• CRM연구
• /
• v.3 no.2
• /
• pp.1-20
• /
• 2010

Due to the nature of teenage students' common tendency of being drawn to consumption conformity engendered by popular trends, and further expanding their unique collectivist culture, this study presumes that middle and high school female students as well have an influential factor that creates their distinctive trait. This study is intended to investigate the students' personal characteristics and effects of social reference groups, and further scrutinize how these influences transcends to deviant make-up behaviors. A total of 297 subjects, middle and high school female students, participated in a survey, using questionnaires focused primarily on the degrees of color makeup and the influences imposed by classmates. The findings of the study are as follows. First, regarding makeup behavior displayed by middle and high school female students, social self-esteem had positive influence on innovation and peer pressure. Second, perceived visibility conversely had negative impacts on innovation and peer pressure. This indicates that if perceived visibility is at a salient level, this already signifies lack of innovation. Third, makeup innovation and peer pressure demonstrated by middle and high school students all showed positive influence on their makeup behaviors. Additionally, peer pressure, in comparison to innovation, had greater influence on makeup behaviors, which indicates that peer pressure play a great role in makeup behavior of middle and high school students. Fourth, makeup behaviors showed strong impacts on makeup satisfaction and rendering deviant behaviors, which indicates that a new direction and perspective regarding middle and high school students' makeup behavior is critical.

• 한국패션뷰티학회:학술대회논문집
• /
• 2003.12a
• /
• pp.25-28
• /
• 2003

• Journal of Korean Home Economics Education Association
• /
• v.19 no.1 s.43
• /
• pp.35-45
• /
• 2007

The purpose of this study was to examine the influence of make-up attitude, self-esteem and body satisfaction on clothing behavior. The data was collected from 356 female college students in Seoul. For data analysis, reliability analysis, factor analysis, correlation analysis, stepwise multiple regression and t-test were used. The results of this study were as follows: 1) Five factors of make-up attitude were identified: pursuit of confidence, aesthetics, sociality, fashion and attractiveness. 2) Five factors of make-up attitude had Positive correlation related to clothing behavior i. e. aesthetics, exhibition, dependence and sexual attractiveness. 3) The aesthetics and dependence of clothing were influenced by pursuit of confidence, aesthetics, sociality and fashion. The exhibition of clothing was influenced by pursuit of confidence, pursuit of aesthetics and self-esteem. The sexual attractiveness of clothing was influenced by self-esteem, pursuit of aesthetics, attractiveness and fashion. 4) There was significant difference between the group of high self-esteem and low self-esteem on aesthetics and sexual attractiveness of clothing. 5) There was significant difference between the group of high body satisfaction and low body satisfaction on sexual attractiveness of clothing.

• Proceedings of the Costume Culture Conference
• /
• 2003.09a
• /
• pp.39-40
• /
• 2003

메이크업(Make up)은 일상생활에서 여성들의 전체 ‘룩(Look)’을 구성하는데 없어서는 안될 중요한 요소이다. 여성들은 상황에 맞게 자신들의 의상을 선택하고 머리손질을 하며 화장을 한다. 제니퍼 크레이크(2001)는 ‘화장은 인격과 지위라는 속성뿐 아니라 성적 속성을 구성한다’고 밝히면서 메이크업을 여성성 표현을 위한 바디테크닉의 하나로 간주했다. 즉, 여성들은 메이크업을 통해 여성들만이 가지는 특유의 미를 발산함으로써 자기만족과 이성에 대한 관심을 유도한다. (중략)

• Proceedings of the Korean Society for Emotion and Sensibility Conference
• /
• 2000.11a
• /
• pp.164-170
• /
• 2000

화장품의 관능평가는 크게 분석형 관능평가와 기호형 관능평가로 나눌 수 있으며 본 보고에서는 메이컵 화장단계 중에 사용되는 파운데이션의 분석형 관능평가를 통해 파운데이션 사용 시 느껴지는 관능적 특성 용어의 도출과 정의를 내린 후 실제 소비자들을 통해 여러 가지의 파운데이션을 사용하면서 느껴지는 관능적 특성 강도 및 그에 따른 선호도 등을 기호형 관능평가로 수행하여 파운데이션 사용 시에 만족 및 불만족 요인으로 작용하는 관능속성 및 주요요인들을 분석하였다. 그 결과 파운데이션의 관능속성 평가의 주요인은 커버력 요인과 화장상태 요인으로 나타났으며 밀착감과 화장지속력, 화장상태의 자연스러움이 제품의 선호도와 가장 큰 상관관계를 보였다. 이와 같이 파운데이션에 대한 관능속성과 만족도를 결합하져 소비자가 선호하는 관능속성의 제품을 설계하고 평가할 수 있는 관능적 평가방법을 개발하여 제품개발에 활용하였다.

• Journal of Fashion Business
• /
• v.6 no.2
• /
• pp.124-136
• /
• 2002

This objective study were to classify the contents of makeup behavior, to investigate the relationship between makeup behavior and sex role identity, and to examine how the makeup behavior, makeup satisfaction was influenced by sex role identity and demographics. To achieve this, the researchers surveyed 162 women for the ages of 18 through 25. The result of this study are followed. 1) Four factor of makeup behavior were sexual attractiveness, aesthetic, psychological dependence and makeup interest. 2) There were significant positive relationship between makeup behavior and sex role identity. 3) Sexual attractiveness were influenced by femininity, income. The explanatory power of the 2 variables were 8.5%. Aesthetic were influenced by masculinity. The explanatory power of the 1 variable was 9.2%. Psychological dependence were influenced by femininity. The explanatory power of the 1 variable was 8.2%. Makeup interest were influenced by masculinity, age. The explanatory power of the 2 variables were 9.0%. 4 Makeup satisfaction were influenced by sexual attractiveness, aesthetic. The explanatory power of the 2 variables were 22.1%.

• The Research Journal of the Costume Culture
• /
• v.14 no.3 s.62
• /
• pp.497-513
• /
• 2006

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.22 no.1
• /
• pp.3-4
• /
• 1996

오늘날 화장품 산업은 역동적으로 끊임없이 변화하고 있다. 화장품은 한 사회 구성원들의 다양한 욕구, 가치관 및 생할양식에 영향을 미치며 심지어는 국가의 정치적 기후나 경제적인 상태를 나타내는 지표역할을 담당하기도 한다. 즉, 화장품 과학은 예방의학, 건강과학이라는 차원에서 뿐만 아니라 미적인 차원에서 새로운 상품개발이 진행되어갈 것이다. 지금 우리는 21세기를 향하여 1990년대의 중반기에 들어섰다. 80년대는 물질 문명의 중심으로 생활의 질의 풍요로움을 추구하였으나 90년대는 소비자 우선의 풍요로움을 향수하는 시대가 되었다. 또한 여성이 사회진출, 고령화의 급속한 진전, 고 학력화, 개인의 가치관 존중 및 많은 생활패턴의 변화가 마음의 풍요로움을 구하는 사람들이 늘어나고 물질적 의존도로 부터의 탈피가 크게 강조되고 있다. 이에 마음의 풍요로움을 창조하여 연출하는 화장품산업의 역할이 고기능성에 의한 부가가치를 높이고 마음의 풍요로움을 지원하기 위한 연구개발에 중점을 두고 진행되어 가고 있다. 화장품을 여성들의 치장이라고 하는 주체적 행위에 도움을 주는 하드웨어라고 한다면 소비자의 마음은 소프트웨어로써 소비자 입장에서 만족할 수 있는 전략을 구사하는 아이디어가 있어야 하는데 그에 상응하는 대책으로 스킨케어를 들 수 있다. 스킨케어란 병든 피부를 제외한 여러 가지 유형의 피부를 화장품과 미용기기를 이용하여 그에 맞게 예방관리 하여 건강하고 아름답게 보호 유지하는 전문 분야이다. 즉, 스킨케어는 화장품 이용을 통하여 미래의 소비자들의 다양한 비용 욕구 및 소망에 효과적으로 대응할 수 있는 소프트웨어라고 할 수 있다., 또한 스킨케어는 화장품 뿐만 아니라 신체적 접촉을 통하여 안위를 제공하는 수단으로 단순한 피부손질이라는 문제에 그치지 않고 접촉을 통해 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 중요한 의미가 있다. 스킨케어는 불어로 Soin Esthetique 라고 하는데 어원을 보면 손질, 처치, 보살핌 그리고 배려를 의미한다. 지금으로부터 200년전 독일의 미학자인 Baumgarten이 미는 인간에게 만족과 쾌감을 주는 대상이며 미는 보는 사람의 마음에 있다라는 감성의 미학에서 Esthetique라는 단어를 처음 사용했다. 다시 말하면 Soim Esthetique는 인간의 마음 만족과 쾌감을 주는 배려 있는 조치로써 여성이 화장을 함으로써 외모의 조화에서 마음과 신체의 균형을 꾀하는 생명현상의 심층과 연관되는 것과 마찬가지로 에스테틱과 화장의 심리는 매우 땔래야 땔 수 없는 불과분의 밀접한 관계라 볼 수 있다.

• KOREAN POULTRY JOURNAL
• /
• v.42 no.12
• /
• pp. 106 - 109
• /
• 2010

본회는 지난 10월 27일 대천 소재 한화리조트에서 '2010 종계부화인대회'를 개최하였다. 본고는 이날 참석한 종계부화인을 대상으로 농가의 종란납품계약의 현주소와 종계 산업의 발전방향에 대한 농가의 의견을 검토, 수렴하고자 설문조사를 실시하였다. 설문에는 총 42명의 종계부화인이 설문에 참여한 가운데 평균 사육경력 15년, 평균 연령 53세로 조사되었으며 평균 사육수수는 23,382수로 조사되었다.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.43 no.1
• /
• pp.61-68
• /
• 2017

The key quality attributes of the pressed powder, one of base makeup products, are skin-affinity and spreadability. In general, there was a limit to meet skin-affinity and spreadability simultaneously, which are opposite attributes each other. In this study, air jet mill process was tried to satisfy two main properties. Skin-affinity was improved by a wet coating of sericite with a mixture of lauroyl lysine (LL) and sodium cocoyl glutamate (SCG). The application of mono-dispersed polymethyl methacrylate (PMMA) and diphenyl dimethicone/vinyl diphenyl dimethicone/silsesquioxane crosspolymer (DDVDDSC) improved both qualities. Air jet mill process has been mainly applied in the pharmaceutical and food industries, and is a method used for processing powder materials in cosmetic field. In this study, we were able to complete makeup cosmetics with an optimum particle size $6.8{\mu}m$ by combining the air jet mill process at the manufacturing stage. It was confirmed that the Ti element was uniformly distributed throughout the cosmetics by EDS mapping, and that the corners of the tabular grains were rounded by SEM analysis. It is considered that this can provide an effect of improving the spreadability when the cosmetic is applied to the skin by using a makeup tool. LL with excellent skin compatibility and SCG derived from coconut with little skin irritation were wet coated to further enhance the adhesion of sericite. SEM images were analyzed to evaluate effect of the dispersion and uniformity of PMMA on spreadability. With the spherical shapes of similar size, it was found that the spreading effect was further increased when the distribution was homogeneously mono-dispersed. The dispersion and spreadability of PMMA were confirmed by measuring the kinetic friction and optimal content was determined. The silicone rubber powder, DDVDDSC, was confirmed by evaluating the hardness, spreading value, and drop test. Finally, it was found that the dispersion of PMMA and silicone rubber powder affected spreadability. Such makeup cosmetics have excellent stability in drop test while having appropriate hardness, and good stability over time. Taken together, it is concluded that air jet mill process can be utilized as a method to improve skin-affinity and spreadability of the pressed powder.