP 일학습근로자의 역량과 훈련프로그램의 특성이 학습근로자의 훈련성과에 미치는 영향 연구 -기업내 구성원의 사회적 지원을 중심으로-)

  • Bae, Yong-Il;Seo, Young-Wook
    • Journal of Digital Convergence
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    • v.18 no.3
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    • pp.149-162
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    • 2020
  • The purpose of this study was to suggest implications for improving training performance by studying how the capacity of IPP workers and the characteristics of training programs affect the training performance through social support of employees. The study was conducted by distributing the online questionnaire to 270 IPP learning worker(of 9 university). As a result, it was found that the characteristics of the learning worker and the characteristics of training programs were positively related to the social support of the employees, and their social support was positively related to the training performance. The results of this study can contribute to the training performance when used as reference materials for selection of trainees and participating companies and development and operation of training courses. However, the limitation of this study is that the objectivity of the result is rather low by deriving the response centered on the recognition of the learning workers. In future studies, it is necessary to increase the objectivity of the results through three-dimensional cross-checks with training participants.

A Conceptual Study on the Types of Entrepreneurial Opportunity and Laboratory Start-ups (창업 기회의 유형과 실험실 창업에 대한 개념적 연구)

  • Zho, Young Pil;Lee, Jong-Keon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.3
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    • pp.47-57
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    • 2020
  • This study focuses on the proposition that the qualities and environmental conditions required for exploring entrepreneurial opportunities and realizing entrepreneurial opportunities depend on the types of entrepreneurial opportunities. In particular, this study aims to identify the type of entrepreneurial opportunities for laboratory start-ups, which have recently been gaining policy level attention. If the type of entrepreneurial opportunities for laboratory start-ups is identified as discriminative, appropriate start-up support policies and training programs can be established. For this study, eight major papers were identified among the papers of last 30 years related to the types of entrepreneurial opportunities. After, the classification attributes for each opportunity type were derived. Then, the existing theories of recognition, discovery and creative opportunities were organized, critically reviewed and reorganized. In addition, the substance of laboratory start-ups was verified according to the standardized classification attributes of the revised and reorganized opportunity types and newly classified as 'creative opportunity'. This study also presents networking capabilities and market orientation as examples of the capabilities needed for entrepreneurs of creative opportunity type. The implication of this study is that it makes it easy to discriminate ontological typology of entrepreneurial opportunity, derives important classification attributes, and that it organizes them conceptually. In addition, it critically reconstructs the problems of confusion in the existing typology, and based on this, the type of entrepreneurial opportunities for laboratory start-ups is determined as creative opportunity. These achievements can contribute to the improvement of start-up policies and start-up training programs according to the types of entrepreneurial opportunity and laboratory start-ups in the future, resulting in realization of actual results at the start-up sites.