• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.250-257
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• 2021

The author tried to verify the mediating effect of the variable, perceived behavioral control, in the relationship between the independent variables(cosmetics-related variables, consumer's preference, advice & inducement), and the dependent variable(purchasing behavior), through AMOS structural equation modeling. As a result of analyzing the mediating effect in the impact relationship between latent variables, it was found that PBC(perceived behavior control) plays a mediating role in the impact relationship between CQ(cosmetics quality) and PB(purchasing behavior). Author found that the higher the quality of cosmetics and the greater the perceived behavior control in domestic cosmetics purchasing behavior, the more likely it will lead to purchasing behavior. In this context, while efforts are being made to improve cosmetic quality, measures to increase perceived behavior control, which can be said to be autonomy in purchasing behavior, should be sought.

• Journal of the Korea Society of Computer and Information
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• v.18 no.5
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• pp.157-165
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• 2013

The mid-20th century witnessed a wide spread of Korean culture in Japan, China and Southeast Asia and China now has become the biggest trade partner and export market, as well as the No. 1 source of import and the biggest investment country of Korea. With the spreading of the Korean popular culture in China, brand loyalty to Korean products is improved. Taking the Chinese market as the basis, this research aims to make an analysis of the implications of 'Korean Wave', Korean advertisements and the image of Korea on brand loyalty to cosmetics made in Korea. To achieve the research aim, questionnaires were used in conducting the survey, mainly in Beijing. Excluding the invalid ones, altogether 180 questionnaires were collected, based on which an empirical analysis was carried out on the correlation between 'Korean Wave', effects of Korean advertisements, image of Korea, brand recognition, and brand loyalty to products made in Korea. The major analyzing tools are SPSS 20.0 and AMOS 20.0. The findings are as follows: 1. Korean films, dramas, and attachment for Korean movie stars (representative of 'Korean Wave') all have a positive influence on brand loyalty. Recognition of the country image of Korea, to some extent, also has positive implications on brand recognition. 2. Empirical analysis assists in the testing of the degree of recognition and attachment of cosmetics made in Korea, as well as brand loyalty to them.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.8
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• pp.236-250
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• 2016

This study was conducted to provide baseline data regarding functional cosmetics so that Inula. based cosmetics can increase its competitiveness in the market as well as to understand current trends to enable anticipation of demands for future product development. For this research, general consumers over the age of 20 residing in Seoul and the Gyeonggi district were surveyed. The results show consumers preferred serum-type products among various types of cosmetics, and that they purchased these once every 1-3 months. Consumers also preferred these products in less than 10-30ml capacity, and at costs of less than 30,000-50,000 KRW. For whitening, functional cosmetics consumers also preferred the serum type, in less than 30-50ml capacity and priced less than 30,000-50,000 KRW. Consumers preferred to purchase functional cosmetics in single units. The major purchasing location, with a high preference rate, was cosmetic stores, and the major sources of information, also with high preference rates, were 'experienced reviews from family, friends and acquaintances' and 'TV advertisements'. Respondents selected 'over 50,000 KRW' the most for all items when responding to 'Purchase Intent for Functional Cosmetics containing Inula', and responded that they were willing to pay 10%-30% more for functional cosmetics containing Inula compared to standard functional cosmetics. These results show that businesses in the cosmetics industry need to take consumer demand into account when developing new functional cosmetic products, as well as establish plans to create specialized spaces that provide better quality service and increase word of mouth effect through better utilization of various types of offline media, social media, and blogs. The study also shows a need for businesses to develop products fully utilizing the Inula flower, which has been shown to be effective as a natural skin whitener, wrinkle reducer and skin moisturizer, to appeal to the increasing number of customers interested in health and beauty.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.73-81
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• 2009

• Journal of the Korea Fashion and Costume Design Association
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• v.18 no.3
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• pp.99-111
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• 2016

In order to use cosmetics brands SNS effectively and establish strategy, the purpose of this study is to provide consumer date. According to cosmetics consumption value groups, this study examined each cosmetics consumption value group's level of concern of three cosmetics brands SNS features, informativity, enjoyment and interactivity. For the data, questionnaire was collected by 198 women, and the data were measured by ANOVA, factor analysis, cluster analysis and Ducan test. According to cluster analysis cosmetics consumption value groups were divided into four groups, unconcern group, hedonic value pursuit group, function of brand value pursuit group, high concern group. The results of the study are as follows: First, high concern group thought highly of all cosmetics brands SNS features, including informativity, enjoyment and interactivity. In addition all consumer groups were concerned informativity rather then enjoyment and interactivity. Second, comparing with high concern group, other groups which include unconcern group, hedonic value pursuit group and function of brand value pursuit group were not concerned about cosmetics brands SNS features' enjoyment and interactivity. Except informativity, hedonic value pursuit group and unconcern group were more concerned interactivity than enjoyment. While, high concern group and function of brand value pursuit group were more concerned enjoyment than interactivity.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.383-388
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• 2022

This study is about the elements of cosmetic's package design which MZ generation prefer and the effect on purchase. Naming, brand logo, color, typography, layout, illustration, matter & finish, and meaningful are classified 8 visual elements through the pilot study. After that this study analyzes specific visual elements which MZ generation prefer through online survey and In-depth interview based on the 8 visual elements. As a result of study, MZ generation prefer tidy and neat design to decorated style, and they feel brand logo is the most important thing of all 8 visual elements. In additional, meaningful of brand is barley able to compare with price, although it is significant visual element. This study may help to develop the way of the cosmetic's package design for MZ generation.

• Proceedings of the Korea Contents Association Conference
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• 2018.05a
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• pp.495-496
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• 2018

사람의 피부는 개인마다 상태의 차이가 있으며, 개인의 피부 상태에 따가 피부고민도 다르다. 이에 따라, 일반 소비자들의 화장품 사용에 대한 선호도는 나만의 것, 내 피부에 맞는 화장품, 자세한 카운슬링 순으로 선호도가 나타나고 있다. 민간기관에서도 유전자 검사가 가능해짐으로써 상기와 같이 피부에 대한 유전자 분석도 활성화되고 있는 실정으로, 본 논문에서는 개인의 피부 유형과 유전자 정보를 고려하고 소셜 네트워크에서의 데이터를 수집하여 빅데이터 분석을 통한 맞춤형 추천 서비스를 제안한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.298-303
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• 2001

화장품은 그 어떤 제품보다도 소비자가 사용 시 느끼는 관능특성 및 그에 대한 만족도가 중요한 제품이다. 자연스러우면서도 가벼운 메이컵이 유행함에 따라 페이스 파우더를 사용하는 소비자의 비중이 높아지고 그에 따라 다양한 관능특성을 가진 페이스 파우더들이 개발되고 있다. 사전 조사에 따르면 페이스 파우더 사용자들의 사용이유는 자연스러운 화장 및 가벼운 화장, 화사해 보임(블루밍 효과) 등이 주를 이루며 페이스 파우더 사용 시에 주요하게 느끼는 관능특성으로는 파우더 입자에 관한 사항과 화장상태에 관한 사항이 동시에 고려되는 것으로 나타났다. 이에 평상시에 페이스파우더를 주로 사용하는 여성들을 대상으로 다양한 페이스파우더들을 실제 화장단계에 따라 사용하면서 인지되는 페이스 파우더의 관능특성들을 도출하게 한 결과 중 19가지 관능특성 평가 용어가 도출되었으며 이 용어들은 다시 입자 및 도포 요인/촉촉함 및 매트함 요인/색상 및 블루밍 요인의 세가지 요인으로 분류되었다. 이러한 페이스파우더의 주요 관능특징요인과 소비자들이 중요하게 생각하는 관능특성을 적절히 조합하여 각각의 소비자군들이 선호하는 관능속성의 제품을 설계하고 평가할 수 있는 평가방법을 개발하였고 주후 제품개발에 활용하고자 한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.11a
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• pp.245-250
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• 2001

화장품 사용 시 소비자가 가장 중요하게 느끼는 요인은 효과와 촉감이라고 볼 수 있다. 특히 반복적인 사용을 위해서 쾌적한 촉감은 필수 조건이다. 그런데, 촉감은 사용하는 사람 자신의 감각에 의존하는 것이므로, 이러한 화장품의 촉감을 포함하는 성능을 평가하기 위해서 사람에 의한 최종평가는 필수적인 단계이다. 따라서, 여러 특성의 강도를 측정하는 분석형 관능평가와 소비자의 선호도를 조사하는 기호형 관능평가의 필요성이 요구되며, 두 결과를 종합적으로 고려하는 것이 바람직할 것이다. 우리는 훈련된 전문패널에 의해 다양한 자외선차단 크림과 로션들에 대한 분석형 관능평가를 실시하였다. 그 결과, 자외선차단 제품의 관능속성 평가의 주요인은 잔여감 요인과 발림성 요인으로 나타났으며, 이 결과에 따라 제품들을 2차원 공간 상에 위치하였다. 이 중 몇 제품을 선택하여 20대 후반 여성소비자를 대상으로 기호형 관능평가를 실시하였다. 평상시 실제 화장단계에서 인지되는 자외선차단제품에 대한 용어들은 촉촉함 및 도포균일성 요인/흡수속도 요인의 두가지 요인으로 분류되었다. 이상적인 자외선차단제품의 사용감은 너무 촉촉하지도 매트하지도 않으면서, 흡수속도는 빠르고 화장밀림이나 번들거림이 적은 사용감을 나타내는 특성쪽으로 나타났다.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.8-9
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• 2004