• Title/Summary/Keyword: 홍보물

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Design and Implementation of Automatic Installation System for Application Synchronization in PDA (개인 휴대단말에서 응용 프로그램 동기화를 위한 자동설치 시스템의 설계 및 구현)

  • Na, Seung-Won;Oh, Se-man
    • The KIPS Transactions:PartA
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    • v.10A no.6
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    • pp.685-690
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    • 2003
  • The application for PDA as a new wireless Internet device is variously developed to improve the function of PDA, and the application software must be installed to PDAs. In addition. when the power supply of PDA becomes fully discharged, all data stored in the RAM (Random Access Memory) could be vanished, and then the application programs should be reinstalled. This paper presents an automatic installation system of application program, PAIS (PDA Automatic Installation System). It is designed to solve the problem of PDA that PDA's users have to install the application programs on their PDA themselves. When this engine is applied, PDA users can save the time and effort for installation. It's convenient for the PDA users. The PDA and application software company can save the cost to create materials to explain the installation process.

2009년도 인쇄 및 관련업계 경기전망 - 한겨울 한파, 일년 내내 이어진다

  • 대한인쇄문화협회
    • 프린팅코리아
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    • v.8 no.1
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    • pp.64-72
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    • 2009
  • 인쇄물은 크게 줄고, 인쇄기기 투자심리는 꽁꽁 얼어붙고, 인쇄부자재 가격은 계속 오르고..., 2009년 인쇄업계의 그림이다. 미국 금융위기로 촉발한 국내외 경기침체는 2008년에 이어 2009년도 지속돼 우리나라 인쇄업계는 1997년의 IMF외환위기 때보다 더욱 심각한 경영난에 처할 것으로 우려된다. 정부와 경기예측 기관들의 분석을 보면 2009년의 경제성장률은 2%선을 밑돌 것으로 보고 있다. 성장률 2%는 인쇄업계에 치명적이다. 기관과 기업의 홍보물이 크게 감소하기 때문. 특히 불황이 먼저 시작되고 회복은 늦는 특성을 지니는 산업이 인쇄업종이어서 대책 마련이 시급한 상황이다. 분야별 전문가들이 진단한 내용을 보면 2009년 인쇄물 생산은 전년대비 60%선에 머물 것으로 전망되었다. 또한 2009년에는 선거나 특별한 국제행사가 없어 '인쇄물 특수'도 없는 상황이다. 특히 2008년에 종이와 필름 등 원부자재 가격이 큰 폭으로 오른데 이어 2009년에도 인상이 예고되어 있고, 환율상승으로 인한 금융 부담이 커져 자금난이 심각할 것으로 보인다. 그나마 다행이라면 인쇄물 수출이 지난해 수준으로만 유지되면 환율의 영향으로 수출업체들은 채산성이 다소 호전될 수 있다는 점이다. 인쇄설비 투자는 거의 이루어지지 못할 것으로 보인다. 현재의 환율과 경기상황으로 볼 때 신규설비 투자는 불가능에 가깝다. 이에 따라 장비공급 업체들은 영업을 당분간 중단하거나 업종의 다변화를 시도할 것으로 전망된다. 다만 블루오션 개발과 시대흐름에 맞춘 디지털인쇄 장비의 수요는 미동 수준의 움직임이 있을 것으로 보인다. 다음은 분야별로 전문가들이 보는 전망이다.

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The relationship with region symbol and tourism image (지역상징물과 이미지와의 관계)

  • Lee, ik-soo
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.1043-1048
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    • 2009
  • The research which sees observed the region symbol and tourism image(theme) of ChungCheongbuk-Do oneself and saw and problem point with the escape box, foundation of hereafter countermeasure under preparing boil. The region symbol and tourism theme of research result ChungCheongbuk-Do undergarment each oneself the image which is consistent public information description below appeared with the difficult thing, this is many being difficult from the side which is sightseeing public information, appeared with the fact that is an element will be able to cause. The hereafter countermeasure first, when becomes the area public information water and connection, from, must produce tourism symbol of the inter linkage will be able to accommodate tourism theme, second, must compose of the slogan which corresponds with tourism theme, three, must enforce establishes tourism information plan which is the possibility of having a connectedness.

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MCH SERVICE SYSTEM IN KOREA AND PROBLEMS OF SERVICES IN COMMUNITY (한국의 모자보건사업체계 및 지역사회에서의 서비스 문제)

  • Hong, Moon-Sik;Hwang, Na-Mi
    • Korean Journal of Health Education and Promotion
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    • v.10 no.1
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    • pp.98-105
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    • 1993
  • 최근 경제수준 향상과 소자녀 가치관의 확립, 그리고 전국민 의료보험 실시 등으로 인하여 모자보건 대상자의 대부분은 민간 의료시설의 전문인력으로부터 서비스를 제공받게 되었고, 모자보건 수준도 급격히 향상, 1992년 시설분만율의 경우, 99%에 도달하였다. 이렇듯 의료시설 이용의 증가와 의료기술의 발전에도 불구하고, 영아사망율 및 모성사망율이 최근 몇년동안 같은 수준에 머무르고 있음은, 보다 질적인 관리측면으로 사업의 방향이 전환되어야 함을 의미하는데 이는 곧 공공성을 띠고 있는 모자보건사업을 국가가 관리하여야 할 필요성을 더욱 크게 한다. 공공부문에서는 취약대상을 위하여 민간 전문인력과의 유기적인 연계체계를 마련하여 계속적인 관리를 제공할 수 있도록 하고, 보건교육 강화를 위한 관련 홍보물(모자보건수첩 활용, 모유수유 권장, 제왕절개수술 지양 등)을 제작하며 신경아세포종 검사 등과 같은 새로운 예방사업 개발에 중점을 두어야 할 것이다. 또한 영유아관리는 저체중아 및 장애아에 대한 추구관리서비스까지 확대되어야 할 것이다. 현 우리나라 주산기구급이송체계는 응급의료체계내에서 이루어지고 있다고 볼 수 있는데 주산기관리를 위한 의료여건이 성숙되어 있지 못하고 있는데다(이 시기의 집중관리를 통하여 사망 및 장애아 예방이 가능) 관련 제도마저 취약하여 민간의료부문에서는 영아사망 및 모성사망을 낮추기 위해서는 이 부문에 대한 노력이 집중되어야 할 것이다. 첫째, 주산기학, 신생아학 전문인력의 훈련제도 확립파 주산기 관리시설의 지역적 적정분배(분만 2,000건에 1개 시설마련), 둘째, 집중적인 인력과 고가장비가 투입되는 주산기 의료활동 강화를 위한 관련 의료제도의 수정 및 보완, 세째, 질적관리가 매우 중시되는 고위험 신생아의 집중관리를 위한 '표준 의료관리지침서' 마련, 네째, 동 시설 및 관리에 준하여 주산기 의료시설에 대한 감독 및 감시기능 강화를 위한 제도적 장치가 마련되어야 할 것이다.

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A Study on the University Diary Design as an Effective Information Media (효율적 정보매체로서의 대학 다이어리 디자인에 관한 연구)

  • 박수진;이미영
    • Archives of design research
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    • v.16 no.4
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    • pp.151-162
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    • 2003
  • Today's propensity to consume is described as a side view of distinct personality, which is different from others, and self-identity. While general enterprises understand the consumer's pattern and reflect it into the marketing, the university is based on conservative spirit and dose not cope with the needs of the times. Therefore the service provided by the university dose not make effective products that reflect the taste of the new generation who is the major customer. University diary, which is one of the typical brusher and costs ten millions won every year, is an example of the ineffective products. As compared with other university advertisements or public relations which the university is recently trying to improve, no interest is given to professional planning and cares for the design of the university diary. In this paper, we study the university identity and information to increase the usefulness of the university diary. To propose a practical improvement method of the design, we analyze real cases and examine the demands of students as a customer.

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Classification and Recommendation of Scene Templates for PR Video Making Service based on Strategic Meta Information (홍보동영상 제작 서비스를 위한 전략메타정보 기반 장면템플릿 분류 및 추천)

  • Park, Jongbin;Lee, Han-Duck;Kim, Kyung-Won;Jung, Jong-Jin;Lim, Tae-Beom
    • Journal of Broadcast Engineering
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    • v.20 no.6
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    • pp.848-861
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    • 2015
  • In this paper, we introduce a new web-based PR video making service system. Many video editing tools have required tough editing skill or scenario planning stage for a just simple PR video making. Some users may prefer a simple and fast way than sophisticated and complex functionality. To solve this problem, it is important to provide easy user interface and intelligent classification and recommendation scheme. Therefore, we propose a new template classification and recommendation scheme using a topic modeling method. The proposed scheme has the big advantage of being able to handle the unstructured meta data as well as structured one.

Awareness of Stroke Warning Symptoms and Related Factors among Residents in a Province (일개 광역시 지역주민의 뇌졸중 조기증상 인식도와 관련요인)

  • Lee, Yu-Mi;Kim, Keon-Yeop;Kim, Ki-Su
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.5116-5123
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    • 2014
  • This study examined the awareness levels of stroke warning symptoms and the related factors among residents in a province and this paper presents the evidence for education and promotion strategies. The study subjects were 585 adults living in a province. The demographic factors and awareness levels of stroke symptoms were surveyed through a telephone interview. In the survey, the most frequently recognized warning symptoms were 'sudden speech disturbance (84.6%)', and 'sudden weakness of one side (73.9%)'. On the other hand, 'sudden dizziness (67.0%)', 'sudden visual impairment (55.4%)' and 'sudden severe headache (51.3%)' were less recognized. In a multiple regression analysis, male, young age, no familial history of stroke, no acquaintance history of stroke, low educational level, no exposure to promotional literature were significantly related to a low awareness level of the stroke warning symptoms. Providing customized programs will be helpful for enhancing the efficiency of promotion and education to the population with a low awareness level of stroke symptoms.

A Study on Tourists Information and Language Transference (관광정보와 언어전환에 관한 연구)

  • Lee, Seung Jae
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.451-458
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    • 2014
  • The purpose of this paper is to examine website information as well as promotional texts comparing source texts of Korean with translated versions of English, and drew characteristics of tourism texts from a discourse and communicative perspective. This study shows that the website or promotional texts is the first source of information in tourism, which is most referred to by the in-bound tourists, and the information given by the official homepage is most trustful content of Korean tourism. With comparison of source text of Korean with the translated English version, this paper shows that Korean source texts have a tendency to prefer the longer explication and more detailed information on the scenic spots and attractions than the English translations. When it is translated into English, the translated version does not follow the literal way of translation, and is segmented for reader's understanding and adapted following the target language's communicative conventions and the target culture. Consequently, this study supports the adaption in tourism promotional English translation, and ensures that the communicative constraints of tourism, that is, politeness and Grician maxims are preserved even in the written form of communication, translation.

A Study on the Application of Data-Mining Techniques into Effective CRM (Customer Relationship Management) for Internet Businesses (인터넷 비즈니스에서 효과적인 소비자 관계관리(Customer Relationship Management)를 위한 데이터 마이닝 기법의 응용에 대한 연구)

  • Kim, Choong-Young;Chang, Nam-Sik;Kim, Sang-Uk
    • Korean Business Review
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    • v.15
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    • pp.79-97
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    • 2002
  • In this study, an analytical CRM for customer segmentation is exercised by integrating and analyzing the customer profile data and the access data to a particular web site. We believe that effective customer segmentation will be possible with a basis of the understanding of customer characteristics as well as behavior on the web. One of the critical tasks in the web data-mining is concerned with both 'how to collect the data from the web in an efficient manner?' and 'how to integrate the data(mostly in a variety of types) effectively for the analysis?' This study proposes a panel approach as an efficient data collection method in the web. For the customer data analysis, OLAF and a tree-structured algorithm are applied in this study. The results of the analysis with both techniques are compared, confirming the previous work which the two techniques are inter-complementary.

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The Recognition of the Substitute Teacher System between Substitute Teachers by Public Funds Support and Substitute Teachers by Local Province Funds Support (대체교사 제도에 대한 국비지원과 도비지원 대체교사의 인식)

  • Baek, Sun Jung;Kim, Hye Gum
    • Korean Journal of Childcare and Education
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    • v.9 no.3
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    • pp.209-228
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    • 2013
  • The purpose of this study was to analyze the recognition of the substitute teacher system between public funds support and local province funds support and to search for a policy guideline. The participants were 49 substitute teachers supported by public funds and 53 substitute teachers supported by local province funds. Results were as follows: Firstly, substitute teachers supported by public funds participated through an internet site but substitute teachers supported by local province funds participated through printed materials from the Childcare Information Center and ambient solicitors. The participating motive for substitute teachers were to work together in different roles. Secondly, Substitute teachers thought the most important characteristics of substitute teachers was the flexibility to cope with various situations in childcare centers. Finally, substitute teachers by public funds support were satisfied with no overtime work but substitute teachers by local province funds were satisfied with experiences in various childcare centers.