• Land and Housing Review
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• v.13 no.2
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• pp.91-115
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• 2022

This study examines changes in business survival rates in a gentrified commercial district by comparing early movers with late entrants. Using the Hongik University Commerical District, or Hongdae, as a case study, we adopt discrete-time survival analysis to compare survival rates between businesses established before 2000 (early movers) and ones established after 2000 (late arrivers). We compare the business survival patterns in a gentrified commercial district (experimental group) to non-gentrified commercial districts (control group) in Mapogu. We examine a survival-rate difference between early movers and late arrivers by different industrial categories. We finally examine a survival-rate gap between franchise and non-franchised businesses. The results show that the early movers have lower survival rates than the late arrivers in the gentrified Hongdae area, whereas there is no significant difference in survival rates between the early movers and the late arrivers in Mapogu. The early movers in daily-life-supporting businesses in Mapogu have even higher survival rates than the late-arrivers. In addition, franchised businesses have higher survival rates than non-franchised stores both in Hongdae and Mapogu. The results provide statistical and comprehensive evidence of the displacement of early movers at a more rapid pace in gentrified areas than non-gentrified aveas, which has been an anecdotal narrative.

• Journal of Korea Planning Association
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• v.54 no.2
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• pp.5-16
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• 2019

The purpose of this study is to analyze the spatial characteristics of business-type-changed parcel in the Hongik-University commercial area, from the view point of commercial gentrification. A commercial gentrification occurs through a business-type-change in a spatial basic unit (microscopic spatial unit such as parcel) of an area which has not been considered in relavent policies and research. So, this study analyzed the spatial characteristics of business-type-changed parcels using the Cox's proportional hazard regression model. The main results of this study are as follows. First, as new developments in the adjacent area occur, the business-type-change probability increases. Second, by the commercial area division, the business-type-change probability is different. Finally, the accessibility is better, the probability is higher. These results could suggest that a consideration of the spatial characteristics form microscopic viewpoint is necessary to understand the commercial gentrification. And these could be used as basic data for a gentrification diagnostic and management system, which can predict gentrification from the view point of business-type-change on the basis of a parcel.

• Journal of Korean Society for Geospatial Information Science
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• v.23 no.2
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• pp.11-16
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• 2015

In general, problems of delimitating trading area are that it takes much efforts depending on regions and the results are not scientific due to agencies' own rules and criteria. Especially, areas like Hongik University Station, where countless stores are opening and closing simultaneously, the field survey needs even more time and expenses. Despite of its drawbacks, it has been considered that the field survey is the most credible method in delimitating trading area. The purpose of this study, therefore, is reducing the field survey when agencies delimitate trade area by maximizing use of previously built GIS database and utilizing spatial analysis. Publicly notified individual land value and floating population of Gwanak-gu were utilized to delimitate trading areas. For an evaluation method, the study results were compared to other trading area boundaries.