• Title/Summary/Keyword: 환경친화적 소비자

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An Analysis of Pro-Environmental Consumer Educational Needs in the Middle School. (환경친화적 소비자교육에 대한 중학생의 요구도 및 관련변수)

  • 황현정;이연숙
    • Journal of Korean Home Economics Education Association
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    • v.15 no.3
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    • pp.45-57
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    • 2003
  • The purpose of this study is to examine Pro-environmental consumer educational needs in the middle school. The data for the analysis are collected by the structured questionnaires. The data for 426 middle school students living in Seoul are analyze using descriptive statistics and One-way ANOVA. The following is a summary of major findings. : 1) The needs for the middle school students for the pro-environmental consumer education are high. The content showing the highest educational need is "The purchasing behavior of pro-environmental goods and services". 2) The sex of students. the experiences of taking 'Environment class', and types of housing are the factors affecting 'The pro-environmental consumer education needs' of the middle school students.

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A Note on the Effects of the Greener Market on Pollution Emission (소비자 환경친화도 변화의 오염감축효과에 관한 소고(小考))

  • Rhee, Hosaeng
    • Environmental and Resource Economics Review
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    • v.16 no.2
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    • pp.363-378
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    • 2007
  • A green market for a product refers to the market where the more willingness to pay for the product consumers have, the greener is the product. As the green markets begin to spread out, researches have been carried out mostly on the effects of various environmental policy measures such as unit emission standard, environmental taxes as they are applied in the green markets. This paper focus on a different issue in the green markets, that is, the effects of the greener market on pollution emission. We consider two kinds of markets, which are fully or partially covered. In the fully covered market where the products sold are necessities such that all consumers purchase the product, as the market gets greener, the amount of pollution emission decreases. On the other hand, in the partiaily covered market, it is shown that the amount of pollution emission could increase as the market becomes greener. This critically depends on whether the total output decreases or increases as the market turns greener.

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Influence of socio-psychological factors and educational experience on adolescent consumers' ethical consumption behavior (사회심리적 요인과 윤리적 소비교육 경험이 청소년 소비자의 윤리적 소비행동에 미치는 영향)

  • Choi, Kyoung Sook
    • Journal of Korean Home Economics Education Association
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    • v.27 no.1
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    • pp.67-83
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    • 2015
  • The purpose of this study was to explore the levels of ethical consumptions and related variables on ethics of adolescents as consumers. This subjects were 552 middle and high school students. The research results are summarized as follows. 1. The scores to measure ethical consumptions level of the adolescents was ranged from 2.87 to 3.08, which were relatively low. 2. The ethical consumptions(fair-trade product consumption, donation and giving, local consumption and eco-friendly consumption) in demographic variables were found to have significant differences depending on their religion, perceived social class, father's education and mother's education. 3. The result of hierarchical regression analysis indicated that consumer education experience, the eco-friendly values, materialism, saving, experiencing mass media on affecting the fair-trade product consumption. The major variables affecting the ethical consumptions in the donation and giving were materialism, consumer education experience, experiencing mass media and the eco-friendly values. The significant variables affecting the local consumption were the eco-friendly values, consumer education experience, materialism, experiencing mass media and saving. The major variables affecting the eco-friendly consumption were the eco-friendly values materialism.

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A Study on the Development of Environment Education Program based on Consumer Information Needs by Pro-environmental Consumer Attitude and Behavior (환경문제에 대한 소비자태도-행동강화를 위한 소비자정보요구를 기초로 한 소비자 환경교육 프로그램 개발)

  • 심미영
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.15-32
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    • 2004
  • The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

로하스를 적용한 그린 섬유소재에 대한 고찰

  • Kim, In-Ok;Park, Myeong-Su;Heo, Man-U
    • Proceedings of the Korean Society of Dyers and Finishers Conference
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    • 2008.10a
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    • pp.53-54
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    • 2008
  • 섬유 제조에서부터 제품의 소비에 걸친 각 공정에 이르기까지 환경 부하 절감 대책과 섬유 제조 기술에 따른 문제 해결을 위하여 환경 친화적 섬유인 대나무 섬유, 콩 섬유, 재생 섬유, 생분해 되는 섬유 등 다양한 환경 친화적 신소재에 대한 특성을 고찰하고자한다. 환경 친화적 신소재와 섬유 폐기 공정에서의 환경친화적 신소재인 생분해 플라스틱 및 생분해 섬유의 개념을 정의하였다. 환경친화 제품 개발이 여러 가지 면에서 생산자의 부담요인으로 작용할 수 도 있으나, 중장기적으로 볼 때 환경 개선에 기여할 뿐만 아니라 기술 확보 및 시장 개척에 용이할 것이며 소비자들은 환경적, 건강적 이유로 환경친화적 제품에 많은 관심을 가지고 있다. 따라서 제품의 제품개발자들은 공정단계에서 폐기단계에 이르기까지 비용을 감수하더라도 환경 친화적 제품개발에 노력해야 할 것이다.

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A Study on the Guidelines for Eco-Friendly Package Design (환경친화적 포장디자인 개발을 위한 가이드라인)

  • Kim, Mi-Ja
    • The monthly packaging world
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    • s.260
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    • pp.45-55
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    • 2014
  • 최근 환경오염과 생태학적 환경문제가 사회적 중요한 관심사로 인식되고 있다. 포장디자인에 있어서도 재활용과 재사용에 대한 요구와 함께 스티로폼이나 플라스틱을 대체하는 친환경 포장용기와 생분해성 필름 등의 포장재의 개발과 생산이 점차 증가하고 있다. 이러한 사회적 배경에서 본 연구에서는 환경친화적 포장디자인의 개발을 위한 가이드라인 설정을 목적으로 하고 있다. 연구내용은 환경친화적 디자인의 개념과 에코 포장디자인 적용범주, 국내외 에코패키지의 동향 및 포장재 현황을 살펴보고, 각종 정책과 규정 및 관련지침 등의 이론적 자료들을 근거로 일반적으로 고려되고 있는 에코패키지의 기본 방향과 체크리스트를 분석하였으며 이에 따른 가이드 라인 및 수행 절차를 고찰하였다. 에코 패키지의 기본방향은 첫째, 포장디자인의 제작, 사용, 폐기에 이르는 전과정에서 환경측면을 고려해야 하며 둘째, 비용과 품질, 시장성, 디자인 등 다중요소를 고려해야 한다. 셋째, 디자인 부서와 제품설계부서, 생산부서, 환경팀 등 조직 내의 다른 시스템과 기능적으로 협력하여야 하며 넷째, 기업의 다른 여러 가지 환경 활동을 통해 잠재적인 소비자와 시장을 확대할 수 있다는 것이다. 가이드라인의 내용은 자원 절감과 물질 사용량 절감, 재활용성 확대, 에너지 효율 향상, 유해 물질 저감과 안전성 확보, 폐기 효율성을 중심으로 하고 있다. 환경 친화적 포장디자인의 실천을 통해 환경영향성을 개선하고 비용을 감소시키며 소비자의 이미지 개선에도 기여할 것으로 기대된다.

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The Effect of Corporate Green Marketing on Consumer Word of Mouth Intention (기업의 그린마케팅이 소비자 구전의도에 미치는 영향)

  • Park, Ji-Ho;Park, Hyeon-Suk
    • Industry Promotion Research
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    • v.7 no.3
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    • pp.9-16
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    • 2022
  • In the midst of increasing interest in the environmental responsibility of companies, this study investigates how eco-friendly activities affect the creation of management performance. To this end, the effect of companies' green marketing on consumers' word-of-mouth intention, the mediating effect of brand reliability, and the moderating effect of consumers' pro-environmental behavior were verified. The results of the collected data analysis are as follows. First, companies' green marketing has a positive (+) effect on consumers' word-of-mouth intention. Second, brand reliability takes a positive (+) mediating role in the relationship between companies' green marketing and consumers' word-of-mouth intention. Third, consumers' pro-environment behavior has a moderating role between Brand Reliability and their word-of-mouth intention. Therefore, companies' eco-friendly strategies and their implementation will help enhance both brand reliability and consumers' word-of-mouth intention. By revealing the effect of companies' eco-friendly strategies and their implementation on brand reliability and consumers' word-of-mouth intention it is meaningful to analyze the relationship between green marketing and the possibility of consumers' spontaneous word-of-mouth intention. The results suggest to companies that it is necessary to establish an eco-friendly marketing strategy for sustainable growth.

A Study on practice for an Environment Friendly Design (환경친화적 디자인을 위한 실천을 관한 연구)

  • 송인호;이종석
    • Archives of design research
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    • v.13 no.4
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    • pp.33-41
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    • 2000
  • More recently, the ecocide like an environmental shocks of acid rain, oil spills and now the ozone layer have driven home the fact that we're all responsible for looking after our natural environment and threaten the our right to live. At such a situation enterprises has been to develop techniques of enhancing environment friendly design. However it is difficult to producing environment friendly product - especially at electronic product like a high accumulated thing and produced with a small amount - while they know the importance of environment. Because of a direct and actual disadvantage of enterprise and customer. Moreover it is rare and negative for physical point that an adaptation case of recycled material or natural one for designing. Therefore it is important to positive consideration and action of design process for the nature. In this paper the focus of interest is find out the active and real environmental friendly design practice scheme as a designer and understanding of basic of the environmental friendly design for a coexistence of the enterprise, customer, and environment.

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Pro-environmental Consumer and Environmentally Conscious Citizen Behavior Tendency of University Students in Cheongju (대학생의 환경친화적 소비자 행동과 환경의식적 시민행동 성향 - 청주시 대학생을 중심으로 -)

  • Kim, In-Sook
    • Korean Journal of Human Ecology
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    • v.11 no.3
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    • pp.249-262
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    • 2002
  • This paper was written to find the tendency of pro-environmental consumer behavior and environmentally conscious citizen behavior of university students. The difference between two behavioral tendencies were existed and variables influenced on those tendencies each other. The results were as follows: 1. The pro-environmental consumer behavior of university students was consisted of five tendencies, such as practice in life, environment preservation, environment consideration, patience in uncomfortableness and diversity in circumstances. 2. The environmentally conscious citizen behavior of University students were consisted of four tendencies, such as environment contamination, self-centered, resource economy, pollution reduction. 3. The pro-environmental consumer behavior tendencies of university students were inconsistent with those of environmentally conscious citizen behavior. 4. The variables influenced on those tendencies were sex, concern in environment problem and living condition.

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