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http://dx.doi.org/10.16981/kliss.52.2.202106.401

A Study on the Operation Status and Improvements of the Libraries' Instagram  

Kim, Young-ju (한남대학교 문헌정보학과)
Kim, Hee-sook (한남대학교 문헌정보학과)
Jung, Jin-il (한남대학교 문헌정보학과)
Kwon, Sun-young (한남대학교 문헌정보학과)
Jeong, Yoo Kyung (한남대학교 문헌정보학과)
Publication Information
Journal of Korean Library and Information Science Society / v.52, no.2, 2021 , pp. 401-428 More about this Journal
Abstract
Recently, libraries are trying to communicate with users using various social media. Among them, Instagram is the most used SNS by users recently. Therefore, in this study, in order to effectively operate the library Instagram, we looked at how Instagram in the library is operated, what posts and contents people are interested in, and how the library can utilize it. By analyzing the Instagram operation status of Instagram, we tried to suggest improvement plans and activation plans. For this purpose, theoretical background research on SNS and Instagram, analysis of prior research, and related data were collected and analyzed. Next, for 82 domestic library accounts opened on Instagram, the library type, region, and Instagram account number of posts, 'followers', 'follows', images, etc. were collected, and the Text, hashtags, upload date, number of 'likes' and comments were analyzed. As a result of the study, it was found that increasing followers, uploading user-customized posts, formalizing account profiles, using library-specific hashtags, and communication with users are necessary to activate library Instagram.
Keywords
Instagram; SNS; Library Marketing; Marketing Strategy; MZ Generation;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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