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http://dx.doi.org/10.5762/KAIS.2013.14.5.2150

The Longitudinal Case Study on the Dynamically Evolving Value Network of SK Telecom  

Chang, Yong Ho (School of Communication, Sogang University)
Park, Bellnine (Institute for Media and Culture, Sogang University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.5, 2013 , pp. 2150-2156 More about this Journal
Abstract
This study attempts to identify how the value network of mobile industry has evolved in the value creating process. The longitudinal case study on SK Telecom was conducted by measuring the SK Telecom's investment structure during from 1999 to 2008. Results show that the convergence services based on the advanced mobile networks changed the revenue structure, and enabled SK Telecom to reposition as a media company. For the value creation, SK Telecom's value network has flexibly adapted to convergence environment through dynamic asset reconfiguration.
Keywords
Digital Convergence; Mobile Telecommunications Industry; Complementary Asset; Value Network;
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