• Proceedings of the Korea Water Resources Association Conference
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• 2017.05a
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• pp.255-255
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• 2017

오래전부터 물은 누구나 사용할 수 있는 자유재로 인식되었지만, 산업혁명 이후 폭발적으로 증가하는 인구와 환경오염 문제로 인해 인류가 사용할 수 있는 수자원이 그 수요에 비해 공급이 줄어들었으며, 이로 인해 자유재로 인식되어 왔던 수자원은 점차 그 가치를 매기는 경제재로 인식이 바뀌고 있다. 하지만 다른 경제재와 다르게 자연자원인 수자원은 환경재, 공공재라는 인식이 강하고, 더불어 공급의 불확실성으로 인해 일반적인 시장경제가 적용되기 어렵고 경제적 가치를 산정하기가 쉽지 않다. 이에 최근 수자원 전문가들은 공급이 한정된 수자원을 효율적이고 합리적으로 배분하기 위해 수자원의 경제적 가치를 산정하는 연구를 진행하고 있다. 예를 들어, 미국 캘리포니아주의 경우 수자원의 용도별, 지역별 경제적 가치를 산정하여 이를 용수배분에 적용한 CALVIN모형(CALifornia Value Integrated Network)을 개발하여 실제 주정부의 수자원 활용계획에 적용한 사례가 있다. 우리나라의 경우 구체적으로 수자원의 용도별, 지역별 경제적 가치를 산정하고, 이를 실제 물 배분 계획에 적용한 사례는 드문 상황이다. 본 연구에서는 국내 실정에 맞는 수자원의 용도별 경제적 가치를 추정하고 편익함수를 산정하는 방안을 연구하였다. 수자원의 용도를 생활, 공업, 농업, 하천유지 용수 등 네 가지로 구분하여 각 용도별로 용수의 경제적 편익을 분석하고 이를 토대로 용수별 편익함수와 경제적 가치를 산정하는 방안을 제시하였다. 본 연구를 통해 제시될 수자원의 용도별 편익함수는 향후 개발예정인 수자원-경제통합 물 배분 모형에 적용될 것이며, 나아가 수자원의 효율적인 배분 계획 및 정책 마련에 기여할 수 있을 것이다.

• Journal of the Korean Institute of Landscape Architecture
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• v.39 no.1
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• pp.46-55
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• 2011

The importance of forests and plants are appreciated by all of us, but it is often overlooked because we are surrounded by it. The arboretum is one of facilities which provide users with education on the environment, knowledge about plants, and recreation, playing a role as a nature school by exhibiting and collecting plants of various ecosystems. Anyone can enjoy fresh air, a pleasant environment, and knowledge about a wide variety of plants on the condition that they aactually visit it and pay the entrance fee. However, it has not been measured whether the expense which users pay to enjoy an arboretum is a true value of arboretums. The environment that arboretums offer is extra-market goods, or public goods. A variety of ideas and methods to measure the value of public goods have been researched among economists, statisticians, and mathematicians. The Contingent Valuation Method(CVM) is most widely used a s an assessment method on environment goods and adopted as an estimation method for compensation for restoration of the environment by the American Supreme Court. The purpose of this study is to suggest a current monetary value correspondingent to the value of arboretums by applying the CVM. The survey suggested that when an arboretum provides a high educational value and when the respondents have a higher income, it is more likely that they would be willing to pay for entrance into the arboretum. The quantified value in monetary terms for the environmental value of Gyeongnam Arboretum is WTP mean \15,648; WTP median \13,648; and WTP truncated \15,449 per visitor. In annual terms, the amounts are calculated at WTP mean \8,408,265,024; WTP median \7,333,589,024; and WTP truncated \8,301,334,762. These quantified amounts can be thought to represent the value of conservation of arboretums and awaken users to the precious value of nature. Also, they are helpful to let the general public have proper knowledge about and recognize the value of arboretums and forests.

• Information Systems Review
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• v.19 no.2
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• pp.159-183
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• 2017

Despite the rapid increase in the use of mobile Internet, only a few studies examined digital divide issues in the mobile internet environment. Prior studies on digital divide mainly focused on the usage environments of consumers. The present study analyzes mobile digital divide by considering user environments and the cognitive values of users. Therefore, we estimated the cognitive value of users in mobile Internet environments through contingent valuation method (CVM). We also analyzed the digital divide factors that cause this value difference. We found that domestic users perceive mobile Internet value up to 51,723 Korean Won per month. We analyzed the value differences of digital divide factors, such as "accessibility," "competency," and "usability." Based on this analysis, we found that a difference of 31,878 Korean Won was generated due to accessibility. Competitiveness resulted in a difference of 7,736 Korean Won, whereas that of usability resulted in 6,463 Korean Won. Accessibility is the most important digital divide factor that maximizes the difference of cognitive value of users in a domestic mobile Internet environment.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2017.11a
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• pp.105-106
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• 2017

현대의 도시재생사업은 도시의 기존 모습을 유지하면서도 낙후된 도심 환경을 개선하여 원주민의 재정착률을 높이고 쇠퇴한 구도심에 새로운 활력을 불어넣는 것을 목표로 한다. 도시재생에서 환경조형물은 이러한 시대적 요구와 그것이 놓이는 장소 혹은 공간이 가지는 의미, 공공성 또는 공익성이라는 영역에서 예술적 가치를 창출해야 한다. 이 논문에서는 마을흔적보전사업의 환경조형물을 '리사이클, 업사이클, 뉴사이클'이라는 3개 유형으로 나누어 살펴본다. 이를 통해 환경조형물이 예술적 가치뿐만 아니라 마을흔적보전이라는 사회적 역사적 문화적 가치를 담아냄으로서 도시재생이 가지고 있는 목표를 실현하는 중요한 요소가 될 수 있음을 알 수 있다.

• Journal of Global Scholars of Marketing Science
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• v.17 no.1
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• pp.77-100
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• 2007

This study investigates the relationship between restaurants' environments and customer voluntary performance, and examines how restaurant value, quality and overall satisfaction play a mediating role between restaurants' environments and customer voluntary performance. In addition, this study investigates the structural relationships among restaurant's value, quality and overall satisfaction. For these purposes authors developed a structural model, which consists of several variables. The data were collected from 723 respondents and was analyzed with SPSS!PC+ 12.0 and LISREL 8.5. The findings are as follows. First, the menu characteristics have a significant positive influence on the value and quality of restaurants. Second, the employee service characteristics have a significant positive influence on the quality through mediating role of value variables. Third, the facilities/atmospheres have a significant positive effect on the value and quality of restaurants. Fourth, in-restaurant promotions have a significant positive effect on the value and quality of restaurants. Fifth, the customer value has a significant effect on the restaurant quality and overall satisfaction, and the restaurant quality has a significant effect on the overall satisfaction. Finally, the overall satisfaction has a significant effect on the customer loyalty, participation, and cooperation.

• Journal of Korea Society of Industrial Information Systems
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• v.29 no.3
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• pp.89-105
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• 2024

The purpose of the study is to examine the impact of ESG activities on brand value by linking the effectiveness of ESG activities to marketing, the most core part of a company. This study conducted an empirical analysis targeting companies listed on KOSPI and KOSDAQ from 2016 to 2022. Looking at the empirical analysis results of this study, first, in the individual analysis of ESG activities, it was confirmed that E (Environment) and G (Governance) have a significant positive influence on brand value. Second, in the environmental field, stakeholder response had a significant positive relationship with brand value, and in the governance field, the board of directors had a significant positive relationship with brand value. Through this study, we can provide logical evidence proving that ESG activities are important activities that must be carried out in advance to increase brand value. Among ESG activities, it was found that stakeholder response activities in the environmental field and board-related matters in the governance field play an important role in increasing brand value. It is also expected that it will serve as a catalyst for research on the importance of ESG activities in the marketing field.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.13-21
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• 2012

The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.

• Journal of Korea Water Resources Association
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• v.44 no.8
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• pp.629-637
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• 2011

This study tried to estimate the environmental value of Youngsan river estuary as there are conflicts on the management policy about Youngsan river estuary. For estimating the detailed functional values of Youngsan river estuary, this study used the contingent valuation method with multi attribute utility theory for. In addition, the survey was separately practiced to on-site and off-site. According to estimating results, the annual value of Youngsan river estuary is about 27.4 billion Korean won. The results of this study are expected to contribute to determine the appropriate level of investment and management policies with regard to the estuary and to provide methodological guidelines for follow-up study.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2003.11a
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• pp.187-299
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• 2003

최근 들어 공공 연구기관, 벤처기업 및 소규모 중소기업이 보유하고 있는 기술의 가치평가와 이를 바탕으로 하는 기업의 가치평가에 관한 요구가 많이 늘어나고 있다. 특히, 에너지.환경기술은 첨단 복합기술로서 기술가치평가 실시에 많은 자원(시간적, 경제적, 인적 등)을 요구하고 있다. 본 연구에서는 기술가치평가를 실시하기에 앞서 이를 보다 효율적으로 수행하기 위해 사전기술가치평가를 실시하기 위한 툴을 개발하여 제시코자 한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.5
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• pp.2150-2156
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• 2013

This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.