• Title/Summary/Keyword: 홍보자료

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Factors Influencing Social Media Use in Local Government (지방자치단체의 소셜미디어 활용과 영향요인에 관한 연구)

  • Noh, Jae-In;Chad, David Anderson;Seo, Jin-Wan
    • Informatization Policy
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    • v.26 no.3
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    • pp.36-52
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    • 2019
  • The use of social media in government has expanded steadily around the world on the basis of Web 2.0 technology. The government uses social media as a tool for enhancing transparency, participation, collaboration, and saving costs. However, the use of social media in the public sector has not only been positive. It has also been described as a double-edged sword. Most local governments in South Korea use social media for a variety of reasons but there has not been enough practical study of the effectiveness of social media use in the public sector. Local governments generally have positive views of their social media use but the real application of social media is not consistent in each local government. This study tried to determine the reality of social media use in local government and what factors influenced its use. The research analyzed the data from a survey conducted by the Korea Local Information Research & Development Institute (KLID) in 2015 and data from Facebook in each local government. The results show that most local governments were using Facebook for promotional purposes and local government officials similarly recognized that they were using Facebook well. However, local governments showed great differences in their use and practical effect. Meanwhile, the study found that population, financial independence, level of government, the entity operating social media, the median age, and whether social media are used for interaction or to gather opinions were the most influential factors that make a difference in utilization in local government.

Study on how to vitalize the historical record management of the provinces (지방의 역사기록관리 활성화 방안 연구)

  • Sohn, Dong-you
    • The Korean Journal of Archival Studies
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    • no.28
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    • pp.155-180
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    • 2011
  • This study presents how to vitalize the record management of the provinces by investigating the current issues and by identifying the universality and the distinctiveness of the record management in local agencies. However, it only deals with the system of the record management, focusing on the history of the provinces. Although the related projects conducted by the provinces of Korea consist of various types, including publishing the local history, creating the activities of local cultural institutes, and collecting and organizing the historical records, these have not been active in many regions with insignificant achievements. In this regard, local self-governing bodies need to actively fulfill the duty of the management not only for the administrative archives but also for the historical archives by aggressively interpreting the associated parts suggested by the Act on the Management of Public Archives. Ultimately, it is proper to integrate theses two functions. Moreover, an effective collection is the core part of the record management of history. Therefore, a 'committee' with experts should provide in-depth views from planning to post-processing stages. Meanwhile, a consensus on the importance and the necessity of the historical archive management between owners and concerned parties should be formed during the collection process. In conclusion, each local autonomous entity should make sure of the active record management of history through establishing their own mid to long-term development plans, securing experts in archive management, as well as providing the service for record contents.

CSR Ad Strategy Based on Corporate Social Responsibility Theme, Model and Message Appeal (사회적 책임 활동 주제와 광고모델 및 메시지 소구방식에 따른 CSR광고 제작전략)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.159-168
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    • 2019
  • The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

Affiliated with the Department of Beauty in Gyeongsang-do and Jeolla-do and trend analysis of department names (영호남 소재 대학 미용학과의 소속 계열 및 학과명에 대한 동향 분석)

  • Park, Jang-Soon
    • Journal of the Korea Convergence Society
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    • v.12 no.4
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    • pp.311-316
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    • 2021
  • The college's beauty department, which has a globalized education system that breaks away from the uniform beauty concept, can dominate in the fierce competition with other schools, and the development and vitalization of the department is guaranteed. In addition, research on the department name is very necessary to establish internal and external PR strategies for affiliated departments and departments and to analyze the direction of realistic beauty education. Accordingly, as a result of analyzing the trends of the department and department name by classifying the universities in Yeonghonam into four regions, the departments belonging to each region of the beauty department showed the most belonging to the natural science and arts and sports departments. In addition, the names of beauty departments by region are Busan and Gyeongnam, Daegu and Gyeongbuk, Gwangju and Jeonnam, and Jeonbuk with 5 beauty departments (29.41%), 3 beauty design schools (13.04%), and 8 beauty and beauty departments. (50.00%), beauty design departments, 2 schools (33.33%). This study makes it possible to cultivate professional beauticians who cultivate an artistic and creative sense that meets the educational goals of beauty education, and it is expected that it will be provided as a very necessary basic data for the division of departments or change of department name according to detailed majors.

Major constituents and antioxidant activities of domestic onion (Allium cepa L.) cultivars (국내 육종 양파 품종별 주요성분의 함량 및 항산화활성 비교)

  • Hwang, Eom-Ji;Lee, Yu Geon;Lee, Hyoung Jae;Cho, Jeong-Yong;Moon, Jae-Hak
    • Korean Journal of Food Science and Technology
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    • v.53 no.4
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    • pp.434-445
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    • 2021
  • The content of major constituents and antioxidant activities of nine onion cultivars, namely yellow domestic cultivars Meapsihwang, Sinsunhwang, Yeonsinhwang, Yeongbohwang, and Yeongpoonghwang, red domestic cultivar Eumjinara, green domestic cultivar Sweetgreen, yellow-introduced cultivar Sunpower, and red-introduced cultivar Cheonjujeok, were compared. Yeongbohwang and Cheonjujeok had the highest total phenolic and total flavonoid contents among the six yellow and two red cultivars, respectively. The red cultivars displayed the highest DPPH and ABTS+ radical scavenging activities (DRSAs and ARSAs, respectively) and reducing power (RP). Among all cultivars, Cheonjujeok and Eumjinara had the highest DRSA, while both red cultivars had similar ARSAs. Among the yellow cultivars, Sinsunhwang and Yeongbohwang showed excellent DRSAs. The RP of the domestic cultivars was slightly higher than that of the introduced cultivars. Thus, the domestic cultivar Yeongbohwang exhibited excellent characteristics among the yellow cultivars, while the red cultivars Eumjinara and Cheonjujeok were similar.

A Study on the Information Strategy Planing for the Construction of the Online Information System for the Transaction of Art (미술품 거래정보 온라인 제공시스템 구축을 위한 정보전략계획)

  • Seo, Byeong-Min
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.61-70
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    • 2019
  • The The government has recently announced its mid- to long-term plans for promoting art. With the advent of the 4th industrial revolution, contemporary art contents that are integrated with Intelligent Information Technologies such as Artificial Intelligence (AI), Virtual Reality (VR), and Big Data are being introduced, and social interest in humanities and creative convergence is rising. In addition, the industrialization of the art market is expanding amid the rising popularity of art among the general public and the growing interest of art as an investment replacement system, along with the strengthening of the creative personality education of our Education Ministry. Therefore, it is necessary to establish a strategy for transparency and revitalization of the art market by providing comprehensive information such as search functions, analysis data, and criticism by writer and price. This paper has established an information system plan for the establishment of an online supply system for art transaction information, providing auction transaction information for art market, providing report and news for art market, providing public relations platform, and providing art market analysis service and membership relationship management service. To this end, the future model was established through environmental analysis and focus analysis of the art market, and strategic tasks and implementation plans were established accordingly.

The Evaluation of VR Applicable Work in Building Design Phase using IPA (IPA를 활용한 건축 설계단계 VR 적용가능업무 평가)

  • Lee, Dongyoun;Seo, Myoung Bae
    • Smart Media Journal
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    • v.9 no.4
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    • pp.152-161
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    • 2020
  • In the construction, VR(Virtual Reality) is simply used by users to implement and experience 3D modeling in virtual reality, such as safety, practical education, and promotion. The VR related research includes content development and visualization simulation such as disaster safety evacuation simulation and design education contents. Research on developing suitable VR and presenting directionality is insufficient, which is required in practice. Therefore, in this study, prior to the development of VR suitable for the construction, quantitative evaluation, and analysis based on the judgment of experts are performed. However, the research was conducted on the design stages, which are believed to have high needs and application effects of VR during the lifecycle of construction. There are nine tasks that can be applied to VR in the design stage, and these tasks were evaluated and analyzed using IPA(Importance Performance Analysis) by surveying the level of expectations, importance, and performance. As a result, it was evaluated and analyzed that VR and content development was necessary for the review of member interference and collaboration work for decision making among related stakeholders. The results of this study are expected to be used as basic data for the development of VR to be applied in the design stage to the future.

Suggestion of Japanese nursing staff supply and demand plan policy (일본 간호인력 수급방안정책의 시사점)

  • Kwon, Ju-Young
    • Journal of Convergence for Information Technology
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    • v.11 no.3
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    • pp.185-193
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    • 2021
  • The purpose of this study is to seek out effective policy measures for improving the working environment and improving the supply and demand of nursing manpower in Korea, thereby improving the quality of nursing and creating a high-quality work environment to present a plan to secure adequate supply and demand for nursing manpower. To this end, we have looked at ways to secure effective nursing manpower through literature related to Japanese nursing manpower policy, which has similar health systems to Korea. Japan has established a nursing manpower supply policy since 1974, and is making efforts to improve the working environment and re-employment of idle nursing personnel due to frequent turnover and retirement. As a result of these efforts, the turnover rate of new nurses less than one year in Japan decreased to 7.5%, while the rate of new nurses in Korea was 33.9%. In addition, it is possible to consider ways to encourage medical institutions that have actively promoted and hired idle personnel through various incentives and financial support at the central and local levels.

A Study on the Operation Status and Improvements of the Libraries' Instagram (도서관의 인스타그램(Instagram) 운영 현황과 개선방안에 관한 연구)

  • Kim, Young-ju;Kim, Hee-sook;Jung, Jin-il;Kwon, Sun-young;Jeong, Yoo Kyung
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.401-428
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    • 2021
  • Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, 'followers', 'follows', images, etc. were collected, and the Text, hashtags, upload date, number of 'likes' and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.

A Logistic Regression Analysis on the Recognition of Korean Small and Medium Enterprises on Korea-India Comprehensive Economic Partnership (로짓분석을 통한 국내 중소기업의 한-인도 포괄적 경제동반자 협정에 대한 인식 연구)

  • Lee, Soon Cheul
    • International Area Studies Review
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    • v.14 no.2
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    • pp.107-129
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    • 2010
  • This study does the logistic regression analysis in a survey how Korean Small and Medium Enterprises(SMEs) recognize the effects of the Korea-India Comprehensive Economic Partnership (CEPA) on their business activities and strategies. The results show that Korean SMEs which have relatively more employees and bigger size in terms of sales have interest in the Korea-India CEPA. In particular, the SMEs which are engaged in their business activities with India have more interest in the CEPA than those that have not any business relations with India. However, the results show that they will not enter or expand their business fields in India even though the CEPA starts. It implies that Korean SMEs recognize that the CEPA will not affect their business significantly. Thus, this study has a policy implication for government to adopt/establish policies for SMEs utilizing the CEPA. It includes information services about the CEPA, India markets, a political corporation between the Governments for improving the partnerships in the trade and FDI and so on.