• Title/Summary/Keyword: 홍보활동 강화

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Performance and Development of Life Sympathy Policy (생활공감정책의 운영성과와 발전방안)

  • Cho, Seok-Joo;Park, Jong-Gwan
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.753-763
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    • 2011
  • The goal of this study is to analyze the problem and performance of life sympathy policy and to present development plan. For this, literature, and empirical research were performed. The analysis showed the problem of life sympathy policy in the following manner. That is the confusion of the mix of department, the lack of publicity, the uncertain of persistence and the lack identity of the monitor, the absence a unified operating instructions on the monitor, the insufficient to activities and operations housewife monitors etc. To vitalize life sympathy policy and operational needs of aspects of the institutional and the activation. First, The task of activation of the institutional challenge is to modify the related law, strengthen the organization, strengthen the personnel, expand the scope of participation monitors. The improvement of the operational aspects of the policy include strengthening integration and connectivity, the construction of policy promotion environment that reinforce feedback and outcome of life sympathy policy, And the energization of on-line activities needs the reinforcement of the operating system, etc. Through the activation of the sector policy, the application of the idea of housewives, and the participation of government policies will be a lot of contribution to the development of South Korea in the 21st century.

A Study on the Recognition of Fire-fighters on Korean Civil Anti-Disaster Organization for Public Safety (국민안전을 위한 민간 방재조직에 대한 소방관들의 인식 연구)

  • Chae, Jong-Sik;Lee, Si-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.137-148
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    • 2021
  • This study sought for an improvement plan of the overall preventive activity of Korean Citizen-Corps-Active-In-Disaster(CAIND) by utilizing the fact that The fire-fighters, who are focusing on social disaster response works, are surveyed for their awareness of the vivid expertise to Korean CAIND. This group is defined as the assistant organization in law about disaster prevention which, the local residents willingly made to handle the situation of disaster occurrence. Since the characteristics of volunteer activities are also inherent, related issues are also reviewed at the same time to resolve any unclear arguments by disaster prevention activity characteristics of Korean Citizen Corps Active in Disaster. Through the results, the study provided three major suggestions for an improvement plan. The results of the study are as follows: First, the quota management system of Korean CAIND that considers the characteristics of rural areas should be actively supplemented. Second, the current reward system for Korean CAIND activities at large disaster sites should be surely improved. Third, the current education and training system of Korean CAIND to satisfy regional conditions should be newly established. The results of this study are largely expected to be utilized as a basic data to develop Korean CAIND in the future.

Analysis of Instagram Use in Public Libraries and Policy Implications (공공도서관의 인스타그램 게시물 이용 분석과 정책적 시사점)

  • Dahyung Choi;Eungyung Park
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.35 no.2
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    • pp.65-84
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    • 2024
  • As the number of Instagram users continues to grow, an increasing number of public libraries are establishing and maintaining accounts on the Instagram platform. The objective of this study is to classify and analyze the content of Instagram posts from 14 public libraries that are actively engaged on the platform. A classification of post types, divided into seven large, 16 medium, and 76 small categories, was employed to analyze the content of posts on each library's Instagram account from the account's inception to the end of December 2023. The analysis revealed that library posts focused on a few items, including book recommendations, library introductions and news, and event announcements of literary and arts programs. Program event announcements and reviews, book recommendations and reading programs were found to be highly correlated with user engagement and teen reading programs. Based on these findings, it is recommended that future Instagram posts should be more user-centered and interactive, and that libraries should actively promote their events on Instagram and other social media platforms.

Agriculturist Opinion Analysis of Forest Fire by Farming Activities (영농 소각 활동에 대한 영농인의 의식 분석)

  • Park, Houng-Sek;Lee, Byung-Doo;Lee, Si-Young;Lee, Myung-Bo
    • 한국방재학회:학술대회논문집
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    • 2010.02a
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    • pp.72-72
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    • 2010
  • 영농소각은 한국에서 산불의 주요원인이 되고 있다. 본 연구에서는 이러한 영농소각행위에 대한 당사자들의 의식을 파악하기 위해 설문조사를 실시하여, 영농소각의 시기, 소각장소, 소각물질 등에 대한 의식을 구명하였다. 조사결과, 전국적으로 종사자들은 영농활동이 시작되는 3월과 4월 흐린 날 오후 산림연접 100m 이상의 지역의 논, 밭두렁에서 잡초제거를 위해 영농소각을 실시하고 있는 것으로 조사되어, 이러한 영농소각의 산불 확산 방지를 위해 관리 위주의 정책으로 전환을 통해, 소각허가제, 마을 별 공동소각과 같은 정책을 통해 현재의 영농인 요구에 부응하면서, 정책의 홍보와 신기술의 교육 강화, 친환경적인 쓰레기 처리 방법의 보급을 통해 장기적으로 영농소각을 대치시키는 정책이 필요할 것으로 사료된다.

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Population Strategy for Physical Activity in Korea (우리나라 신체활동 및 운동사업에서의 인구집단 전략)

  • Lee, Moo-Sik
    • Journal of agricultural medicine and community health
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    • v.30 no.2
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    • pp.227-240
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    • 2005
  • Health promotion has more comprehensive approaches in recent years. Nevertheless we accept the concept of health promotion differently, we are agree on that community is the most important field in health promotion which includes population at the aspect of health policy, individual skill and, environment. And there are a number of different approaches to health promotion. In them, 'population approaches' and 'high -risk group approaches' has the most different characteristics. 'Population approaches' is equally important or more important than 'individual approaches' for maintaining and promoting population health. Almost part of this article contents is the summary of the guideline and population strategy of health promotion in Korea, 1999 - 2005. Community based health promotion program should be reinforced, integrated, comprehensive, collaborative through efficiently utilizing community resources. Recent new orientation of community health program is integrated health program, we can find this orientation at Ottawa charter 1986. Comprehensive approaches with the determinant factors for health are essential task. Physical activity is a key health determinant. The population-health approach suggests that educating people about physical activity is not enough. Individual behavior changes are important too, but need to be balanced with strategies for environmental change. Population strategy with physical activity for health promotion should be developed through improving social and physical supportive environment, linking and integrating community resources between public and private sectors in national, regional and local level. Continuous public education and social marketing should be provided through collaborating with community physical activity organization, facilities, work-places and school for increasing concern of all the people of community about physical activity. Governments, agencies and citizens should held and participate to building movement. And the strategy that various 'active for life' program should be developed, delivered, maintained and reinforced continuously. Basically, adequate and sufficient financing, developing human resources, policies and legislation would be provided and supported fully too. At last, research development and knowledge exchange are required domestically and internationally. In Korea, we had classified the category of strategic priority of physical activity programs by environmental support, life-course approach, high-risk group approach and disease group approach for physical activity program based on community health center. Community based core programs for physical activity that includes infrastructure building and establishment of supporting environment, community campaign, health promotion education and public service announcement, physical activity programs for elderly and obesity, exercise prescription program.

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The Analysis on Brand Marketing Strategy of Mobie Game (<펜타스톰> 모바일 게임의 브랜드 마케팅 전략 분석)

  • Bo, Ding Zhi;Song, Seung-keun
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.194-196
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    • 2017
  • is a MOBA game developed by 2015 at the Tentent's Tianmei Studios. The operation of the game was very successful, ranking first in the global mobile gaming revenue list in May 2017. However, most of the discussion about this game are the moral critique of game addiction. In fact, a game's success is closely related to the Marketing strategy beyond the contents of the game. This research using a neutral point of view to see the communication modes of during the early, development and outbreak period, analyze the integrated marketing communication strategy (IMC) through the method of case study, and concluded that the key to the success of IMC is the flexible use of various communication methods to achieve a three-dimensional offensive according to the famous Synergy Theory. It is also hoped that this article will be helpful for practitioners to realize the importance of Publicity and promotion of other game products.

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Design of an Adaptive Video-based Community in Ubiquitous Environment (유비쿼터스 환경에서 적응력있는 화상 커뮤니티의 설계)

  • Sung, Young-Hoon;Ha, Seok-Wun;Lee, Jae-Inn
    • Journal of The Korean Association of Information Education
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    • v.11 no.2
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    • pp.243-249
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    • 2007
  • Most homepages of schools are available to publicize activities of education, to load educational materials efficiently. But we can't use current homepages of schools in making characteristic information or sharing educational resources. In this study, this I-CUBE system with RSS was designed and embodied for sharing characteristic educational activities and works in schools. Currently, I-CUBE is being under experimental test for sharing education activities and making community in elementry schools,.

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Economic Growth by Arts Activities Case Study on Nagahama Story in Shiga Pregecture, Japan (문화할동을 통한 지역활성화: 일본 시가현(滋賀縣) 나가하마(長浜市) 이야기)

  • Shin, Dong-Ho
    • Journal of the Economic Geographical Society of Korea
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    • v.9 no.3
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    • pp.431-440
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    • 2006
  • In many countries of the world, cultural activities are introduced as a popular means of promoting local economies and identities. In many places of Japan, a traditional cultural activity, "Machtskuri" (meaning "Vilige Making," literally) has been practiced in the past several decades. A small town, Nagahama of Shiga Prefecture, with 50,000 people, started restoring an old castle and historical build, art exibition, traditional fashion festivals, etc. Based on the successful experience from the cultural activities, community leaders of Nagahama made success in creating other projects, such as construction of a baseball stadium, a hotel and a community college. It can be concluded that Nagahama has been successful in creating making the place famious and the people confident.

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A Study on Strategic Marketing Channel to Enhance the Specific Telecom Service in Korea : Focus on Aggregator (별정통신서비스 유통구조의 전략적 개선 방안 연구-별정2호(가입자모집) 사업을 중심으로-)

  • 한억수;정동헌;이현우
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1999.12a
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    • pp.177-190
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    • 1999
  • 개방과 경쟁의 도입, 기술의 발달, 고객욕구의 다양화 및 고급화 등과 같은 제반 환경요인의 변화로 최근의 정보통신산업에서는 많은 변화가 야기되고 있다. 특히 별정통신이라는 이름으로 도입된 새로운 사업형태는 탄생상의 문제, 경험과 지식의 부족 및 상층되는 목표로 인하여 정착되어 가는 과정에서 문제와 불협화음이 발생하고 있다. 이러한 문제는 제도, 기능, 시장 그리고 사업자 관계라는 네가지 측면으로 집약될 수 있다. 이에 본 연구는 별정 2호 사업을 숭심으로 유통기능에 대한 검토 및 분석을 통해 유통구조 시스템의 전략적 설계 방향을 다음과 같이 제시하였다. 첫째, 기간통신사업자의 사내 유통망을 보완해주는 사외유통망을 설계함으로써 유통효율성과 마케팅 효과성을 동시에 제고해야 한다는 것이다. 둘째, 별정통신 유통경로 시스템을 발전적 마케팅 전략의 일환으로 통신서비스 제공이라는 단순한 차원을 뛰어넘어 고객생활의 질을 향상시키고 고객의 성공을 가져오는 폭넓고 고차원적인 개념으로 확대하여야 할 것이다. 이러한 기반 위에 통신사업에 대한 홍보활동을 강화하고 다양한 통신서비스를 제공할 수 있는 서비스 충실화를 기하여야 할 것이다. 셋째, 기간통신사업자가 강점을 갖고 있는 영역에 대해서는 기존의 직접마케팅을 활용하고, 약점을 가지고 있는 서비스나 기능에 대해서는 대체하거나 보완하는 역할을 별정사업자에게 부과함으로써 전체 서비스 제공 시스템의 목적을 달성할 수 있을 것이다.

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Waterfront Development Policy of International Logistics Hub-Port;The Case of Gwangyang Port (국제물류 거점항만의 친수공간화 정책방향;광양항을 중심으로)

  • Jeong, Bong-Hyeon
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.07a
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    • pp.313-342
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    • 2007
  • 본 논문은 국제물류 거점항만인 광양항을 사례로 하여 항만친수공간의 개발정책을 다루고 있다. 연구의 목적은 항만친수공간의 기본이론과 개발실태의 실질적 분석을 토대로 광양항에 항만친수공간을 개발하기 위한 종합적인 정책방향을 계획 ${\cdot}$ 제도적인 시각에서 제시하는 것이다. 본 논문의 주요내용은 항만친수공간의 개념과 유형/외국 항만친수공간의 개발사례/항만친수공간 개발의 문제점/광양항의 항만친수공간화 정책방향 및 결론 등으로 구성되고 있다. 광양항 친수공간의 실제 대상지는 컨테이너항 지구와 묘도지구이다. 컨테이너 항만의 부지에는 이용자 및 시민에게 쾌적한 공간을 제공하는 녹지공간의 조성과 함께 친수성 항만공간의 확보가 중요하다. 묘도지구는 해안매립과정에서 소실된 자연생태계를 복원하여 자연친화적인 지속가능한 자연의 이용방안을 마련하며, 이의 일환으로 해양생태공원을 조성한다. 이와 더불어 광양항 친수공간의 개발전략들에는 항만시설의 개방과 홍보활동의 강화, 선항만 개발과 항만재개발시 친수공간확보 의무화, 항만친수공간 확충목적의 관련제도 정비, 항만친수공간 기본계획의 수립, 항만친수공간 지구의 지정, 항만친수공간 관련제도의 정비, 항만친수 행적기관조직의 정비 등으로 제시할 수 있다.

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