• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.398-406
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• 2010

The purpose of this study is to see how much the event attitude of football contest sponsoring company has effects on both the company image for best enterprise and the company image for social contribution and to establish the correlation of these both images with the intent of purchase. For this study, we finally selected 319 persons who participated in Budweiser 6v6 Cup Soccer Contest in 2008 as subject of study. Confirmatory factor analysis, correlation analysis, structural equation model using SPSS 12.0 and AMOS 5.0. The main result of study is as follows : First, the event attitude has a positive effect on the company image for best enterprise. Second, the event attitude has a positive effect on the company image for social contribution. Third, the company image for best enterprise has a positive effect on the intent of purchase. Fourth, the company image for social contribution does not have any effect on the intent of purchase.

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.145-156
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• 2017

Mecenat is a company support to cultural and artistic activities. It has developed as not only a patronage of the arts but also a strategic method for a business performance and a company's influence. And mecenat has impacted on customers, interested parties, local communities, and corporate culture. This study analyzes how individual and organizational interests and participation on Mecenat activities affect organizational trust, commitment, and loyalty. As a result of surveys from 438 employees, there would be a pro rata increase in an employee's interest and participation in Mecenat, if organizational interest goes up. The interest also affects trust in organization, organizational commitment, and employee loyalty in a positive method. The result clearly indicates necessity of company's support for cultural and artistic activities and importance of changing company's perspectives. Hence companies would be recognized that supporting Mecenat activities would strengthen organizational culture.

• Journal of Korean Academy of Nursing Administration
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• v.14 no.3
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• pp.268-277
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• 2008

Purpose: The purpose of this study was to identify the effects of self-efficacy and empowerment on perceived organizational support and organizational citizenship behavior of nurses. Method: The subjects of this study were 327 nurses who were working at seven hospitals. The data were collected by structured questionnaire from Feb. 12 to Mar. 5 of 2006. Data were analyzed using descriptive statistics, t-test, ANOVA, Pearson correlation coefficient, and Stepwise multiple regression on SPSS/PC 12.0 program. Results: The mean score of self-efficacy was 3.75, empowerment was 3.68, perceived organizational support(POS) was 2.87, and organizational citizenship behavior(OCB) was 3.64. The POS had statistically significant differences according to position(F=3.207, p=.013). The self-efficacy and empowerment were positively correlated with POS and OCB. The self-efficacy(7.0%), meaning(8.5%), competency(12.4%), self-determination(1.9%), and impact(4.8%) explained 34.6% of the variance for POS. The self-efficacy(17.1%), meaning(1.0%), competency(2.8%), self-determination(3.2%), and impact(13.2%) explained 37.3% of the variance for OCB. Conclusion: The findings showed that self-efficacy and empowerment were important factors for enhancing POS and OCB in nursing organization. Therefore, the nurse manager must establish the strategies to improve the self-efficacy and empowerment of the nurses in order to promote the POS and OCB.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.319-333
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• 2017

This study is aimed at investigating the factors that influence the profits of Internet personal broadcasting to improve unstable benefit structure. 50 viewers of game broadcasting that includes most of internet personal broadcasting's personalities are surveyed, who are watching the broadcasting everyday more than an hour and backing to a broadcast conductor. For investigating Benefit Structure Analysis of Internet Personal Broadcasting, independent variables are composed of Social viewing experience, Parasocial relationship, and Information seeking motive and mediator is composed of viewing satisfaction that influences dependent variable, purchase intention. As a result the study founds that only two independent variables(Parasocial relationship, Information seeking motive) affect to mediator and viewing satisfaction affected to dependent variable.

• Asia Marketing Journal
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• v.11 no.3
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• pp.167-184
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• 2009

In the ever competitive world airline industry, Korean Air has been seeking on the one hand to streamline its operations through cost control and at the same time to boost customer loyalty and retention through a strong service differentiation strategy. As part of their service differentiation strategy, Korean Air has been actively engaging in culture marketing campaign. Their main activity involves entering into an alliance with the three leading museums of the world. Beginning with the Luvre of France, Korean Air supported the development of voice narration system that included the Korean language. This case describes the efforts of Korean Air to go beyond simply being a company that transports people and packages, to a global leading carrier that links the cities, cultures, and arts of the world. In the process, the case introduces the strategies and detailed actions behind Korean Air's culture marketing efforts.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.37 no.1
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• pp.23-32
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• 2019

Taking the boards and couplets of Changdeokgung Palace's Rear Garden as the research object, there were many studies about the humanistic interpretation of landscape elements, but there is no empirical study on Chinese visitors' landscape perception. Therefore, the purpose of this study is to find out how many Chinese visitors pay attention to the boards and couplets; If they are paid attention, how much they are understood and how helpful they are; Whether there is a difference in the perception of the boards and couplets in Buyongji and Ongnyucheon region. First, 97.5% of Chinese visitors read the boards of Changdeokgung Palace's Rear Garden, which proved that most Chinese visitors are highly aware of the boards and couplets because they are familiar with Chinese characters. Second, 'Chinese visitors who understanding of the boards and couplets' was shown to be significant value(0.00 < 0.05) and the average value was 3.39 > 2.97, indicating that the boards had a higher understood than the couplets. And 'Helpful of the boards and couplets in interpreting the entire landscape' was significant value(0.00 < 0.05) and the average was 3.85 > 3.37, indicating that the boards was more helpful than the couplets. Third, the results of the difference in the perception of the boards and couplets in Buyongji and Okryucheon region were that 'the board of Buyongjeong in Buyongji region' and 'the board of Soyojeong in Ongnyucheon region' are related to the surrounding landscape. Additionally, through practical interview, survey respondents(4 person) responded that understanding of the boards and couplets is closely related to their personal interesting orientations, educational background and experience. And the importance of the narrator's role was emphasized in appreciating the landscape by survey respondents.

• Journal of the Korean Institute of Traditional Landscape Architecture
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• v.38 no.4
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• pp.1-11
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• 2020

Noksan is a green area in the form of a hill located inside Gyeongbokgung Palace, unrecognized as a cultural heritage space. This study analyzed the literature and the actual site to derive its landscape meaning by examining the background for the formation of Noksan and how it changed. As a result, the identity of Noksan was related to the geomagnetic vein, pine forest, and deers, and the following are its landscape meaning. First, several ancient maps, including the 「Map of Gyeongbokgung Palace」 depicted the mountain range continuing from Baegaksan(Bugaksan) Mountain to areas inside Gyeongbokgung Palace, and Noksan is a forest located on the geomantic vein, which continues to Gangnyeongjeon Hall and Munsojeon Hall. On Bukgwoldo(Map of Gyeongbokgung Palace), Noksan is depicted with Yugujeong Pavilion, Namyeogo Storage, office for the manager of Noksan, the brook on north and south, and the wall. It can be understood as a prototypical landscape composed of minimal facilities and the forest. Second, the northern palace walls of Gyeongbokgung Palace were constructed in King Sejong's reign. The area behind Yeonjo(king's resting place) up to Sinmumun Gate(north gate of the palace) was regarded as the rear garden when Gyeongbokgung Palace was constructed. However, a new rear garden was built outside the Sinmumun Gate when the palace was rebuilt. Only Noksan maintained the geomantic vein under the circumstance. However, the geographical features changed enormously during the Japanese colonial era when they constructed a huge official residence in the rear garden outside the Sinmumun Gate and the residence of the governor-general and road in the site of the Blue House. Moreover, Noksan was severed from the foothill of Baegaksan Mountain when 'Cheongwadae-ro(road)' was constructed between the Blue House and Noksan in 1967. Third, the significant characteristics and conditions of the forest, which became the origin of Noksan, were identified based on the fact that the geomatic state of the northeastern side of Gyeongbokgung Palace, the naecheongnyong area in geomantic terms(the innermost 'dragon vein' among the veins that stretched out from the central mountain toward the left side), and they planted pine trees to reinforce the 'ground vein' and the fact that it was expressed as the 'Pine Field' before the Japanese Invasion of Korea in 1592. The pine forest, mixed with oaks, cherries, elms, and chestnuts, identified through the excavation investigation, can be understood as the original vegetation landscape. Noksan's topography changed; a brook disappeared due to mounding, and foreign species such as acacia and ornamental juniper were planted. Currently, pine trees' ratio decreased while the forest is composed of oaks, mixed deciduous trees, some ailanthus, and willow. Fourth, the fact the name, 'Noksan,' came from the deer, which symbolized spirit, longevity, eternal life, and royal authority, was confirmed through an article of The Korea Daily News titled 'One of the seven deers in Nokwon(deer garden) in Gyeongbokgung Palace starved to death.'

• (The) Research of the performance art and culture
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• no.38
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• pp.143-191
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• 2019

This research argues that Pansori had patrons in its development. Patrons are commonly discussed aspect of history of any art form. Pansori is no exception. While Pansori originally began as the art of the common people, Yangban class became the primary audience. This paper examines the role of royal family of Choson dynasty in development of Pansori. Heungseon Daewongun (흥선대원군) in particular was a Pansori aficionado. The record around Daewongun's involvement to Pansori proves that heavy monetary investment was made. He hosted Pansori competitions and sponsored creation of Pansori tradition, Boseong Sori (보성소리) and Gangsanje (강산제). Also the aspect of Pansori patronage lies not just in Yangban class, but also in Jung'in class, which is roughly analoguous to European bourgeois in that they were not of Yangban class, but had gained monetary status, and had aesthetics of both Yangban and commoner class. I argue that Heungseon Daewongun's ties to the Jung'in class is reflected in his actions towards Pansori artists. The traditions he had sponsored have important characteristics, including sophisticated lyrics heavily utilizing Classical Chinese poetry, highly artistic musical composition, and conservative Confucian ethics. Those characteristics indicate that the Pansori traditions sponsored by the royal patrons have changed to cater to their artistic taste and philosophy. This paper conducts a textual comparative analysis between Gangsanje Pansori Jeokbyeokga (강산제 판소리 적벽가), Dongpyeonje's Pansori Jeokbyeokga (동편제 판소리 적벽가), and Seopyeonje Pansori Jeokbyeokga, who share the same plot yet offers a stark differences in tone, philosophy, and sense of humor. Daewongun was a primary sponsor of Pansori, which proves that Yangban class and the royal family have played important role as patrons of Pansori.

• 주류산업
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• v.28 no.4
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• pp.36-47
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• 2008

8월 21일 부터 24일 까지 4일간 대한주류공업협회 주최, 국세청 후원으로 서울 삼성동 코엑스 3층 컨벤션홀에서 개최된 '2008 대한민국 주류박람회'(KOREA ALCOHOL & LIQUOR EXPO 2008)가 성황리에 막을 내렸다. '술과 문화의 페스티벌' 이라는 주제로 열린 금번 박람회는 소주, 맥주, 위스키, 약주, 과실주, 전통주 등 국내 주류업체 84개사와 독일, 중국, 러시아, 아르헨티나, 일본, 도미니카공화국, 스리랑카 7개국이 참가하여 다양한 주류제품 전시 및 시음, 이벤트 활동을 통해 적극적인 마케팅 활동을 전개하였다. 행사기간 동안 일반인, 언론인, 국내외 바이어, 주류관련 종사자등 3만여 명의 많은 관람객이 박람회장을 방문하여 전국 각지에서 생산되는 다양한 종류의 술의 맛과 향을 체험하고 아울러 다채로운 이벤트 행사를 통해 흥겨운 시간을 가졌으며, 주류의 역사.종류.제조과정, 건전음주체험 등 술에 대한 다양한 정보를 얻는 기회가 되었다. 또한 건전음주문화 조성, 주류제조기술 및 주류산업 활성화 주제의 세미나와 한국양조과학회 정기학술대회가 열려 주류산업 종사자, 연구원, 학생 및 주류에 관심을 가지고 있는 일반인들에게 정보 및 의견 교환의장을 제공하였다.

• The Magazine of the IEIE
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• v.3 no.3
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• pp.1-7
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• 1976

1958년 미국 NASA에서 발명한 SCORE 통신위성을 통하여 인간의 육성이 최초로 방송된 이래 우리는 통신위성을 통한 인간의 달착육 광경도 한눈에 볼 수 있었다. 따라서 위성을 이용한 방송이 전혀 새로운 것은 아니다. 이 모든 것을 통신위성을 이용한 중단방송이었다. 1970년 초 EBC(구나미방송연맹)에서는 방송위성에 관하여 본격적으로 연구하였으며 1980년대 초 이 지역에서는 방송위성을 이용한 방송이 실시될 것으로 보인다. 이와 관련되어 내년 1월 10일부터 스위스 제네바에서는 ITU(국제전기통신연맹) 주관하에 위성방송업무계획 수립을 위한 세계무선주관청회의(WARC-BS 12 호Z Band)가 5주간 개최된다. 이 회의에 대비하여 금년 9월 10일부터 9일간 일본의 고부 경도에서는 ITU후원하에 ABU(아시아 방송연맹) 협조를 얻어 아시아 및 태평양지역 국가들의 방송위성업무계획에 관한 세미나가 개최되였는데 여기서 논의된 내용과 CCIR(국제무선자문위원회) 보고서를 기준으로 방송위성업무에 대한 제반사항을 알아본다.