• Journal of The Korean Association For Science Education
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• v.23 no.6
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• pp.599-608
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• 2003

The purpose of this study was to investigate the effectiveness of NIE(newspaper in education) program in improving students' environmental knowledge, attitudes, and behavior. Whereas 92 tenth-grade girls were controlled as a lecture-type group, who were taught mostly with science textbooks, 95 tenth-grade girls were experimented as an NIE group, who actively utilized newspaper into classroom discussion. After 12 units were conducted in each group, girls of NIE group improved significantly more than those of lecture-type group in environmental knowledge, attitudes, and behavior. Such effectiveness of NIE learning commonly appeared throughout all achievement levels, except that environmental knowledge of lower-achieved girls did not show significant differences between two groups. This result proposes the need for active consideration of NIE learning in developing new environmental education program.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2000.05a
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• pp.261-265
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• 2000

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.488-504
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• 2014

The purpose of this study was to identify whether environmental evidence and experiences respectively could affect brand attitude in Korean restaurant. Also, this study investigated a moderating effect of brand reputation in the causal relationship between environmental evidence and brand attitude and, between experiences and brand attitude. Questionnaires were given to a sample of customers who visited branches of H or B Korean restaurant brand which ranked within 20th in sales volume among Korean restaurant brands. A total of 353 questionnaires were analyzed with hierarchical regression analysis using SPSS/PC+. There were four major empirical research findings. Firstly, among components of environmental evidence, space, aesthetics, cleanliness and pleasance affected brand attitude. Secondly, all components of experiences, act, relate, think and feel affected brand attitude. Thirdly, brand reputation had a moderating role in the causal relationship between aesthetics dimension and brand attitude, but space, cleanliness, convenience and pleasance dimensions did not have a moderating role of brand reputation to the relationship of brand attitude. Fourth, brand reputation had a moderating role in the causal relationship between act and brand attitude, but relate, think and feel didn't have a moderating role of brand reputation to the relationship of brand attitude. Based on these findings, marketers of Korean restaurants were recommended to strengthen environmental evidence and experiences. Also, they are advised to strengthen brand reputation with use of marketing.

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2000.05a
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• pp.266-272
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• 2000

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2017.10a
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• pp.186-186
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• 2017

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2019.10a
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• pp.186-186
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• 2019

• Proceedings of the Korean Environmental Sciences Society Conference
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• 2018.10a
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• pp.207-207
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• 2018

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2001.11a
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• pp.73-74
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• 2001

• The Journal of the Korea Contents Association
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• v.20 no.5
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• pp.46-57
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• 2020

The dissemination of smart devices has made a lot of changes in overall social activities. In particular, people use various types of smart devices in their spare time, such as watching video clips, but there is a lack of research on external factors influencing the attitude toward using such devices. Therefore, in this study, the effects of video viewing environmental factors (e.g. screen size and video length) and personal factors (e.g. gender and need for entertainment) on perceived ease of use, perceived usefulness, and attitude to use devices based on technology acceptance model. As a result of analyzing 660 users having different smart devices, the attitude to use smart devices is more positive as the screen size increases, but there is no difference according to gender. In addition, while the length of video clips does not affect the attitude to use, the need for entertainment positively affects the attitude to use. Based on the results of this study, we expect that it can be used for optimized customer marketing and management strategy that integrates product development and video content production in consideration of factors such as video viewing environmental factors and personal factors.

• Journal of The Korean Association For Science Education
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• v.22 no.2
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• pp.387-397
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• 2002

Understanding the surrounding plants (SP) by the high school students was compared with their abilities of intelligence (SI) and attitude (SA) in science education. 276 students attending 11 grade high school in the city of Incheon selected for this work were tested for SP and their abilities of SI and SA. The rates of SP were observed to be not related to the personal properties of student but to the abilities of total or science achievement scores made throughout school life. The abilities of SP were, by linear regression, calculated to be dependent upon the some components or variables of SI or of SA. Particularly, the abilities of SP were closely related to the abilities of picture matrix and vocabulary, but not to those of scientific logics among variables of SI. Also, the abilities of SP were calculated to be positively related those of scientific attitude, but negatively to science anxiety in SA. As based on this work, the SP was strongly suggested to be helpful for students 'intelligences or for students' learning in their life.