• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.91-108
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• 2010

The purpose of this study is to examine the level and major influencing factors of pro-environmental consumer consciousness and resource-saving behavior of adolescents. The research was conducted in 2007 using a written questionnaire completed by 545 male and female high-school students who reside in Seoul and Kyunggi Province. The data was analyzed using statistical methods such as frequencies, percent, means, standard deviations, Crobach's ${\alpha}$ coefficient, one-way ANOVA and multiple regression analysis using the SPSS statistics program. Major findings were as follows. The higher level background parameters for pro-environmental consumption consciousness were students who were: male in higher grades; given a higher allowance of pocket money. Likewise, a higher degree of mutual communication within their family, mass communications' contact and environmental information also showed a higher level of pro-environmental consumer consciousness.

• Asia Marketing Journal
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• v.2 no.2
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• pp.86-113
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• 2000

본 연구는 환경지향제품구매와 재활용행동을 설명하기 위한 것으로 Schwartz 가 제기한 규범이론에 관한 이론고찰과 실증분석을 병행하고 있다. 규범이론의 핵심은 사회규범을 개인의 행동으로 전환시키는 과정을 설명하는 것이다. 규범이론에 따르면 환경지향제품구매와 재활용과 같은 이타적 행동은 사람들이 일종의 추상적이고 객관적인 방식으로 동의하는 도덕적 행동에 관한 사회규범으로 시작된다. 그러나 사회규범은 행동을 지배하기에는 너무 일반적이고 소원하다. 따라서 이러한 사회규범은 개인적 차원에서 우리들 각 개인에게 적응되어 개인규범이 된다. 사회규범은 사회적 구조의 차원에서 존재하는 반면 개인규범은 강력하게 내면화 된 도덕적 태도가 된다. 개인이 규범을 내면화 했지만 이에 따라 행동하지 않을 수도 있는 데 상황에 적절하도록 개인규범이 정의되어야 한다. 규범이론은 주어진 상황에 적절하도록 사회규범을 개인규범으로 정의하도록 유도하기 위해서는 바로 행동결과지각과 책임귀인지각이 개입되어야 한다고 제기하고 있다. 본 연구는 이상의 규범이론에 근거하여 소비자의 환경지향제품구매행동과 재활용행동을 설명하고자 다음 세 가지 연구목적을 설정하였다. 첫째, 사회규범이 개인규범의 형성에 어떠한 영향을 미치는가? 둘째, 사회규범이 내면화 된 개인규범은 환경지향제품구매행동과 재활용행동에 직접적인 영향을 미치는가? 셋째, 규범이론은 조절변수가 개입되는 경우 개인규범이 행동으로 전환되는 것이 더욱 용이해진다고 제기한 바, 조절변수의 하나인 환경지향행동결과의 중요성지각의 영향을 검증하고자 한다. 연구결과, 환경문제가 개입된 상황에서 사회규범은 개인규범의 형성에 강한 영향을 미치며 개인규범은 다시 환경지향제품구매와 재활용행동에 영향을 미치는 것으로 나타났다. 그리고 환경지향행동결과의 중요성지각 역시 개인규범이 환경지향제품구매행동으로 전환되는 과정에서 조절적 역할을 함으로서 양변수간 관계를 더욱 강화하는 변수임을 연구결과는 제시하고 있다. 그러나 개인규범-재활용행동사이에서의 조절적 역할은 없는 것으로 나타났다.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.41-51
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• 2004

The objectives of this study is to suggest marketing strategies directed of retroactive-socialized parents who have environmental-educated children at school. For this purpose, this study based on the consumer socialization agent such as family and demographic variables were studied. The scope of this study includes attitudes toward price and advertising, and interests related to environmental problems and environmental-products preference. As a result, The parents of environmental-educated children get much more environmental information and show favorable buying behaviors for environmental-products. Most of parents who get environmental information from children educated at school show favorable attitude towards the advertising and also show more preference to environmental-products and more frequent communication among family members. Parents who have environmental-educated children were insensitive to price, more consciousness about environmental problem and flexible to change in their buying behaviors. In conclusion, This study shows that behaviors of children had a significant influence on buying behavior of parents.

• Industry Promotion Research
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• v.7 no.3
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• pp.9-16
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• 2022

In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

• Korean Journal of Child Studies
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• v.25 no.1
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• pp.61-76
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• 2004

This study was conducted with 50 5-year-old children in public schools with very similiar outdoor eco-friendly play facilities. Specific play activities were introduced in the experimental group of 25 children while the control group did nor have such activities. Results of the analysis by t-test and ANCOVA showed that the play activities were effective for implementing emotional, social and physical self-concepts. There was no effect of play activities on cognitive self-concept. Effects on prosocial behavior showed that the play activities were effective for developing abilities to control individual emotions, build human relationships and adapt to school.

• Journal of Digital Convergence
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• v.11 no.7
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• pp.289-296
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• 2013

To propose the way for improving organizational management of small and medium hospitals through analyzing the effect of organizational culture types on organizational commitment and organizational citizenship behavior. A survey was held to the employees of 4 hospitals that could accomodate less than 100 patients located in Daegu and Gyeongbuk for 4 weeks starting November 20, 2012. As result of factor analysis, the organizational culture divided to the four types: adventurous, hierarchical, productive, friendly types. The adventurous and friendly types revealed the positive effect on organizational commitment, and the productive and friendly types revealed it on organizational citizenship behavior. Instead, hierarchical type revealed no effects on the both. Therefore, to improve organizational management in small and medium hospitals, the strengthened efforts to build up friendship and supportive environments for reasonable decision making.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.19-32
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• 2004

Not only consumers but also corporations need to use and develop sustainable consumption for environmental preservation these days. This research studied the level of environmental consciousness, knowledge of environmental problems and consumption behavior for environmentally sustainable home electrical goods. This study was conducted by survey method and the sample was 300 housewives aged 20-50 living in Seoul and urban areas in 2003. The consciousness for the environment and seriousness of theenvironmental problems were very high. Nevertheless, the level of consumption behavior for environmentally sustainable goods was lower than the consciousness. Of the total sample, 33% were aware of the ultrasonic-waves-sink, 73% of the non-detergent-wash machine, 50% of the vacuum-without-trash envelope, and only 17% of the micro-oven-zero air power. Over 50% of the sample wanted to buy these environmentally sustainable, home electrical goods, especially working housewives.

• The Research Journal of the Costume Culture
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• v.22 no.3
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• pp.371-382
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• 2014

The purposes of this study were to categorize of pro-environmental clothing purchasing and disposal behaviors and to identify impacts of health and environment consciousness on pro-environmental clothing purchase and disposal behaviors. The subjects were homemakers (n=381), and they were segmented into LOHAS group, environment conscious group, unconscious group, and wellbeing group according to their health and environment consciousness. Older homemakers were included in LOHAS group and environment conscious group. And these homemakers performed pro-environmental clothing purchasing and disposal behaviors better than wellbeing group or unconscious group. Health consciousness was positively related with the second-hand clothing purchasing and recycling. Environment consciousness was positively related with clothing made with organic, natural or functional materials, or the second-hand clothing purchasing, and recycling of the second-hand clothing. There was a need to develop continuing education programs to strengthen homemakers' health and environment consciousness, or to upgrade their pro-environmental clothing purchase and disposal behaviors.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.12
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• pp.6211-6217
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• 2013

This study examined the environmental consciousness and behaviors of University students for the Eco-campus and assessed the impact of environmental consciousness and behavior on the eco-tourism participation intention. Students of Eco-Campus Silla University in Busan were evaluated using purposive sampling. The data was analyzed using the SPSS program. The results of this study showed that they had an interest in environmental problems. In addition, the environmental consciousness and behavior factors affected the eco-tourism participation intention. These results suggest that more reinforced and improved environmental education should be offered by universities to reveal the importance of the environment.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.173-191
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• 2010

The purpose of this study is to identify the relationship between pro-environmental consumption consciousness and resource saving behavior of university students. This research has been conducted in 2005 through a written questionnaire with the students of a university in Seoul. After a preliminary research, the main research bas been executed in number of 616 copies. The date were analyzed by statistical methods such as frequencies, precentiles, means, the standard deviations, Crobach's a coefficient, one-way ANOVA, and multiple regression analysis using SPSS statistics program. The major findings of this study were as follows. The pro-environmental consumption consciousness of the university students is the most important factor of doing resource saving behavior. The university students are the group that is going to take responsibility for a national economy and future society. Therefore, it is very important to educate them for establishing the rational consciousness of consumption in order to improve their consumption behavior and skills, because the consciousness formed in this period leads to the propensity to consume when they become adults.